TRAINING WORKSHOPS 2015
SUMMER EDITION
EGNITE i s about ki ndli ng passi on and
cr eativi ty i n the w or kplace. We focus on
changi ng m i ndsets, atti tudes and behavi or s,
i nspi r i ng your em ployees to becom e the best
they can be.
Our hi ghly i nter active w or kshops ar e desi gned
to be i nspi r i ng jour neys of di scover i es, i gni ti ng
passi on
i n
the
w or kplace.
Thr ough
exper i enti al
lear ni ng
they
enhance
cr eativi ty and sti m ulate par ti ci pants to thi nk
i n i nnovative w ays. Alw ays engagi ng, they
em pow er par ti ci pants to apply thei r ski lls
fr om an i ntui tive level.
And none of our w or kshops ar e off-the-shelf
affai r s. They w i ll be custom i zed to ensur e that
they fulfi ll your uni que needs and i ssues.
"The r e-i gni te of passi on."
"Rem i nded us w hat w e ar e w or ki ng for.
"Engagi ng activi ti es help my under standi ng and help m e
r em em ber the key thi ngs I lear nt."
What Part icipant s are saying...
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Business Communicat ions Series
- Engaging Presentations
- The Excellent Presenter
- Persuasive Business Writing
- Productive Business Meetings
- Win-win Negotiations
Leadership and Management Series
- Influencing and Motivating People
- Collaborating for Productivity
- Conflict Resolution
- Managing Change
- Creativity and Innovation
Cust omer Rel at ionship Series
- What Makes Your Customers Tick?
- Creating a Thoughtful Customer Experience
- Engaging Your Customers
- Handling Challenging Customer Situations
Market ing Academy Series
- Marketing Fundamentals
- Cementing Customer Relationships
- Brand Development and Management
- Harnessing Social Media
Pr ofessi onal com m uni cati ons ski lls ar e m or e essenti al than ever i n today?s i ncr easi ngly com peti tive and com plex busi ness w or ld, no m atter w hat i ndustr y you?r e i n. They have becom e the foundati on on w hi ch com pani es and car eer s ar e bui lt, and a cr uci al com ponent of lasti ng success.
EGNITE?s Busi ness Com m uni cati ons Ser i es pr ovi des pr acti cal i nsi ghts, ski lls and tools to enable par ti ci pants to becom e excellent com m uni cator s. These engagi ng and i nspi r i ng w or kshops w i ll help them m ake the m ost out of ever y i nter active oppor tuni ty, fr om face-to-face conver sati ons, to w r i tten busi ness pr oposals or r epor ts, to pr ofessi onally w r i tten e-m ai l exchanges.
Ab ou t t h e Ser i es
Busi ness ow ner s, m anager s, executives and i ndivi duals looki ng to:
- Under stand thei r uni que str engths and w eaknesses as com m uni cator s.
- Achi eve a hi gher level of confi dence w hi le com m uni cati ng.
- Expr ess per suasive pr oposi ti ons, leave pow er ful i m pr essi ons and establi sh str ong connecti ons.
- Contr ol i nter acti ons to i ncr ease thei r chances of achi evi ng favor able outcom es.
- Adapt per sonal styles to i nfluence a var i ety of tar get audi ences, topi cs and si tuati ons.
Wor k sh op L ogi st i cs BUSINESS COMMUNICATIONS SERIES W h o sh ou l d par t i ci pat e? 6 EFFECTIVE COMMUNICATIONS SERIES
Dur ati on:
Full day or half day w or kshops avai lable. M edi um :
Classr oom tr ai ni ng uti li zi ng case studi es, exer ci ses, exper i enti al lear ni ng, vi deos, r ole-plays and other elem ents to cr eate an i nter active and sti m ulati ng lear ni ng envi r onm ent.
En gagi n g Pr esen t at i on s
Bui ld your per sonal char i sm a and engage your audi ence dur i ng pr esentati on deliver y, usi ng effective eye contact, voi ce, gestur es. Thi s i s a hi ghly i nter active, lear n-by-doi ng w or kshop w her e par ti ci pants w i ll be given m ulti ple activi ti es and exer ci ses to hone thei r per sonal pr esentati on styles, w hi le bei ng up on thei r feet pr esenti ng m ulti ple ti m es dur i ng the day. Tools to help you r educe your pr epar ati on ti m e w i ll also be shar ed i n the w or kshop.
Th e Ex cel l en t Pr esen t er
Thi s w or kshop goes beyond the fundam entals of pr esenti ng and focuses on cr eati ng per suasive connecti ons w i th your audi ence. By com pleti ng thi s w or kshop you w i ll be better equi pped to anti ci pate and m i ni m i ze challengi ng scenar i os thr ough car eful planni ng befor e the pr esentati ons. You w i ll also becom e m or e ?natur al? and better at handli ng di ffi cult si tuati ons w hen speaki ng audi ences lar ge and sm all.
Per su asi v e Bu si n ess W r i t i n g
Thi s w or kshop w i ll leave you w i th pr acti cal tools to w r i te clear and conci se busi ness docum ents that actually get r ead and faci li tate busi ness deci si ons - fr om pr oposals, to r epor ts, to letter s, to em ai ls. You w i ll lear n how to m axi m i ze the r eader s? pr opensi ty to be convi nced on cer tai n vi ew poi nts, and act upon next steps outli ned. You w i ll also be able to m ake the pr ocess of w r i ti ng m or e, enjoyable, effi ci ent and effective thr ough system ati c planni ng.
Pr od u ct i v e Bu si n ess M eet i n gs
Ever y busi ness lar ge or sm all has m eeti ngs as a r egular par t of getti ng thi ngs done. Busi ness m eeti ngs ? i f they ar e conducted the r i ght w ay ? should be hi ghly effi ci ent and goal or i ented, cr eati ng str ong bonds betw een par ti ci pants. Thi s w or kshop w i ll i m par t the fr am ew or k , ski lls and i nsi ghts for you to faci li tate an envi r onm ent of r eceptiveness, engagem ent and collabor ati on, so that you and you team w i ll collectively com e together to em br ace com m on objectives, collabor ative plans, next steps and ti m eli nes.
W i n -w i n Negot i at i on s
W i n-w i n negoti ati on focuses on fi ndi ng soluti ons acceptable to all par ti es, leavi ng ever yone feeli ng they've w on. Thi s w or kshop i s fi lled w i th str ategi c tools and activi ti es to hone your ski lls, tur ni ng di sputes i nto deals, and tr ansfor m deals i nto better deals.
Thi s thought-pr ovoki ng ser i es of w or kshops w i ll help you under stand the m i ndset, ski lls, and behavi or r equi r ed to succeed as a leader i n today?s busi ness envi r onm ent. You w i ll achi eve a hi gher level of self-aw ar eness, acqui r e the vi si on and ski lls to em pow er and navi gate other s to success, and i m pr ove the per for m ance of your i ndivi dual team m em ber s and your team as w hole.
Ab ou t t h e Ser i es
The pr ogr am i s desi gned for entr epr eneur s, SM E ow ner s, m anager s and executives w ho w ould li ke to:
- Acqui r e a str onger under standi ng of thei r m anager i al str engths, and develop leader shi p styles that uni quely w or k for them .
- Acqui r e a str onger under standi ng of the people they w or k w i th, for gi ng long-ter m m utually benefi ci ally busi ness r elati onshi p.
- Lear n ski lls on how to m otivate and i nfluence other s for desi r ed r esults.
- Incr ease ow n pr oductivi ty, and pr oductivi ty of the people they w or k w i th.
Wor k sh op L ogi st i cs
Dur ati on:
One, tw o, thr ee or four day pr ogr am opti ons ar e avai lable.
M edi um :
Classr oom tr ai ni ng uti li zi ng case studi es, exer ci ses, exper i enti al lear ni ng, vi deos, r ole-plays and other elem ents to cr eate an i nter active and sti m ulati ng lear ni ng envi r onm ent.
LEADERSHIP & MANAGEMENT SERIES
I n f l u en ci n g an d M ot i vat i n g Peopl e
An i ntensive, appli cati on-or i ented lear ni ng exper i ence that focuses on honi ng the quali ti es of gr eat leader shi p. It w i ll give you the vi si on, confi dence and ski lls to get other people to do w hat you w ant them to do, and to do i t w ell, thr ough i nfluenci ng and m otivati ng them to per for m at a hi gh level.
Col l ab or at i n g f or Pr od u ct i v i t y
Effective team w or k i s key to any or gani zati on's success. Thi s w or kshop changes m i ndsets and behavi or s - acr oss w or ki ng styles, both exter nally and i nter nally. You w i ll lear n how to foster a har m oni ous and effective w or k cultur e, fr om unpr oductive to constr uctive, and fr om si lo to collabor ative, i nspi r i ng all to w or k together to a com m on pur pose.
Con f l i ct Resol u t i on
Thi s w or kshop w i ll i nspi r e you to vi ew confli cts as oppor tuni ti es r ather than thr eats, and to fi nd m utually benefi ci al soluti ons to solve them . It w i ll enable you to exam i ne a challengi ng busi ness si tuati on fr om "thei r poi nt of vi ew ", and contr ol the em oti onal tr i gger s that w i ll potenti ally escalate di ffer ences and detr i m ent w or ki ng r elati onshi ps.
M an agi n g Ch an ge
Today's busi ness envi r onm ent r equi r es com pani es to under go changes alm ost constantly i f they ar e to r em ai n com peti tive. Thi s w or kshop ar m s par ti ci pants w i th the necessar y m i ndset to em br ace change, enables them to anti ci pate r esponses people m ay di splay w hen confr onted w i th such i ssues, and i m par ts a num ber of ski lls and techni ques for m i ni m i zi ng the negative i m pact the change has on thei r team s w hi le si m ultaneously m axi m i zi ng the effectiveness of the effor t.
Cr eat i v i t y an d I n n ovat i on
Contr ar y to com m on beli ef, ever yone has i t i n them to cr eate and i nnovate. Thi s w or kshop w i ll equi p you w i th the m i ndset to r em ove m ental blocks, and the confi dence to beli eve i n your ow n bluesky thi nki ng. It w i ll give you the system ati c br ai nstor m i ng tools to get those gr eat i deas flow i ng, and the necessar y evaluati on pr ocesses to ar r ive at soluti ons that actually w or k i n the r eal w or ld.
Ab ou t t h e Ser i es
We often put so m uch w or k i nto landi ng new custom er s, but the r eal w or k actually begi ns after the custom er i s w on. Thi s ser i es of i nter active w or kshops pr ovi des str ategi es to nur tur e longstandi ng custom er r elati onshi ps that m axi m i zes and enhances good ti m es, as w ell as r esi li ently w i thstand the occasi onal bum ps along the r oad.
W h o Sh ou l d Par t i ci pat e
Sales and m ar keti ng executives, busi ness ow ner s and i ndivi duals looki ng to:
- Acqui r e a str onger under standi ng of the custom er s they ser ve.
- For ge long-ter m m utually benefi ci ally custom er r elati onshi p.
- Acqui r e ski lls on how to i nfluence, per suade and m otivate custom er s for desi r ed r esults. - For ge str ong bonds to i ncr ease custom er
loyalty.
Wor k sh op L ogi st i cs Dur ati on:
One, tw o, thr ee or four day pr ogr am opti ons ar e avai lable.
M edi um :
Classr oom tr ai ni ng uti li zi ng case studi es, exer ci ses, exper i enti al lear ni ng, vi deos, r ole-plays and other elem ents to cr eate an i nter active and sti m ulati ng lear ni ng envi r onm ent.
CUSTOMER RELATIONSHIP
W h at M ak es Cu st om er s Ti ck ?
Thi s w or kshop w i ll give you i nsi ghts on how to r ead your custom er s ? fr om under standi ng w hat they tr uly need, to how to fulfi l the these needs, to how to bui ld str ong com pany, br and and per sonal connecti ons. You w i ll also lear n how to pr ofi le your custom er s, m atch your value to addr ess thei r deepest needs, fi nd the hot buttons that w i ll m otivate them to your i ntended acti ons, plus m uch m or e.
Cr eat i n g a Th ou gh t f u l Cu st om er Ex per i en ce
For ge a com pelli ng custom er jour ney w hi ch m akes them feel happy, sati sfi ed, justi fi ed, w i th a sense of bei ng r espected, ser ved and car ed for - star ti ng fr om fi r st contact and thr oughout the w hole r elati onshi p. Thi s w or kshop w i ll hone your abi li ti es to anti ci pate w hat your custom er s w ant befor e they even ask for i t, deliver i ng a tr uly thoughtful, com peti tive custom er exper i ence.
En gagi n g You r Cu st om er s
The ?you bui ld i t and they w i ll com e? age i s no m or e. Today one of the bi ggest challenges com pani es face li es i n fi ndi ng w ays to hold custom er s? affi ni ty am i dst an i ncr easi ngly com peti tive and clutter ed envi r onm ent. In thi s w or kshop, you w i ll lear n how to engage the custom er - catchi ng thei r attenti on, for gi ng str ong bonds and encour agi ng them to becom e your avi d am bassador s.
Deal i n g w i t h Ch al l en gi n g Cu st om er Si t u at i on s
Thi s w or kshop w i ll enable you to exam i ne a challengi ng custom er si tuati on fr om "thei r poi nt of vi ew ", and di ffuse the em oti onal tr i gger s that w i ll potenti ally escalate di ffer ences and detr i m ent r elati onshi ps. It w i ll i nspi r e you to vi ew custom er com plai nts as oppor tuni ti es r ather than thr eats, and to fi nd m utually benefi ci al soluti ons to solve them .
EGNITE'S M ar keti ng Academy i s a m ulti -faceted ser i es pr ovi di ng pr acti cal and up-to-date foundati ons i n str ategi c m ar keti ng and i m plem entati on. They ar e hi ghly par ti ci pator y w or kshops desi gned to be i nspi r i ng jour neys of di scover i es, i gni ti ng passi on and i nnovati on i n the r ealm of m ar keti ng. Alw ays engagi ng, they em pow er par ti ci pants to apply thei r ski lls fr om an i ntui tive level. Each of these w or kshops can be custom i zed to sui t par ti cular i ndustr y and cor por ate needs, and can be taken as a full set or i ndivi dually.
Ab ou t t h e Ser i es
The pr ogr am i s desi gned for entr epr eneur s, SM E ow ner s and m ar keti ng executives w ho w ould li ke to:
- Gai n pr acti cal i nsi ghts on the changi ng landscape of m ar keti ng.
- Have a bi r d?s eye vi ew on how m ar keti ng, br andi ng and state-of-the-ar t m ar keti ng com m uni cati ons w or k together.
- Under stand how di ffer ent i ndustr i es appr oach the subject of m ar keti ng and m ar keti ng com m uni cati ons, and how to apply thi s know ledge to thei r r espective fi elds.
Wor k sh op L ogi st i cs Dur ati on:
One, tw o, thr ee or four day pr ogr am opti ons ar e avai lable.
M edi um :
Classr oom tr ai ni ng uti li zi ng case studi es, exer ci ses, exper i enti al lear ni ng, vi deos, r ole-plays and other elem ents to cr eate an i nter active and sti m ulati ng lear ni ng envi r onm ent.
MARKETING ACADEMY
SERIES
M ar k et i n g Fu n d am en t al s
Thi s w or kshop i ntr oduces you to the ever -changi ng landscape of contem por ar y m ar keti ng. It foster s a consum er -or i ented and collabor ative m ar keti ng m i ndset, ener gi ses you to str ategi ze on w ays to cr eate topnotch custom er exper i ences, ther eby m axi m i zi ng r evenues fr om ever y i ni ti ative. It w i ll also gives you an under standi ng of how your i ndivi dual functi ons fi t w i thi n the bi gger engi ne of the or gani zati on.
Br an d Dev el opm en t an d M an agem en t
You can't feel i t, you can't touch i t, but a br and i s one of the m ost i m por tant assets a com pany can ow n. A str ong br and attr acts custom er s, secur es loyalty, defends agai nst i ntensi fyi ng com peti ti on, and str engthens the over all w or th of the or gani zati on. Thi s w or kshop i s desi gned to give you i nsi ghts i nto that i ntangi ble beast called a Br and, and how best to use i t to achi eve m ar keti ng and busi ness objectives.
H ar n essi n g Soci al M ed i a
Not m any have for eseen the pr oli fer ati on of soci al m edi a as w e see i t now . In only a few shor t year s, i t has cr eated a r evoluti onar y shi ft i n consum er behavi or acr oss the globe. Thi s w or kshop sheds li ght on how soci al m edi a has r edefi ned w hat custom er s expect fr om busi nesses and thei r br ands today. It pr ovi des know -how on developi ng engagi ng soci al m edi a str ategi es that fully har nesses thi s phenom enon to achi eve br and and or gani zati onal objectives.
I n t egr at ed Com m u n i cat i on s Pl an n i n g
A w ell-or chestr ated and i ntegr ated com m uni cati ons pr ogr am consoli dates br and i m age, nur tur es r elati onshi ps and m axi m i zes the pr om oti on dollar. Thi s w or kshop i ntr oduces you to the concepts and pr i nci ples to or chestr ated com m uni cati ons planni ng, i m par ti ng know -how on how best to apply the var i ous com m uni cati ons tools avai lable today for m ar keti ng, and on how to pull them together for syner gi zed, opti m i sed r esults.
As founder of EGNITE, Car olyn speci ali zes i n w or ki ng closely w i th cli ents to develop and deliver people m anagem ent tr ai ni ng cater ed to thei r speci fi c cor por ate needs. She has honed num er ous executives on i nter nal and exter nal com m uni cati ons com m uni cati on ski lls, set up a com pr ehensive M ar keti ng Academy for Hong Kong Telecom CSL, tr ai ned on ar eas such as str ategi c planni ng, account m anagem ent, cr eatively and i nnovati on to Adver ti si ng Agenci es, and taught at the Bank of Bei ji ng on Per sonal Br andi ng and Cultur al Integr ati on. She cur r ently also lectur es at the Hong Kong Bapti st Univer si ty M A i n Com m uni cati on Pr ogr am on the subject of Adver ti si ng M anagem ent. Her m ethodologi es ar e tar geted, r esults or i ented, alw ays engagi ng and i nspi r ati onal.
Car olyn has been i n the busi ness of i nspi r i ng people to posi tive acti ons all her li fe. Pr i or to her li fe as a tr ai ner and faci li tator, Car olyn accum ulated over 20 year s' exper i ence i nfluenci ng buyi ng behavi or for a diver se ar r ay of i ndustr i es i n Asi a and Nor th Am er i ca. As a seasoned str ategi c planner and account m anagem ent executive, she has developed si zzli ng cam pai gns that have r eceived w ell over a hundr ed adver ti si ng and m ar keti ng aw ar ds. Car olyn has w or ked w i th som e of the m ost establi shed br and consultanci es i n the w or ld, such as Gr ey, Ogi lvy & M ather, DDB, Bates, M cCann Er i ckson, Low e and Par tner s, Dr aft FCB and Cossette Com m uni cati ons. She also r an her ow n bouti que com m uni cati ons oper ati ons cater i ng to sm all- to m edi um -si zed busi nesses. In addi ti on to her r i ch exper i ence i n com m uni cati ons and m ar keti ng, Car olyn has w or ked i n cor por ate banki ng, i nvestm ents and i nsur ance, r eal estate, as w ell as r etai l sales.
Car olyn has a degr ee i n Com m uni cati ons Ar ts at the Loyola M ar ym ount Univer si ty, as w ell as a M aster of Busi ness Adm i ni str ati on i n M ar keti ng at the Univer si ty of Souther n Cali for ni a i n Los Angeles, Cali for ni a. In addi ti on she also holds a Cer ti fi cate i n Inter net M ar keti ng at the Univer si ty of Br i ti sh Colum bi a.
CAROLYN BUTT
15
""EVERYTHING YOU NEED TO KNOW
YOU WILL LEARN THROUGH YOUR JOURNEY.?
16
Uni t 2302, 23/F, ,New Wor ld Tow er, 18 Queen?s Road Centr al, Hong Kong. +852-68419120
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