Rongpur Foundary Limited
Rongpur Foundary Limited
Contents
Contents
Company OverviewCompany Overview
About RFL Plastic Ltd.About RFL Plastic Ltd.
Brand AmbassadorBrand Ambassador
Brand nameBrand name
ProductsProducts
Mission & VisionMission & Vision
Decision Making Process of RFLDecision Making Process of RFL
Brand line Extension & category line extension of RFL GROUPBrand line Extension & category line extension of RFL GROUP
Product MixProduct Mix
Company Overview:
Company Overview:
Profile of
Profile of RFLRFL GROUP:GROUP: RFLRFL started its journey with Cast Iron (CI) started its journey with Cast Iron (CI) products in 1980. The i
products in 1980. The initial main objecnitial main objective was to ensure tive was to ensure pure drinkingpure drinking water and affordable irrigation instruments for improved rural life. water and affordable irrigation instruments for improved rural life. Today the company has its wide ranges of CI products like pumps, tube Today the company has its wide ranges of CI products like pumps, tube
wells, bearings, gas stoves etc and has
wells, bearings, gas stoves etc and has achieved the prestige as theachieved the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. largest cast iron foundry and light engineering workshop in Bangladesh.
With a vision to serve the common people of
With a vision to serve the common people of Bangladesh with qualityBangladesh with quality necessity products,
necessity products, RFLRFL diversified its operation into PVC category in diversified its operation into PVC category in 1996 & in Plastic Sector in 2003. At present it is
1996 & in Plastic Sector in 2003. At present it is market leader in allmarket leader in all these three sectors-Cast Iron, PVC &
these three sectors-Cast Iron, PVC & Plastic in the country. SizeablePlastic in the country. Sizeable amount is also exported to different countries.
amount is also exported to different countries.
It is equipped with in-house R&D facilities to design and develop new It is equipped with in-house R&D facilities to design and develop new
products. A w
products. A well organized own tell organized own testing laboratory is used esting laboratory is used to ensureto ensure consistency in producing quality products.
consistency in producing quality products. RFLRFL has been has been awarded withawarded with BSTI certificate and ISO 9001
BSTI certificate and ISO 9001 Certificate for its strict compliance withCertificate for its strict compliance with the standard set by both the organizations.
the standard set by both the organizations. RFL
RFL has become a benchmark for competitors on the lines of has become a benchmark for competitors on the lines of quality byquality by manufacturing premium quality products to give
manufacturing premium quality products to give clients excellentclients excellent services and true value for money. The unmatched products have given a services and true value for money. The unmatched products have given a
big name to
big name to the domestic markethe domestic market so much so that t so much so that the name is acthe name is acceptedcepted with trust and quality assurance the n
with trust and quality assurance the nation over. This is ation over. This is possible becausepossible because the company is professionally managed and promoted by people who the company is professionally managed and promoted by people who
ensure that creativity is given full freedom to blossom and talent is ensure that creativity is given full freedom to blossom and talent is
nurtured in the company. nurtured in the company.
RFL Plastic Ltd.
RFL Plastic Ltd.
RFL is a nationally recognized brand in Bangladesh for plastic, PVC and RFL is a nationally recognized brand in Bangladesh for plastic, PVC and iron product. RFL plastics a subsidiary of RFL industry is the largest iron product. RFL plastics a subsidiary of RFL industry is the largest manufacturing of indoor and outdoor plastic products for domestic and manufacturing of indoor and outdoor plastic products for domestic and export market. RFL Plastic Limited commenced its operation in 2003. export market. RFL Plastic Limited commenced its operation in 2003. The vision of the company is to make molded household products and The vision of the company is to make molded household products and furniture made of plastics with decorative design at an affordable price. furniture made of plastics with decorative design at an affordable price.
Brand Ambassador
Brand Ambassador
A Brand Ambassador is so
A Brand Ambassador is someone who, at the most basic meone who, at the most basic level,level, represents a brand in
represents a brand in a positive waya positive way. . It is the duty of a It is the duty of a BrandBrand
Ambassador to express the message of a company to consumers or Ambassador to express the message of a company to consumers or people who would
people who would gain something from gain something from learning about the branlearning about the brand beingd being advertised. A brand Ambassador can be thought of as a hybrid between a advertised. A brand Ambassador can be thought of as a hybrid between a PR Representative and an HR Representative
PR Representative and an HR Representative — — someone who both aimssomeone who both aims to educate consumers about a Brand, but also tries help them in any way to educate consumers about a Brand, but also tries help them in any way that they can.
that they can.
Brand Ambassador of Brand Ambassador of RFLRFL 1. 1. MoushumiMoushumi 2. 2. FerdouzFerdouz 3.
Brand name
Brand name
A name that is given to a product by the company that produces or sells A name that is given to a product by the company that produces or sells it.
it.
Some Brands of
Products:
Products:
The industry is well equipped with China, Taiwanese and Thai The industry is well equipped with China, Taiwanese and Thai Technology to produce high quality flexible plastic products such as Technology to produce high quality flexible plastic products such as Hanger & Garments Accessories (Moving Shirt Hanger, wall Hanger), Hanger & Garments Accessories (Moving Shirt Hanger, wall Hanger), Food Storage Products (Food Storage Box), Household Utilities (Mug, Food Storage Products (Food Storage Box), Household Utilities (Mug, Super Bucket), Washroom Accessories (Square Soap Case), Beverage Super Bucket), Washroom Accessories (Square Soap Case), Beverage Products (Glass Stand, Design Glass), Utility & Cleaning Products Products (Glass Stand, Design Glass), Utility & Cleaning Products (Laundry Basket), Furniture (Arm Chair, Table, Stool) etc.
(Laundry Basket), Furniture (Arm Chair, Table, Stool) etc.
Covering the wide range of packaging, pouches, tubes, garment and films Covering the wide range of packaging, pouches, tubes, garment and films of HDPE (High Density Polyethylene), LDPE (Low Density of HDPE (High Density Polyethylene), LDPE (Low Density Polyethylene), PP (Polypropylene), LLDPE (Linear Low Density Polyethylene), PP (Polypropylene), LLDPE (Linear Low Density Polyethylene) and their mixes based packing materials round the clock Polyethylene) and their mixes based packing materials round the clock and satisfies almost all sort of the industry. It can produce up
and satisfies almost all sort of the industry. It can produce up to 8 (Eight)to 8 (Eight) colors and deliver its products within a very short span of time with a total colors and deliver its products within a very short span of time with a total installed production capacity of 3,000 MT per annum. The capacity installed production capacity of 3,000 MT per annum. The capacity
utilization of the industry is over 95%.The industry has the started with utilization of the industry is over 95%.The industry has the started with an installed capacity to produce 3,300 tons
an installed capacity to produce 3,300 tons of plastic flexible of differentof plastic flexible of different sizes, colors and thickness and
sizes, colors and thickness and now increasing their capacity to now increasing their capacity to meet themeet the growing demand.
growing demand.
Presently RFL have more than 3000 references in different catagories Presently RFL have more than 3000 references in different catagories from Furniture, Household utilities, Food container, Cleaning to
from Furniture, Household utilities, Food container, Cleaning to Melamine & Stationary.
Mission & Vision:
Mission & Vision:
Mission Mission
“Poverty and hunger are curses”
“Poverty and hunger are curses”- mission of PRAN-RFL group. So- mission of PRAN-RFL group. So their aim is “to generate employment and earn dignity and self
their aim is “to generate employment and earn dignity and self respectrespect for our competitors” through profitable enterprise
for our competitors” through profitable enterprise
Vision Vision
The vision of the company is to create a wonderful brand image The vision of the company is to create a wonderful brand image throughout the world.
Decision Making Process of RFL
Decision Making Process of RFL
Identify Problems Identify Problems
The first step in the process is to
The first step in the process is to recognize that there is a decision to berecognize that there is a decision to be made. Decisions are not made arbitrarily; they result
made. Decisions are not made arbitrarily; they result from an attempt tofrom an attempt to address a specific problem, need or opportunity. A supervisor in a retail address a specific problem, need or opportunity. A supervisor in a retail shop may realize that he has too many employees on the floor compared shop may realize that he has too many employees on the floor compared with the day's current sales volume, for example, requiring him to make with the day's current sales volume, for example, requiring him to make a decision to keep costs under control.
a decision to keep costs under control. Seek Information
Seek Information
Managers seek out a range of information to clarify their options on Managers seek out a range of information to clarify their options oncece they have identified an issue that
they have identified an issue that requires a decision. Managers mayrequires a decision. Managers may seek to determine potential causes of a
seek to determine potential causes of a problem, the people andproblem, the people and processes involved in
processes involved in the issue and any the issue and any constraints placed on tconstraints placed on thehe decision-making process.
decision-making process. Brainstorm Solutions Brainstorm Solutions
Having a more complete understanding of the issue at hand, managers Having a more complete understanding of the issue at hand, managers move on to make a list of
move on to make a list of potential solutions. This step can involvepotential solutions. This step can involve anything from a few seconds of though to
anything from a few seconds of though to a few months or more ofa few months or more of formal collaborative planning, depending on the nature of the decision. formal collaborative planning, depending on the nature of the decision. Choose an Alternative
Choose an Alternative
Managers weigh the pros and cons of each potential solution, seek Managers weigh the pros and cons of each potential solution, seek additional information if needed and select the option
additional information if needed and select the option they feel has thethey feel has the best chance of suc
if you have gone through all the previous steps on your own; asking for if you have gone through all the previous steps on your own; asking for a second opinion can provide a new perspective on the problem and your a second opinion can provide a new perspective on the problem and your potential solutions.
potential solutions. Implement the Plan Implement the Plan
There is no time to second guess yourself when you put
There is no time to second guess yourself when you put your decisionyour decision into action. Once you have committed to putting a specific solution in into action. Once you have committed to putting a specific solution in place, get a
place, get all of your employees ll of your employees on board and put the deon board and put the decision intocision into action with conviction. That is not
action with conviction. That is not to say that a to say that a managerial decisionmanagerial decision cannot change after it has been
cannot change after it has been enacted; savvy managers put monitoringenacted; savvy managers put monitoring systems in place to evaluate the outcomes of their decisions.
systems in place to evaluate the outcomes of their decisions. Evaluate Outcomes
Evaluate Outcomes
Even the most experienced business owners can learn from their Even the most experienced business owners can learn from their mistakes. Always monitor the results of
mistakes. Always monitor the results of strategic decisions you make asstrategic decisions you make as a small business owner; be ready to adapt your plan as necessary, or to a small business owner; be ready to adapt your plan as necessary, or to switch to another potential solution if your chosen solution does not switch to another potential solution if your chosen solution does not work out the way you expected.
Brand line Extension & category line extension of RFL
Brand line Extension & category line extension of RFL
GROUP:
GROUP:
RFL GROUP follows two categories of
RFL GROUP follows two categories of brand extension.brand extension. Brand line extension:
Brand line extension: RFL group covers new product within a product RFL group covers new product within a product category it currently serves,
category it currently serves, such as with new flavors, f
such as with new flavors, forms, colors, ingredients & orms, colors, ingredients & packages sizes.packages sizes. For example:
For example: PVC Door PVC Door
Brand Category Extension:
Brand Category Extension: RFL group is used to enter a diffRFL group is used to enter a differenterent product category from the
product category from the one it currently seone it currently served.rved. For example:
For example: uPVC products uPVC products
Product Mix:
Product Mix:
A
A range range of of associated associated products products thatthat yields yields larger larger sales revenue sales revenue whenwhen marketed together than if they
marketed together than if they were marketed individually or in isolationwere marketed individually or in isolation from others.
from others.
Product Mix Contains:
Product Mix Contains:
Width:
Width: A product mix refers to how A product mix refers to how many product lines the companymany product lines the company carries. In the given chart it is showed that a product-mix
carries. In the given chart it is showed that a product-mix width of 5width of 5 lines.
lines. Length:
Length: A product mix refers to the t A product mix refers to the total number of items. In the chart itotal number of items. In the chart it is showed that a product length of 39 lines.
is showed that a product length of 39 lines. Depth:
Depth: A product mix refers to how A product mix refers to how many variants are offered to eachmany variants are offered to each product in the line.
product in the line. For exam in the For exam in the RFLRFL Consistency:
Consistency: The products of The products of RFL Group are industrial product. It isRFL Group are industrial product. It is marketed product according to the same distribution
marketed product according to the same distribution channel. So thechannel. So the products of RFL are
Product-line Decisions:
Product-line Decisions:
Stretching the line: Stretching the line:
Increasing the number of
Increasing the number of products products within an existingwithin an existing product range product range withwith similar products that have additional or different
similar products that have additional or different features. features. When a When a business
business already has a wellalready has a well established established brand, brand, it can use line stretching it can use line stretching to expand its
to expand its product line product line and help increase itsand help increase its market share market share withoutwithout having to
having to develop develop substantially new products.substantially new products. RFL Group
RFL Group follows product up-Market stretching. It creates qualityfollows product up-Market stretching. It creates quality product to compete
product to compete with others & inwith others & increase market share.crease market share.
Filling the line : Filling the line : A
A business strategy business strategy that involves increasing the number of that involves increasing the number of products products inin an existing
an existing product line product line to taketo take advantage advantage of of marketplace marketplace gaps gaps andand reduce
reduce competition. competition. Many Many businesses businesses use line filling touse line filling to round round out anout an already well
already well established established product line and to he product line and to help increase thelp increase the market market success
success of new related products.of new related products. RFL Group RFL Group follows product line fillingfollows product line filling by brings more products in
by brings more products in the market. It the market. It follows the motives of trfollows the motives of tryingying to be the leading-full line company & trying to plug
to be the leading-full line company & trying to plug holes to keep outholes to keep out competitors.
