Vice President Lottery & Gaming Marketing and Communications
Job Title
Vice President Lottery & Gaming Marketing and Communications
Type of Position Contract Contract Length Up to 3 years Location Sault Ste. Marie
Reporting Reports to Executive Lead, Lottery and Gaming Start Date Expected February 2016
Purpose This position will lead the development and implementation of a global marketing and communications plan to drive retention, conversion, growth and creation of lottery and gaming business as part of the Sault Ste. Marie L&G Pursuit project. The VP L&G Marketing and
Communications will work as one of four key members of the LG Pursuit Senior Management team, a group of highly professional executives. Roles and Responsibilities
Pursuit Project Vision Direction and Leadership
Sets primary framework for communications and marketing strategies, objectives and implements marketing and communications activities.
Integrates marketing and communications efforts of both business outreach and talent management needs.
Provides foundation for SSM brand and presence in global marketplace.
Pursuit Project Management and Administration
Manages senior relationships and negotiations with key communications suppliers
Develops and implements critical paths and timing schedules for Communications deliverables in the project, including ownership of media planning and production execution
Develops recommendations to other streams of the pursuit entity (Talent, Innovations, Service Delivery) on synergies and opportunities Fosters good cooperation and dynamic team work
Stakeholder Communications
Identifies Stakeholder information needs and designs framework for information flows and vehicles.
Establishes, owns and drives a strategic internal and external communications strategy that engages stakeholders and external audiences to position Sault Ste. Marie as a hub for lottery and gaming Assists and integrates key talent messaging based cooperatively with
Project Team VP Talent Management
Coordinates input from relevant Advisory Groups to manage emerging communications priorities
Operational Governance reporting
Prepares briefing notes and provides presentations for use by designated spokesperson in government relations
Leads and organizes communications sessions as needed
Facilitation Participates in strategic planning sessions with Senior Management Team members
Provides lead contact on stakeholder communication needs and issues
Market Strategy Branding Development
Leads Senior Management team members in communications strategy decision-making process and positioning analysis Generates core branding and positioning alternatives Directs the development and execution of global marketing
communications initiatives including sales collateral, tradeshows, social media, online presence, website, public relations, internal communication, stakeholder communications and corporate events. Ensures articulation of entity's desired image and position, assures
consistent communication of image and position throughout communication activities, and delivers communication of image and position to all constituencies, both internal and external.
Initiates and designs communications research activities as required to refine branding and track program effectiveness.
Supervision Supervises Promotional and Social Marketing Manager contracted resource
Manages performance of external supplier contracts for communications activity
Market Research Designs and manages essential market research projects related to target audience needs, message management or new media campaign effectiveness
Manages selection and performance value of research suppliers for communications projects
Pursuit Project Governance Integration
Contributes to Senior Management Team communications and positioning activity.
Drives continuous process improvements and implements best practices to manage projects efficiently.
Budget and External Supplier Activity
Tracks budgets as needed to ensure on-budget delivery of contracted services
Prepares expenditure Workplan and forecasts as needed Prepares financial summaries and reports as needed Determines and assigns priority for internal and external
communication projects
Manages relationships with outside vendors as necessary. Public Relations Develops and maintains effective relationships with key
Establishes guidelines and designated roles for spokesperson opportunities
Ensures Sault Ste. Marie captures significant coverage and awareness in relevant industry media
Identifies opportunities for speaking engagements at industry-relevant events on topics in support of Pursuit project objectives. Production and
Event Management
Actively leads, builds and manages external teams including graphics designers, corporate communications specialist, media specialists and copywriters to produce high quality publications and materials on time and within budget.
Collaborates with Innovations, Services and Talent outreach teams on event planning and support material production
Develops new Talent Management supply concepts jointly with VP Talent Management
Senior Management Team Project Issues Response
Responds to all critical issues as part of a coordinated Senior Management Team protocol
Drives continuous process improvements and implements best practices for efficient project management.
Knowledge and Qualifications
Expertise Extreme market insight capability matched with an acute awareness of economic development concepts
High level of creativity and proven problem-solving capacity within multiple sectors of L&G
Ability to manage several project components simultaneously and have the ability to develop critical paths for project component implementation details, set priorities, and establish key performance measures
Good management delegation skills to effectively assign work or tasks Good skill in effectively working with a wide range of professionals
and experts
Strong capability to maintain high quality assurance program throughout the project life cycle.
Marketing Strategy Development
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Strong creative, strategic, analytical, organizational and personal sales skills.
Strong business analytics, relationship management, strategy development, project management and problem solving skills. Negotiation and
Problem Solving
Excellent negotiation skills for leading groups and determining optimum solutions and finding common ground,
Good problem solving skills in performing critical thinking, problem identification, developing and evaluating solution options and determining best-bet solutions
Communications Excellent written communications skills for preparing reports, project plans, funding proposals, report-backs, presentations and briefings Demonstrated successful experience writing press releases, making
presentations and negotiating with media.
Excellent verbal communications skills in presenting ideas and information in a distinct, timely, and clear manner
Ability to manage multiple projects at a time.
Team Management Strong Team Leadership skills for maximizing Team participation and promoting good team dialogues
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Ability to function as a good team member with excellent listening skills for participating in a dynamic team environment
Strong ability to take initiative and lead by example Financial
Management
Good understanding of financial management techniques for
preparing financial proposals, managing budget tracking systems and preparing financial forecasts
Office Management Sound knowledge and skill in using word-processing software e.g. Word, presentation development software, spreadsheet
management software, use of computers, mobile communication devices, projector equipment, etc.
Supervisory Excellent ability to create a positive and dynamic work environment and to supervise office administration staff by assigning work, setting targets, and conducting good performance management
Judgment Sound judgment skills in dealing with people and managing the technical aspects of the project
Excellent communicator with ability to influence and persuade across all levels of the organization.
Exercises a high degree of tact and diplomacy. Education and
Experience
Educational background in Business Management, preferably with a focus on marketing, strategy and communications
15+ years of experience in the management and design of major market initiatives, market planning and product concept
development
Private sector experience in lottery and gaming projects and keen understanding of the challenges and opportunities facing this sector Experience in communicating both verbally and in writing with senior
officials in both the public and private sectors
Team leadership experience in working with a diverse group of professional and technical staff
Business and financial administration experience Contract management experience
Facilitation and negotiation experience or training
Demonstrated experience in management of direct reports and external supplier activities
Ideal Candidate Qualifications Lottery and Gaming Expertise
Exceptional global lottery and gaming market knowledge across multiple gaming sectors and jurisdictions
Excellent knowledge and familiarity with L&G organizations and business outreach target markets
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