Exhibitor Information

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Trice Mazwi | 0724248366 | [email protected] | www.organiclifefair.com |

Organic

Life

Fair

Awareness | Healing | Living | Indulgence.

Organic Life Fair 2015 - Johannesburg

Venue: Walter Sisulu Botanical Garden.

Date: 9 - 11 October 2015

Time: 8am to 5pm, everyday

Venue capacity: 5000 visitors per day

Exhibitor Information

About the fair

The Organic Life Fair is aimed at creating awareness, exposure, education, healing, transforming, learning, sharing, living, enjoying and indulgence in Organic Lifestyle.

The Fair provides a family day, catering for all the needs of different age groups. There will be exhibitors, restaurants, day care facilities from 3months to four years. Children from 5years and young adults, fashion shows, organic stalls, organic

treatments, presentations, cheese and wine, fitness, bookshop, coffee and tea booths, mind body alignment and much more. This is a National event that is planned to be hosted in the major Cities of South Africa, including Johannesburg, Cape Town, Durban, Pretoria and Bloemfontein. The venues of choice to host this Fair are the City Botanical Gardens, because they provide the needed therapeutic effect.

People who are expected to attend include those that are New or Exposed to Organic living. Our fair visitors will take what they see, touch and feel and incorporate it into their lifestyles at home. Our main Goal is to expose as many people as possible to a holistic way of healthy living.

The concept of the Organic Fair was inspired by the struggle to access Organic products from main stream shops. The Founder saw the need to create a network for the organic community, in order to increase supply of organic produce to cater for the growing demand. The Fair will be a key tool in raising awareness about this industry.

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What will Visitors experience at the Fair:

 Consultation with Practitioners

 Provision of Holistic Treatments (Therapy, Massages, etc)

 Stands selling Organic Products

 Mind body alignment Art

 Fitness and Training activities

 Natural Nutritional supplements

 Educational presentations

 Day care for children from 3 months to 4 years

 Children activities from 5 to 15 or older

 Bookshop and story telling

 Restaurants

 Refreshments lounges: in different types, from wineries to juicers.

 Fashion shows

 Retreats and Holiday

How will we ensure Success?

Our marketing strategy is aimed at covering all areas of our target market as well as new avenues. We expect an average of 5,000 visitors per day over a period of three days in all the cities. We are also inviting sponsorship from reputable companies. We have developed a comprehensive Marketing and Media Plan that allows us to advertise using:

 The entrance fee is left at the normal garden price of R35 to ensure a huge turnout for the benefit of exhibitors and sponsors.

 Walter Sisulu garden is sending the Organic Life Fair newsletter to their 15 thousand data base, our trailer and other marketing tools will be at the garden from 1st_{September to cover their 2500 visitors per week.}

 Websites, Radio interviews, TV Interviews , Outdoor advertising, Signage @ Botanical Gardens, Mass Yoga event, Social media, Word of mouth, Mobile trailer, Sponsor websites

 Health shops, SPAs, Massage Parlours, Fitness studios and clubs, Yoga and Meditation Centres

 Business places of nutritionists, reflexologists, homeopaths, herbalists, organic food stores, markets, life style magazines, health magazines.

Invitation to Participate in the Fair

As a company or a specialists that provide Organic products or holistic living services and treatments, YOU are invited to participate in the Organic Life Fair. The benefits for participating are following:

 Access to more than 9,000 visitors that will visit the Fair over the 3 days period. Estimate of over 3,000 visitors per day.

 Marketing exposure for your product or services

 Generate a database of Sales Leads that you can follow-up after the fair

 For Services companies or specialists - Generate income from the direct Services that you’ll be providing during the Fair

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You can either be a Once-off Exhibitor or a Partner. A once-off exhibitor will participate only in a selected Fair in one city. A Partner means that you will have the opportunity to be an exhibitor in all the Fairs held across all cities. You will be the only one exhibiting in your product category. You will be featured in some of our online marketing activities.

The benefits of participating as a Partner are the following:

 Secured space for all Fairs

 10% discount for Floor space at all Fairs

 Rotating product picture on Pinterest and Instagram.

 Listed as a partner in our Organic Life Fair website with your Company name and logo

 First preference for interviews about your products in our Organic Lifestyle online show

 One Newsletter publication about your product and founder featured on our website

 Invitations to other Organic Lifestyle events

 10% discount on presentation slots at the Fairs

Below are the CATEGORIES that exhibitors can choose from to provide as a service to the Fair:

1. Consultation 2. Therapy Astrologer Numerologist Sangoma Tarot Card Blood Analysis Scio Therapy Body Talk Hypnosis Kinesiology Nuerolingustic Programming

3. Massage 4. Mind, Body Alignment

Thai Rolfing Cranial Sacral Shiatsu Reflexology Yoga Meditation Breathing exercises Thai Chi Shaolin 5. Fitness 6. Education Palates Aerobics Thai Bo Personal Trainers Martial Arts Soil Fortification Organic Planting Organic seeds Water purification Mind Empowerment

7. Food and Drinks 8. Leisure & Retreats

Coffee both Tea both Juice both Wine both Energy drink Organic restaurants Detox Lodges Cruise ships Retreats Holiday Pillages Organic Spas

9. Day Care 10. Organic Products

Pottery For Kids Cooking Classes Dance Classes Yoga for Kids Art classes

See List of Items to be exhibited

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Trice Mazwi | 0724248366 | [email protected] | www.organiclifefair.com | Please visit our website www.organiclifefair.com for more information on exhibiting.

List of Organic Products that can be exhibited

Jam Homeopathy Jewellery Herbs Equipment

Olives Stones and crystals Leather Seeds Cutlery

Fresh produce Soil fortifiers Appliances Flower remedies Furniture

Dry food produce Animal product Books Health products Green homes

Dry nuts Detergents Inspirational messages Essential oils Carpet1s

Chocolate Beauty products Art Linen Blankets

Treats Make up Deco Fabric Other

Salt Hair products Ornaments Clothing Dry fruit

Tea and Coffee Cosmetics Crockery Candles Nutrition

Juice Baby products Pots Cooking herbs Wine

Exhibition Pricing

Below is the pricing for Exhibitors:

Category Recommended Floor Size # of Specialists / company

Price for the Full 3 Days

Consultation 5m x 5m Tent 5 specialists R4,000 / Specialist R20,000 for the whole

Therapy 5m x 5m Tent 5 specialists R4,000 / Specialist R20,000 for the whole stall

Massage 5m x 5m Tent 5 specialists R4,000 / Specialist R20,000 for the whole stall

Kids Entertainment

 Pottery For Kids

 Cooking Classes

 Dance Classes

 Yoga for Kids

 Art classes 3m x 3m Tent 5m x 5m Tent 5m x 10m (open space) 5m x 10m (open space) 3m x 3m Tent 1 company 1 company 1 company 1 company 1 company R7,200 / stall

R20,000 for the whole stall R7,200 / stall

R7,200 / stall R7,200 / stall

Mind, Body Alignments (instructors)

10m x 10m (open space) 5 instructors R16,000 / instructor

Fitness (instructors) 10m x 10m (open space) 5 instructors R16,000 / instructor

Drinks Stalls 3m x 3m 1 company R7,200 / stall

Restaurants 10m x 5m 1 company R40,000 / restaurant

Organic Products 2m x 2m 3m x 3m 6m x 3m (optional) 1 company R3,200 / stall - 2mx2m R7,200 / stall - 3mx3m R14,400 / stall – 6mx3m Education – Information Exhibitors

2m x 2m umbrellas 1 company R3,200 / stall

Leisure and Retreat 3m x 3m

6m x 3m (optional)

1 company R7,200 / stall - 3mx3m

R14,400 / stall – 6mx3m

Presentation Slot 30 minutes – 100 seats 60 minutes – 100 seats

1 company R1,000 / presentation

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ADDITIONAL NOTES

General:

Payment of all services and products at the Fair will be managed using a centralized system

See payment plan

 Equipment to be provided by the Fair is listed in each category below

 Any additional requirements to be provided by the exhibitor

 Free announcements to promote fair, stalls and products

 Should exhibitors require assistance with additional requirements / equipment, please ask at

[email protected] for assistance

Consultation, Therapy, Massage, Areas:

Process description

Option 1

 R 4000 per practitioner for floor space

 16 clients per day

 30 min per session

 R 100 per treatment

 100% returns payable to practitioner on treatments performed

 9 hours per day

 1 hour break

Option 2

 R 2000 floor space per practitioner

 9 hours per day

 1 hour break

Option 3

 Free floor space per practitioner

 9 hours per day

 1 hour break

 Tents for consultation, therapy and massage areas will be provided

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Trice Mazwi | 0724248366 | [email protected] | www.organiclifefair.com |  Surplus treatments will sold during the fair

 Each treatments will be 30 minutes

 Each treatment will be sold at R100 at our facility

Mind, Body Alignment and Fitness Areas:

 Each session will run for 30 minutes

 Each instructor will conduct 3 sessions a day

 Number of people per session is estimated at between 50 – 100

 Instructors to bring their own necessary equipment

 All sessions will be in an open area

Drink Stalls and Restaurants:

 Tents according to the sizes selected will be provided

 4 Tables per restaurant will be provided

 1 table per drinks stall will be provided

 Common eating area with chairs and tables will be provided

Organic Products, Info exhibitors, Retreats, Leisure and Estates Area:

 Tents / Umbrellas according to the size selected will be provided

 1 Table to be provided per stall

Kids Area:

 Tents according to the size selected will be provided

 Exhibitors to provide all the other equipment required

Exhibitor Information

Organic

Life

Fair

Organic Life Fair 2015 - Johannesburg

Venue: Walter Sisulu Botanical Garden.

Date: 9 - 11 October 2015

Time: 8am to 5pm, everyday

Venue capacity: 5000 visitors per day

Exhibitor Information

For info contact us at:

[email protected]

or visit

www.organiclifefair.com