The Challenge is an invitation-only opportunity to “test drive” the power of Homes.com. Select brokers and associations are invited to evaluate our services at no risk and no cost. For several current Homes.com clients, the Challenge has provided consistent
increases in site traffic, listing views and website clicks. Now, we’ve taken an extra step in reporting that combines both Web and phone results to demonstrate marketing performance for your organization.
Measuring performance is critical to evaluating marketing spend and optimizing your promotional budget. The Homes.com
Challenge provides key metrics to help you better understand and evaluate listing performance. The Challenge features what we call an “Insight Report” that shows Homes.com listing performance, and other vital information about your business, including:
t Listing Views
t Average views per listing t Email Inquiries
t Clicks to your website
t Phone calls and numbers if available
t Call times and dates t Caller zip codes
t Name and address info if available
If your 2009 goals include increasing listing performance, measurability and optimizing your marketing spend, we are confident Homes.com can help!
Broker or association listings are placed on Homes.com in basic status for a 30-day test. The Challenge
typically includes two weeks of Homes.com basic listings followed by a two-week upgrade period in which the same listings are upgraded to Premier Status.
t Up to 4 photos t No Lead capture from t Basic Listing information
t Up to 30 photos t Lead capture form
t Link back to broker/agent website
t Link to listing detail page t Click-to-talk instanst response
button
t Listings are highlighted in the search results
t Phone reporting for phone inquiries
t Web reporting for impressions, listing views, click-thrus and lead capture
t Broker branding
Results – Brokers who have added listings to Homes.com at the basic level have received consistent impressions, clicks and phone number views, and even better results from Homes.com premium listings. Documented performance – you won’t need to guess how effective your listing exposure is, when websites clicks and phone inquiries are accurately tracked. You’ll receive weekly status reports, then a
performance summary for the 30-day Challenge period. By measuring response accurately, you’ll be able to optimize your spend and make the most of every advertising dollar.
Marketing intelligence – Do you know who is calling about your list-ings, and from where? What days and times are people calling? The Homes.com Challenge delivers detailed performance reports via e-mail that show how many qualified leads you’re receiving. Never lose another lead!
Web and phone leads in one report – The Homes.com Challenge report includes both Web and phone results, resulting in a more
accurate and complete performance assessment. “Lost lead” reports are included to ensure your agents have a chance to contact any prospect whose call goes unanswered.
Following the 30-day Challenge period, you receive the Homes.com Challenge Insight Report, which provides detailed test results and ac-tionable insights on how to improve your business. All reporting, leads and business generated by the Challenge are yours to keep at no cost!
Homes.com premier listings make it easy for consumers to contact your agents instantly, Our click-to-talk buttons, and call-tracking phone numbers provide agents a way to quickly respond to prospect inquiries and conduct Web presentations from their cell phones. Click-to-talk instantly connects agents with prospects and provides robust reporting to help manage leads and turn them into closed business.
Do you have a mobile strategy to reach buyers and sellers on the go? Homes.com can help with our powerful Real Estate Search Application for iPhone. This application adds new business channel and a great branding opportunity for brokers - homebuyers start at a welcome screen with your branding and search your local listings with the touch of a button. You can view a demo at www.homes.com/iPhone. Add mobile real estate marketing to your mix - contact us today for additional information about Homes.com mobile applications.
t is the #8 real estate network, and showed the third-highest growth rate among top real estate portals in the first quarter of 2009, according to ComScore. t excels in organic search results, appearing in the top
spots in hundreds of Google searches for local real estate.
t features one of the most successful mobile real estate search applications for the iPhone, with over 77,000 downloads.
Homes.com offers listing exposure and distribution, lead generation, exclusive brand advertising, mobile market-ing, and more. To increase listing performance and leads through a multi-channel approach, gain more insight into your local customer base, and optimize your online advertising spend, take the Homes.com Challenge today!
t 55% of visitors to Homes.com are female t 59% of visitors are between the ages of 25
to 54
t 43% of visitors make between $75,000 to $100,000, while 26% make over $100,000 t 60% of visitors have children
t 73% of visitors have an average house-hold of 3 to 4 people.
SOURCE: ComScore May 2009
who visits Homes.com?
New England: 89,000 UVs Middle Atlantic: 301,000 UVs South Atlantic: 431,000 UVs East North Central: 304,000 UVs East South Central: 91,000 UVs West North Central: 140,000 UVs West South Central: 217,000 UVs Mountain: 221,000 UVs
Pacific: 338,000 UVs
Homes.com:
On the next page, a sample of the Homes.com Insight report is included for your review.
YOUR HOMES.COM CHALLENGE REPORT | PREPARED BY CLINTON JOHNSON | 888.888.8888
Broker Name: Elite Homes Realty Account ID: 729886 Portal: Homes.com Type: Residential
Ad Unit: Internet/Print Bundle Sales Representative: Shawn Brown City Level: Birmingham District Level: Mid Central
Regional Level: East Account Manager: Charles Start Date: 2009-04-17 End Date: 2009-04-23
Total Call Analysis
April Answered Calls 17 Busy Calls 0 Inactive Calls 0 Unanswered Calls 0 Total Calls 17
Answered Calls (over 30 seconds) 15 Answered Calls (under 30 seconds) 2 Average number of rings before answer 2.3 Average Call Length (over 30 seconds) 3:59
Snapshot Call Analysis
Total Identified Calls 17 Total Unique Calling Numbers 14
Peak Call Day And Hour Tuesday (5) 10:00 AM (144)
Answered Calls: Calls that are answered by a person or answering machine.
Unanswered Calls: Calls in which the caller hangs up prior to the call being answered by a person or answering machine. Inactive Calls: Calls to an inactive line such as a line that has been referred or suspended.
Total Identified Calls: The total calls for which the calling number can be identified. Total Unique Calling
Numbers:
Of the Total Identified Calls, this is the number of different telephone numbers that called your measured number during the report period.
% of Total Calls by Day Sun 5.88% Mon 11.76% Tue 29.41% Wed 11.76% Thu 5.88% Fri 17.65% Sat 17.65%
Zip Code Analysis (Census Data) (Average of Top 20 Zip codes below)
2000
Total Population 14,979 Number of Households 5,877 Average Family Income $38,345
Average Rent $367
Renter Occupied Units 1,705 Owner Occupied Units 4,172
Zip Code Analysis (Top 20)
City Zip Name Zip Code Calls % of Total Calls YTD Calls % of YTD Total Calls 1 Heflin, AL 36264 2 12.5% 3 0.8% 2 Gate City, VA 24251 2 12.5% 2 0.5% 3 Villa Rica, GA 30180 2 12.5% 2 0.5% 4 Birmingham, AL 35226 1 6.3% 2 0.5% 5 Atlanta, GA 30330 1 6.3% 1 0.3% 6 Clanton, AL 35046 1 6.3% 1 0.3% 7 San Antonio, TX 78232 1 6.3% 1 0.3% 8 Pensacola, FL 32503 1 6.3% 5 1.4% 9 San Antonio, TX 78259 1 6.3% 1 0.3% 10 Saltillo, MS 38866 1 6.3% 2 0.5% 11 Bremen, AL 35033 1 6.3% 1 0.3% 12 Chattanooga, TN 37450 1 6.3% 2 0.5% 13 Gadsden, AL 35903 1 6.3% 1 0.3% 14 Oneonta, AL 35121 0 0.0% 1 0.3% 15 Gallatin, TN 37066 0 0.0% 2 0.5% 16 Chattanooga, TN 37402 0 0.0% 2 0.5% 17 Boaz, AL 35956 0 0.0% 1 0.3% 18 Jacksonville, FL 32202 0 0.0% 1 0.3% 19 Crossville, TN 38558 0 0.0% 1 0.3% 20 Lawrence, KS 66046 0 0.0% 1 0.3%
Demographics are an aggregate of where calls originated for the month. Information regarding the caller's zip code and city is provided when available.
Call Detail Report
# Date Day Time Answer
Status Duration Caller
Number Name B/R/C Address City State
Zip Code 1 17-Apr Fri 09:27 AM A 6:05 205-682-6538 COUNTY B SHELBY NA BIRMINGHAM AL 35226 2 17-Apr Fri 10:18 AM A 1:37 662-869-5711 F MC Corp B 2730
Highway 145 Saltillo MS 38866
3 17-Apr Fri 02:48 PM A 3:10 256-287-1027 Randy Cates R 1379 County Road 6 Bremen AL 35033 4 18-Apr Sat 09:39 AM A 5:08 770-834-9022 Judy Brown R
10082 Lakeview Pkwy
Villa Rica GA 30180
5 18-Apr Sat 09:49 AM A 2:09 770-834-9022 Judy Brown R
10082 Lakeview Pkwy
Villa Rica GA 30180
6 18-Apr Sat 02:48 PM A 1:15 256-543-9400 Ronnie Watkins Ford B 101 George Wallace Dr Gadsden AL 35903 7 19-Apr Sun 08:51 AM A 0:19 423-718-1977 Cell Phone TN NA CHATTANOOGA TN 37450
8 20-Apr Mon 09:09 AM A 1:07 256-463-8741 Heflin AL NA HEFLIN AL 36264
9 20-Apr Mon 05:05 PM A 0:16 210-495-4937 PLUS PROJ BRDUS NA SAN ANTONIO TX 78259 10 21-Apr Tue 11:16 AM A 3:44 210-496-0008 Broaddus Plus Project Control B
17300 Henderson Pass
San Antonio TX 78232
11 21-Apr Tue 12:59 PM A 0:31 256-463-8741 Heflin AL NA HEFLIN AL 36264
12 21-Apr Tue 01:22 PM A 8:57 404-714-3463 AIRLINES DELTA NA ATLANTA GA 30330
13 21-Apr Tue 03:42 PM A 4:56 276-386-6174 JAMES DAY NA GATE CITY VA 24251
14 21-Apr Tue 04:28 PM A 13:22 276-386-6174 JAMES DAY NA GATE CITY VA 24251
15 22-Apr Wed 08:50 AM A 2:54 205-389-2480 NA NA CLANTON AL 35046
16 22-Apr Wed 09:54 AM A 2:59 850-261-9900 NA NA PENSACOLA FL 32503
17 23-Apr Thu 08:08 AM A 1:52 706-401-7076 NA NA WASHINGTON GA NA
Answer Status: A=Answered U=Unanswered B=Busy S=Suspended line R=Referred line NA=Not Available B/R/C: B=Business R=Residence C=Cell Phone
