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A CENTRALIZED APPROACH TO DIGITAL SIGNAGE

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(1)

A CENTRALIZED APPROACH

TO DIGITAL SIGNAGE

(2)

David W. Fleig, PMP

Project Manager, Wayne State University

Patrick J. Gossman, Ph.D.

Deputy CIO, Wayne State University

(3)

Wayne State Fast Facts

 32,000 students

 13 schools and colleges

 400 degree and certificate programs

 Most diverse university in Michigan:

students from 50 states and 70+ countries

 Six extension centers throughout Southeast Michigan

(4)

Overview

 Goals of the Project

 Organization (People, Funding, Content)

 Technology (Hardware, Software, Network)

 Successes

 Lessons Learned

 Future

(5)
(6)

To this…

(7)

Pretty simple, eh?

Launch digital signage as a . . .

 University-wide collaborative,

 Across schools and colleges,

 Across multiple campuses,

 Showcase important people, news and events

 Inform ourselves and visitors

(8)

A bit more complex…

Project Management (C&IT) President VP Chief of Staff Budget Office C&IT CIO’s Office Infrastructure & Operations Enterprise Applications Customer Service Network Security Telecom Video & TV Business Operations Communications Marketing VP Graphic Design Content Development News & Information Services Facilities Project Managers Architecture & Engineering Construction Trades Inspection & Life Safety Art Curator Purchasing Buyer Software Buyer Hardware Legal Dept / College (Customers) Deans Directors Staff Students Extension Centers Vendors Software Hardware Training Installation Maintenance

(9)

Here are the politics…

 Lots of different players

 Different wants and desires

 Different content

 Who will pay?

 Who will have control?

(10)

Competing Goals

 Goals

 Image

 Inform, Unify, and Market

 Branding

 Timeframe: Immediate vs. Planned

 Content: Local vs. University

 Control (Content and Look): Local vs. University

 Funding and Resources 

(11)
(12)

Content/Image Control Model

 Image and Design – Marketing and Communications

 Central Content – Marketing and Communications

 Local Content – Local School/College/Dept

(13)

Funding Model

 Central funding from President’s office

 Central hardware and software

 Signs in general purpose areas

 Local funding from units

 Local signs

 Installation and replacement

 Support from C&IT

 Software

(14)

Just the University

(15)
(16)

Shared Time

(17)
(18)

Local, University, National

(19)

How did we get here?

 Project chartered in Fall 2008

 Great team formed

 Agreed to work toward the common goal

 Architectural team understood value of standardization, centralization

 Multiple funding sources and multiple ownership helped tie all together

(20)

Successes

 Great team!

 It looks good!

 We are “catching eyeballs”

 Many positive comments about image of WSU and reaction to postings

 Love time and weather, CNN with captions

 Central support great in eyes of customer

 End result: It works!

(21)

Lessons Learned

 Top Support – policy and funding

 Must have a clear goal and buy-in by entire team

 Easier to centralize BEFORE everyone adopts their own standard

 It’s all about the content

 You can’t get everyone to play

(22)

Challenges

 Bring all schools and colleges into the fold

 Content creation limited by staffing, both central and local

 Create once, publish everywhere has limitations

 Not making use of extensive software capabilities yet

 What happens in 3 years?

(23)

Future

 Student channel

 More signs

 Get outliers in

 More tailored content

(24)

Technology

 Getting Started  Location  Architecture  Installation  Equipment  Construction  Challenges  Examples  Future  Lessons Learned

(25)

Getting Started

 Two Tech Teams

 Hardware and software

 Architecture and network design

 Goal – Single Source

 Accountability and coordination

 Standard RFP Approach

 Software

(26)

Getting Started

“No Dark Signs”

 Key philosophy

Development Stations

 Marketing

 IT Customer Service

 IT Enterprise Applications

(27)

Present Day

45+ signs installed

25+ buildings

(28)

Location, Location, Location

 Goal – “Capture eyeballs”

 Customer First  Environment  Heat  Ambient light  Security  Display size

(29)

Architecture

 How does it work?

 No precedent  Centralized  Virtual  Production  Development  Common image

(30)

Architecture

(31)

Installation

More than “Just hang a display…”

“No Dark Signs”

 Buy it…

 Hardware & Software

 Build it…

 Prepare walls or ceilings

 Field conditions, historic buildings, etc.

 IT

 Program it…  Push content

(32)

Equipment

 Flat panel display

 Computer

 Software

 Mount

(33)

Equipment

 Flat panel display

 Computer

 Software

(34)

Equipment

 NEC 52” or 46” LCD displays

 1920 x 1080p HDTV 16:9

 Narrow bezel, Commercial  Players

 Now Micro DMP-900

 Small form factor computer

 Fast and powerful as possible

 “Keep it cool”  Software

 Four Winds Interactive, Inc.

 Content manager

 Player application

 Windows 7

 Common Image

(35)

Construction

(36)

Construction

 “No Dark Signs”

 Coordination  Trades  Carpenters  Painters  Electricians  Communications  Technical staff  Audio-Visual

(37)

Cost & Time

 Construction  $500 - $5,000…depends  Equipment  $4,000 per sign…all in  Total  $7,500

 Average per sign

 Lead times

(38)

AC Power

Internet2 Fall 2011 Member Meeting

 Power failures  Significant challenge  Players (computers)  OS (Windows 7)  Displays  Be Prepared…  Random recovery  Solution

 Small, disposable UPS?

(39)

Heat & Ventilation

 Significant challenge

 Content impact

HOT SPOT

(40)

Heat & Ventilation

(41)

Heat & Ventilation

 Alternative

MUCH COOLER

(42)

Heat & Ventilation

Internet2 Fall 2011 Member Meeting

 College of Nursing

(43)

Examples

(44)

Examples

Internet2 Fall 2011 Member Meeting

(45)

Examples

(46)

Examples

Internet2 Fall 2011 Member Meeting

(47)

 Real time monitoring

 Audio, video and closed captioning

 MPEG-4 AVC (Part 10)

 H.264  HD 720p  6.5 Mbps  Multicast  VLC  Loudspeakers

Other Issues

(48)

Future

 Interactivity – unlikely, but maybe…

 Emergency messaging

 Audio

 Live streaming of special events

 Enhanced remote management

 Improved monitoring and QC

 Additional signs

(49)

Successes

 Great teamwork  Great partners  Solid design  Centralized  Smooth integration  Satisfied customers

(50)

Lessons Learned

 Heat

 AC power

 Customer service and maintenance

 Spares and warranties

 Player computing power

 Content impact

 Networking

 Centralized operations

 Test and development facilities

 Training

 Codes and inspections

(51)

Thanks!

Please feel free to give

us a call

(52)

David W. Fleig, PMP

Project Manager, Wayne State University

dfleig@wayne.edu

(313) 577-0845

Internet2 Fall 2011 Member Meeting

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