Intelligent Web Solutions

Integrated Web Marketing Solutions

Intelligent Web Solutions

Av. Tancredo Neves, 1632. Edf. Salvador Trade Center

Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil

All-in-One Solutions

IWS – Intelligent Web Solutions is a pioneer in SEO (Search Engine Optimization ) & SEM

(Search Engine Marketing), offering Integrated Internet Solutions:

• Internet Business Planning,

• Design,

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

- Pay-per-click Campaigns

- On-Line Press Release Campaigns

- E-mail Marketing Campaigns

- Social Media Campaigns

We also offer Content Creation, Copywriting, Editing and Translation services.

Google Qualification

All-in-One Solutions

Our know-how, acquired through five years applying SEO and SEM tools and

techniques, has rendered IWS a great achievement:

the 1

st

_{position in Google}

For our own website

www.IntelligentWebSolutions.com

after only 2 weeks online

http://www.google.com.br/search?sourceid=navclient&aq=t&ie=UTF-8&rls=GGLJ,GGLJ:2008-13,GGLJ:en&q=ag%c3%aancia+seo+e+sem

We are also in:

2

position for keyword – “Otimização de Conteúdo para internet” –

http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=otimiza%C3%A7%C3%A3o+de+conte%C3%BAdo+para+internet&meta

4

position for keyword – “Otimização de Conteúdo para web”

-

http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=otimiza%C3%A7%C3%A3o+de+conte%C3%BAdo+para+web&meta

5

position for keyword – “agência de internet marketing” –

http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=ag%C3%AAncia+de+internet+marketing&meta

Positioning of the first page in any Search Engine, especially First place position in Google is

the dream of most companies and represents the recognition of our constant improvements.

We are in the process of launching our site in English and hope to accomplish similar feats

All-in-One Solutions

Another great achievement in

one of the most competitive

online industries

Travel:

After an intensive Web Marketing (SEO e SEM) campaign

the 1

_{and 2}

_positions

in Google Organic Search ranking

for our client –

www.DiscoverBrazil.com

http://www.google.com/search?hl=en&q=brazil+vacation+package

2. Web Marketing

• The most economical and efficient way of

reaching your potential client.

• Costs approximately 90% less than

traditional marketing.

2. Web Marketing

1. Content, Design and Programming

IWS develops Content, Design and Programming through an intense project on worldwide tendencies, proposing functionalities and appropriate solutions for each company profile.

• Best Functionality

– Development of specialized content, optimized for the internet

– Navigation and Menu system optimized for functional and commercial websites – “Rule of 3 clicks” – your client finds what he is looking for in up to 3 clicks

• Programming “Search Engine Friendly”

– Research has shown that more than 90% of consumers use search engines – More than 50% of those use them more than once a day

– All sites developed by IWS are search engine friendly

2. Web Marketing

2. SEO

Search Engine Optimization is what makes a site appear well positioned on the organic search engine

results (Google, Yahoo, and MSN). Applying SEO techniques is the determining factor for the site to be amongst the first entries when its keywords are being searched for on the internet.

IWS applies innovative techniques of SEO identifying keywords together with the client, using latest research and tools.

We offer diverse SEO services, appropriate to the necessities of each company: • Research ofcompetitor sites as reference

• Analysis and suggestion of site map (for the human user and the search robots)

• Site Map System for each page of the Web Site and Registration on Google and Yahoo site maps • Smart URLs – use of specialized database system

• Creation a functional meta tags system (which define the characteristics of each page) (Continued)

2. Web Marketing

2. SEO

• Orientation for complete indexing of pages • “You are Here” System

• Database for photos with alt tags and keywords • Analysis and recommendation of relevant content

• Editing of text for on-line marketing (“web marketing copywriting”) • Creation of relevant content, optimized for web marketing

• Optimized translation for web marketing, concentrating on keywords

• Analysis of the site’s popularity indexes (number of visits, pages, site viewing time and visitor origin) • Monthly report about audits and positioning

2. Web Marketing

3. PPC Campaigns (Pay-per-Click)

– Sponsored Links

Search

Organic

Results

PPC Results

The Web Marketing Services offered by IWS include:

2. Web Marketing

3. PPC Campaigns (Pay-per-Click) – Sponsored Links

PPC or “Sponsored Links ” is a way to advertise on the search engines sites (Google, Yahoo, MSN...) that

allows the advertiser to promote his product or service but pay only when a click is effected on his on-line advertisements. The advertisements are created based on keywords and appear only when a person is looking for a specific information related to them.

• You choose how much you want to pay

– When creating an account for PPC advertisements, the client chooses how much he wants to pay for each click and how much he wants to spend per day, which allows for efficient planning and control of his budget.

• The PPC Campaigns developed by IWS for Google, Yahoo and MSN include:

– Analysis of competitor PPC strategy – Research and definition of keywords

2. Web Marketing

4. PR Campaigns (On-line Press Release Distribution)

Press Releases are informative texts about products or services, which are submitted

to on-line news sites, which not only promote visibility in the press, but also generate

content and links for your site and, consequently, attract more traffic to it. The key to success of a PR is the way to write the “web copy” and the directories to which it is being submitted. • Press Releases written by professional editors

– Press Releases produced by IWS are written by professionals who are native speakers of the language

– The PRs are sent to submission and on-line distribution sites (free or paid)

– Through these sites the PR does not only gain presence in the press, but also a strong presence on the Web and generates a large number of links to your site

2. Web Marketing

4. PR Campaigns (Press Release)

2. Web Marketing

Opt-in system,

Personalized Sending Aim reached

Sample Report

5. E-mail Campaigns – Direct electronic mail

2. Web Marketing

5. E-mail Marketing Campaigns

E-mail Marketing is an important tool for

client, partner and supplier relationship management.

Contacting clients through e-mail marketing has various advantages: - Efficiency: you reach your network quickly

- Interactivity: the addressee can buy, request information or answer the e-mail - Mesurement: you can measure who received, opened and clicked on links - Personalization (1 to1): Treating each client according to his profile

• The e-mails created by IWS are elaborated according to the profile of each client.

We partnered with Campaigner, a company specialized in e-mail campaigns. Therefore we can guarantee :

• high quality

2. Web Marketing

6. Social Media Campaigns- On-line Communities

Social Media is one of the segments that has grown most in 2007 and continues to grow. Investment is

expected to reach US$ 4 billion in 2011. Various companies are already using Social Media to divulge their business and generate sales.

IWScreates your company’s profile on the most important sites and forums for Social Media: Facebook

-StumbleUpon - Technorati - My Space - Linkedin - Del.icio.us - Wikipedia - Reddit - Digg and other Web 2.0 sites that are relevant for your business.

– Your company’s profile will be updated on a weekly basis

– We research forums that are relevant for your business and participate weekly in the discussions to promote your products/ services

– Our team constantly updates our list of Social Media sites and forums, attempting to always be aware of the latest developments in this area of rapid evolution

2. Web Marketing

Our Goal is to offer each client:

• Efficient Online-presence to reach his target market.

• Services that generate positive return on investment.

2 SEO 5 Web Marketing: E-mail Campaigns 3. Web Marketing Production of PPC Campaigns: • Google, Yahoo and MSN PPC

Accounts Creation and Management 3 Web Marketing: PPC Campaigns 4. Web Marketing Production of PR Campaigns: • Identification of on-line

directories for PR submission • PR Creation and Submission

5. Web Marketing

Production of Email Campaigns: • E-mail template creations • Database treatment • E-mail blast 4 Web Marketing: PR Campaigns 6 Web Marketing: Social Media 6. Web Marketing

Production of Social Media Campaigns:

• Creation of company’s profiles, registration and participation in forums and weekly content updates 1 Content, Design and Programming

3. Scope of Work

• Content writing, edition and revision

• Content Optimization • Content Translation • Web site Design and

Programming

2. SEO

• Keywords research and definition

• Smart Menu system • Smart Meta tags system

for each page • Smart URL System • Smart “You are Here”

System

Content:

• Content production in several languages, copywriting and optimization • Content translation

Design:

• Competition research • Menu proposal Programming

• Template development – new terminology and navigation system

Programming

4. Methodology

SEO

• Navigational Menu optimized in DHTML and Java script • Keywords: researched and aligned with client

• Content database system • Smart Menu system

• Smart Meta tags system for each page • Smart URL System

• Smart “You are Here” System

• Site Map system to each page of the website • Google and Yahoo site maps submission • Directories submission

SEO

4. Methodology

4. Methodology

campaigns on Google and Yahoo

• Daily bid updates and weekly reports.

• Campaign ROI evaluation

4. Methodology

PR Campaigns

Planning and Management of PR (Press Release) Strategy

• Develop and implement a yearly schedule for PR mailing

• Identify and suggest on-line channels for PR submission • Press Release Production • Monthly Press Release

Submission 2 SEO 1 Content, Design and Programming

Email Marketing Management • Suggest yearly schedule for

e-mailing strategy

• E-mail template creation • Content production and

Database treatment • E-mail blast

4. Methodology

E-mail Campaigns

2 SEO 1 Content, Design and Programming 5 Web Marketing: E-mail Campaigns 3 Web Marketing: PPC Campaigns 4 Web Marketing: PR Campaigns 6 Web Marketing: Social Media

4. Methodology

Social Media

Produce and Manage Social Media Strategy

• Develop, implement and manage Social Media campaigns in strategic websites

• Creation of user profiles and participating in forums

Structure

5. IWS

ILS3

Intelligent Leisure Solutions

ITS

Intelligent Travel Solutions

ILS

Leisure Consulting

IWS

Intelligent Web Solutions

IRES

Intelligent Real Estate Solutions

ICS

Integrated Web Marketing Solution

Intelligent Web Solutions

Av. Tancredo Neves, 1632. Edf. Salvador Trade Center

Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil T +55 71 3113-4203