SEO Training To
Attract More Clients
Welcome to the first of 3 webinars:
“SEO Basics”
Today’s agenda:
Today’s agenda:
• Inbound marketing concepts...
Today’s agenda:
• Inbound marketing concepts...
• What is SEO & why you should care...
• Google ranking – what it means...
Today’s agenda:
• Inbound marketing concepts...
• What is SEO & why you should care...
• Google ranking – what it means...
Today’s agenda:
• Inbound marketing concepts...
• What is SEO & why you should care...
• Google ranking – what it means...
• The importance of local search...
Today’s agenda:
• Inbound marketing concepts...
• What is SEO & why you should care...
• Google ranking – what it means...
• The importance of local search...
• “On-page” SEO vs “Off-page” SEO...
• Some useful SEO tools you can use...
Today’s agenda:
• Inbound marketing concepts...
• What is SEO & why you should care...
• Google ranking – what it means...
• The importance of local search...
• “On-page” SEO vs “Off-page” SEO...
• Some useful SEO tools you can use...
• Q&A session...
Inbound Marketing Concepts
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
• We need to attract prospects to us naturally
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
• We need to attract prospects to us naturally
• Hook onto what people are actually searching for • Social media is a special form of inbound marketing
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
• We need to attract prospects to us naturally
• Hook onto what people are actually searching for • Social media is a special form of inbound marketing • Includes peer-to-peer recommendations
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
• We need to attract prospects to us naturally
• Hook onto what people are actually searching for • Social media is a special form of inbound marketing • Includes peer-to-peer recommendations
Inbound Marketing Concepts
• Traditional outbound marketing is interruptive • Consumers can filter out unwanted ads
• We need to attract prospects to us naturally
• Hook onto what people are actually searching for • Social media is a special form of inbound marketing • Includes peer-to-peer recommendations
• May include targeted social media advertising
What is SEO & Why Should You Care?
What is SEO & Why Should You Care?
• SEO = Search Engine Optimization
What is SEO & Why Should You Care?
• SEO = Search Engine Optimization
• Making web pages “search-engine friendly”
• Providing consumers with valuable content
What is SEO & Why Should You Care?
• SEO = Search Engine Optimization
• Making web pages “search-engine friendly”
• Providing consumers with valuable content
What is SEO & Why Should You Care?
• SEO = Search Engine Optimization
• Making web pages “search-engine friendly”
• Providing consumers with valuable content
• Effective SEO is worth more than any paid ads
• Google is the first place most consumers start
Google Ranking – What It Means
Google Ranking – What It Means
• The relative importance of web pages for any given search • Google’s purpose is to serve quality content
Google Ranking – What It Means
• The relative importance of web pages for any given search • Google’s purpose is to serve quality content
Google Ranking – What It Means
• The relative importance of web pages for any given search • Google’s purpose is to serve quality content
• Google ranking is based on popularity and relevance • Ranking in the first 10 should be your SEO goal
Google Ranking – What It Means
• The relative importance of web pages for any given search • Google’s purpose is to serve quality content
• Google ranking is based on popularity and relevance • Ranking in the first 10 should be your SEO goal
Google Ranking – What It Means
• The relative importance of web pages for any given search • Google’s purpose is to serve quality content
• Google ranking is based on popularity and relevance • Ranking in the first 10 should be your SEO goal
• Rank is determined by links, relevance & authority • Unique, relevant & useful content attracts links
Google Ranking – What It Means
• The relative importance of web pages for any given search • Google’s purpose is to serve quality content
• Google ranking is based on popularity and relevance • Ranking in the first 10 should be your SEO goal
• Rank is determined by links, relevance & authority • Unique, relevant & useful content attracts links
The Importance Of Local Search
The Importance Of Local Search
• Most photography clients live near your studio
• Google is very “local-aware”
The Importance Of Local Search
• Most photography clients live near your studio
• Google is very “local-aware”
The Importance Of Local Search
• Most photography clients live near your studio
• Google is very “local-aware”
• Community pages can provide useful links for SEO
• Local search is critical to most small businesses
What Are Keywords?
What Are Keywords?
• Can be individual words or short phrases
What Are Keywords?
• Can be individual words or short phrases
• Each page should be optimized for 5 – 10 keywords • Single words & common phrases hard to rank for
What Are Keywords?
• Can be individual words or short phrases
• Each page should be optimized for 5 – 10 keywords • Single words & common phrases hard to rank for
e.g. “photographer” or “wedding photographer”
• Adding a location helps tremendously
What Are Keywords?
• Can be individual words or short phrases
• Each page should be optimized for 5 – 10 keywords • Single words & common phrases hard to rank for
e.g. “photographer” or “wedding photographer”
• Adding a location helps tremendously
e.g. “Chicago wedding photographer”
