Get in Touch Session - 1. Digital Marketing - Introduction & Overview

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092 Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

Digital Marketing - Introduction & Overview

Session - 1

Module - 1 Website Creation

 How To Install A CMS ( Word press )

 How To Decide Ona Perfect Theme For Your Website.  How To Upload The Word Press Theme.

 Ways To Import Demo Content For Your Word press Website.

Module - 2 PPC Advertising And Google Adwords

 Brief On Search Ads,  Display Ads,  Rich Media Ads,  Shopping Ads  And Mobile Ads

Module - 3 Google Analytics

 What Is Google Analytics.

 How Is It Implemented On A Word press Based Website.

 How To Check Whether Google Analytics Is Working Fine Or Not ?

Module - 4 E-Mail Marketing

 Introduction To Email Marketing

 Difference Between Spam And Subscription Based Email Marketing.  Industry Renowned Tools.

 Email Marketing Campaign Performance Measurement Fundamentals

Module - 5 Online Display Ad/Search Ad

 Defining Display Advertising  Targeting Methods

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092 Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

Module - 6 E-Commerce Marketing

 Ways To Promote An Ecommerce Portal.

Module - 7 Adsense And Blogging

 What Is Adsense.

 Brief On Policies Of Adsense.

 Requirements For Getting Adsense Approved As A Publisher.  What Are Different Types Of Blogs

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Module - 8 Affiliate Marketing

 Introduction To Affiliate Marketing.  Popular Affiliate Networks

 Different Ways To Do Affiliate Marketing  How To Get Approved As An Affiliate.

Module - 9 Video Advertising With Google

 Why Video Advertising Is Gaining Attraction.

 Ways To Promote A Business With The Help Of Videos.

 Kind Of Videos To Be Created For Promotion Of Business On The Internet.

Session - 2

Module - 10 Seo (Search Engine Optimization)

 What Is Search

 What Are Search Engines  Evolution Of Search Engines  What Are Serps

 Categorization Of Serps

Module - 11 Seo Audit

 Important Seo Commands To Carry Out Seo Audit  Robots.Txt

 Domain Tools  Sitemap.Xml  Canonicalization

Module - 12 On Page Optimization

 Tags - Title Tag, Meta Tag, Alt Tag  Header Tags ( H1 To H6 )

 Broken Links  Anchor Text  Internal Linking

 Keyword Density, Proximity, Prominence.  Content Creation For Seo

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092 Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

Module - 13 Google Webmaster and SEO Tools

 SEO Profiler

 Checking Dupicate Content  Filing a DMCA complaint  Screaming Frog

 Checking Mirror Websites

Module - 14 Off Page Optimization

 Links from Social Bokmarking  Guest Blogging

 Article Optimization

 Back link creation from Blogs and social media websites.  Video Submission

 Image Submission

Module - 15 Online Reputation Management

 Listening Tools

 Tactics to fight against negative reviews.

 Precautions to take before hand for handling negative reviews .

Module - 16 Google Algorithm Update

 Google Top of the page  Google Pirate

 Google Penguin  Google Panda

Session - 3

Module - 17 SMO (Social Media Optimization)

 What is Social Media

 How Social Media Marketing is different from other forms of digital marketing

Module - 18 Facebook Non Paid Marketing

 Facebook fan page vs group cs personal profile  Facebook Edge algoritham

 Effective ways to set up facebook business page  Optimization of Facebook Page

 Creation of Facebook vanity URL

Module - 19 Facebook Paid Advertising

 Types of Facebook Ads

 Creation of facebook ads with different objectives.  Conversion tracking set up with facebook pixel.  Ad Copy Creation and targetting

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092 Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

Module - 20 Twitter Marketing

 Proven techniques to set up twitter account for a brand.  Different tools for twitter marketing.

 Usage of Retweets, Hashtags and Direct Messages.

 Effective Content making strategy for twitter to accumulate targeted followers.  Advertising on Twitter.

Module - 21 Linkedin Marketing

 Difference between company profile and individual profile.  Marketing through Linkedin groups.

 Paid Advertising on Linkedin

 Ad Copy creation, Bidding Options and Targeting with Paid Linkedin Ads.  Apps to configure with Linkedin Profile.

Module - 22 Google+ Marketing

 Uderstanding Google Plus and Google Business  How to register Local business on Google Maps listing.

 Different Kind of content to be created and shared on google plus.  Techniques to optimize Google Plus page for a brand.

 Creation of Custom URL of Google Plus Page.

Module - 23 Youtube/Video Marketing

 Understanding Video Advertsing.  Creating Video Campaigns.

 Creation Video Ad groups, AdCopies and Bid strategy.  Creating Youtube Channel.

 Types of Videos to create, upload and promote on youtube channels.  Creation of custom URL on Youtube.

Session - 4

Mobile Marketing -

Module - 24 Why Mobile Marketing is Critical for Success

 The Mobile Toolkit and current unplanned usage of Mobile.  Consumers Mobile Lifestyle.

 Ecosystem Overview: Mobile Web  Ecosystem Overview: Mobile Apps

 Understanding Micro-Moments & Mobile-led Customer Journeys  Mobile Payments Mobile CRM

Module - 25 Usability & Building Your Mobile Presence

 What is the User Experience?

 Why is it critical to create an ideal User?  Mobile Website UI: Best Practices

 Understanding and applying Responsive Design to your content Choosing between Mobile Specific UI versus Responsive Design.

 Mobile Search Optimization Native versus Hybrid versus Mobile Web  Mobile Apps: UI / UX Frameworks

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092 Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

Module - 26 Leveraging key Mobile Ad Formats

 Location Ads

 Mobile Ad units - Banner / Interstitial  Rich Media Ads o Native Ads

 Search Ads  Video Ads

 Ad Extensions for Mobile Apps  Linking Google Play & Adwords  Interstitial Mobile App Campaign

 Language targeting in Mobile App Installs Campaign

Module - 27 Mobile Advertisements (Part 1)

 Driving Mobile App downloads  Mobile Engagement Campaigns

 Google Display Network for Mobile Apps  Managing Placement Ads for Mobile Campaign  Bidding Strategy for Mobile App installs  Set-up Google Analytics for Mobile App  Setting conversion tracking

 Tracking Mobile App conversions

Mobile Advertisements (Part II & III)

 Remarketing for App Engagement

 Landing page for Mobile App Install Campaign  Optimizing Mobile App Campaigns

 Advanced options for campaign on mobile  Landing Pages for Mobile App Targeted Ads  Best practice checklist for mobile success  Mobile Media Mix

 Understanding multiple mobile ad platforms  Introduction to platforms like Admob, inmobi etc

Please find the Course and Fee Details. Classes & Course can be Designed/Customize as Per Request Fee INR 44999 + Service Tax-

Regards

SLA Consultants India

9999491895 | 9873140018 | 011-47519207 hr@slaconsultantsindia.com