Introducing Key Partnerships

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Introducing

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2 | [email protected] | 0845 121 2128 | www.keypartnerships.co.uk | 3

“Equity release allows

clients to generate cash

from the value of their

home as a lump sum or to

increase income stream.”

Key Partnerships provide an equity release referral service through

Key Retirement, the UK’s No. 1 equity release specialist. By referring

to us, you can offer more options to your clients in or approaching

retirement.

Over recent years, the equity release market has seen lower

interest rates coinciding with an increase in house prices and a

new generation of retirees that are more acceptant of using equity

release to boost their finances. We have seen trends emerging on

the main uses for equity release and why more and more over 55s

are using this as a financial solution.

We want you to take advantage of this expanding market, and grow

your business by offering equity release to your clients. Our simple

referral process means you can offer more options to your clients

without impacting on your resources.

Will Hale Director of Key Partnerships

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About Key Partnerships

KR Group was established in 1998 and Key Partnerships

were one of the UK’s first equity release advisory

services.

In 2004 the directors bought the company, giving them autonomy and so were able to drive the company forward. By 2005 the company had won a Mortgage Strategy award which helped to create a great reputation within the industry and build trust amongst clients. Three of the four founding directors are still a big part of the company today, which has expanded from just 6 people to over 300 members of staff.

As the business has grown, so have the services that we offer. Key Partnerships was formed in 2005 to offer intermediaries a combination of specialist expertise in the equity release market, access to preferential terms and special offers from a whole of market lending panel.

Key’s position as the UK’s No.1 equity release specialist has been recognised with over 50 industry and consumer awards.

Why choose Key Partnerships?

Through Key Partnerships you will have access to a wealth of knowledge,

experience and expertise.

Your dedicated support

Key Partnerships stands out from the crowd because of our team - it is

one of our greatest strengths. Every time you refer a client to Key, your

personal Telephone Account Manager will keep you informed from the

beginning to the end of the process.

When it comes to developing your knowledge of the equity release market, or if you want to know more about the opportunities available, our team of Business Development Managers are available to help.

Our long-standing relationships with networks and mortgage clubs, such as, Openwork, Intrinsic and Legal & General serve to demonstrate our knowledge and understanding of the equity release market. We are the UK’s No. 1 equity release specialist, so why would you refer your business to anyone else?

By registering with Key Partnerships, you will be guaranteed:

Access to special offers and preferential terms

Full compliance responsibility for the advice that we provide

A generous commission paid to you on completion of each case

To be kept up-to-date with all new products, providers and innovations

Access to products from the whole market to find the best plan for your client

To be kept regularly updated throughout the whole referral process

Telephone Account Managers

Our Telephone Account Managers form an integral part of our business. They have an all-encompassing product knowledge and understanding of the service we provide. As such, we have a team in place that is fully equipped and trained to handle any enquiry.

When you register with Key Partnerships, you will be assigned a personal Telephone Account Manager who will guide you through the whole referral process. They will be your primary point of contact should you have any queries.

Wealth of resources

At Key Partnerships we are proud of the dedicated marketing, telephone and field-based support that we can offer to your business. Our extensive resources can support your business in promoting equity release to all applicable clients.

Key Partnerships will deliver a complete, end to end service which will enable you to refer your clients to us in confidence, knowing they will be dealt with professionally, compliantly and ensuring you are kept updated throughout the process. We take care of all the work enabling you to concentrate on your day to day core business.

Business Development Managers

Your dedicated Business Development Manager will be on hand to provide face-to-face support and assistance. Through their expertise you can learn more about the opportunities, how and when equity release could be appropriate and how to find the right client.

They will also be able to demonstrate the range of reasons why so many clients are already releasing the cash locked in their homes, as well as the features and benefits of different equity release plans. It is their aim to provide as much support and guidance to advisers as possible.

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Will Hale – Business Development Director

Will is responsible for growing new channels of distribution for Key Retirement. Through working with building societies, life companies, banks, affinity groups and intermediary partners Key are committed to developing innovative propositions to help customers access retirement lending solutions.

Will joined Key in March 2014 from specialist annuity provider Partnership, where he was Director of Corporate Partnerships. He is an experienced relationship manager and has also performed senior sales and proposition development roles focused on the retirement market including as

Commercial Leader for Genworth’s European Retirement and Protection business and as Head of Distribution at Lincoln Financial Group.

Will’s early career was spent in the asset management and investment banking sectors working for JP Morgan and UBS where he was again focussed on the pensions market developing solutions and managing relationships with large UK DC and DB schemes.

Aimee Lane – Senior Business Development Manager Aimee has been with Key Partnerships for over 9 years, which has given her a wealth of experience both within the equity release market and within the business.

Over the past few years, Aimee has developed a close working relationship with The Legal and General Mortgage Club and the Mortgage Advice Bureau.

“I am always happy to support advisers by helping them to identify an equity release opportunity, either through joint marketing activities or by searching their client database to find the right customer. I have often attended team meetings and presented key trends in the equity release market to develop an awareness of this growing market.”

Mike Hardy – Executive Business Development Manager Mike joined Key Partnerships with over 20 years’ experience within the retirement financial services sector, to including working as an IFA for over 5 years. This puts him in good stead to understand the challenges faced by advisers working within this industry, and therefore manages Key’s relationship with First Complete and Intrinsic.

“I am keen to help advisers who are looking at equity release as an opportunity to expand their product offering. I understand the importance of being able to offer financial options to people in or approaching retirement, as I myself have been in the situation where I wasn’t able to help my clients with the solution that equity release can provide.”

Victoria Taylor – Business Development Manager Victoria has been a Business Development Manager with Key Retirement since September 2014. She is responsible for managing relationships with large intermediary network partners as well as the building society sector where Key has a number of established equity release referral arrangements in place. Victoria has extensive experience of the retirement market and the intermediary sector.

“Prior to joining Key, I worked at specialist annuity provider Partnership where I was responsible for managing a panel of generalist IFAs and specialist retirement firms. This has given me a great insight into the challenges faced by IFAs and how an intermediary partner can prove to be an invaluable resource.”

Meet the team

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Marketing support

& compliance

responsibility

Our dedicated marketing team will work with you to effectively engage your clients and educate them about the benefits of equity release.

This team is well versed in using all elements of the marketing mix to generate enquiries, which in effect could mean an extra revenue stream for you. With our in-house expertise, we can design and produce new literature, for your requirements, taking full compliance responsibility for all the materials and ensuring they are fit for purpose.

As a directly FCA authorised and regulated company, Key has an internal compliance team who are always at the forefront of the latest developments within the industry. This has helped us to maintain our exemplary compliance record.

Our referral

process

Our referral process is very simple. All you need to do is let us know your client’s name and contact details and we will take it from there, keeping you fully informed every step of the way. You can even come to client meetings and be fully involved or alternatively have little involvement, the choice is yours.

All our plans are ERC approved

If we have been unable to contact the client for 72 hrs, this case will be referred back to the introducer

Referral received

Confirmation sent to the

introducer that the case has

been written

Acknowledgement sent to the

introducer that the case has

been offered / or any delays

Confirmation sent to the

introducer that the case has

been issued

Completion and issue of

commission to the introducer

Acknowledgement sent to introducer if we have been unable to contact the client within 24 hrs

Update sent to introducer if the case is not progressed past 1st or

2nd appointment

Client contact made

Case progressed

1st appointment booking

confirmation sent to

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Don’t just take our word for it…

Key manage the whole process so it’s very simple, client feedback has been great and you get a cheque at the end!

Chris Poore, Kingston Mortgage Services Limited

I firmly believe that the equity release market will only become more important as time goes on and more and more people find that their pension provision is not sufficient to meet their needs in retirement. Having worked with Victoria and the team at Key since they joined the Openwork panel last year, I have been very pleased with the proactivity of their approach and their willingness to work closely with us providing appropriate advice to our clients and helping us identify the potential opportunities that equity release can provide.

Nick Hayes, Pia Financial Services

I would definitely use Key again and I am more than happy with the way the system works. For one phone call I received a very nice cheque for £709! Adviser, IMC Limited

We offer products from the whole market, not just a panel

0845 121 2128

[email protected]

www.keypartnerships.co.uk

We look forward to working with you!

To find out more or to refer a client:

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This is intended for intermediaries only and has not been approved for customer use All information correct at time of going to press, Jan 2016. This document does not constitute financial advice under the Financial Services and Markets Act 2000. If you require such advice, you should seek appropriate professional advice. Key Retirement is a trading name of Key Retirement Solutions Ltd. Registered in England No. 2457440. CKP135 (01/16) © Key Retirement Solutions Ltd 2016

Key Partnerships

Baines House, 4 Midgery Court, Fulwood, Preston, PR2 9ZH T: 0845 121 2128

E: [email protected]