Introducing the IT Service Centric, Automated Data Center

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Introducing the IT Service Centric,

Automated Data Center

Tony Wand Solution Director EMEA EMG

Enterprise Solutions Group

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@Dell_Enterprise Enterprise Marketing

What is our customers want to achieve

An IT service centric, automated data center

Infrastructure Centric

Data Center

IT Service Centric

Data Center

Business View

• Innovator • Service Provider • Growth Enabler

Characteristics

• Elastic • Nimble • Modular • Integrated • Streamlined • High quality • Automated

Business View

• Maintainer • Infrastructure provider • Cost Center

Characteristics

• Fixed • Slow • Custom • Fragmented • Disconnected • Unpredictable • Manual 2

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Enterprise Marketing @Dell_Enterprise

What issues is IT facing today?

of downtime is

caused by

human error

Rolling out new IT services

takes longer than expected

processes impact service quality

Manual and often disconnected

75%

Source: The causes & costs of data center system downtime – Advisory Board Q&A

June 2011

of business users

consider IT to be

distributed, agile, &

flexible

29%

Source: InformationWeek survey of IT perception October 2012

Just

Up to

28%

Invest

Replace/Expand existing

24%

Inefficient IT leads to difficulty

supporting the business

Source: Forrester Research, Inc., Forrsights Budgets & Priorities Tracker Survey April, 2013

48%

Maintain

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How IT should be…

4

• End to end with

solutions & services

paired with unified

support to ensure the

highest quality IT

customer experience

• Easy to buy, deploy,

& manage with low

capital & operating

costs

End to end

• Automated with

templates built on

best practices to

ensure accurate &

consistent results

with maximum speed

• Scalable with a

capability to easily

re-allocate resources

Automated

• Open with an

architecture that

integrates with the IT

of today & tomorrow

• Heterogeneous with

investment

protection,

supporting legacy

infrastructure from

multiple vendors

Open

• Intuitive to set-up

and easy to keep

using with unified

management & easy

integration with 3rd

party tools

• Modular, pre-sized &

prebuilt, to speed

initial set-up & ensure

reliable performance

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Enterprise Solutions

Costly solutions where

operational savings are

consumed by high costs

with a lock-in penalty

The new proprietaries

Operational

costs

Capital

costs

$ $$$

Complex, monolithic

systems that lock

in and don’t scale

Legacy systems

Operational

costs

Capital

costs

$$$ $$$

5

What’s different about our enterprise approach?

Opera

tional

Eff

icie

ncy

Performance/Value

Low-cost commodity

components with no

solutions value-add

Commodity systems and services

Operational

costs

Capital

costs

$$$ $

An end-to-end approach that delivers

superior performance and efficiency

The Optimized Enterprise

• Breakthrough performance

& efficiency

• Greater IT agility & reliability

• Solutions that scale

Operational

costs

Capital

costs

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Dell Active Infrastructure

Validated workload solutions that

enable reliable, superior application

performance

Active

Solutions

Active System

Manager

Active

Systems

Automated workload & infrastructure

deployment in a single pane of glass

that simplifies service delivery

Scalable & modular integrated systems

that deliver faster time to value

Customer

Experience

Active Infrastructure ensures

customer success across the

IT services lifecycle

Accelerate IT service

deployment

Maximize efficiency across

the IT services lifecycle

Strengthen IT service

quality

6

Accelerates the delivery of IT services with a workload optimized, automated, and integrated infrastructure

speeding time to value and lowering cost

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Active System

50 Active System 200 Active System 800 Active System 1000 Servers Dell Storage Dell Networking Dell

Dell Active Infrastructure Portfolio

7

Active Solutions

Integrated Infrastructure Integration Platform Virtualization

Active Systems

3 rd Par ty Se rve rs 3 rd Par ty St or ag e 3 rd Par ty Ne tw or king

Pre-Integrated Systems Compatibility Matrix (custom engagement)

IT Services IT Services Ecosystem Northbound APIs Resource Adaptors

Monitoring Data Protection Security

Solution Reference Architectures

Private Cloud Desktop Virtualization Enterprise Applications

Active System Manager

Platform Reference Architectures

Billing

Workload Templates

Infrastructure Templates

3rd_Party Dell Software

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AI revolutionizes the Data Center

Product

Innovation

more compute nodes per rack than Cisco, and 2x more than HP.

2.3x

more bandwidth leaving chassis vs. Cisco

6x

better system performance/watt than Cisco UCS

45%

Customer

Experience

customer satisfaction with Dell ProSupport service

95%

#1

dedicated services professionals active in 90 countries

42k+

Solution

Innovation

Rapidly

Deploy

6x

fewer steps to deploy a complex virtualization cluster

99%

console for workload deployment instead of 8 previous tools increasing accuracy

1

faster implementation of new virtual infrastructure than doing it yourself

Maximize IT

Efficiency

Strengthen IT

Service

Quality

In customer satisfaction for IT Service & Support

Active Infrastructure Customers

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Indianapolis Airport Authority

9

Owner and operator of Indiana’s largest airport system,

which serves more than 7 million travelers each year, is

home to world’s 2

nd

_{largest FedEx Express operations,}

and employs approx. 10,000 people on a given day.

Customer Needs:

• Streamline data center operations to better serve immediate

business demands and enable future growth

• Shrink physical and virtual infrastructure footprint

• Automate to reduce administrative burden on small IT team

Solution:

• Active System, based on Dell blades, Compellent storage and

EqualLogic storage, managed by Active System Manager

Results:

• Faster IT service deployments: server deployment time has

been reduced from 3 days on average to less than 1 hour

• Lower OPEX: 20% reduction in administrative staff cost

• Smaller data center footprint: 5 rows of equipment

consolidated to 3 racks; 10% lower power and cooling costs

Indianapolis Airport Authority

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Real results

Provider of cloud IAAS for enterprises

of all sizes. Based in Houston, TX.

Customer Needs:

• High performance infrastructure which can scale to meet growing customer demands

• Lower CAPEX and OPEX

• Improve service levels

Solution:

• Active System based on Dell blade architecture, managed by Active System Manager

Results:

• 5x faster infrastructure deployments

• 37% reduction in operating expenses, amplifying productivity with IT generalists rather than specialists • 25% reduction in provisioning errors

Enterprise Marketing

iland

Confidential

10

10/2

9/20

13

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Next Steps in the journey to infrastructure

convergence

Briefing with the

extended

customer team,

exploring specific

needs

Deep Dive

A demonstration

of the Active

System, featuring

Active System

Manager

Demonstration

Executive briefing

featuring interaction

with Dell Active

Infrastructure

experts

Strategy

11

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Backup Slides

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Innovations in Active Infrastructure 1.1

Active

Systems

3 new purpose-built pre-integrated systems:

• AS50 for self-contained IT environments with simple application needs

• AS200 for intermediate IT environments with general application needs

• AS1000 for highly scalable large enterprise IT environments with

sophisticated IT needs

Faster, more accurate

workload deployments

Active

System

Manager

Active System Manager 7.1 introduces new capabilities:

• Rapid infrastructure on-boarding for quick time to value of new assets

• Stateless computing enabling workload migrations & greater flexibility

• Deeper virtual integration, including support for Microsoft Hyper-V

• Broader compatibility matrix, including support for non-Dell hardware

Active

Solutions

New validated workloads:

• Out-of-the-box workload template for Microsoft SQL server

• Reference architectures for VDI, private cloud & enterprise applications

Customer

Experience

Widely available; new customer pre-sale and post-sale options:

• Worldwide availability of the entire Active Infrastructure family

• Greater access to pilots, evaluations, and proof of concepts (POCs)

• More service & support choices with enhancements, such as the new

Support Assist offering

Improved automation

& centralization of data

center management

Greater choice that is

tailored to varied

customer environments

Wider availability and

more customer

engagement options

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Enterprise Marketing @Dell_Enterprise Virtual Network Architecture Fluid Data Architecture

Dell Active Infrastructure Ecosystem

Active System Manager

Dell

Services

• Application Services • Business Process Services • IT Consulting • Business Consulting • Configuration & Deployment • Support Services • Security Solutions • Cloud Services • Managed Services • Security Solutions

Dell

Software

• Performance & Availability Management • Data Protection • Security & Governance • Windows Server Management

Dell

Infrastructure

• Servers • Storage • Networking • Facilities

Active Solutions

IT Services Ecosystem

Solution Reference Architectures

Northbound APIs Workload Templates

Resource Adaptors Infrastructure Templates

Virtualization

Pre-Integrated Systems Compatibility Matrix Platform Reference Architectures

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Active Infrastructure Portfolio

Active Solutions

• SAP HANA

• High Performance Computing

Workload Reference Architectures (RA)

Workload RAs on Active Systems

• Enterprise Applications − Microsoft Lync ’10 − Microsoft Exchange ’10 − Microsoft Sharepoint ‘10 − Microsoft UC&C ‘13* − Microsoft SQL Server ’12* • Desktop Virtualization − Citrix XenDesktop* − VMware View • Private Cloud

− Microsoft FastTrack 2.0 & 3.0*

Benefits

• Deploy IT Services faster with validated workload

based reference architectures

• Rapidly scale IT services with workload &

infrastructure templates

• Reduce personnel time spent on design, validation, &

testing

• Spend less on infrastructure with integrated systems

right sized for the IT service

• Consistent, predictable, & reliable IT service performance across a robust suite of right-sized

integrated systems

Active Solutions

Pre-validated

workload recipes for

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Active Infrastructure Portfolio

Active System Manager

Features

• Template-based provisioning

• Workflow orchestration

• Stateless computing – workload

migration and workload scaling

• Infrastructure lifecycle management

• Resource pooling & dynamic allocation

• Robust, centralized management

console with self-service web portal

Support Matrix

• Compute: Dell PowerEdge R620, R720,

M420, M620, M820, M1000e

• Storage: Dell Compellent SC8000; Dell

EqualLogic PS6100, PS6110, PS6510

• Networking: Dell M I/O Aggregator, Dell

Force10 MXL, Dell PowerConnect 7024, Cisco Nexus 5548, Brocade 6510

• Virtualization: VMware vSphere,

Microsoft Hyper-V

• Workload Template: Microsoft SQL

Active System

Manager

Automated workload

delivery and

end-to-end converged

infrastructure

management

Benefits

• Automation: Automation of key tasks & functions

as defined by IT requirements and best practices

• Centralization: Consolidation of tools, processes

and functions through a single console

• Operational Savings: Reduction in staff time and

effort through manual step & touch point reduction

• Capital Savings: Efficient utilization and control of

server, storage & network resources

• Accuracy: Accurate and consistent management

through process standardization

• Adaptability: Flexibility to scale or migrate

workloads in a predictable fashion as a response to planned and unplanned events

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Active Infrastructure Portfolio

Active Systems

Pre-Integrated Systems

• Active System 1000

Large enterprise, highly scalable system for mission critical needs

Enterprise, highly scalable system for business critical application needs

Intermediate, scalable system for general application needs

Small, self-contained system for basic application needs

Platform Reference Architectures

• Active System 1000 w/IOA

• Active System 1000 w/Force10 MXL

• Active System 1000 w/Cisco Nexus

• Active System 800 w/IOA

• Active System 800 w/Force10 MXL

Note: all RAs validated w/Cisco network

Benefits

• Speed initial set up with pre-integrated systems & reference architecture

− 6x faster time to value with a pre-cabled, validated solution

• Reduce and simplify steps to deploy IT infrastructure

• Reliable deployment, integration, & management w/pre-validated systems and architectures

• Reduce and simplify steps to deploy an IT service

Active Systems

Pre-integrated

converged

infrastructure

systems & reference

architectures

• Integrated support model

• Unified management

• All-in one integrated system engineered, pre-assembled, & pre-optimized

• Dell deployment & integration services included

• Industry leading Dell infrastructure components

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Active Infrastructure Portfolio

Customer Experience

_Consulting

• IT Consulting

• Dell Solution Center

• Demonstrations

• Proof of Concept

• Evaluation Units

• Direct & Channel Collaboration

Customer

Experience

Ensuring customer

success throughout

the IT service

lifecycle

Deployment • Installation • Configuration • Integration • Customization • Education Unified Support

• Pro Support Plus

• ProSupport

• Support Assist

• Copilot

Managed Services