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ADDRESS: (PHYSICAL) 30 BEACH ROAD, VINEYARD HAVEN, MA (MAILING) P.O. BOX 518, VINEYARD HAVEN, MA 02568
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The Martha’s Vineyard Times Corporation publishes a weekly print newspaper, several awardwinning magazines, standalone supplements, several websites,
and the Island’s only daily newspaper, The Minute (email newsletter).
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Vineyard Visitor in print and on the ferries
V I N E YAR D PROPERTY
V A L U E S
$ $ $ $ $VOICES
OF MARTHAS
VINEYARD
S ince our founding in 1984, The Martha’s Vineyard Times has become the Island’s most widely read newspaper for year-round Islanders, long-term summer residents, and Vineyard visitors, with an average circulation of approximately 5,000 copies each week. The Times is general- ly acknowledged
as the community newspaper for Martha’s Vineyard.
In January 2020, The Times changed its model of providing a free print newspaper to every Post Of- fice boxholder on the Island, to one of paid circula- tion. We deliver newspapers to all subscribers, con- tinue to sell them
at retail outlets, and provide compli- mentary copies to assorted venues. As of Feb. 15, 2021, we had 10,000 readers, on and off-Island, and a press run of 5,000 copies. Our website content is free to all print subscribers; those who’d rather do without a print paper can subscribe to web only.
We believe that a useful and vital com- munity newspaper needs to be successfully immersed in Vineyard life, and we dedicate considerable resources to cover our com- munity broadly and deeply; our myriad awards (weekly/distinguished newspaper of the year from the New England Press Association in 2017, 2018, 2019, and 2020) have shown us that our peers agree.
Companion to the weekly Times, our
years ago, and has consistently won awards among New England peers. Re- sponsive design means mvtimes.com is effectively rendered across desktop and mobile platforms. It attracts more than 3.5 million unique visitors and 14-plus million page views annually, roughly equally divided among Islanders and off-Islanders from all over the country and the world.
Our daily newsletter, The Minute,
lands in the email boxes of 11,000 sub- scribers every weekday by 5 pm, making it the Island’s only daily news source.
The Martha’s Vineyard Times also publishes a strategically balanced portfolio of interest-focused products, print and web: Martha’s Vineyard Arts + Ideas Magazine (mvartsandideas.
com), The Local (mvtimes.coem/the-lo- cal), Vineyard Visitor (vineyardvisitor.
com), Edible Vineyard (mvtimes.com/
edible-vineyard), and the soon-to-be- launched sustainable living magazine, Bluedot Living MV. Programs for our two largest Island-wide events — the annual Agricultural Fair and High School Graduation — each provide texture and focus for particular interests
ty initiatives. We developed The Bargain Box, a free classified service, matching Islanders with free or low-cost goods and services more than 25 years ago.
We publish the High School View, a weekly student newspaper, in our pages (making it one of a handful of high school publications in the U.S. that are circulated to the entire community). We publish the monthly newsletter of the Island’s Councils on Aging, as well as
lengthy town war- rants and ballots, at no cost to the public. We have been the exclusive local sponsor and underwriter of each year’s Scripps Howard National Spelling Bee for more than 25 years. We pub- lish sponsor-sup- ported special publications, such as the acclaimed
“Voices on Rac- ism.” We also sponsor or serve as media partners for events carefully selected for their broad Island benefit.
Perhaps most ambitiously, we orga- nize Islanders Write (islanderswrite.
com), attracting several hundred attendees for a completely free two-day series of panels, roundtables, work- shops, and exhibitions celebrating writers, publishers, readers, and teachers with deep ties to the Island, from all over the country.
All of our print and web products are published by Martha’s Vineyard Times Corporation Inc., which is owned by Peter and Barbara Oberfest. Visitors since the early 1970s, they moved here year-round in 1993 with their 3-year-
The Martha’s Vineyard Times is an independently owned weekly community newspaper, published by
The MV Times Corp. on the Island of Martha’s Vineyard
ABOUT US
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Page 6 SPECIAL IN-PAPER SECTIONS
Page 7 IN-PAPER COMMUNITY SPONSORSHIP OPPORTUNITIES
Page 8 PRINT ADVERTISING RATES & SPECIFICATIONS Page 9 SPECIAL IN-PAPER PUBLICATIONS
Page 10 OTHER PRINT OPTIONS [ I N S E R T S A N D S T I C K I E S ] Page 11 SPECIAL PUBLICATIONS/MAGAZINES
Page 12 DIGITAL ADVERTISING [ M V T I M E S . C O M ] Page 13 DIGITAL ADVERTISING [ T H E M I N U T E ]
Page 14 CLASSIFIED DISPLAY AND
BUSINESS DIRECTORY ADVERTISING Page 15 AD SPECIFICATIONS & POLICIES
TABLE OF
CONTENTS
JANUARY [1] FEBRUARY
2/11: Art class/Class art
MARCH
3/11: Camps #1
DEADLINE 3/5
3/11: Voices/pandemic
DEADLINE 3/5
3/25: Camps #2
DEADLINE 3/19
APRIL
4/8: The Local #1
DEADLINE 4/2
4/15: Camps #3
DEADLINE 4/9
4/30: Voices: theme TBD
MAY
5/13: Help Wanted MV
DEADLINE 5/7
5/28: Bluedot Living MV #1
DEADLINE 5/14
5/28: Vineyard Visitor #1
DEADLINE 5/14
JUNE
6/10: Graduation
DEADLINE 6/4
6/24: The Local #2
DEADLINE 6/18
6/28: Edible Vineyard #1
DEADLINE 6/15
JULY
7/12: Arts & Ideas
DEADLINE 6/25
7/15 : Vineyard Visitor #2
DEADLINE 7/2
7/27: Bluedot Living MV #2
DEADLINE 7/19
AUGUST
8/12: Edible Vineyard #2
DEADLINE 7/30
8/12: Property Values Guide
DEADLINE 8/6
8/17: Vineyard Visitor #3
DEADLINE 8/9
8/19: Ag Fair Guide
DEADLINE 8/16
SEPTEMBER
9/9: Art & Ideas / Islanders Write
DEADLINE 9/4
9/16: The Local #3
DEADLINE 9/13
9/29: Vineyard Visitor #4
DEADLINE 9/17
OCTOBER
10/8: Edible Vineyard #3
DEADLINE 9/23
10/22: Bluedot Living MV #3
DEADLINE 10/7
10/28: The Local #4
DEADLINE 10/25
NOVEMBER
11/24: Island Holidays
& Gift Guide
DEADLINE 11/11
DECEMBER
12/10: Holiday Happenings
DEADLINE 12/3
12/23: Vineyard Visitor #5
DEADLINE 12/10
2021 Publication Calendar
UPDATED: 7/12/21
2021 Publication Calendar
* ALL PUBLICATION DATES ARE SUBJECT TO CHANGE PRICES AND OPPORTUNITIES VALID 1/1/21-12/31/21
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Independent newspaper delivered weekly to an average of 4,000+ Island readers Summer readership of 10,000k
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2017
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2019
THREE-TIME WINNER OF THE NEW ENGLAND NEWSPAPER AND PRESS ASSOCIATION NEWSPAPER OF THE YEAR
In all six Martha’s Vineyard towns, U.S. Sen.
Ed Markey outpaced challenger Joseph Kennedy by nearly a 2-1 margin, according to unofficial results released by town clerks Tuesday night. Oak Bluffs voters cast 814 votes for Markey, to 472 for Kennedy, in the Democratic primary. On the Republican side in Oak Bluffs, Kevin O’Connor received 80 votes, to Shiva Ayyadurai’s 46.
It was a similar story in Edgartown, where Markey received 641 votes to Kennedy’s 400.
O’Connor out paced Ayyadurai 85 to 36.
And in West Tisbury, it was Markey, 764, to Kennedy, 293. On the Republican side, it was O’Connor over Ayyadurai, 34-27.
Aquinnah voters went with Markey over Kennedy, 125-59, and O’Connor over Ayya- durai, 4-3.
In Chilmark, voters cast 379 votes for Mar- key and 131 for Kennedy. O’Connor received 17 votes to Ayyadurai’s 10.
In a Tisbury twist, Ayyadurai carried the Republican ballot there, 46-44 over O’Connor. But it was the same story on the Democratic side, with Markey outpacing Kennedy 774-456.
The results on the Island are similar to what happened statewide. Shortly after 10
pm, Kennedy called Markey to concede the election to the incumbent, according to Polit- ico. It marks the first time a Kennedy has lost an election in Massachusetts. On the Repub- lican side, O’Connor was leading Ayyadurai by 60 percent to 40 percent statewide.
Although town clerks across the Island reported varying figures for mail-in bal- lots versus in-person, a significant number of folks on-Island chose to vote by mail.
Oak Bluffs town clerk Colleen Morris said about 200 people came in person for early voting. More than 1,400 people voted in town, and close to 600 of those ballots cast were by mail, according to Morris.
“It still seems like the majority of people wanted to vote in- person in Oak Bluffs,”
On the Republican side, it was O’Connor over Ayyadurai. BY LUCAS THORS
Markey wins big over Kennedy on M.V.
Every August John Siffert, a New York–
based lawyer, stays at his home in West Tisbury with his family. In March, as signs pointed toward shutdowns and quar- antining, Siffert and his family came to
their Island home. With the ability to work from home, Siffert has stayed on the Island for the entire summer, and expects to stay through at least October. After that he says he’ll take it day by day, and see how New
York City is faring. “The Island is a special place. Everything from the people to the color of the sky,” he said.
When the coronavirus pandemic began to upend almost every aspect of daily life back in March, and urbanites began flock- ing to more remote settings, the ques- Continued on A15
Infected crew disrupts SAA
Three Steam- ship Authority employees have tested positive for the novel coronavi- rus. Through con- tact tracing, roughly 30 more employees have been tempo- rarily sidelined, and were tested at Cape Cod Hospital Monday. The results of those tests are expected Thursday or Friday. Another 10 employees have been pulled off their schedules “out of an abundance of caution,”
as SSA spokesman Sean Driscoll put it, but do not fit the prerequisites for testing. The absence of so much crew reduced service on some ferries, and triggered a four-day reser- vation freeze. The freeze included modifica- tions to existing reservations. Emergency medical passage is still possible, however.
The reason for a freeze, he noted, was to ensure people who had existing reservations were able to travel in light of reductions in crews and scheduled crossings.
On Wednesday morning, Driscoll said reservations had changed to “generally fro- zen,” and added, “We’re opening them up as we’re able.”
By Wednesday afternoon, he declared a complete thaw, but cautioned an “ex- tremely busy weekend” was ahead, and space would be scarce.
True enough, with La- Over two dozen are tested as reservations freeze through Labor Day Weekend.
BY RICH SALTZBERG
Continued on A13
808805 93096 2
© 2020
Taking a stand
BLM protest blocks traffic. A4 Perfect days
Islanders describe their ideal September day. B1
Thursday, September 3, 2020 Volume 37, Issue No. 30 3 Sections Price $1.00 Jeremy Driesen R E S TA U R A N T S , G A L L E R I E S & E N T E R TA I N M E N T • S E P T E M B E R 3 — 9 , 2 0 2 0
SEE C5
58 Dock Street, Edgartown 508.627.4881 oldsculpin@gmail.com OLDSCULPINGALLERY.ORG ART EXHIBITION September 5–11 FEATURING: Stephanie Reiter, Cynthia Woehrle, and AIRE MV.
Also shop this exhibit on oldsculpingallery.org Living on MV • Home • Health • Style
Email adsales@mvtimes.com to learn more!
HOME: MADE & GET READY TO GET COZY!
At Home with Kara Taylor Marie Larsen’s Gardens Teas & Tinctures Amazing Jams · Knitting Next issue: Sept. 17 · Ad deadline:Sept. 10
‘WHEN IT’S OVER’
‘WHEN IT’S OVER’
LOCAL MUSICIANS PRODUCE A SONG AND VIDEO ABOUT WHAT IT’S GOING TO BE LIKE WHEN WE COME OUT ON THE OTHER SIDE.
From left, Jon Zeeman, Zoe Zeeman, Suzie Cormack, and Jeremy Driesen on the beach at sunset.
JAMES JOUGHIN
Real trends: People stay, prices skyrocket
Affordable housing stock feels pressure as more people seek year-round residences on Martha’s Vineyard. BY BRIAN DOWD
Aquinnah ChilmarkEdgartownOak Bluffs Tisbury West Tisbury Totals
Ed Markey 125 379 654 814 774 764 3510
Joseph Kennedy 59 131 403 472 456 293 1814
Shiva Ayyadurai 4 10 35 46 46 27 168
Kevin O'Connor 3 17 83 80 44 34 261
Continued on A13
West Tisbury set up an airy polling station inside the West Tisbury Fire Station.
RICH SALTZBERG John Siffert usually only
visits his home on the Island in the month of August, but this year he arrived in March and plans to stay into the fall.
JEREMY DRIESEN
D I S P L AY A D V E R T I S I N G
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Greening Martha
Every other week • News section
Focused on climate change issues facing Islanders.Includes stories on businesses, people, and the solutions and adaptations that are working.
Summer Camps
3 issues, March/April Calendar section
This special section — a six-page spread including a map in the center of the section— highlights summer camp and program options, and is a valuable tool for parents choosing the best experience for their kids.
A simple listing on the map is free; you can include specific information with paid advertisements.
Meet Your Merchant
As scheduled Community section
This sponsored content opportunity offers your chance to give our
readers an inside look at the hardworking people behind your Island business. Advertising
options include full-length featured stories, and display ads of various sizes.
55-Plus
Last Thursday of every month Community section
This monthly newsletter from the local Councils on Aging and the MV Center for
Living includes travel information, veterans services updates, an lsland-wide activities
calendar, service programs, and a support- group directory. Display ads or adjacent sponsored content available.
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CO M M U N I T Y S P O N S O R S H I P O P P O RT U N I T I ES I N - P A P E R
Greening Martha
Every other week News section
Focused on climate change issues facing Islanders. Includes stories on businesses, people, and the solutions and adaptations that are working.
55-Plus
Last Thursday of every month Community section
This monthly newsletter from the local Councils on Aging and the MV Center for Living includes travel information, veterans services updates, an lsland-wide activities calendar,
service programs, and a support-group directory.
Display ads or adjacent sponsored content available.
The High School View
According to the school calendar
The MV Times is proud to be the home of the school paper, with stories and photos from the students in the journalism class at MVRHS. Support our junior journalists:Sponsor the High School View for just $50 per issue!
P R I N T A D V E R T I S I N G
R A T E S A N D S I Z E S P E C I F I C A T I O N S
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We offer several standalone, special publications for a variety of interests, distributed with the MV Times newspaper and at selected locations
The Local
4 issues: 4/5, 6/17, 9/16 & 10/28
This awardwinning publication celebrates day-to-day life at home on Martha’s Vineyard in all its style, design, and good living. It includes stories about Island architects, builders, and designers, with popular sections such as Design Q +A, Made on MVY, and more. Delivered Island-wide in The MV Times, PLUS distributed at inns & hotels, both Cronig’s, Steamship Authority ferries & select retail stores.
‘Voices on’ series
5 issues: 3/11, 7/8, 8/5, 10/2 & 11/18
Our “Voices” series features Islanders speaking up about issues in our community. Our inaugural issue highlighted Vineyarders’ experiences with racism, in their own words. Future series will include Islanders talking about their pandemic year, housing, substance use issues, food insecurity, climate change, growing old on Martha’s Vineyard, and LGBTQ experiences, among others.We seek no more than two major sponsors for each section, along with a tier for supporters. Sponsors will have front page and inside banners, placement in our thank you section, along with logos and banners in our special web section, and promotion in The Minute (and our enduring gratitude).
Holiday Happenings
1 issue: 12/10
Celebrate holiday fun! This special section includes a handy town-by-town schedule of holiday events, so everyone can plan their holiday activities … and shopping!Distributed in all newspapers and at select locations, and available in time for Christmas in
Edgartown.
Ag Fair Guide
1 issue: 8/19
The official guide to the Agricultural Fair, this guide is the highlight of a Vineyard summer. You’ll find a fairgrounds map, schedule of events, and a list of vendors,
plus stories of the people, animals, and traditions that make the fair special. It’s available in The MVTimes on the first day of the Fair, and distributed at the
Fairgrounds.
Graduation
1 issue: 6/10
Each year we showcase the names, faces, and stories of graduating seniors, along with their speeches and photographs of the ceremonies.
Graduation is a significant event on our community-oriented Island, and our supplement is a great opportunity for both businesses and individuals to show your support for our students.
Vineyard Property Values
1 issue: 8/13
One of our most anticipatedsupplements, this annual publication lists the value of every Vineyard property. It’s delivered to each Island mailbox and available year-round at the MV Times office.
You know everybody reads it!
O T H E R P R I N T O P T I O N S
G O B E YO N D N E W S PA P E R A D S TO G E T YO U R M E S S A G E TO O U R R E A D E R S !
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Use the distribution of The MV Times to get your survey, appeal, schedule, or special notice to our readers!
Specifications:
• Maximum size (finished, folded piece):
8.5x11”; minimum size: 5.5x8”
• Single-sheet folded inserts must be machine-folded (letter-style) with a tight crease and straight edge • No accordion folds
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• No perforated material
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and final fold must be on the longest side
Pricing: $95 per 1,000 up to 1 ounce$105 per 1,000 1.01 to 1.5 ounces
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These parameters are important to follow, as our printer uses special machinery to get your inserts into papers. It’s possible that inserts that do not meet the criteria can be accommodated with advance notice and an additional charge.
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*The Times offers design services, and can broker the printing.
Prices vary; discuss it with your ad rep.
Instructions:
1. Schedule your insert with your MV Times account representative — set the issue date, number of inserts, specify circulation requests, etc.
2. Provide 10 advance copies to The MV Times office at 30 Beach Road, Vineyard Haven. 2 weeks if you have your inserts, 3 weeks if you need design services.
The advance copies allow us to check the weight, specs, and fold of your insert. The MV Times cannot be responsible for any issues that may arise as a result of incorrect sizing/folding that prevents mechanical insertion.
3. Ship your inserts to our printer. Clearly label insert boxes “For Distribution in The Martha’s Vineyard Times.” Include your company name, the name of the insert, the quantity of boxes and inserts, and insertion date, then make sure they arrive by 4 pm on the Friday before publication at:
Community Newspaper Company 475 Washington Street Auburn, MA 01501 Receiving hours:
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Get your message front-and-center with a sticker on the front page above
the fold of The MV Times!
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S P E C I A L P U B L I C AT I O N S / M A G A Z I N E S
EARL
Y SUMMER 2
021 e
v
SEAWEED’S, WEED
, HOOP HOUSE
S, MYSTERY CHEFS, NATURAL WINE,
GIRLS + HOR
SES
41
e
v
®
RUBY DIX TALKS TO CHRIS FISCHER About North Tabor Farm
THE BLACK DOG TURNS 50 It all started with a cannon TINA’S TURNIPS
Rolling, rolling on to summer
No. 41 Early Summer 2021 OUR FOOD, OUR STORIES, OUR COMMUNITY Member of Edible Communities
Edible Vineyard
3 issues: 6/18, 8/12 & 10/8
Martha’s Vineyard’s iconic, beloved food magazine— a celebration of local cuisine!This magazine is filled with stories about our farmers and fishermen, our chefs and home cooks, the kitchens we work in, and the tables we eat at. Get your brand in front of tastemakers who enjoy fine food and fine writing.
Bluedot Living MV
3 issues in 2021: 5/28, 7/27 & 10/22 (4 issues in 2022 and beyond)
Our new, sustainable living magazine is a high-end, full-color publication printed on recycled stock, similar to Edible Vineyard. BlueDot will feature stories about sustainable homes with lush spreads, conversations with Islanders addressing climate change, and easy access to information on how to live a more environmentally friendly life here on Martha’s Vineyard. Departments will include travel, events, cars, food, and innovation/design.Arts & Ideas
1 issue: 7/1
Winner of multiple NENPA awards between 2015 and 2019, this glossy magazine showcases the work of artists and writers,
and features original essays, articles, excerpts, humor, and a comprehensive
listing of art-related events.
Island Holidays
& Gift Guide
1 issue: 11/24
Celebrate the season of giving and tradition! This glossy, full-color publication features a guide to all the best there is to give on Martha’s Vineyard, along with stories about our rituals and traditions. Distributed in all newspapers, on all ferries, in hotels, inns, and select retail locations with spotlights on Island nonprofits, unique and local gift ideas, and comprehensive event listings — just in time for Thanksgiving visitors.
Vineyard Visitor
5 issues: 5/28, 7/15, 8/17, 9/29 & 12/23
The Vineyard’s longest- running visitor publicationis now a glossy, all-color magazine, placed on every ferry, in every terminal, in hotels and inns, and in packages going to vacation rental properties. It features comprehensive dining, nightlife, gallery, activities directories, and maps, and insider info.
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3-module ad $ 80
BUSINESS DIRECTORY ADVERTISING
When your directory ad runs for 4 months you are
Words 1 week 2 weeks 3 weeks 4 weeks 10 weeks Year
1 to 20 $26 $47 $59 $68 $131 $604
21 to 35 $34 $59 $75 $87 $168 $788
36 to 50 $44 $76 $95 $110 $210 $1,013
Over 50 $.77/word $.70 $.60 $.54 $.40 $.36
Add photo: $15/week | Add border: $7/week
Adding a border has an added bonus: Your ad will appear at the top of the page online!
CLASSIFIED DISPLAY ADVERTISING
NO REFUNDS ON CONTRACT PRICES.
YOU MAY STOP YOUR AD ANYTIME, BUT YOUR CONTRACT RATE STILL APPLIES (Example: Select 10 weeks, pay for 10 weeks. ere are no refunds if ad is canceled before 10 weeks)
Lost and Found — Free
Lost and found ads run for four weeks.
20-word limit.
DISPLAY ADVERTISING
2-16 Modules: $70/Module
Bargain Box — Free
Deadline - 3 pm on Monday. No charge for Bargain Box ads, but restrictions apply: Ads are limited to noncommercial customers (businesses may list free items); there is a maximum of 20 words; all items must be priced individually; no item can exceed
$100; one ad per household; ads expire after two weeks. Listings for flowers, garden plants, firewood, or manure must be free. No listings for animals.
ARE YOU LOOKING FOR US?
WE’RE LOOKING FOR YOU…
IF YOU ARE 18 OR OLDER NOW HIRING:
STOCK ROOM ASSOCIATE/GRILL A*SEASONAL POSITION*SSEMBLER Crane Appliance is seeking a highly motivated individual to be part of our Vineyard Store Team. Must be self-motivated and able to work with minimal supervision. Must have the ability to use various tools for assembly purposes. Good attendance and punctuality required. Primary Duties Include: Accurate assembly of grills. Frequent lift ing & pushing/pulling of appliances. Assisting customers with merchandise pick- ups. Provide ongoing stock replenishment to the sales fl oor. Organize merchandise in the backroom, keep work area clean and organized, and assist with trash removal.
If you are interested in becoming part of Th e Crane Team, please call Cathy Zylinski, Operations Manager at 774-460-1969 o
r email Cathyzylinski@craneappliance.com WE LOOK FORWARD TO HEARING FROM YOU!
* Lengthy legal rates may qualify for a special classified rate.
Contact us for a quote.
T H E M A R T H A ’ S V I N E Y A R D T I M E S · M E D I A K I T 2 0 2 1 · P A G E 1 5
TO ADVERTISE: EMAIL ADSALES@MVTIMES.COM OR CALL 508-693-6100, PRESS #, 2
A D S P E C I F I C A T I O N S & P O L I C I E S
GETTING YOUR AD TO THE MV TIMES
jenna@mvtimes.com alessandra@mvtimes.com adsales@mvtimes.com
24-HOUR DROP-OFF (mailbox at side of building) 30 Beach Road, Vineyard Haven
1. YOU PROVIDE THE AD DIGITALLY
SUBMIT BY E-MAIL OR DROP OFF A FLASHDRIVE AT OUR BEACH ROAD, VINEYARD HAVEN, LOCATION Acceptable file formats: All Adobe Products – Acrobat (PDF files with fonts embedded), InDesign (INDD or IDML files with accompanying links and fonts included), Illustrator (EPS or AI files), Photoshop (JPG, PNG, TIFF, PSD).
Accepted but not recommended:
PowerPoint, Word, Publisher, Excel
Not accepted formats: Freehand, Corel Draw, Paint, Quark
PDFs created in Illustrator To create the PDF
• Turn all fonts to outlines prior to saving the ad as a PDF.
• File – save as (name your file) – select Adobe PDF from the Format drop down list.
• In the Adobe PDF Options window, select High Quality Print.
• Select Acrobat 7 (PDF 1.6) from the Format drop-down list.
• Check the boxes ‘Preserve Illustrator editing capabilities’
and (Save as PDF.)
PDFs created in InDesign OR sending packaged files To create the PDF
• File – Export OR File – PDF Export Presets [Print].
• Select Custom from the Preset drop-down list.
• Select Acrobat 7 (PDF 1.6) from the Compatability drop-down menu.
• Select None from the standard drop-down menu. Continue.
• In the compression window...
Under color images and Under grayscale images
• Select Bicubic downsampling to 300, select Automatic in the Compression drop-down list, select Maximum in the Image Quality drop-down list.
Under Monochrome images
• Select Bicubic downsampling to 600 ppi, select CCITT Group 4 in the Compression drop-down list (this is the default), check the box beside Compress Text and Line Art, and also beside Crop Image data to Frames.
• We recommend that you Save Preset as MVT, before clicking Export. This will enable you to quick-select this preset from File – PDF Export Presets – MVT for future ads you might create for The Martha’s Vineyard Times; you can click Export immediately after step 3 listed above.
To Package your files for an external source (this collects the document, graphics, and fonts)
• File – Package (or Preflight) brings up a ‘Printing Instructions’ window.
You can fill this out but it is not mandatory. Continue.
• ‘Create Package’ folder window appears. Name your folder. Check the boxes ‘Copy Fonts (Roman Only)’, ‘Copy Linked Graphics’,
‘Update Graphic Links in Package’, & ‘Use Document Hyphenation Exceptions only.’
• Stuff, zip, or compress the files before e-mailing.
Ads Created in Photoshop
• If providing layered files, also send us the fonts used in the ad. In case an error is found in the proofing process, we can correct it in-house.
• If sending a flattened file, there is no need to provide the fonts.
• Photoshop ads with text must be a minimum resolution of 300 dpi.
IMPORTANT THINGS TO REMEMBER
• When creating an ad, please make the document size the same size as the ad itself, per MV Times ad sizes (i.e. if the ad is 2 modules wide x 1 module high, then the document size should also be this size).
See the Ad dimensions page for ad sizes.
• Pictures should be 300 dpi.
• Line art (scans of logos etc.) should be 600 dpi.
• Color ads should be submitted in CMYK. Please do not use RGB or indexed colors.
• If placing a black & white ad, make sure all ad components are in grayscale prior to making the PDF. (No parts of the ad should have any color elements whatsoever.)
• Size all photos close to (but not smaller than) the size(s) being used in the ad.
• EPS files in PDFs can be problematic. Make sure that fonts in EPSs are turned to outlines before saving the final file as a PDF.
• Save PDFs as Acrobat 7 (PDF 1.6).
• Always check a PDF for accuracy before submitting it.
• Web images are 72 dpi (low resolution), and will not reproduce as good-quality images in print. We require 300 dpi for printed images in the newspaper. (A web image will only reproduce reasonably well IF it is three times the size of the final intended printed image).
• All ads go through a proofing process; we may make changes to adhere to our house style.
• We reserve the right to substitute fonts when necessary.
2. YOU PROVIDE THE AD CAMERA-READY
WE SCAN YOUR AD When you provide us with a camera-ready ad we will use our high-resolution scanners to convert the ad to digital form.
FOR BEST RESULTS Be sure the ad is the right size, the print is of high quality, and the ad is all line art. Grayscale and color ads can be scanned but quality will seldom equal or exceed that of the original.
Avoid small serif fonts and tight registration. Avoid dropout type except with black backgrounds, and make sure the dropout text is bold.
3. WE MAKE YOUR AD
FREE AD CREATION We will create your ad at no charge.
Just provide the copy and we do the rest. If you require a proof of your ad, please allow extra time.
SCANNING IMAGES – We can scan art or photographs you provide. The best results come from quality photos, art or black-and- white line art.
NOTE TO ADVERTISERS:
If you like, The Times will design and create your advertisement.
Working from your ideas, Times designers can add the fonts, graphic elements, borders, shading, images, and color necessary to make your message stand out. Except in unusual cases, there is no charge for this extra work, although modest fees may be added for photographs taken by Times photographers for advertisers. Each advertisement will be designed to be unique. Our designers do not copy for one advertiser the design elements, fonts, or styles employed by other advertisers, and we do not discuss the advertising plans of our advertisers with other customers or the public.
POLICIES
Basic Typesetting
MV Times graphic designers will lay out ads for our print and online customers. There is usually no charge beyond the space rate for these services, although modest fees may be added for photographs taken by Times photographers for advertisers. Prices quoted to advertising customers or their agents by Times sales representatives include all charges, net of all applicable Times discounts.
What if there is a mistake in my ad?
The Martha’s Vineyard Times and other related print and web publications make every effort to assure accuracy and timeliness of all advertising copy we receive according to our published specifications.
In the event of an error on our part we will publish a correct replacement advertisement at no charge to the advertiser. Advertisers will need to inform us of the error in question by 2 PM of the Monday following the date of original publication.
Website Advertising Policy
Internet ads that we create are the property of MV Times Corp. and will not be shared with other media outlets. We consider web ads we make for your advertising to be proprietary to us, and we won’t entertain requests from other Internet advertising venues to share your ad.
The Martha’s Vineyard Times Payment and Credit Policies
Our statements are prepared as of the first of each month for charges incurred in the previous month, and also reflect any balance due. Payment is due in full by the last day of the month in which the statement is rendered.
Monthly billing is offered by The Martha’s Vineyard Times as a convenience to advertisers in good standing. A service charge of 1.5 percent per month will be applied on balances over 30 days. Advertisers are invited to pre-pay for their advertising. If you pay at the time you place your advertising order a pre-pay discount of 5 percent will be applied.
Any advertiser with balances 60 days or older must arrange a payment agreement with the publisher until the account is current. Accounts with past-due balances beyond 60 days will lose all discounts, including those we offer for volume, frequency, nonprofit status and special packages, and amounts due will be recalculated. After 90 days no further advertising will be accepted.
