Analytics In the Cloud

Presented by:

Simon Porter

Vice President MidMarket

Sales Europe

Analytics In the Cloud

9 ^th September

© IBM Corporation 2

Frontline

decision making

New mobile apps are

consolidating decision

making at the fingertips of

people who need to act

Disruptors are reinventing business processes and

leading their industries with digital transformations

Real time insight

driven processes

Insight from nontraditional

data sources is being infused in

business processes to create

new business moments

Digital

Innovation

New innovations are

composed leveraging digital

services from a broad

ecosystem

© IBM Corporation 3

“SoftLayer makes it easy and cost-

effective to meet immediate demands

for capacity, both for our customers and

for our internal needs.”

—Per Tversted, chief operating officer,

WorldTicket

WorldTicket accelerates its software

development speed by over 80% with IBM Cloud

and SoftLayer powering its cornerstone airline

ticketing application

quicker provisioning with flexible cloud

infrastructure available as needed

faster product releases achieved by reducing

software development time

cost reduction and approximately USD150,000

saved by eliminating capital expenses

97 ^%

84 ^%

60 ^%

© IBM Corporation 4

Deliver unprecedented performance to meet

application and workload demands

• Global presence with best-in-class enterprise network

with optimal mix of deployment options

• Real-time insights into businesses for improved

operational performance and decision-making

• Optimized IT efficiency by extending existing IT

investments into a highly orchestrated hybrid platform

Migrating all B2B cloud and on premise

applications from AWS to IBM SoftLayer

enabling industry ecosystems to easily

integrate WSI weather data for valuable

insights

Cloud business

applications

Digital innovation

platform

World-class cloud

infrastructure

72% of business leaders say cloud will be extremely important to

their business success by 2016*

© IBM Corporation 5

*IBM Center for Applied Insights, 2013

Business leaders innovate Developers are empowered IT leaders advance change

Leaders need

access to business

apps in their hybrid

cloud to drive

competitive

advantage

Software-

as-a-Service

(SaaS)

– Accelerate business innovation

– Engage and collaborate

– Connect business processes fueled by

powerful analytics

Watson

analytics

IBM Verse

Kenexa

Talent Suite

of pacesetters say SaaS has

changed their organization’s

business model*

*Source: IBM Center for Applied Insights,

“Champions of SaaS” Study, January 2014

71 ^%

© IBM Corporation 7

Analytics applications accelerate the ability to quickly turn

information into insights across high-value initiatives in core

business areas Key offerings:

IBM Watson Analytics

Provides business users and easy way to source data, discover insights, predict outcomes and visualize results.

IBM Cognos Business Intelligence on Cloud

Enables organizations to build reports and dashboards leveraging corporate data

IBM Navigator

Enables employees to securely collaborate on content internally and with partners and clients

IBM Social Media Analytics

Uncover and transform consumer sentiment into actionable insights IBM Predictive Analytics

Build and deploy powerful predictive models leveraging text and entity analytics and decision management and optimization

IBM Cognos Sales Performance Management

Automate key sales processes, including planning, quota, territory and compensation management

IBM Concert

Improve speed and quality of team-based decision-making IBM Cognos TM1

Transform the entire planning cycle: target setting, budgeting, reporting, scorecarding, analysis and forecasting

IBM Cognos Disclosure Management

Automate financial reporting production and process

IBM Algorithmics

Enables financial institutions and corporate treasuries to make risk-aware business decisions

IBM GRC on Cloud

Identify, analyze and manage operational risk across the enterprise

IBM Predictive Maintenance on Cloud

A holistic view of asset-and-process performance factors

Marketing

Risk

With IBM analytics software in the

cloud, you can:

• Achieve faster time-to-value for your

analytics deployment

• Provide more user communities with

access to the analytics needed to

drive your business forward

• Ease the path to analytics

implementation

Sales

Finance

Enterprise-wide

Operations

© IBM Corporation 8

IBM SaaS delivers business value throughout the

organization

60%

reduction in

applicant-to-

hire ratio

Project

implementation

time reduced

20%

Managing

100% of

$3B

in spend

500%

increase

in clickthrough

rate for banner

ads

Marketing Human Resources

Business Ops

Finance

Gain simple access

to apps, tools, data

and services from a

broad ecosystem

You can start fast and grow faster by leveraging

IBM Cloud marketplace

400+ IBM and Business Partner offerings

ibm.com/marketplace

© IBM Corporation 10

Application development

today is all about speed

and choice

Digital innovation

platform

Developers are empowered

— Prototype and deploy new apps—FAST

— Continuously deliver apps by automating

development and delivery

— Extend existing investments into cloud

business and delivery models

© IBM Corporation 11

Developers and IT need a digital innovation platform to rapidly

bring new products and services to market

Rapidly bring new

products and services to

market at lower cost

Balance agility with

quality, security and

governance

Extend existing IT

investments into cloud

business and delivery

models

Open cloud architecture

DevOps

Hybrid integration, deployment and

management

Syndicated catalog of IBM, 3

party and

community services and images

Global reach

BlueMix accelerates transformation with standardization and

automation

Deliver at speed

Innovate faster by accelerating

software delivery across

hybrid environments

Improve customer engagement by

shortening feedback loops

Respond at speed

Create a culture

of continuous improvement

and trust

Transform at speed

© IBM Corporation 12

© IBM Corporation 13

Business leaders are using

cloud to drive competitive

advantage

Cloud business applications

Business leaders innovate

— Business and IT leaders get rapid access to

specific domain expertise through SaaS

solutions designed for their roles

— Business leaders can make better decisions

and be more agile

— IT can deliver more of the right solutions to

the business faster

© IBM Corporation 14

Cloud offers

multiple viable

models

Many enterprises

are experiencing

success with

hybrid cloud

Hybrid cloud: The connection of one or more clouds to on-

premises systems and/or the connection of one or more clouds to

other clouds

PRIVATE

PUBLIC

ON-PREMISES IT

Successful hybrid clouds deliver:

‒ Developer productivity

‒ Integration and portability

‒ Data and analytics

‒ Visibility, control and security

Innovative

infrastructure to

build your cloud

IBM’s clients are

spending 70% ^{less in}

administration time

saving 50% ^{more in}

IT labour costs

seeing 98.4% ^fewer

security breaches

Power Systems

z Systems

IBM Storage

IBM Middleware

Flexibility with open standards in middleware, servers and

storage for today’s digital enterprises

Delivers digital transformation across hybrid cloud, enabling rapid

innovation, deployment and management of apps and processes

across ecosystems

Accelerating insights from big data and redefining data economics

for cloud

Designed for data; optimized for scale-out cloud and delivering open

innovation with OpenPOWER

Trusted system of record for integrating transactions and extending

capabilities for private and hybrid cloud

Flexible deployment models and enterprise grade

infrastructure options

World-class

cloud infrastructure

40 global cloud centers

Secure integration to on-premises systems

• Open, secure, and scalable

– Cloud infrastructure-as-a-service choices

– On-premises private cloud and systems

• Global cloud footprint

• Secure, high-speed network

Power, flexibility

and control with

best in class

cloud infrastructure

with SoftLayer

Web Applications

(non-virtualized)

4.1X

Web Applications

(virtualized)

1.7X

performance

Analytics

2.3X

Messaging

2.4X

Hosted Private

Cloud

1.9X

virtual machine

SoftLayer brings all the elements of disruptive

cloud together under one simple user interface







SoftLayer Infrastructure Management System – Bare metal and virtual server provisioning – Integrated BSS/OSS

– Comprehensive network management

Data Center & Pods

– Standardized, modular hardware configurations

• Lower inventory carrying costs

• Optimized asset utilization and profitability

• Increased provisioning flexibility

• Simplified capacity management – Globally consistent service portfolio

Triple Network

– Proprietary network architecture

– Pod design allows clients to grow across multiple racks or rows in the same layer 2/3 domain as needed.

© IBM Corporation 18

Cloud helps

businesses

accelerate digital

transformations

but…

moving to the cloud

has its challenges

Business processes and transactions span multiple

environments

creating new risk for security, visibility and control at each touch point

Maximizing flexibility for the future

so your organization can use any data, apps, services, and mobile devices

as needs change going forward

Fast, secure access to only the data

your app needs

identifying, integrating, and analyzing

the right data from the vast types

and volumes available

Companies large and small—in a variety of industries—are

turning to IBM for robust cloud solutions

Financial services and insurance

Consumer products and retail

Healthcare and life sciences

Energy, utilities and telco

And more

© IBM Corporation 20

Why do the world’s leading

companies rely on IBM?

 100+ best-in-class business applications

 Broad coverage for front and back office

roles with 8 SaaS suites for the C-Suite

 Deep domain expertise across 17 industries

delivered through IBM Global Business

Services

 Available for purchase in over 50 countries

today

 Supports stringent data residency

requirements

 Enterprise-grade security standards

 Flexible deployment across private, public,

and hybrid cloud environments

 Large and expanding global SaaS business

partner community

Accelerating Digital Business

www.ibm.com/SaaS

www.ibm.com/marketplace

© IBM Corporation 22

Appendix

— High performance clusters with automated cluster management running on IBM

SoftLayer infrastructure

— Offers superior performance and manageability of analytics workloads

— Pre-integrated with customers’ licensed big data/analytics software (software

license not included)

— Available exclusively in the IBM Cloud Marketplace

— Limited production use in US, 4Q 2014; full production and global capability

throughout 2015

— Limited Previews (no charge) are available now for a limited time!

Cloud service for high performance clusters with

turnkey/automated cluster management and pre-integrated big

data/analytics software (BYOL)

Video

IBM Cloud

Analytics

Application

Services

For big data

software, including

InfoSphere ^®

streams and

BigInsights ^®

— Advanced security with

cryptographic splitting

rendering your data

invulnerable to attacks

— Built-in resiliency enabling data high availability and

disaster recovery

— Protects data across hybrid environments – including

private cloud, public cloud, and traditional IT

One of the industry’s only data encryption solutions

offering cryptographic splitting – protecting the data itself so

that it is invulnerable to attacks

IBM Cloud Data

Encryption

Services

Software-defined

data encryption

built on SoftLayer—

to protect data

across your hybrid

environment