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Unit Dimension 234 x 60 Flash Version Flash 10/AS KB maximum file size. Flash Version Flash 10/AS 3.0

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MSN Windows Live Messenger Interactive Panel ad Kit

Ad Format Expandable banner

Description Interactive panel is a Rich media ad unit with a 3D FLIP feature. On user interaction the panel expands and rotates as per the user’s selection. This is available on 234x60 ad placement on the Windows Live Messenger client.

The following sections describe the required settings and procedures for creating a MSN Windows Live Messenger Interactive panel ad in the Eyeblaster platform.

Each MSN Windows Live Messenger Interactive panel ad comprises the following elements: 1 x Default Image 234 x 60 1 x Default Banner 234 x 60 1 x Default Panel 234 x 60 1 x Expanding Panel 320 x 82 1 x Expanding Panel 555 x 360

Demo

234 x 60 Windows Live Messenger Interactive Panel Ad –

online demo

Test Code

Download Live code for testing –

Download Here

Source Files

Open source example files – Flash CS4 required –

Download Here

Ad specs

Expandable banner – Default ad unit

Ad Format Expandable banner

Default Image – GIF or JPG 30KB maximum file size

Default Flash 30KB maximum file size

Unit Dimension 234 x 60

Flash Version Flash 10/AS 3.0

Video no

Audio no

Creative should contain rollover to expand Cannot have constantly animating elements

234 x 60 unit – Default Panel

Flash 30KB maximum file size

Unit Dimension 234 x 60

Flash Version Flash 10/AS 3.0

Video no

Audio no

Panel collapse method

Close on rollout and resolve to 234 x 60 banner

Cannot have constantly animating elements

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320 x 82 unit – panel two

Flash 30KB maximum file size

Unit Dimension 320 x 82

Flash Version Flash 10/AS 3.0

Video 30 seconds max. User initiated replay

allowed.

Audio Off by default. Available on click only.

Mute button required.

Panel collapse method

Close on rollout and resolve to 234 x 60 Cannot have constantly animating elements

Creative may contain options to expand Interactive Panel and can display a larger video on a 3D Tile or up to 6 interactive 3D Tiles.

3D Interactive Panel – panel three

Flash

400KB maximum file size

Panel dimension

555 x 360

Panel expand method

Mouse click on 320 x 82 to open 555 x

360 3D interactive panel

Panel collapse method

Mouse click on close button (16pt font:

“Close X”) within 555 x 360 panel to

close with flip animation or click

outside the Interactive panel area to

close immediately (without flip)

Panel expansion direction

Up, left

Flash version

Flash 10/AS 3.0

Video

Yes, streaming only

Video duration

30 seconds max

Video starts

Replay allowed with user initiation

Video controls

Stop and play controls required

Audio

Off by default

Audio starts

User initiated on click only

Audio controls

Mute button required

Tiles and deep interactive elements

Can have up to 1 – 6 tiles

Deep interaction with tiles is optional

Animation

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The User Experience

234x60 ad unit (Messenger Client window)

1. User opens Windows Live Messenger Client and sees the banner 234x60. For the first user impression, ad will flip horizontally 360° within the 234x60 space.

2. On rollover of the 234x60, a 320x82 panel expands and the content floats on a 3D plane which responds to the user’s mouse interaction (highlights the deep engagement opportunities to the user)

3. On rollout of the 320x82, the panel collapses and resolves back to the 234x60 size.

4. On user initiated click to expand on the 320x82 ad unit, the ad expands to 555x360 and flips 180° to reveal additional client messaging. The ad will display up to 6 interactive 3D Tiles.

5. The user can roll over and continue interacting with the ad unit without interfering in the overall Messenger experience.

6. The ad closes on Click.

a. The creative will also contain a "Close" button with which the user may close the expanded experience at any time.

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Phase-1

Phase-2

234x60 ad unit display in Messenger client On Roll over, expands to 320x82, showing content float on a 3D plane

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Phase-3

Phase-4

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Phase 4.1.1- ad flip 180° - displays the Interactive panel, up to 6 interactive 3D Tiles.

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Phase 4.3- On hover, of each Tile, user can interact with all 6 interactive 3D Tiles.

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Phase 4.5- Ad closing

Phase 4.5.1

Phase 4.5.2

Clicking outside the expanded ad area, collapses the

Interactive panel and fall back to 234x60 ad unit.

On clicking ‘Close’ button on the Interactive panel, ad

flips 180° and fall back to the 234x60 ad unit.

3D Elements

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Eyeblaster MediaMind Guidelines

Placement level Settings

To ensure the correct functioning of the ad the ‘This is an IM banner’ tick box must be selected. This option is

found at the Placement level once the ad has been attached to a Campaign and Placement.

Ad Level Settings

All expanding panel settings need to be set as ‘banner relative’ with the co-ordinates set for the following:

Default Panel 234 x 60

X = 0, Y = 0

Initial 320 x 82

X = -43, Y = -11

Interactive Cubes 555 x 360

X = -250, Y = -300

In addition, the “Show Single Panel at a Time” and “Auto Expand Default Panel when Ad is Loaded” checkboxes

should be checked in the Ad’s Panel Settings section.

General Creative Design Requirements

The Frames per second (FPS) should not exceed 18fps. Settings greater than 18fps will result in poor performance for many of our users and is not allowed.

Audio must be user-initiated and never automatic

Audio insertion into flash file may begin no earlier than the second frame. If audio is used, creative must include an On/Off switch for users.

Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.

On Click, Ad opens up target page into a new browser.

Data Collection

Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).

Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites.

Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines:

o Clearly identify organization

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Data Reported

For ad requests and click-through, Microsoft cannot guarantee 3rd party served creative reporting within the

Microsoft reporting system.

Creative Acceptance Policy

All creative must meet the requirements of the MSN

Creative Acceptance Policy

Contact your local yield representatives to find out the availability and price of this ad product in your market.

Browser Support

This format is an Eyeblaster Expandable Ad and is supported on all major browsers.

Please refer to

Eyeblaster’s support matrix

for more information.

References

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