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The effects of too much choice and information in online dating website designs (Technological paradoxes in Marketing Communication)

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Figure

Figure 1. Example of ‘information availability’ manipulation (left panel: little information;
Figure 2a. Website designs of conditions with few dating options (left panel above: little information / ungrouped website design; right panel above: much information / ungrouped website design; left panel below: little information / grouped website design; right panel below: much information / grouped website design)
Figure 2b. Ungrouped website designs of conditions with many dating options (left panel:
Figure 2c. Grouped website designs of conditions with many dating options (left panel: little
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