DIGITAL RATECARD Sept - Dec

DIGITAL

RATECARD

Sept - Dec 2021

https://www.rmb.be

OUR PORTFOLIO

OUR PORTFOLIO

VIDEO AUDIO DISPLAY DATA

VIDEO

VIDEO – Our offer

OUR NETWORK

VIDEO – IO offer

DIRECT SALES (IO) Gross Price

5 DAYS BEFORE LIVE

RON RMB BUMPER AD OVERLAY

*Inclusion or exclusion

Base Price (CPM) 32 € 24 € 17 €

CATEGORY/CONTEXT* +20% +20 % +20%

SITE SPECIFIC* +20% +20%

GEOLOCATION* +20% +20% +20%

AD PLACEMENT*

1^stof 2^ndin ad break

+20% +20%

SITE POSITION*

Pre, Mid or Post roll

+20% +20%

15’’ + +20% ^{(MAX 6’’)}

VIDEO – INTEREST PACK

WOMEN MEN

SPORT

NEWS

VIDEO PACK Net Price

Target your audience using specific sites/sections

selections.

23€ CPM Net

AUTOMOTIVE

ENTERTAINMENT FOOD

More to come…

Min invest 5.000€ - Direct sales – 15’’

VIDEO - InRead

INREAD Gross Price

VIDEO DISPLAY SOCIAL

Base Price (CPM) 14 € 14 € 14 €

CONTEXT +20% ^{+20 %} +20%

>15’’ +20% +20%

MAX DURATION 30” 30”

CLASSICAL >6”

VIDEO – PROGRAMMATIC

PROGRAMMATIC SALES

SMART+ RTB

RMB

⁽³⁾

AUVIO RMB

⁽³⁾

*Inclusion or exclusion. ⁽²⁾ Video, Viewable display or Social.⁽³⁾ Auvio non inclus

AUVIO BUMPER 6”

INREAD

⁽²⁾

Floor Price (CPM) 12 € 14 € 17 € 22€ 10€

CATEGORY/CONTEXT* +20% +20 % +20% +20% +20%

SITE SPECIFIC* +20% +20%

1 DATA CRIT +6€ +6€ +6€ +6€ +6€

2 DATA CRIT +10€ +10€ +10€ +10€

AUDIO

AUDIO – Our offer

OUR NETWORK

AND ALL ASSOCIATED

WEBRADIOS AND PODCASTS

Base Price (CPM) 15 € SITE SPECIFIC* +20%

>15’’ +20%

GEOLOCATION* +20%

AUDIO – IO offer

DIRECT SALES (IO) Net Price

5 DAYS BEFORE LIVE

RON RMB

*Inclusion or exclusion

AUDIO – Programmatic offer

PROGRAMMATIC SALES

SSP: AUDIOMAX

Floor Price (CPM) 10 € SITE SPECIFIC* +20%

GEOLOCATION* +20%

RON RMB

*Inclusion or exclusion

DISPLAY

DISPLAY – IO offer

DIRECT SALES Gross Price

DELIVERY 5 DAYS BEFORE LIVE

DEVICE TARGETING

SECTION/

CONTEXT SITES ADDITIONNAL

CPM

News rtbf.be/info - ln24.be 2,00 €

Homepage rtbf.be 2,00 €

TV rtbf.be/tv - rtbf.be/laune - tipik.be/tv - ln24.be - AB3.be - ABExplore.be 2,00 €

Radio rtbf.be/radio - classic21.be - lapremiere.be - musiq3.be - tipik.be/radio - vivacite.be - tarmac.be - nrj.be 2,00 €

Info rtbf.be/info 3,00 €

Culture rtbf.be/sports/culture 3,00 €

Lifestyle rtbf.be/tendances - RTBF.be/info/medias - RTBF.be/info/societe 3,00 €

Business rtbf.be/economie 6,00 €

Sport rtbf.be/sports 5,00 €

Sport – Football rtbf.be/sports/football 7,00 €

Sport – Cyclisme rtbf.be/sports/cyclisme 7,00 €

Sport – Tennis rtbf.be/sports/tennis 7,00 €

Sport – Motor sports rtbf.be/sports/moteurs/f1 - rtbf.be/sports/moteurs/rallye – rtbf.be/sports/moteurs/moto-gp 7,00 €

Sport – Other sports rtbf.be/sports/autres 7,00 €

4€

BASE CPM

GEOLOCATION TARGETING

+20% +20%

DISPLAY – PROGRAMMATIC offer

PROGRAMMATIC SALES

SMART+ RTB

PMP PREFERRED

RON SITES 3,00 € 4,95 €

News rtbf.be/info - ln24.be 4,50 € 7,43 €

Homepage rtbf.be 4,50 € 7,43 €

TV rtbf.be/tv - rtbf.be/laune - tipik.be/tv - ln24.be - AB3.be - ABExplore.be 4,50 € 7,43 €

Radio rtbf.be/radio - classic21.be - lapremiere.be - musiq3.be - tipik.be/radio - vivacite.be - tarmac.be - nrj.be 4,50 € 7,43 €

Info rtbf.be/info 5,00 € 8,25 €

Culture rtbf.be/sports/culture 5,00 € 8,25 €

Lifestyle rtbf.be/tendances - RTBF.be/info/medias - RTBF.be/info/societe 5,00 € 8,25 €

Business rtbf.be/economie 6,00 € 9,90 €

Sport rtbf.be/sports 7,50 € 12,38 €

Sport – Football rtbf.be/sports/football 8,50 € 14,03 €

Sport – Cyclisme rtbf.be/sports/cyclisme 8,50 € 14,03 €

Sport – Tennis rtbf.be/sports/tennis 8,50 € 14,03 €

Sport – Motor sports rtbf.be/sports/moteurs/f1 - rtbf.be/sports/moteurs/rallye – rtbf.be/sports/moteurs/moto-gp 8,50 € 14,03 €

Sport – Other sports rtbf.be/sports/autres 8,50 € 14,03 €

No RTO in programmatic sales. PMP prices are floor prices. PREFERRED prices are fixed prices.

floor fixed

1 DATA CRITERIA GEOLOCATION

TARGETING +6€

+20%

2 DATA CRITERIA

+10€

DISPLAY – Our formats

OUR

FORMATS

Format Name Format Size

RTO 1920x250

Leaderboard 728x90

IMU 300x250

Floor Ad 995x90

Half Page 300x600

Large Leaderboard 840x150

Mobile Leaderboard 640x150 Mobile Medium Rectangle 600x500 RTO ONLY FOR

SPONSORING ACTION IAB STANDARDS

STARTING OCTOBRE 2021

DISPLAY – Our formats

NEW

NATIVE FORMAT

AVAILABLE FROM

OCTOBER 2021

DATA

INTEREST*

DATA – 1

^st

PARTY DATA

GENDER AGE

LOCATION

1 ^st PARTY DATA

Data Matching (CRM) possible upon request

*1st and 3rd party data

CATCH ME - OLV - Display

INVENTORY EXTENSION RON RMB

DATA – DIRECT SALES

DIRECT SALES (IO) Net Price

DAR Certified

* List of the 50 standard segments are available upon request. If more than one criteria is selected it falls under a custom segment IO only - Minimum 4 weeks of campaign – minimum net budget : 4.000€

Custom segment Gender Age

Location

Standard Segment*

GDPR Compliant Brand Safe Collected in premium context

Campaign Budget OLV DISPLAY OLV DISPLAY

UNDER 10.000 € 38,1 € 14,3 € 14,3 €

ABOVE 10.000 € 33,3 € 11,7 € 38,1 € 14,3 €

ABOVE 4.000 € 38,1 € 14,3 € 14,3 €

38,1 € 14,3 €

DATA – Standard Segments (Display & Video)

Hobbies

Sport

Finance Music

Movies & TV Online Shoppers

Sporty & Athletic Team Sport Lovers Motor Sport Lovers

Finance Aficionados Online Banking

Education

Revenue Automotive

Basic Medium

Superior High

Medium Lower

Car Lovers SUV’s City cars

Standard & Family cars Electric & Hybrid

OUR 50+

STANDARD SEGMENTS

Health & Food Healthy Eating Organic & Sustainable

Food Enthusiasts Allergies Pain Killers Digestive Disorders

Insurance Life Insurance Car Insurance House Insurance

Travel Insurance Small B2B

Medium Large

Travel Travel Enthusiast

City Trip All Inclusive

No Kids Family with kids Living Accommodation

Owner Tenant Renovation Living in a House Living in an Apartment

Garden & Plants

Household

DISPLAY – Our formats

NEW AUDIO CATCH ME Net Price

Our new audio offer all included!

Media and Data

Target your Socio-demo audience, type of radio, geolocation and

20+ intent segments*

30,3€ CPM Net

Min invest 3.000€ - Direct sales (IO)

*Cookieless segments. Maximum 2 segments

PREMIUM CONTEXT BRAND SAFE

GDPR COMPLIANT

COOKIELESS

CATCH ME AUDIO

DATA – AUDIO Catch Me

DATA – Audio Segments

Hobbies Living Accommodation Music

Movies & TV Online Shoppers

Owner Living in a House Living in an Apartment

Garden & Plants

Education

Revenue

Automotive Basic

Medium Superior

Medium High Lower

Car Lovers Electric & Hybrid

OUR 20+

AUDIO

SEGMENTS

Health & Food Healthy Eating Organic & Sustainable

Food Enthusiasts Allergies Pain Killers

Digestive Disorders Work Self-employed

1

^st

Job Job Change B2B

Small Medium

Large

Travel Travel Enthusiast

City Trip All Inclusive

Household

No Kids

Family with kids

INTEGRATIONS FIELD & EVENT +

CONTEST & GIFTS + BRANDED CONTENT

CELEBRITY ENDORSEMENT

CONSULTANCY

ASK FOR A PRESENTATION

OUR CONSULTING SERVICES

ROI DEMO & MAXIMISATION

(CUSTOM) TARGETING

CONSUMER INSIGHTS

DMP SERVICE

Minimum campaign timing 2 weeks without data

4 weeks with data Minimum net budget per

NATIONAL campaign 2.500€ (without targeting) COMMERCIAL POLICY

COMMERCIAL POLICY

Minimum net budget per DATA campaign

4.000€ (3.000€ for OLA)

ASSETS DELIVERY

NEW ASSETS DELIVERY SYSTEM

https://digital-delivery.rmb.be

EASY & SAFE

No deliveries by email !

THANK YOU!

ANY QUESTION ? GET IN TOUCH !

[email protected]