Product Forecast
Colour Evolution A/W 23/24
This comparative analysis divides WGSNʼs A/W 23/24 palettes into colour groups and explains the shi in hues over five consecutive seasons.
Jenny Clark
10.12.21 · 11 minutes
Overview
Colour Evolution
Using Coloro's analysis tools, we have plotted the hue distribution to illustrate the evolution of colour over five seasons. Coloroʼs unique coding system is organised by how the human eye sees colour, and is able to analyse and map colour from the lightness and chroma levels of any given hue.
An even distribution of colour across the hue wheel is visible for A/W 23/24. Warmer colours will remain strong, supported by the expanded palette of reds, however there is a noticeable re-balance to cooler tones over the five seasons.
Overall, the colours in the palette have a high chroma level and, as expected for A/W, darker tones will be more prevalent. One of most significant developments is the broad range of chromatic brights, which includes yellow, green and blue – these can be seen at the outer edge of the circle.
Following the trend of S/S 23, mid-tones will remain strong and pastels stay at a medium chroma level overall. Over five seasons, low chroma colours (visible at the centre of the wheel) will reduce, however those forecast for A/W 23/24 are important perennials.
A/W 23/24 Coloro hue distribution
Coloro Coloro
Red
Colour Evolution
Red will remain important across all markets and categories for A/W 21/22.
Bloodstone (011-27-26) will be a key colour for the season, pairing beautifully with a wide range of tones.
Red will step back this season as other colours take
precedence. Bloodstone (011- 27-26) continues for S/S 22, and Burnished Sunset (014-40-26) offers a more natural, earthy option.
Bloodstone (011-27-26) will remain in the palette, and is joined by another deep red – Dark Cherry (008-23-14).
Artisanal Red (013-39-31) signals a shi to a more classic and sophisticated hue.
There will be a shi back to bright and primary reds such as Luscious Red (010-46-36). These are supported by the classic deeper shade of Bloodstone (011-27-26).
Luscious Red (010-46-36) will remain the brightest red, while Bloodstone is replaced by the bluer hue of Cranberry Juice (008-26-26). Dark Cherry (008-23- 14) returns as the deepest shade in the group.
A/W 21/22
WGSN Original Image WGSN Original Image 015-50-36 17-1564 TCX 010-38-36 18-1654 TCX 011-27-26 19-1652 TCX
S/S 22
Jan Erik Waide Jan Erik Waide 013-43-37 17-1563 TCX 014-40-26 18-1536 TCX 011-27-26 19-1652 TCX
A/W 22/23
Liubov Pogorela Liubov Pogorela 013-39-31 18-1555 TCX 011-27-26 19-1652 TCX 008-23-14 19-1528 TCX
S/S 23
Hanna Redling Hanna Redling 010-46-36 17-1663 TCX 013-43-37 17-1563 TCX 011-27-26 19-1652 TCX
A/W 23/24
Batek Architects Batek Architects 010-46-36 17-1663 TCX 008-26-26 19-1934 TCX 008-23-14 19-1528 TCX
Orange
Colour Evolution
Oranges will remain key for A/W 21/22, shi ing to brighter tones with transseasonal appeal. Look out for Peachy (018-68-27) as a key colour to watch.
Orange will become more saturated and provide a much- needed energy boost this season. Mango Sorbet (030-67- 34) will be a key colour, signalling a shi away from peach towards richer, more juicy tones.
Orange will remain important and evolve into warmer
desaturated copper tones. The fruity tone of Mango Sorbet (030-67-34) will also continue from S/S 22 into this season.
S/S 23 sees a rebalancing and mellowing of orange. Earth tones will remain important, and citrus shades will so en,
however the punchy tone of Setting Sun (018-54-37) will be an important bright.
Candied Orange (026-58-35) and Beacon Orange (020-54-37) confirm a shi to punchy, juicy levels. Apricot Crush (024-65-27) is so er and will be the most important orange of A/W 23/24.
A/W 21/22
Pleasure Garden Magazine Pleasure Garden Magazine 031-72-40 14-1064 TCX 018-68-27 15-1340 TCX 022-54-35 16-1356 TCX
S/S 22
Calma Miami Calma Miami 030-67-34 15-1058 TCX 024-55-38 17-1350 TCX 017-45-35 18-1445 TCX
A/W 22/23
Johan Viladrich Johan Viladrich 030-67-34 15-1058 TCX 022-63-24 15-1334 TCX 022-50-29 16-1448 TCX
S/S 23
Jonas Daley Jonas Daley 026-70-32 15-1245 TCX 018-65-21 15-1333 TCX 018-54-37 17-1361 TCX
A/W 23/24
@rosacea_bae
@rosacea_bae 024-65-27 15-1247 TCX 026-58-35 16-1164 TCX 020-54-37 17-1464 TCX
Yellow
Colour Evolution
Yellows will be less prevalent than previous seasons, and also more varied, ranging from the near neon of Light (050-83-41) to the more wholesome tone of Golden Cob (033-75-33).
Yellows will return with a shi to so er, more mellow hues.
Our key tone of Butter (040-86- 20) highlights this transition to desaturated colours with commercial appeal.
Yellow's appeal will remain robust for A/W 22/23, and it will continue to shi towards desaturated hues. Satin Brass (034-61-29) and Honeycomb (034- 76-27) also signal the return of warmer golden yellows.
Warm hues continue into 2023, with Honeycomb (034-76-27) and the ochre tone of Sundial (028- 59-26). Yellow Freesia (039-81-31) is a so true yellow, signalling the return of primary hues.
Warm yellows continue into A/W 23/24, and Sundial (028-59-26) will remain as a grounding mineral tone. Carambola (036-74- 35) indicates a return to brighter, saturated levels.
A/W 21/22
Mark Rothko Mark Rothko 033-75-33 13-0947 TCX 050-83-41 13-0650 TCX
S/S 22
@youthofthepeople
@youthofthepeople 040-86-20 12-0824 TCX 033-74-41 15-1062 TCX 040-76-30 13-0746 TCX
A/W 22/23
Charlotte Kidger Charlotte Kidger 040-86-20 12-0824 TCX 034-76-27 13-0942 TCX 034-61-29 15-0953 TCX
S/S 23
@da_bureau
@da_bureau 039-81-31 14-0849 TCX 034-76-27 13-0942 TCX 028-59-26 16-1148 TCX
A/W 23/24
KRI KRI 035-81-23 13-0941 TCX 036-74-35 15-0956 TCX 028-59-26 16-1148 TCX
Green
Colour Evolution
Green ranges from the artificial hue of Neo Mint (065-80-23) to the authentically natural tone of Green Wonder (062-42-21). Dark Springs (087-20-02) offers a more interesting alternative to black.
Minty greens will shi towards yellow tints, but remain clean and clinical. Olive Oil (044-52-13) will be key as both a seasonal and core colour.
Green will move in two directions for A/W 22/23, with yellow-tinted Olive Oil (044-52- 13), and blue-tinted hues such as Jade (062-57-10) and Dark Cedar (076-27-12).
Mid-tone greens will be most important for S/S 23. Jade (062- 57-10) carries over from A/W 22/23 and is accompanied by digital-friendly Apple Mint (065- 68-24) and Celery Juice (052-82- 23).
The blue-tinted greens of Sage Leaf (072-45-06) and Malachite (078-33-24) will dominate the season, while vibrant Liquid Lime (060-71-33) confirms the importance of digitised brights.
A/W 21/22
Kinn Living Kinn Living 065-80-23 13-0117 TCX 062-42-21 18-0130 TCX 087-20-02 19-4015 TCX
S/S 22
@jugoindigo
@jugoindigo 044-52-13 17-0636 TCX 058-83-18 12-0322 TCX 062-55-25 16-0237 TCX
A/W 22/23
Simone Bossi Simone Bossi 044-52-13 17-0636 TCX 062-57-10 17-0210 TCX 076-27-12 19-5411 TCX
S/S 23
Amanda Ansell Amanda Ansell 052-82-23 12-0435 TCX 062-57-10 17-0210 TCX 065-68-24 14-6329 TCX
A/W 23/24
Swarovski Swarovski 060-71-33 15-0545 TCX 072-45-06 18-5611 TCX 078-33-24 19-5421 TCX
Blue
Colour Evolution
A.I. Aqua (098-59-30) will continue into A/W 21/22, highlighting the growing importance of transseasonal tones. Atlantic Blue (115- 35-20) will work as a more traditional and commercial hue.
Several blues will carry over from A/W 21/22, including key colour Atlantic Blue (115-35-20).
Daylight Blue (123-41-23) marks a shi back to saturated, red- infused shades.
Lazuli Blue (122-25-24) signals the return of deep saturated tones. Atlantic Blue (115-35-20) remains as a classic mid-tone, and the lighter tone of Arctic Blue (103-60-14) has a green undertone.
Blue will become broader and brighter as a colour group for S/S 23. Classic mid-tone Tranquil Blue (114-57-24) will make the strongest statement alongside greener Turquoise Sea (097-70- 23).
Classic blues will strengthen, starting from saturated Galactic Cobalt (120-28-32) and moving to deeper levels. Tranquil Blue (114-57-24) moves into A/W, paired with tinted Glacial Blue (112-75-11)
A/W 21/22
WGSN Original Image WGSN Original Image 098-59-30 16-4725 TCX 123-41-23 19-4037 TCX 115-35-20 18-4034 TCX
S/S 22
@dinosaur_designs
@dinosaur_designs 123-41-23 19-4037 TCX 115-35-20 18-4034 TCX 098-31-13 19-4526 TCX
A/W 22/23
Martina Guandalini Martina Guandalini 103-60-14 16-4519 TCX 115-35-20 18-4034 TCX 122-25-24 19-3953 TCX
S/S 23
Jill Burrow Jill Burrow 097-70-23 14-4522 TCX 114-57-24 17-4139 TCX 122-25-24 19-3953 TCX
A/W 23/24
@sergiybarchuk
@sergiybarchuk 112-75-11 14-4123 TCX 114-57-24 17-4139 TCX 120-28-32 19-3952 TCX
Purple
Colour Evolution
Purple will continue its niche importance for A/W 21/22, settling into the richer tone of Magic Mauve (139-52-26).
Purple will play a supportive role and return to greyer shades. Chalky tones such as Purple Paste (148-76-03) will have commercial appeal and can be used to complement richer brights.
Purple will split into opposite directions this season. Lilac Chalk (156-55-06) has a dusted, mineral quality, while Digital Violet (128-61-22) is closer to blue, and has a clean and technical look.
Purple will step up to have mass appeal. It aligns in one direction and sits squarely between red and blue. The tinted pastel of Digital Lavender (134-67-16) will be the strongest of the two purple tones this season.
Purple will trend upward, and Digital Lavender (134-67-16) is joined by dark and saturated Violet Light (134-42-26), while red-infused shades such as Dusted Grape (143-36-17) return.
A/W 21/22
Pleasure Garden Magazine Pleasure Garden Magazine
139-52-26 17-3628 TCX
S/S 22
Marietta Varga Marietta Varga 148-76-03 14-3903 TCX 156-55-06 17-1605 TCX 138-48-19 17-3615 TCX
A/W 22/23
Wang & Söderström Wang & Söderström 128-61-22 17-3930 TCX 156-55-06 17-1605 TCX
S/S 23
@da_bureau
@da_bureau 134-67-16 15-3716 TCX 134-52-27 17-3730 TCX
A/W 23/24
@elissabrunato
@elissabrunato 134-67-16 15-3716 TCX 134-42-26 18-3737 TCX 143-36-17 19-3424 TCX
Pink
Colour Evolution
A/W 21/22 will see pink return as a statement tone, with our key colour of Electric Magenta (001- 35-31).
Pink will step up to become one of the most important colour groups in the palette. This diverse selection highlights the need for both saturated and muted shades. Orchid Flower (150-38-31) is the most
directional pink this season.
Pink will continue as a key colour group. Orchid Flower (150-38-31) remains, and is joined by Beetroot (152-25-17). Sweet Coral (009-62-21) indicates the return of warm mid-tone pinks.
Pink will remain important and divides into warm and cool tones. Bluer shades will shi to Fuchsia (152-45-32) while coral evolves to the more chromatic hue of Pink Punch (005-57-28).
Pink will step back as purple trends upward, but it maintains its brightness and impact. For A/W, Fuchsia from S/S 23 will be replaced by the brighter tone of Luminous Pink (154-51-37).
A/W 21/22
Sight Unseen Sight Unseen
001-35-31 19-1860 TCX
S/S 22
WGSN WGSN 011-56-12 16-1518 TCX 001-35-31 19-1860 TCX 150-38-31 19-2434 TCX
A/W 22/23
TAVO Studio TAVO Studio 009-62-21 16-1620 TCX 150-38-31 19-2434 TCX 152-25-17 19-2315 TCX
S/S 23
Olaf Eliasson Olaf Eliasson 005-57-28 17-1736 TCX 147-64-24 16-3118 TCX 152-45-32 17-2034 TCX
A/W 23/24
@ruth_lloyd_design
@ruth_lloyd_design
154-51-37 18-2436 TCX
Brown
Colour Evolution
Browns will remain strong for A/W 21/22, and shi to tones that feel richer. Golden Harvest (034- 70-21) will be a key colour for the season, offering a warmer update on classic beige.
The need for commercial neutrals will drive a focus on classic browns for S/S 22. Wild Mushroom (024-51-12) signals the return of so er red-infused tones.
Classic neutrals will remain key.
Wild Mushroom (024-51-12) continues into autumn,
accompanied by Dark Oak (017- 23-07). Copper and gold-tinted browns will also be important.
Brown will remain timeless and move away from warm tints.
Parchment (031-63-17) confirms the return of yellow-infused beige, and the deep shade of Dark Oak (017-23-07) continues from A/W 22/23.
Timeless browns will remain strong, and the S/S palette transcends into A/W. The new saturated and yellow-tinted mid- tone of Wholegrain (030-41-18) will be a key seasonal
introduction.
A/W 21/22
Studio Brasch Studio Brasch 034-70-21 14-1036 TCX 022-40-26 18-1250 TCX 017-28-17 19-1435 TCX
S/S 22
Nicolette Johnson Nicolette Johnson 028-55-15 16-1333 TCX 024-51-12 17-1417 TCX 019-27-14 19-1220 TCX
A/W 22/23
Studio Anansi Studio Anansi 029-50-19 17-1134 TCX 024-51-12 17-1417 TCX 017-23-07 19-1016 TCX
S/S 23
Bone Studio Bone Studio 031-63-17 16-0928 TCX 029-50-19 17-1134 TCX 017-23-07 19-1016 TCX
A/W 23/24
Cheng Tsung Cheng Tsung 031-63-17 16-0928 TCX 030-41-18 18-0933 TCX 017-23-07 19-1016 TCX
Grey
Colour Evolution
Greys will be more accepted as fashion tones by A/W 21/22, and they will be more diverse, ranging from the pale hue of Good Grey (122-66-02) to the depth of Bold Graphite (010-34- 00).
Grey will be a foundation for summer palettes this season.
Silver Grey (039-75-01) works as a warmer light grey, while Good Grey (122-66-02) offers a cooler blue-infused choice.
Grey will become more compelling and will diversify into a broader range of tinted hues. The levels build from light Silver Grey (039-75-01) to dark Pewter (099-38-02).
Grey will feel warmer and more welcoming in S/S 23. Pearl Grey (157-72-02) complements purple and pink hues, while Digital Mist (047-82-01) returns from S/S 21 as a tinted silver.
Circular Grey (000-64-00) and Basalt (103-45-01) confirm the return to industrial, neutral tones. The lightest grey, Pumice (031-77-03), is also the warmest and complements brown and yellow.
A/W 21/22
Andreas Levers Andreas Levers 122-66-02 15-4008 TCX 101-46-03 18-4510 TCX 010-34-00 19-3900 TCX
S/S 22
Nishant Shukla Nishant Shukla 039-75-01 13-4201 TCX 122-66-02 15-4008 TCX
A/W 22/23
EJR Barnes EJR Barnes 039-75-01 13-4201 TCX 158-56-00 17-3802 TCX 099-38-02 18-4214 TCX
S/S 23
Chris Briffa Architects Chris Briffa Architects 047-82-01 13-4303 TCX 157-72-02 14-3906 TCX 158-56-00 17-3802 TCX
A/W 23/24
Adam Kane Architects Adam Kane Architects 031-77-03 14-4501 TCX 000-64-00 17-5104 TCX 103-45-01 18-4214 TCX
Pastels
Colour Evolution
Pastels will become a touch deeper for A/W 21/22, with Purist Lilac (137-78-04) and Putty Pink (016-77-10). Both have a grey undertone that makes them feel less sweet, and more versatile.
S/S 22 pastels will be mineral- based and saturated, but not sweet. Pink Clay (014-73-08) leads as a commercial tint, while Mother of Pearl (031-82-10) is more directional.
Pastels will become darker and more pigmented for A/W 22/23.
Mineral qualities will also remain important, with Pink Clay (014-73-08) continuing from S/S 22. Sea Ice (120-65-07) highlights the importance of timeless pale blues.
Pastels will remain pigmented, but become warm and earthy this season. Yellow will so en to the creamy tint of Vanilla Cake (036-82-16) and Peach Sand (024- 75-15) replaces mineral pink hues.
Pastels will stay at the same saturation level. Pink Clay (014- 73-08) returns, and Oat Milk (030- 69-10) carries over into A/W.
Alpine Frost (071-65-06) confirms the importance of cooler earthy hues.
A/W 21/22
Pleasure Garden Magazine Pleasure Garden Magazine 016-77-10 13-1208 TCX 137-78-04 14-3905 TCX
S/S 22
Cecil Kemperink Cecil Kemperink 014-73-08 14-1309 TCX 031-82-10 12-0710 TCX 124-84-04 13-4110 TCX
A/W 22/23
Nadia von Scotti Nadia von Scotti 014-73-08 14-1309 TCX 030-69-10 14-1208 TCX 120-65-07 16-4013 TCX
S/S 23
Amanda Ansell Amanda Ansell 024-75-15 15-1319 TCX 030-69-10 14-1208 TCX 036-82-16 13-1025 TCX
A/W 23/24
@agne.kucerenkaite
@agne.kucerenkaite 014-73-08 14-1309 TCX 030-69-10 14-1208 TCX 071-65-06 16-5808 TCX
