BUSINESS PLAN TABLE OF CONTENTS

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BUSINESS PLAN TABLE OF CONTENTS

DEFINITION:

 Cover Page - Owner's Statement

 Mission Statement

 Vision & Goals List

 Mindmap - 90 day Transition Plan

 Business Description [incl: Photos/drawings of current or proposed Space]

 Philosophy MARKETING:

 Competitive Environment assessment

 SWOT analysis

 (3) Target Market Profiles

 (3) Target Descriptions

 Marketing Plan (Strategies/Methods)

o [1-Visual, 1-Electronic, 1-Person-to-person: Presentation]

 Networking Plan - Quality Assurance [List or Flow-Chart]

 Client Retention - Quality Assurance OPERATIONS:

 Policies, Procedures

 Recordkeeping (CRM)

 Calendar (with 3 month activities, networking)

 Insurance

 Legalities FINANCES:

 Menu of Services - Fees

 Income Projections

 Expenses:

o Start-up o Business o Personal

 Forecasting: Budget

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OWNER'S STATEMENT

BUSINESS PLAN for

Completed on

Owner's Name Business Name Business Address

Business Phone Business Email

Business Website

(3)

MISSION STATEMENT

[Write a statement of your Mission or Purpose for this business]

(4)

VISION & GOALS

Vision: My career and life vision for the next three years,

from through ___is:

(write a descriptive paragraph)

My Major Goals For The Next Year (Year 1) Are -

State at least TEN (4 Business oriented, 1 Networking, 3 Personal, 2 Self-Care) goals which support the achievement of your vision.

1. _ 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _ 9. _ 10. _

(5)

Vision and Goals

(continued)

My Major Goals For The Next Three Years (Year 3) Are -

1. _ 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _ 9. _ 10. _

My Major Goals For The Next Five Years (Year 5) Are -

1. _ 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _ 9. _ 10. _

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VISION & GOALS MINDMAP

short term-Transition Plan for next three months

(7)

BUSINESS DESCRIPTION

Describe the major services offered - [type of Business” Massage Therapy”]

Unique Features -

[Describe the unique features which distinguishes your practice from others, such as your experience, variety of services/techniques, pricing, locations, hours, credit terms, products used or sold.]

List the additional services/special products offered -

Describe your location -

[Include physical address or area of town, freeway access, parking, size of facility, ambiance, photos or drawings of the space]

(8)

PHILOSOPHY

[Write a descriptive statement about your philosophy (your values and beliefs) about the nature of well- being and your particular approach to health; including the role of Massage & Bodywork in that scheme.]

(9)

COMPETETIVE ENVIRONMENT ASSESSMENT

[Identify other similar businesses in your area, total number of same type of businesses within a 5, 10, 20 mile radius of your location, describe their similarities and differences]

(10)

SWOT ANALYSIS

[Identify your Strengths, Weaknesses, Opportunities, Threats]

STREGTHS:

1. - 2. - 3. - 4. -

WEAKNESSES 1. -

2. - 3. - 4. -

OPPORTUNITIES 1. -

2. - 3. - 4. -

THREATS 1. - 2. - 3. - 4. -

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PRIMARY TARGET MARKET PROFILE #1 Target: _______________________________

Identify your target by either a style of bodywork, a specific group/population you will serve, or an occupation group.

What are the typical occupations of your clients? (Choose no more than five)

To which cultural and special interests groups do your clients belong?

What are attitudes, beliefs and values about health care do your clients hold?

What are the reasons your clients use your services?

Primary -

Secondary -

What is the percentage of males? % Females? %

What is the average educational level of your clients?

What is the average income level of your clients?

What is the average number of sessions per client? (over a year)

How many clients come in weekly? bimonthly?

monthly? more than once a week?

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PRIMARY TARGET MARKET PROFILE #2 Target: _______________________________

Primary -

Secondary -

(13)

PRIMARY TARGET MARKET PROFILE #3 Target: _______________________________

Primary -

Secondary -

(14)

PRIMARY TARGET MARKET DESCRIPTION #1 Target: _______________________________

Write a narrative paragraph describing one typical (or ideal) client from this target market, including demographic (Age, Gender, Income, Occupation, Marital Status, Children (ages), Place of Residence, Rent or Own) and psychographic descriptions. [reference pg. 345 & 347 in Business Mastery for sample] Be as specific as possible list names of neighborhoods, stores, places of worship, local organizations, companies, etc. Most important, write how often they receive massage and why.

(15)

PRIMARY TARGET MARKET DESCRIPTION #2 Target: _______________________________

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PRIMARY TARGET MARKET DESCRIPTION #3 Target: _______________________________

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MARKETING PLAN

Based on your target market profile, identify three primary (and different) marketing methods and plan how you will use them to develop your business. Plans must be specific. You may want to have three specific methods for each of your target Markets

Marketing Method #1:

[Visual]

Marketing Goal -

Who specifically does this goal target?

What steps are necessary to implement it?

What is the timeline?

What is the budget?

[Electronic/On-line]

Marketing Goal -

What is the budget?

[Person-to-person/Presentation]

Marketing Goal -

What is the budget?

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QUALITY ASSURANCE PLAN

NETWORKING

(Create a check list or flow-chart to detail the steps involved when you make a new contact to assure they receive appropriate attention and follow-up.)

(19)

QUALITY ASSURANCE PLAN

CLIENT RETENTION

[Define at least three strategies to maximize client retention for each area listed. Strategies can be client- centered, practitioner centered, environment centered]

PRE-SESSION 1. -

2. - 3. -

INITIAL SESSION INTERVIEW 1. -

2. - 3. -

SESSION 1. -

2. - 3. -

POST-INTERVIEW 1. -

2. - 3. -

FOLLOW-UP

INITIAL (after 1st session)

1. - 2. - 3. -

ON-GOING (after each session)

1. - 2. - 3. -

DOCUMENTATION (what kinds of information do you want to track to assure consistency of service)

1. - 2. - 3. -

EDUCATION (take home items for clients)

1. - 2. - 3. -

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OPERATIONS

CLIENT POLICIES

Define your hours of availability, your session structure and policies for client interaction.

APPOINTMENT SCHEDULING

Day Hours

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

APPOINTMENT DURATION Regular Session Partial/Short Session Long Session

Special Session

Time between appointments

Policies:

CANCELLATIONS & NO SHOW POLICY-

GIFT CERTIFICATES- (Used by, unused, transferability, etc.)

REFUNDS-

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RECORDKEEPING PROCEDURES This Business will utilize for Documentation:

[Identify the type of system and how information will be recorded there]

 Customer Relationship Management:

 Scheduling:

 Client contact/marketing:

 Health History:

 Session Notes:

 Insurance Reimbursement:

 Accounting:

 Gift Certificates:

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BUSINESS ORGANIZATION

INSURANCE –

Indicate which (name of insurer) insurance you plan to obtain, with desired amount of coverage and effective date.

Professional Liability

Business Liability

Property/Renter’s

Fire and Theft

Auto

Medical

Disability

LEGAL ISSUES

Form of business:

Fictitious name:

Practice license(s)/permits needed:

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CALENDAR PAGES For next 3 months

Include Transition Goals (at least 6 “to-do” items, and 3 Networking activities)

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MENU OF SERVICES

FEES

Define the specifics for each of the session types that apply to your practice. If you will not offer a service listed, please delete, add any additional types of sessions as necessary or write N/A next to it. Be sure that the sessions described match the sessions listed on your Client Policies page.

1. FEES FOR THE FOLLOWING SERVICES ARE:

Regular Session $

Partial Session Long Session

$

Introductory Session $

Session Packages $

Professional Courtesy Discount $

Referral Discount $

Promotional/Seasonal Discounts $

Sliding Scale Fees $

2. PLANS FOR INCREASING FEES:

Date: Increase of: $

Policy on increasing fees:

Notice will be given: ________ prior to increase going into effect.

For current clients:

For new clients:

For previous (who have not been active) clients:

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BUSINESS PLAN TABLE OF CONTENTS