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Use of Key Performance Indicators in Web Analytics

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Figure 1: Site Conversion report from HBX. KPIs presented include order conversion (orders  to visits), buyer conversion (buyers to visitors), cart usage rate (carts to visits), checkout  start rate (checkouts to carts) and cart and checkout conversion rat
Figure 2: KPI Dashboard for an e-commerce site. Conversion rates for all visitors, new and  repeat visitors are plotted over time, along with the average selling price for new vs
Figure 3: HBX Dashboard. With the ability to create and report on business KPIs, the dash- dash-boards in HBX provide the intelligence needed to quickly make educated decisions to  im-prove the effectiveness of the Web site.
Figure 4: HBX Active Viewing is a browser plug-in that provides real-time reports as the user  browses site pages
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