HLM Event 2

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2009 DECA Ontario Provincials HLM Oral Event 2 Proudly sponsored by

OCCUPATIONAL CATEGORY

Hotel and Lodging Management Series

INSTRUCTIONAL AREA Product/Service Management

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PARTICIPANT INSTRUCTIONS

PROCEDURES

1. The event will be presented to you through your reading of these instructions, including the Performance Indicators and Event Situation. You will have up to 10 minutes to review this information to determine how you will handle the role-play situation and demonstrate the performance indicators of this event. During the preparation period, you may make notes to use during the role-play situation.

2. You will give an ID label to your adult assistant during the preparation time.

3. You will have up to 10 minutes to role-play your situation (you may have more than one judge). 4. You will be evaluated on how well you meet the performance indicators of this event.

5. Turn in all your notes and event materials when you have completed the role-play.

PERFORMANCE INDICATORS

1. Describe services offered by the hospitality industry. 2. Determine services to provide customers.

3. Explain the role of customer service in positioning/image. 4. Select guest service options for an establishment.

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2009 DECA Ontario Provincials HLM Oral Event 2 EVENT SITUATION

You are to assume the role of director of services at CAROLINE’S BED AND BREAKFAST, a newly established Victorian-style bed and breakfast. The owner (judge) has asked you to recommend guest services that will foster repeat business and enhance the existing client base.

CAROLINE’S BED AND BREAKFAST is situated on Main Street in downtown London, Ohio, less than 30 minutes from Columbus, Dayton, and Springfield, Ohio. The historic home was originally built in 1875 and is located on the Rails-to-Trails Bike Path in Madison County. The bed and breakfast has a spacious main house with 16 rooms for guests. It also boasts a community dining room and two guesthouses. The vacation rental is available for both short- and long-term rental for groups up to 30 people. It is ideal for those who enjoy privacy, mountain biking and a peaceful atmosphere. The Victorian décor and beautiful antiques create a unique place for those wanting to get away for a relaxing, romantic weekend, organize a company retreat, or simply spend a serene evening while traveling to another destination.

The ambitious goal of the owner (judge) is to provide guests with all the amenities of home and office. The owner (judge) wants you to provide a listing of guest services and explain how they will build customer loyalty, encourage repeat business and promote word-of-mouth advertising.

You will present the listing of guest service recommendations to the owner (judge) in a role-play to take place in the owner’s (judge’s) office. The owner (judge) will begin the role-play by greeting you and asking to hear your ideas. After you have explained the recommended services and have answered the owner’s (judge’s) questions, the owner (judge) will conclude the role-play by thanking you for your work.

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JUDGE’S INSTRUCTIONS

DIRECTIONS, PROCEDURES AND JUDGE’S ROLE

In preparation for this event, you should review the following information with your event manager and other judges:

1. Procedures and Performance Indicators 2. Event Situation

3. Judge Role-play Characterization

Participants may conduct a slightly different type of meeting and/or discussion with you each time; however, it is important that the information you provide and the questions you ask be uniform for every participant.

4. Judge’s Evaluation Instructions and Judge’s Evaluation Form Please use a critical and consistent eye in rating each participant.

JUDGE ROLE-PLAY CHARACTERIZATION

You are to assume the role of owner of CAROLINE’S BEDAND BREAKFAST, a newly established Victorian-style bed and breakfast. You have asked the director of services (participant) to recommend guest services that will foster repeat business and enhance the existing client base.

CAROLINE’S BED AND BREAKFAST is situated on Main Street in downtown London, Ohio, less than 30 minutes from Columbus, Dayton, and Springfield, Ohio. The historic home was originally built in 1875 and is located on the Rails-to-Trails Bike Path in Madison County. The bed and breakfast has a spacious main house with 16 rooms for guests. It also boasts a community dining room and two guesthouses. The vacation rental is available for both short- and long-term rental for groups up to 30 people. It is ideal for those who enjoy privacy, mountain biking and a peaceful atmosphere. The Victorian décor and beautiful antiques create a unique place for those wanting to get away for a relaxing, romantic weekend; organize a company retreat; or simply spend a serene evening while traveling to another destination.

Your ambitious goal for the bed and breakfast is to provide guests with all the amenities of home and office. You want the director of services (participant) to provide a listing of guest services and explain how they will build customer loyalty, encourage repeat business and promote word-of-mouth advertising. The director of services (participant) will present his/her plan to you in a role-play to take place in your office. You will begin the role-play by greeting the director (participant) and asking to hear about his/her ideas for guest services.

During the course of the role-play you are to ask the following questions of each participant: 1. How do you evaluate customer experience?

2. How can guest satisfaction be monitored? 3. What is the importance of a guest questionnaire?

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2009 DECA Ontario Provincials HLM Oral Event 2

JUDGE’S EVALUATION INSTRUCTIONS

Evaluation Form Information

The participants are to be evaluated on their ability to perform the specific performance indicators stated on the cover sheet of this event and restated on the Judge’s Evaluation Form. Although you may see other performance indicators being demonstrated by the participants, those listed in the Performance Indicators section are the critical ones you are measuring for this particular event.

Evaluation Form Interpretation

The evaluation levels listed below and the evaluation rating procedures should be discussed thoroughly with your event chairperson and the other judges to ensure complete and common understanding for judging consistency.

Level of Evaluation Interpretation Level

Exceeds Expectations Participant demonstrated the performance indicator in an extremely professional manner; greatly exceeds business standards; would rank in the top 10% of business personnel performing this performance indicator.

Meets Expectations Participant demonstrated the performance indicator in an acceptable and effective manner; meets at least minimal business standards; there would be no need for additional formalized training at this time; would rank in the 70-89th_{percentile of business personnel}

performing this performance indicator.

Below Expectations Participant demonstrated the performance indicator with limited effectiveness; performance generally fell below minimal business standards; additional training would be required to improve knowledge, attitude and/or skills; would rank in the 50-69th_{percentile of}

business personnel performing this performance indicator.

Little/No Value Participant demonstrated the performance indicator with little or no effectiveness; a great deal of formal training would be needed immediately; perhaps this person should seek other employment; would rank in the 0-49th_{percentile of business personnel performing}

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JUDGE’S EVALUATION FORM

HLM-09

Product/Service Management

DID THE PARTICIPANT:

1. Describe services offered by the hospitality industry?

Little/No Value Below Expectations Meets Expectations Exceeds Expectations

0, 2 4, 6, 8 10, 12, 14 16, 18

Attempts at describing services offered by the hospitality industry were inadequate or weak.

Adequately described services offered by the hospitality industry.

Effectively described services offered by the hospitality industry.

Very effectively described services offered by the hospitality industry. 2. Determine services to provide customers?

0, 2 4, 6, 8 10, 12, 14 16, 18

Attempts at determining services to provide customers were inadequate or weak.

Adequately determined services to provide customers.

Effectively determined services to provide customers.

Very effectively determined services to provide customers.

3. Explain the role of customer service in positioning/image?

0, 2 4, 6, 8 10, 12, 14 16, 18

Attempts at explaining the role of customer service in positioning/image were weak or incorrect.

Adequately explained the role of customer service in positioning/image.

Effectively explained the role of customer service in positioning/image.

Very effectively explained the role of customer service in positioning/image.

4. Select guest service options for an establishment?

0, 2 4, 6, 8 10, 12, 14 16, 18

Attempts at selecting guest service options for an establishment were inadequate or unclear.

Adequately selected guest service options for an establishment.

Effectively selected guest service options for an establishment.

Very effectively selected guest service options for an

establishment. 5. Develop strategies to position a product/business?

0, 2 4, 6, 8 10, 12, 14 16, 18

Attempts at developing strategies to position a product/business were inadequate or weak.

Adequately developed strategies to position a product/business.

Effectively developed strategies to position a product/business.

Very effectively developed strategies to position a product/business. 6. Overall impression and response to the judge’s questions.

0, 1 2, 3, 4 5, 6, 7 8, 9, 10

Demonstrated few skills; could not answer the judge’s questions.

Demonstrated limited ability to link some skills; answered the judge’s questions adequately.

Demonstrated the specified skills; answered the judge’s questions effectively.

Demonstrated skills confidently and professionally; answered the judge’s questions very effectively and thoroughly.