Entrepreneurship Development Program

January

24

–

29

, 20

10

MIT Slo an n n nn E x ecutiv e E duc ation n nnn

Entrepreneurship

Development Program

Program Facts

Duration: One week

Dates: January 24–29,2010

Location: Tang Center

MIT Sloan School of Management Cambridge, Massachusetts, USA

Cost: TBD ($8,800 2009)

(covers tuition, all program materials, and most meals)

Apply online at: http://mitsloan.mit.edu/apply

“This seminar is a must for everybody

who wants to be challenged beyond

what conventional seminars offer. It is

one of the few that is clearly focused

on top entrepreneurial performance.”

Axel Schmiegelow

CEO, Denkwerk Neue Medien Holding GmbH

Vice President, German Multimedia Association (dmmv)

Program Overview

This course introduces participants to MIT’s entrepreneurial education programs, technology transfer system, and global entrepreneurial network. The Entrepreneurship Development Programcovers the entire venture creation process, from idea generation to building viable global businesses, with special emphasis on the nurturing roles of corporations, universities, governments, and foundations. Using MIT’s entrepreneurial culture as a model, participants learn what they need to know in order to develop ideas into successful businesses and to increase entrepreneurial opportunities in their corpora-tions, institucorpora-tions, and regions.

Entrepreneurship Development Program

An intense, one-week program for aspiring entrepreneurs/

intrapreneurs, corporate venturing officers, academics, and

regional development officers.

The MIT Edge

Entrepreneurship is an evolving discipline, and MIT is at the vanguard of that evolution. From the Institute’s first “New Enterprises” course launched in 1961 to the founding of the MIT Entrepreneurship Center in 1996, MIT has played a major role in shaping modern entrepreneurial concepts and best practices. MIT’s programs are powered by leading-edge technology and breakthrough business research, and offer extraordinary opportunities for those wishing to study entrepreneurship.

In addition to its leadership in the develop-ment of new technologies, MIT has an unparalleled track record of driving technology from the lab to the marketplace. MIT’s entrepreneurial network has created more than 5,000 new firms with combined annual sales of over $200 billion.

“The program delivers on its promise—

entrepreneurs can be made, not born.

I have been able to harden my ideas in

the crucible of entrepreneurial participants,

faculty, and business builders.”

David Gallimore

Program Benefits

The program will enable participants to:

•CREATE, identify, and evaluate new venture opportunities •INTERPRETcustomer needs and quantify the value

proposition

•NAVIGATEthe venture capital investment process • UNDERSTANDhow the process of starting new ventures

may vary geographically and culturally •OBTAINcritical feedback on business plans

Day 1

• The Spirit of Entrepreneurship at MIT and the Importance of Sales and Quantifying the Value Proposition

• Coaching Sessions

• Networking Tips and What Makes a Good Elevator Pitch

• Starting and Building a Successful High-Tech Venture: Finding the Inspiration to Start and Build a High-Tech Venture

• Winning Buisness Plans • Team Formation

Day 2

• Breakfast Meetings with Entrepreneurs and Start-Ups • Entrepreneurial Marketing: Basics and Framework;

Application in the Real World

• Organizational Models for Fast Growth Enterprises

• Starting and Building a Successful High-Tech Venture: Critical Success Factors for Early-Stage Ventures

• The Importance of Human Capital: The Example of Paul Revere

• Networking Reception • Coaching Sessions

Day 3

• Breakfast Meetings with Entrepreneurs and Start-Ups • Models for Going Global

• IP Strategies to Achieve Sustainable Competitive Advantage • Starting and Building a Successful High-Tech Venture: Legal

Strategies for Early Stage Ventures

• Global Sales Strategies for Start-Ups: The Cases of Spotfire and Meridio

• Reception and Dinner • Coaching Sessions

A Sample Landmark Week in the Life of a Successful Entrepreneur/Intrapreneur

Day 4

• Breakfast Meetings with Entrepreneurs and Start-Ups • Marketing Strategy: Evaluating Marketing Attractiveness I • Starting and Building a Successful High-Tech Venture • Marketing Strategy: Evaluating Marketing Attractiveness II • Starting and Building a Successful High-Tech Venture:

Financing and Governing the New Enterprise

• Capture Value Through Technology and Commercialization Strategy

• Team Presentation Preparation Work • Dinner

• Coaching Sessions

Day 5

• Team Presentations and Feedback

• Final Team Presentations • Awarding of Certificates

• Starting and Building a Successful High-Tech Venture: Selling Your Products and Solutions

•STARTand build a successful technology-based company •DEVELOPthe skill and fervor needed to create totally new

industries

• LEVERAGE new science and technologies from corporate or university laboratories

• ENHANCE and expand their networks

The MIT E-Center

The mission of the MIT Entrepreneurship Center is to educate and nurture the leaders who will make startup companies successful. More than 1,400 students attend over 20 entrepreneurship courses each year.

Over 500 participants from 30 countries have attended the Entrepreneurship Development Program since the course was launched in 1999. Alumni of the program form a vibrant and dynamic worldwide support network for the next generation of aspiring entrepreneurs.

Who Should Attend

The Entrepreneurship Development Programis designed for aspiring entre-preneurs, corporate venturing officers, and persons who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions. Teams of entrepreneurs or intrapreneurs are encouraged to attend the program together with university staff and/or development professionals from their region.

The benefits of the program are reinforced when three or more executives from the same organization attend. Companies are strongly encouraged to sponsor team participation, and admissions preference will be given to teams.

Titles of past participants have included:

CEO

Managing Director Vice President

Chief Technology Officer

Director of Knowledge and Technology R&D Manager

Business Development Manager Investment Manager

Venture Manager Development Officer

Head of Innovations and Enterprise Professor

The Learning Experience

Through lectures by senior MIT faculty, visits to high-tech startups, and live case studies with successful entrepreneurs, participants will be exposed to the content, context, and contacts that enable entrepreneurs to design and launch successful new ventures based on innovative technologies. Specially designed team projects give participants hands-on, practical experience developing a business plan, while networking events bring participants together with members of MIT’s entrepreneurial community.

Organizations of past participants have included:

Biogen Idec

Boeing Technology Ventures Cambridge Enterprise (UK) Catalunya Politechnica Convergys

Danfoss Ventures

Danish Venture Capital Association Denkwerk AG

Enterprise Equity (NI and Ireland) Ltd. EOI Business School

Grupo Guayacan, Inc. Hewlett-Packard R&D Labs Invest Northern Ireland (Belfast) Manchester Science Enterprise Centre Motorola Ventures

National Technology Enterprises Company (NTEC)

Sevenval GmbH

Swedish Agency for Innovation Swedish Royal Institute of Technology Tech Capital Partners (Waterloo) TechnoGlobal Advisors

WaveStar Energy Wellington Partners

“The passion, energy, and talent at the MIT Entrepreneurship Center and in the surrounding entrepreneurial community are both humbling and inspiring. It’s crystal-clear to me that they know what the building blocks of entrepreneurship are.”

Robert Davila, Chairman of the Board, Grupo Guayacan, Inc.

Geographic Regions

US/Canada/Mexico

31%

Industry Sectors

Oil & Gas8%

Motor Vehicles & Aircraft8%

Venture Capital8%

Software & Internet8%

Government/Public5%

Industrial Machinery & Equipment Electric & Electronic

Equipment Computer Hardware3% Financial Services3% Scientific Research3% Health/Medical3% Telecommunications3% Other15% Education25% UK27% Scandinavia 14% Other 3% Middle East 12% Eastern Asia 2% Europe (excluding UK/Scandinavia) 11% 4% 4%

Faculty

The faculty team planned for the Entrepreneurship Development Programincludes:

Steve Brown, Technology Licensing Officer at the MIT Technology Licensing Office, manages the evaluation, prosecution, maintenance, marketing, and licensing of seven hundred MIT inventions in the chemicals, materials, bio/pharma and medical device areas.

Diane Burton, the Michael M. Koerner Assistant Professor of Management of Technology, Innovation & Entrepreneurship, studies employment relations in entrepreneurial companies and human resource management practices. In ongoing research, she is studying entrepreneur-ial teams and executives' careers.

Michael Grandinetti,Senior Lecturer, formerly Senior Vice President and Chief Marketing Officer with PTC's Software Solutions Group spent 12 years as a senior executive at four venture-backed technology companies, where he helped co-lead one company through an IPO road show, contributed to a second company's IPO, and was instrumental in the creation of several new product categories.

Richard Locke,the Alvin J. Siteman Professor of Entrepreneurship and Political Science, and Director of the MIT Italy Program, studies economic adjustment and development, comparative labor relations and political economy. His current work examines cooperative patterns of economic development in Eastern Germany, Southern Italy, and Northeast Brazil.

Duncan Simester, Associate Professor of Management Science, investigates marketing problems. His work on retail pricing investigates how customers form inferences from competitive prices from common marketing cues such as sale signs, price endings, installment billing offers and credit card logos.

STRATEGY AND INNOVATION • Building, Leading, and Sustaining the

Innovative Organization

•Corporate Strategy

• Developing and Managing a Successful Technology and Product Strategy

•Driving Strategic Innovation: Achieving Breakthrough Performance Throughout the Value Chain*

•Implementing Radical Innovation: The

Corporate Venturing Imperative

•Innovation, Strategy, and Leadership for Japanese Managers

•Reinventing Your Business Strategy

TECHNOLOGY, OPERATIONS, AND VALUE CHAIN MANAGEMENT

•Developing a Leading Edge Operations

Strategy

•IT for the Non-IT Executive

•Managing Complex Product Development

Projects

• Product Design, Development, and Management

•Supply Chain Strategy and Management

MANAGEMENT AND LEADERSHIP

•Business Dynamics: MIT’s Approach to

Diagnosing and Solving Complex Business Problems

•Entrepreneurship Development Program

•Fundamentals of Finance for the

Technical Executive

•International Management Program

•Leading Change in Complex Organizations

•Managing Technical Professionals

and Organizations

•Strategic Marketing for the Technical Executive

•Understanding and Solving Complex

Business Problems

Massachusetts Institute of Technology MIT Sloan School of Management Office of Executive Education 238 Main Street, E48-501 Cambridge, MA 02142-1046 U.S. Phone: +1 617-253-7166 Fax: +1 617-253-6773 email: [email protected] http://mitsloan.mit.edu/execed

Executive Education Programs and Executive Certificates

MIT Sloan Executive Certificates are awarded to participants who have completed four or more open enrollment programs within a four-year period. Certificates are offered in three areas of concentration and provide executives with the opportunity to tailor their education plans to meet their own career development needs. Visit http://mitsloan.mit.edu/certificatefor more details.