We are here to save the world

at a glance

our mission

“We are here

to save the world”

We believe that everyone – from home

computer users and small companies to large

corporations and governments – has the right

to be free from cyber- security fears.

We have therefore made it our mission to

provide the world’s most effective, responsive

and efficient protection against cyber-threats:

those from malware, spam, hackers, DDoS

attacks, sophisticated cyber-espionage tools,

and cyber-weapons that target countries’

critical infrastructure with potentially

catastrophic consequences.

We’re here to protect our users from them all.

Eugene Kaspersky, Chairman, CEO and Co-founder, Kaspersky Lab at a glance 2013

5 3 6 1 2 4 9 10 8 7

10 Facts about Kaspersky Lab

5 4

Named a “Leader” in the Gartner

Magic Quadrant for Endpoint

Protection Platforms**

An official sponsor

of Scuderia Ferrari racing

team at Formula One

Averages more than

20 million product activations

per year

One of the 4 biggest

endpoint security vendors

in the world*

Employs more than

2,700 highly-qualified

specialists

Provides protection

for over 300 million

people and about

250,000 companies

worldwide

Provides innovative security

software and solutions

for home and business users

Founded in 1997

by a group of IT

security experts

headed by

Eugene Kaspersky

Headed by Chairman,

CEO and Co-founder,

Eugene Kaspersky

Operates in almost

200 countries

and territories

with regional offices

in 30 countries

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report “Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

** Source: Gartner, Magic Quadrant for Endpoint Protection Platforms, Peter Firstbrook, John Girard, Neil MacDonald, January 2, 2013.

OUR

1989

2010

2011

2012

2009

2004

2000

1994

1997

1999

Eugene Kaspersky detects a virus on his

computer. He writes a disinfection utility

and develops an interest that will grow

into a major international company

Kaspersky Lab detects the first malicious

programs for smartphones and becomes

No.1 in retail in the USA and 3rd globally

Kaspersky Lab launches revolutionary

solution: Kaspersky Endpoint 8

Kaspersky Lab discovers nation-state

cyber-espionage campaigns now

known as Flame, Gauss and Red

October

Kaspersky Lab releases its next

generation of products, including

solutions for Mac

Kaspersky Lab is the first company in the

world to start updating antivirus database

on an hourly basis

Brand building begins. The name of the

company’s founder becomes known

all over the world

The first international recognition:

Hamburg University rates AntiViral

Toolkit Pro by Eugene Kaspersky

the best in the world

Kaspersky Lab established in Moscow,

Russia

First foreign office opened in the UK,

followed by a period of aggressive

international expansion

1 2 4 5 6 7 8 14 16 17 19 22 23 25 24 20 21 11 3 29 30 12 15 13 10 9 ₁₈ 26 28 27 geography 9 8

Kaspersky Lab currently operates in almost

200 countries and territories and has

territory offices in 30 countries.

We embrace and respect local business

rules, cultures and traditions while

delivering world-class global solutions.

Kaspersky Lab Representative Offices List

1. Australia 2. China 3. Hong Kong 4. India 5. Korea 6. Malaysia 7. Austria 8. France 9. Germany 10. Italy 11. Netherlands 12. Portugal 13. Spain 14. Sweden 15. Switzerland 16. United Kingdom 17. Latvia 18. Poland 19. Romania 20. Slovenia 21. South Africa 22. Turkey 23. Ukraine 24. United Arab Emirates

APAC Europe Emerging Markets _{Japan North America Russia and CIS}

25. Japan (Tokyo) 26. Canada 27. United States of America (Boston) 28. United States of America (Miami) 29. Russia (also HQ) 30. Kazakhstan at a glance 2013

EXPERTISE

$

20

000

000

at a glance 2013 international expertise

Undoubtedly, the company’s most valuable asset is the unparalleled expertise it has gained

over 15 years of combating viruses and other IT threats, enabling us to preempt trends

in malware development. This helps us to remain one step ahead of the competition and

provide our users with the most reliable protection against new types of attack.

Our leading team of recognized anti-malware experts supports its customers everywhere

they go due to our localized approach (40 world leading security experts

in place all over the world)

Kaspersky Labs’ products regularly score highly in comparative tests carried out by independent testing centers and

IT publications

Expert support for industry groups, national and global organizations and customers

We invest in technical development and our clients’

security. This is why more than 1/3 of the company’s employees are R&D specialists

More than 20 million of our products are activated on average every year Our products consistently receive

certification verifying that the quality of our technology meets or exceeds the standards and annually receive the most prestigious international

at a glance 2013

CHANNELS

Key partners in more

than 100 countries

100

~800

_{More than 50,000}

indirect partners

5

X

10

4

More than 80 partner and

technology OEM agreements

with the leading global tech

brands

80

Underlying principles of

respect for local cultures

and business rules when

dealing with partners

A number of “Best Vendor”

awards around the globe

A number of quality certificates

from state authorities,

independent laboratories and

other vendors

More than 800 direct

partners.

channels and partners

13 12

at a glance 2013

OUR

We provide the best possible protection

for our customers, based on their needs.

Our customers are as varied as individuals, small and medium-sized businesses, all the way up to large gov-ernmental and commercial

organizations around the globe. We offer the best solution to the specific needs of each of them.

65%

31%

4%

9,6%

12,5%

20,8%

28,2%

28,9%

20%

20%

12%

19%

29%

Split of Kaspersky Lab’s users by type

4% - Technical Alliances 31% - Corporate customers 65% - Individuals

Split of Kaspersky Lab’s B2B users by region

28,9% - Russia and Central Asia 28,2% - Europe

20,8% - Emerging Markets 12,5% - North America 9,6% - APAC and Japan

Split of Kaspersky Lab’s B2C users by region

29% - Europe 20% - North America 20% - APAC and Japan 19% - Russia and Central Asia 12% - Emerging Markets

international awards & recognitions

17 16

We are proud of the recognition we enjoy, receiving some of the most prestigious

international awards annually. Recognition and other awards from

around the world include:

Kaspersky PURE received an award from Spanish magazine PC Actual following testing by its experts.

Kaspersky Internet Security 2012 received the Antivirus of the Year 2012 award from the Polish edition of PC World magazine Based on the findings

of 9 different comparative tests of consumer antivirus solutions in 2011 Kaspersky Lab Named a "Leader" in Gartner Magic Quadrant for Endpoint Protection Platforms 2013.

The report is available at Kaspersky Lab upon request or at the official website of Gartner: www.gartner.com

Kaspersky Lab products awarded for very high spam catch rate and false positive rate. Kaspersky Enterprise

Space Security received a Best Product of the Year award from the Spanish magazine Data.ti

Kaspersky Endpoint Security 8 for Windows is a regular winner in AV-Test evaluations

Kaspersky Internet Security Special Ferrari Edition achieved top marks in testing conducted by Spanish magazine Revista Oficial de Windows

AWARDS &

RECOGNITIONS

2013. A Leader. Magic Quadrant for Endpoint Protection Platforms

* Gartner, Magic Quadrant for Endpoint Protection Platforms, Peter Firstbrook, John Girard, Neil MacDonald, January 2, 2013.

The report is available at Kaspersky Lab upon request. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GLOBAL

We are creative when it comes to developing our brand globally and support

initiatives that match our mission.

Involving Brand Ambassadors

As well as our global sponsorships, we try to build partnerships with local celebrities in the regions and cultures where we work like the legend of cricket Sachin Tendulkar and Taiwanese superstar Jay Chou.

Scuderia Ferrari Sponsorship

Kaspersky Lab first started cooperating with Scuderia Ferrari back in 2010, and the partnership has blossomed since then. During the 2012 and 2013 F1 racing seasons the Kaspersky Lab logo features on the car nose cones and sides, and on the drivers’ overalls and team uniforms. Scuderia Ferrari and Kaspersky Lab share common values such as dynamism, leadership and a drive to innovate.

Sponsoring of Geographic Expeditions

Kaspersky Lab has sponsored a number of geographic expeditions to the world’s most remote regions. The latest one, the Kaspersky One Transantarctic Expedition, saw renowned British explorer Felicity Aston making a 59-day, 1,700 km journey across Antarctica via the South Pole. She became the first woman in history to cross Antarctica alone

The legend of cricket Sachin Tendulkar

global brand initiatives at a glance 2013

products and solutions 21 20 Our products: • Kaspersky ONE • Kaspersky Pure

• Kaspersky Internet Security

• Kaspersky Internet Security Special Ferrari Edition • Kaspersky Anti-Virus

• Kaspersky Security for Mac • Kaspersky Mobile Security • Kaspersky Tablet Security • Kaspersky Password Manager • Kaspersky Security Scan Kaspersky Endpoint Security for Business

This single platform contains:

• Anti-malware – traditional & cloud-assisted • Mobile security – MDM plus mobile security agent • Data encryption – file / folder, full-disk

• Endpoint control tools: application, device and web control

• Systems management – including patch management

• Kaspersky Small Office Security

Kaspersky Lab offers a wide range of security products,

solutions and services for corporate clients and home users

PRODUCTS

FOR HOME

Our products for home and home office are specifically designed

to provide hassle-free, high quality protection against viruses,

worms and other malicious programs, as well as hacker attacks,

spam and spyware.

FOR BUSINESS

Kaspersky Lab delivers a broad

array of tools and technologies

that give you the ability to see,

control and protect all endpoint

devices.

FOR SMALL OFFICE

Our solutions for small

business are designed to

provide effective protection

from all types of Internet

threats and are easy to install

and use without special

administration tools

All managed through a single management console Kaspersky Security Center

Plus: additional targeted solutions

Kaspersky Lab Headquarters

Address: 39A/3 Leningradskoe Shosse, Moscow, 125212, Russian Federation Tel: +7-495-797-8700 Fax: +7-495-645-7939

(Call us 10.00 a.m. to 6.30 p.m. Moscow time) Email: info@kaspersky.com

www.kaspersky.com

Kaspersky Lab European Headquarters Despag-Strasse 3 D-85055 Ingolstadt, Germany

Tel: +49-841-981890

Kaspersky Lab Asia-Pacific Headquarters Room 2502, 25/F Manhattan Place 23 Wang Tai Road, Kowloon Bay, Kowloon,

Hong Kong Tel: +852-3559-9200

Kaspersky Lab North America Headquarters 500 Unicorn Park, 3rd Floor Woburn, Massachusetts 01801, USA