The effect of emotional versus rational appeal in advertising on Malaysian consumers purchase intention of hybrid car

Where our active participation in the construction of meaning takes place When decoding is negotiated or oppositional, it occurs on the connotative level But the connotative

Hal ini menunjukkan bahwa signifikan F hitung lebih kecil dari signifikan 0,05, yang berarti dapat disimpulkan bahwa variabel ukuran perusahaan (size), likuiditas,

Penelitian ini dilaksanakan secara bersiklus dan berkelanjutan sampai tujuan dari penelitian tercapai.Tiap siklus terdiri dari 4 tahap antara lain: (1)perencanaan

Instead of using a general subject list, the librarians at the University of Saskatchewan organized their subject list to electronic resources by Library of Congress subject headings

There exists a need to develop a national, (rather than just federal) wildland fire policy or strategy, Consider making it a North American wildland fire policy or strategy.. Such a

Chartered Institute of Marketing (CIM), UK; appointed as adjunct senior research fellow at International Graduate School of Business, University of South Australia (UNISA),

Despite growing literature on fiscal decentralization and regional economic growth, this study offers new perspective on the relationship between decentralization and economic

Model 2 shows the second-order or interaction effects between QM and reward and performance appraisal, that is to say, the extent to which reward based on group results