Global Shapers Community
Branding guidelines
Contents Page
- When do we use the GS Community and Hub logos………..3-5
- How do we use the GS Community and Hub logos along with
partners/supporters………..6-12
- Ideas of branding elements………...……….13
- Steps to take when organizing an
event………...14-15
- Appendix-examples of
creatives………..16-19
Branding guidelines
The Global Shapers Community logo is for use only :
- by the Head Office of the Global Shapers
Community Foundation in Geneva (the Global Shapers Team)
- by Hubs for the purpose of branding community-wide activities and events (e.g. SHAPE events); always with the approval of the Global Shapers Team
When do we use the Global Shapers Community Logo?
For the communication of any Hub activity/collaboration/event
Elements in which the Hub logo can be used for:
-for the production of material related to Hub events and projects (eg. banners, nametags, brochures etc.)
-to brand items and documents that are for non-commercial use and are intended to be distributed as part of Hub projects or events.
When do we use the Hub logo?
The Hub Logo cannot be used:
- on material prepared by other institutions/organizations without the approval of the Global Shapers Team.
- to promote personal interests and interests that are not sanctioned by the Hub
- Any political activity without prior approval of the Global Shapers Team.
When do we use the Hub logo?
Hub Logo
The Hub logo should only be used along with other brand logo if and only if there is clear connection to an approved Hub activity, such as support or collaboration on Hub project or event.
Community Logo
Where valid (e.g. Community events like SHAPE that may also have local event sponsors), the Global Shapers Community Logo may be used along with other brand logos. The host Hub is committed to share any creative (eg. banners, posters, t-shirts, brochures etc.), in draft or final version prior to production with the respective person in the Global Shapers Team in Geneva for sign-off.
Global and Regional Community Partners logos
Community Partners logos may be used for community-wide activities and events; always with the approval of the Global Shapers Team. The host Hub is committed to share any creative, in draft or final version prior to production for sign-off.
How do we use the GS Community and GS Hub logo
along with supporters/partners logos ?
In all communication material intended for use in Hub activities and events but also in community-wide activities and events (e.g. SHAPE), there are 3 categories of logos for use:
1. Primary logo (Global Shapers Community and the Hub logo) 2. Logos of honour (Community Partners logos, where applicable) 3. Acknowledgment logos (Local supporters logos)*
In any materials produced the use of the logos from the categories 2 and 3 are only allowed once per material.
*please note that all supporters must be approved beforehand
How do we use the GS Community and GS Hub logo
along with supporters/partners logos ?
Banner
Skills building workshop Abuja Hub 21-22 February
This event is hosted with the support of
Logo 1 Logo 2 Logo 3 Logo 4 Logo 5 Primary logo Hub logo Acknowledgment logos
Generic Hub events
Use of Hub logo
Use of local supporters logos
X NO USE of Community logo
X NO USE of Community Partners’ logos unless special reason occurs
NB: Distance from the ground of the last logo should be no smaller than 30cm.
Banner
SHAPE Africa
Bold Solution
10th-12th April, 2013
This event is hosted with the support of
Logo 1 Logo 2
Logo 3 Logo 4 Logo 5
In all community-wide activities and events it is essential
to acknowledge the Community Partners in the basic branding
elements.
Primary logo
Community Logo and/or Hub logo
Logos of Honour
Regional, National Community Partners (where applicable)
Acknowledgment logos
SHAPE Events
NB: Distance from the ground of the last logo should be no smaller than 30cm.
Or similar community-wide activities or events
The Global Shapers Community Partner
Primary logo and supporters/partners logos
Category 1: The primary logo-Global Shapers identity
That is designated for the Global Shapers Community logo (for community-wide activities) and the Hub logo (for Hub activities). It should be featured in all official/unofficial communication released by the Hub.
Category 2: Logos to honour for their support - the Global and Regional Community Partners
In communication material used for community-wide activities, the Global and –where applicable- the Regional or National Community Partners logos should be featured with the indication Global Community Partners and
Regional Community Partners respectively, however the indication is not mandatory. Their acknowledgment however, is essential as their support makes the Community’s existence possible.
Category 3: Acknowledgement - Local supporters
Whether a once-off or a more mid/long-term support, any locally approved sponsors should be mentioned in all Hub communication as ‘Local
Supporters’.
Local Supporters can be categorized depending :
a. on the activity that they provide support for (eg. local event supporter,
local project supporter etc).
b. per specialization category (eg. media supporter, hospitality supporter,
transportation supporter)
c. the actual level of their support (eg. platinum supporter for the ones that
have contributed the most, golden supporters for the tier 2 etc.).
The above mentioned acknowledgments should be made in a manner that is non-commercial and does not overlap with the Hub logo.
Primary logo and supporters/partners logos
Ideas of elements to brand during events organized
by Hubs and the Community
No supporter brochure, promotional material distribution or
direct promotion set-up is allowed in the events venues.
Recommended elements to use/produce to provide acknowledgment for both official Community Partner but also event supporters include:
a. Website of the event
b. acknowledgment in the official event brochure
c. roll-up banners (number depending in the size of the venue), d. name tags
e. special acknowledgment slides to use as screen saver during breaks f. back side of city/venue maps (where applicable)
g. special mobile app for the event (where applicable)
We are organizing a Hub event-what should we do?
Essential Steps in the preparation process for communication materials
1. Please review the guidelines and note restrictions: use of the Hub logo ONLY.
2. Prepare draft creatives
3. Share draft creatives with GS Team (Partnership Manager and Community Manager copied) if Partner logos are included. Please take comments or feedback into account in future versions.
We are organizing a SHAPE or City Series
event-What should we do?
Essential Steps in the SHAPE events materials preparation process
1. Go through the guidelines and take into account the restrictions 2. Prepare draft creatives
3. Share with GS Team. If recommendations/comments are provided, adjust. 4. At least 2 weeks before the event, share final creative with GS Team
(Partnership Manager and Community Manager copied) for sign-off before going into production.
SHAPE Events
Appendix 2
T-shirt example
Hub logo diameter: 6cm
Hub logo diameter: 20-25cm