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t hE u r o p e a n T D W I C o n f e r e n c e , M u n i c h , 1 5 . 0 6 . 2 0 0 9
Dr. Olivera Marjanovic
University of Sydney
Christian Schieder
Chemnitz University of Technology
Operational Intelligence
2
Agenda
What is Operational
Intelligence about?
Understanding
Operational Intelligence
Concepts
Case Study I:
Real-Time CDC @ Sony
Case Study II: Car
Manufactoring
Real-Time Reporting
BI and BPM
Integration Methods
and Strategies
Case Study III:
Customer Centric
Decisioning
Technologies for
What is Operational Intelligence about?
© 2009 by Christian Schieder 5
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From Sun Tsu‘s “Art of War”…
by 663highland @ wikipedia
“Superior commanders succeed in
situations where ordinary people fail
because they obtain more timely
information and use it more quickly.”
© 2009 by Christian Schieder 7
…to Churchill‘s Adaptive Enterprise…
Bletchley Park
Intelligence Capture
Storey‘s Gate
Cabinet War Room
Whitehall Minitries
Supply Chain Management
Bentley Prior
Realtime Monitoring
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…and modern Battlefield Surveillance…
US AF Air and Space Operations Center
Screenshot from Command & Conquer
The Combined US Air and Space Operations Center
at an undisclosed Mideast location.
Sg t. Ji m Va rh e g yi /U SAF /AP
© 2009 by Christian Schieder 9
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Defining Operational Intelligence
Operational Intelligence focuses on providing
real-time monitoring
of business processes and activities as they are executed within computer
systems, and in assisting in
optimizing
these activities and processes by
identifying and detecting situations
that correspond to
interruptions and bottlenecks.
Source: http://en.wikipedia.org/wiki/Operational_Intelligence, 12.05.2009
© 2009 by Christian Schieder 11
The Cost of Latency…
Source: Hackathorn, Richard: Minimizing Action Distance, http://www.tdan.com/i025fe04.htm, 01-07 -2003.
Business transaction
Decision taken
Analysis results available
Data available in DW
Action performed
Data
latency
Analysis
latency
Decision
latency
Action
latency
Time
(Potential)
Value of Decision
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…differs!
Strategic Decisioning
Tactical Decisioning
Operational Decisioning
Additional Benefit from
immediate Decision
© 2009 by Christian Schieder 13
Eckerson‘s Layer Model
Source: Eckerson, Wayne W.: Best Practices in Operational BI, TDWI Best Practises Report, 2007, p. 6.
LOW
HIGH
HIGH
D
A
TA
LA
TENCY
BUSINESS VALUE
EXECUTE
PROCESSES
FACILITATE
PROCESSES
MONITOR
PROCESSES
ANALYZE
PROCESSES
Operational
reports
Operational
dashboards
applications
Composite
Analytic platforms
Event-driven
RE
AL
TIM
E
D
AIL
Y
LOW
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The past, the present and the situation…
Business Process
Intelligence
Business Activity
Monitoring
Complex Event
Processing
Ex post
Long-term statistical
Process Control
„The Rear Mirror“
Rule/Model generation
In situ
Alerting
Surveillance of defined
processes in execution
In situ
Detection of complex
events/ situations
Correlation of distributed
Events
Understanding Operational Intelligence Concepts
…sense…interpret…analyze…decide…respond…
Concept by Silvia Helena Cardoso, Ph.D.
12ft sharks spotted off Cornish coast by DAVID WILKES, Daily Mail 8th June 2006,
Shark
Surfer
Situation
© 2009 by Christian Schieder 17
System Capabilities
Interface Design
Stress & Workload
Complexity
Automation
Abilities
Experience
Training
Goals & Objectives
Preconceptions (Expectations)
Information Processing Mechanisms
Long Term
Memory Store Automaticity
Performance of Actions Decision
Situation Awareness
Projection of future Status Comprehension of current Situation Perception of Elements in current Situation State of the EnvironmentLevel 1 Level 2 Level 3
Feedback
Individual Factors
Task Factors
Endsley, M. R. (1995b). Toward a theory of situation awareness in dynamic systems. Human Factors 37(1), 32-64
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System Capabilities
Interface Design
Stress & Workload
Complexity
Automation
Abilities
Experience
Training
Goals & Objectives
Preconceptions (Expectations)
Applications
Data Warehouse Business Rules Repository Performance of Actions Decision
Situation Awareness
Predictive Analytics Business Intelligence Business Activity Monitoring State of the EnvironmentLevel 1 Level 2 Level 3
Feedback Strategy People IT Infrastructure Processes Individual Factors Task Factors
© 2009 by Christian Schieder 19
System Capabilities
Interface Design
Stress & Workload
Complexity
Automation
Abilities
Experience
Training
Goals & Objectives
Preconceptions (Expectations)
Applications
Data Warehouse Business Rules Repository Performance of Actions Decision
Situation Awareness
Predictive Analytics Business Intelligence Business Activity Monitoring State of the EnvironmentLevel 1 Level 2 Level 3
Feedback Strategy People IT Infrastructure Processes Individual Factors Task Factors
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Key Requirements for Operational Intelligence
Responsiveness
Agility
Flexibility
Technologies for Operational Intelligence
responsiveness, agility, and flexibility
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© 2009 by Christian Schieder 23
Operational Business Intelligence Architecture
ETL-Batch
Event Streams
Purchasing
Sales
Production
ETL-Batch
Micro
Batches
ERP
SCM
CRM
Legacy
Workflow-Engine
ODS
Data Warehouse
Stream Cache
Business
Rules
Engine
Business
Rules
Repository
Dashboards
OLAP
Reports
Mobile
Devices
Data Mining
Executives
Analysts
Decision
Makers
Processes
Systems
Data Integration
Data Storage
Decisions
Analysis
Users
Event
Processing
Engine
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It‘s about Latency reduction!
Data latency
Analysis latency
Decision latency
© 2009 by Christian Schieder 25
Scale (sec)
System
Stratum
10
7
10
6
10
5
Social
10
4
10
3
10
2
Task
Task
Task
Rational
10
1
10
0
10
-1
Unit Task
Operations
Deliberate Act
Cognitive
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-2
10
-3
10
-4
Neural Circuit
Neuron
Organelle
Biological
Time Scale of Human Actions
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Concepts and Technologies for Latency reduction
Data latency
Micro-batches
Change Data Capture
Event Stream Processing
In-Memory-Databases
Data Synchronization
Analysis latency
Data Mining
Process Mining
Visual Analysis
Business Activity Monitoring
Decision latency
Business Rules Engines
Complex Event Processing
Action latency
© 2009 by Christian Schieder 27
Case Study I –
Talend
© 2009 by Christian Schieder 32
Agenda
What is Operational
Intelligence about?
Understanding
Operational Intelligence
Concepts
Case Study I:
Real-Time CDC @ Sony
Case Study II: Car
Manufactoring
Real-Time Reporting
BI and BPM
Integration Methods
and Strategies
Case Study III:
Customer Centric
Decisioning
Technologies for
Case Study II – DMC Group
Realtime Reporting in Camshaft Manufactoring
BI and BPM Integration Methods and Strategies
…getting down to business…
Case Study III – Accenture
© 2009 by Christian Schieder 36
http://web.mit.edu/sheffi/www/
http://www.lessons-from-history.com
http://www.senseandrespond.com/SHHaeckel.html
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Literatur II
http://complexevents.com/
http://www.manning.com/etzion/
© 2009 by Christian Schieder 38