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Yaşar Group at a Glance

Incorporated in 1945 and wholly controlled by the Selçuk Ya

ş

ar Family

One of Turkey’s leading and most respected consumer products group in Turkey

Headquarters in

İ

zmir, 22 companies, 2 foundations, 19 facilities, approx. 6,300 employees

Consolidated Revenue of TRY 1.8 bn (USD 1.2 bn) and EBITDA of TRY 245 mn (USD 165 mn) in FY09,

up 58% from FY06

Core businesses include “Food & Beverages” and “Coatings”

Well established and widely recognised leading brands: PINAR and DYO

Six companies listed on the Istanbul Stock Exchange with a combined market cap of over TRY 1.1 bn * (c. USD 745 mn)

Seven companies ranking among “Fortune 500” of Turkey

The food and beverages division produces and sells dairy products (milk, yoghurt, cheese, butter), processed meat products (charcuterie, ready meals, red meat, turkey, fish), natural mineral water, compound feed and other F&B products

The coatings division produces and sells a variety of coatings (decorative, wood, industrial, automotive, marine) and related products (i.e. printing inks)

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YAAR HOLDING A..

FOOD & BEVERAGES COATINGS TISSUE & OTHER

PINAR ET (Meat)

PINAR SÜT (Dairy)

YBP (Sales & Distribution)

ÇAMLI YEM (Agribusiness)

PINAR SU (Beverages)

PINAR ANADOLU (Dairy & Meat)

HDF FZCO (Sales & Distribution - Dubai)

PINAR FOODS (Dairy & Meat - Germany)

DYO BOYA (Coatings)

BORNOVA MATBAA (Printing Inks)

KEMIPEX (Coatings & P.Inks - Russia)

DYO BALKAN (Coatings - Romania)

DYO MATBAA (Portfolio)

DESA ENERJİ(Energy)

YAAR DITİCARET (Trade Business)

YADEX (Trade Business - Germany)

VİKİNG KAĞIT (Tissue)

ÇEME ALTIN YUNUS (Tourism) 61.87% 61.18% 68.56% 75.50% 63.87% 79.71% 99.45% 64.30% 74.17% 94.95% 74.17% 73.43% 94.99% 67.52% 88.97% 100.00% 68.89% 61.84% DYO A.. (Portfolio) 44.98%

Companies listed on ISE

Based on Direct + Indirect Control(Group Companies subject to consolidation in Yaşar Holding IFRS Financial Statements)

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Clearly defined responsibilities of the BoD, the CEO and other executive positions

Clear definitions in the “Yaşar Group Governance Handbook”

“Yaşar Group Code of Ethics”, putting forward standards of professional and ethical conduct

Audit and Corporate Governance Committees

Commitment to the Highest Standards of Corporate Governance

Major changes in management, organizational structure and processes in 2000

With the consultancy of McKinsey In line with the OECD corporate

governance principles of 1999

Also in line with the framework of

corporate governance principles issued by the Capital Markets Board of Turkey (CMBT)

Yaşar Holding Annual Report

Corporate Governance Compliance Reports and Annual Reports for ISE listed subsidiaries

Investor Relations Department

YASAR HOLDING Board of Directors

Mehmet Aktas

Chief Executive Officer

Yilmaz Gokoglu Secretary General of the Board BoD Sub-Committees Audit, Human Resource -Governance Ali Sozen President, Food & Beverages Ahmet Yigitbasi President, Coatings Hasan Girenes President, Agribusiness Hikmet Altan President, Finance Levent Daghan President, Fin. Affairs – Bud Cont. Sinan Gercek Vice President, Information Systems Dilek Emil Coordinator, Corporate Relations Filiz Ergin Director, Human Resources Kamil Deveci Coordinator, Audit Turgut Sarioglu Coordinator, Risk Mgmt Legal Consultancy Committees Executive, Corporate Finance, Investment, Performance, Information Security

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Stable Shareholders Supportive of the Experienced Management Team

Selçuk Yaşar Family controls more than 95% of Yaşar Holding. Ultimate control has not changed substantially since the Group’s establishment in 1945

Yaşar is committed to the highest standards of corporate governance (In line with the OECD corporate governance principles of 1999) with clearly defined responsibilities of the BoD, the CEO and other executive positions

Member Member Member Member Member Vice Chairperson Chairperson Position Industry experience Name 25 years Servet Topaloğlu 35 years Mehmet Kahya 27 years Neslihan Tonbul 25 years Hasan Girenes 26 years Mehmet Aktaş 32 years Yılmaz Gökoğlu 24 years İdil Yiğitbaşı

Board of Directors

Key Management Team

President, Coatings President, F&B President, Fin.Affairs & Budget Control President, Finance President, Agribusiness CEO Position Industry experience Name 23 years Ahmet Yiğitbaşı 20 years Ali Sözen 24 years Levent Dağhan 25 years Hikmet Altan 25 years Hasan Girenes 26 years Mehmet Aktaş 47,63% 35,56% 16,42% 0,39%

Hedef Ziraat Ticaret A.S. (Owned by Selçuk Yaşar Family)

DYO A.. and other Yaşar Group Companies

Selçuk Yaşar Family Members

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Significant

marketing and R&D

expertise, strong

brand portfolio

Strong track record

as an innovator

and pioneer

Well diversified

business and

product portfolio

Strong presence

in the high potential

F&B and Coatings

industries

Leading brands with

leading market

positions:

PINAR & DYO *

Widespread

distribution network

Yaşar’s Key Competitive Advantages

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Page 7

Strong Track Record as an innovator in Turkey

1927...

Mr DurmuşYaşar is a

merchant from Rhodes. He opened a shop to sell paint in Kemeraltı, Izmir : “DurmuşYaşar Paint

and Ship Riggings Establishment”

1941...

Mr DurmuşYaşar

initiated the first paint production in Turkey. This at the same time generated the first paint brands of Turkey: ”Yaşarin” &

“HazırlanmışBoya”

1954...

With leadership and efforts of his son Mr Selçuk Yaşar, Mr Durmuş

Yaşar established the first

paint production plants in Bornova. This was at the same time the birth of a new brand: DYO

1969...

Mr Selçuk Yaşar and

Mr Süleyman Demirel are at the opening ceremony of TUBORG, the first privately-owned beer plant in Turkey

1985...

SELÇUK YAAR

PAINTING MUSEUM & ART GALLERY was opened as the first private sector art museum

1975...

The first UHT milk and packed dairy products plant in Turkey was founded (biggest milk production facility in the Middle East): PINAR SÜT 1974...

ALTIN YUNUS, the first 1100 bed capacity hotel in Turkey, started to serve for Turkish tourism

1985...

PINAR ET started producing

processed meat products in the first integrated meat processing plant in Turkey

1985... Yaşar Group

started with its new fish farming business which is the first in Turkey 1974...

YAAR EDUCATION &

CULTURE

FOUNDATION, was founded to serve for social solidarity, respect for moral values and contribution to community

2002... The university started its first academic year: YAAR UNIVERSITY 2005... Innovative product launches continue: launches of first nano-technologic paints, and organic and prebiotic milks in Turkey

1927

’40

’50

’60

’70

’80

’90

’00

’03

’06 2010

2006... Financial Restructuring: Eurobond transaction amounting € 200 mio maturing at 2011 (first corporate Eurobond for a Turkish company) 1984... First spring water bottling in Turkey: PINAR SU 2010... Establishment of UHT Milk production line in Eskişehir and Printing Ink Plant in Manisa

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Profitability Remained Resilient also during the Economic Downturn

Revenue decrease of 11% (2% excluding feed raw material trade business) from 2008 to 2009 is mainly due to:

— Global economic downturn

— Decline in the commodity prices and in the volume of feed raw material trade business in other segment

— The highest revenue and EBITDA generator, F&B division, remained solid in 2009 with a 3.5% increase in revenue

EBITDA increase of 21% (31% excluding feed raw material trade business) in 2009 mainly comes from increase in the profitability of Food & Beverages, Coatings and Tissue segments

— Effective cost and opex control — OCI and lean six sigma projects

— Increase in the share of higher margin products,

high margin products share 2007 vs 2009;

Revenue: from %65.7 to %80.4 EBITDA: from %73.4 to %87.2 1.763 1.981 1.472 1.829 245 202 233 155 0 500 1.000 1.500 2.000 2.500 2006 2007 2008 2009 audited 0 50 100 150 200 250 300

Net sales Consolidated EBITDA (RH scale)

Consolidated revenue of TRY 1.8 bn (USD 1.2 bn) and EBITDA of TRY 245 mn (USD 165 mn) in 2009

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Page 9

Divisional Breakdown

Consolidated EBITDA growth of 21%, consolidated EBITDA margin of 13.9%

Significant EBITDA growth in Coatings segment with an increase of 32.1%

Remarkable EBITDA growth in F&B segment with an increase of 19.3%

Consolidated revenue of TRY 1.8 bn (USD 1.2 bn) and EBITDA of TRY 245 mn (USD 165 mn) in 2009

Core businesses of the Group (F&B and Coatings), composed c. 90% of total revenue and EBITDA in 2009 Food & Beverages is the highest revenue (73%) and

EBITDA (77%) generator

Contribution of F&B segment is gradually increasing, representing 73% of Group revenues in 2009 from 61% in 2007

Revenue by Divisions

EBITDA by Divisions

61% 63% 73% 20% 16% 16% 5% 5% 14% 16% 6% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2007 2008 2009

F&B Coatings Tissue Other

73% 79% 77% 15% 11% 12% 1% 7% 12% 9% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2007 2008 2009

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Others 17% Asia 12% Gulf Countries 42% Europe 29%

International Operations

Revenue from international operations USD 115 mn in 2009

90% of the Group’s consolidated sales, or TRY 1.6 bn (USD 1.1 bn), represent sales in Turkey, and the remainder 10% represent sales relating to international operations

The Group's Pınar brand is the market leader in labneh cheese in Saudi Arabia and Kuwait, with 33% and 49% market shares in 2009, respectively (source: Nielsen-2009 retail data). Domestic sales 90% Export & global sales 10%

Group Sales Breakdown

Export & Global Sales by Divisions

Export by Regions

Tissue 11% F&B 62% Coatings 27%

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Page 11

Stong track record as an “innovator” in Turkey

Strong presence in Turkish food & beverages and coatings industries Strong brand portfolio

Leading brands with leading market positions: PINAR & DYO; supported by * Marketing expertise

(*) With the vision to “Create 10 world brands in 10 years”, Turqualityis thefirst and uniquebranding program in the world supported by Turkish Government. Only prestigious and high potential brands are accepted within this program and supported by 50% of the brand investments realized abroad. PINARtrademark is

qualified for Turquality Support Program as of 2007, andDYO& DEWILUXtrademarks as of 2008.

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Unmatched Marketing and R&D Expertise

Well diversified brand and product portfolio, maximum committment to marketing, brand management and R&D Continuous marketing campaigns focused on innovative, value added, profitable and strategic categories

New product launches every year supported with effective marketing campaigns

“Mediacat Felis Award” granted to “Pınar Çocuk” interactive campaign in 2010 “Golden Effie 2007” award in basic food category granted to “Pınar Show” campaign

New product launches in food and beverages New product launches in coatings

Nano technology coatings range in 2005 (first in Turkey),

approval of the patent application by European Patent Office in 2008

With fire-proof, very high scratch resistance, anti-bacterial, self cleaning and antifinger print properties

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Page 13

Modern and efficient production processes employing the latest technology, including 13 production plants & facilities in food and beverages, 4 production plants in coatings

Food and Beverages division: Turkey’s biggest nationwide cold & frozen distribution chain, 155,000 sales points, 1,083 salespeople, 445 distributors (exclusive distributor of Ferrero in Turkey, sole meat supplier of McDonald’s in Turkey)

Coatings division: 13,000 sales points, 220 salespeople, 570 distributors

Advanced use of technology in logistics management (satellite link technology in truck tracing, datalogger applications, double-decker trailers -unique in Turkish FMCG sector-)

Lean six sigma and OCI projects to realise cost savings

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Long-standing Support for Education, Sports, Arts and Culture

Contributions to Contemporary Education

6 Educational Institutions throughout Turkey, including: Primary School in Diyarbakır

Multi-Program High School in Alaçatı Scholarships to over 5,000 students

Contribution to congress, seminars and scientific studies

Contributions to Sports

Pınar KSK Basketball Team Dyo KSK Volleyball

Contributions to Arts

Dyo Painting Contest (since1967) Pınar Kido Painting Contest (since1981) Pınar Kido Children’s Theatre (since1987) TOBAV Sponsorship

Contributions to Cultural Heritage

Archaeological excavations: Nysa,

Urartu, Eryhrai

F

oundations

Selçuk Yaşar Spor ve Eğitim Vakfı Yaşar Eğitim ve Kültür Vakfı

Ya

ş

ar University

7 faculties 2 institutes

12 vocational high schools Over 4,200 students Over 450 academic and

administrative personnel

New campus located on 30,000

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Page 15

Key Strategies & Objectives

Market driven, sustainable, profitable growth in the core food and beverages and coatings businesses

Continue to invest in

brands and pursue

effective marketing

campaigns

Position to benefit from growing Turkish consumer preferences for

high quality packaged food and beverage products and technologically advanced coatings

Strengthen position in

international markets

Continue to implement

sustainable and

socially responsible

business practices

Emphasise and

leverage on product

innovation capabilities

and focus on quality

Maintain financial

flexibility

Maintain and enhance

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Page 17

Financial Highlights

71,1 (127,0) 39,0 (51,8)

Net Income (loss)

13.9% 10.2% 12.7% 10.5% EBITDA Margin 244.7 201.8 233.0 154.5 EBITDA 10.2% 7.1% 9.4% 6.5%

Operating Profit Margin

180.3 140.7 171.5 95.8 Operating Profit * (91.3) (94.7) (81.5) (80.3)

General administrative expenses

(225.4) (252.8)

(226.7) (205.5)

Marketing and selling expenses

(10.6) (12.0)

(11.7) (11.1)

Research and development expenses

28.8% 25.3%

26.9% 26.7%

Gross Profit Margin

507.6 500.2 491.3 392.6 Gross Profit (1,255.5) (1,480.5) (1,338.0) (1,078.8)

Cost of Goods Sold

1,763.0 1,980.7

1,829.3 1,471.5

Revenues (Net Sales)

2009 TRY (million) audited 2008 TRY (million) audited 2007 TRY (million) audited 2006 TRY (million) audited

* Other operating income and expense has been excluded

Profitability of the Group increased significantly with an EBITDA increase of 21% in the recent year Compared to 2006, increase in consolidated EBITDA is 58%; reaching TRY 245 mn in 2009

Revenue has increased by 20% in the same period

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263.3 316.8 254.0 216.9 Trade Payables 980.9 1,001.0 902.3 848.3

Property, Plant, Equipment and Intangibles

511.5 315.1 378.0 291.4 Total Equity 1,679.6 1,644.4 1,507.0 1,351.5 Total Assets 283.4 286.1 278.5 252.0 Trade Receivables 171.9 169.0 177.6 151.7

Inventories and Biological Assets

19.1 50.3 41.6 56.6 Capital Expenditure 1,168.1 1,329.3 1,129.0 1,060.1 Total Liabilities 603.6 672.9 583.2 611.0 Long-term Debt

(including / net of derivatives)

96.6 137.7

133.9 91.4

Short-term Debt and Derivatives

32.0 38.7

44.5 38.0

Cash and Cash Equivalents

2009 TRY (million) audited 2008 TRY (million) audited 2007 TRY (million) audited 2006 TRY (million) audited

Financial Highlights (cont’d)

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Page 19

Financial Ratios

Key Ratios

2009 audited 2008 audited 2007 audited 2006 audited 2.86 4.01 3.08 4.53 Debt to EBITDA 1.25 1.13 1.31 1.32 Current Ratio 2.66 1.83 2.30 1.82

EBITDA to Interest Expense

0.42 0.49

0.48 0.52

Debt to Assets

Leverage and Interest Coverage ratios have improved in 2009 as a result of: Increase in profitability and EBITDA

Optimisation of consolidated cash flows Decrease in total debt

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Page 21

Yaşar is on Positive Trajectory

One of Turkey’s leading and most respected consumer products group

Stable ownership structure wholly controlled by the Selçuk Yaşar Family and experienced management team

Strong track record as an “innovator” in Turkey: pioneered in the dairy, processed meat, water and coatings industries Consolidated Revenue of TRY 1.8 bn (USD 1.2 bn) and EBITDA of TRY 245 mn (USD 165 mn) in FY09

Six companies listed on the Istanbul Stock Exchange with a combined market cap of over TRY 1.1 bn (c. USD 745 mn)

Strong presence and great expertise in the core businesses, “Food & Beverages” and “Coatings”

Two brands with very strong brand equities: PINAR and DYO

Significant marketing & R&D expertise, widespread distribution network

F&B and Coatings markets have significant upside potential due to favorable economic, demographic and consumer trends Contained diversification (sales ~11% of total consolidated sales) into the non-core businesses of Tissue, Trade & Tourism

Supportive economic backdrop: Turkey economy came out strengthened from the financial crisis

Sovereign Ratings have been upgraded by all rating agencies Inflation has been gradually reduced to single digit

Growth outlook is positive (economy is expected to grow by 6.8% in 2010 according to OECD’s recent Economic Outlook)

* as at 30 April 2010

After successfully navigating through the economic turmoil:

EBITDA has grown at a CAGR above 16% during the past 3 years while

Substantial de-leveraging has been achieved (total debt -20%, debt to EBITDA down to 2.86x from 4.53x since 2006)

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Thank

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Page 23

Disclaimer

This presentation does not constitute an offer or invitation to purchase or

subscription for any securities or other similar instruments and no part of it shall

form the basis of or be relied upon in connection with any contract or commitment

whatsoever.

This presentation contains forward-looking statements that reflect the company

management’s current views with respect to certain future events. Although it is

believed that the expectations reflected in these statements are reasonable, they

maybe affected by a variety of variables and changes in underlying assumptions

that could cause actual results to differ materially. Neither Ya

ş

ar Holding nor any of

its affiliates, advisors, representatives, directors, managers or employees nor any

other person shall have any liability whatsoever for any loss arising from any use

of this presentation or its contents or otherwise arising in connection with it.

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