Web Metrics for University Communications Platforms October 2010




Web
Metrics
for
University
Communications
Platforms






October
2010





Cornell.edu






The
Cornell
Home
Page
saw
1,108,868
views
in
the
month
of
October
(September:
 1,091,084).
Total
page
views
for
the
entire
site
were
2,763,675
(September:
 2,672,973)
and
there
were
567,277
unique
visitors
(September:
556,025).
 
 The
most
popular
page
on
the
site
for
October
was
the
Admissions
Bridge
Page,
which
 saw
views
173,936
(September:
145,178).

 


In
mid
October,
a
new
Sustainability
Bridge
Page
was
launched
in
conjunction
with
 the
Atkinson
Gift
to
the
CCSF.

Included
in
this
launch
was
a
permanent
graphical
 presence
on
the
home
page
for
Sustainability.
This,
in
combination
with
a
set
of
 specially
designed
panos
and
a
Twitter
campaign,
drove
considerable
traffic
to
the
 new
page,
which
saw
6,612
views
(4,482
unique)
in
the
last
two
weeks
of
the
month
 (September:
454).
 





New
York
City
 Cornell
in
New
York
saw
8,088
page
views
in
October
(September:
6.634),
6,590
of
 which
were
unique
(September:
5,512).
 


Episode
Two
of
Paint
the
Town
Red
launched
in
October
and
promotional
efforts
 drove
1,047
pageviews
to
the
site.

See
the
table
below
for
the
top
five
traffic
sources.
 
 Source
 Referrals
to
NYC
page
 Cornell
Facebook
Page
 305
 Ezra
Update
 293
 Chronicle
Online
 164
 CornellCast
 98
 CUInfo
 65
 





Caring
Community
 
 The
Caring
Community
page
saw
a
total
of
1,540
views
in
October
(September:
1,940),
 1,138
of
which
were
unique
(September:
1,431).

 
 
 The
Strategic
Plan
[Reimagining
Cornell]








The
Strategic
Plan
site
saw
1,758

page
views
in
October
(September:
1,613),
1,380
of
 which
were
unique
(September:
1,218).
 
 CornellCast






October
was
a
busy
month
for
the
CornellCast
team,
with
56
new
videos
posted,
4
live
 broadcasts,
and
regular
promotions.
All
that
work
appears
to
have
paid
off
in
traffic
to
 the
CornellCast
site,
which
is
up
42%
from
last
month
‐‐
our
second
straight
month
of
 double‐digit
gains
‐‐
and
up
99%
from
our
July
levels.
It
will
be
interesting
to
see
how
 much
of
this
is
purely
cyclical,
given
the
time
of
year,
and
how
much
is
solid,
sustained
 growth.
 • The
Messenger
lectures
featuring
Nima
Arkani‐Hamed
(apparently
a
rock
star
 in
the
physics
world)
were
very
popular,
bringing
in
a
few
thousand
page
 views
in
just
a
couple
of
weeks.
The
bulk
of
this
traffic
came
from
external
 social
social
channels.

 • Our
live
broadcast
of
the
Society
for
the
Humanities
two‐day
conference
had
a
 small
but
global
audience,
drawing
viewers
from
20
countries.
Maybe
most
 notable
about
the
Humanities
broadcast
is
that
it
was
done
without
any
 assistance
from
CIT
‐‐
just
a
laptop,
webcam
and
wireless
connection.

 • The
second
episode
of
Paint
the
Town
Red
premiered
in
October
with
very
 strong
numbers
and
several
positive
comments
from
viewers.



 • 153
viewers
saw
our
live
broadcast
of
the
State
of
the
University
address;
553
 have
viewed
the
address
on‐demand
as
of
Nov.
14.

 
 21,155
unique
viewers
tuned
in
to
CornellCast
content
in
October
via
the
CornellCast
 website
and
embedded
players.
The
average
duration
watched
per
viewer
was
31
 minutes,
54
seconds.

 
 The
CornellCast
website
had
35,345
page
views
(30,682
uniques).
This
includes
traffic
 to
the
default
url,
www.cornell.edu/video,
as
well
as
links
to
specific
videos.
Our
 promotional
campaigns
via
web,
email
and
Cornell
social
channels
generated
4,391
 page
views
(12%
of
the
traffic)
on
the
CornellCast
site.
Distribution
of
the
weekly
 CornellCast
email
update
was
expanded
in
October
to
include
CyberTower
email
 subscribers.
Those
weekly
emails
alone
generated
3431
page
views
on
the
CornellCast
 site
this
month
‐‐
that's
up
almost
400%
from
September.

 
 56
new
videos
were
added
in
October,
bringing
the
total
to
784
items
now
in
the
 collection.

 
 
 



 Top
10
most
requested
in
October
were:
 
 1.
Nima
Arkani‐Hamed
/
Messenger
#1
‐
2176
viewers
 2.
Paint
the
Town
Red
Ep.
2
‐
1524
viewers
 3.
CU
in
the
Kitchen
Ep.
1
‐
1229
viewers
 4.
Skorton
and
the
JLCO
‐
1050
viewers
 5.
Sidelines:
Lynah
Rink
tour
‐
882
viewers
 6.
Staff
Notes:
Ellen
Brown
‐
782
viewers
 7.
Sidelines:
Terry
Cullen
‐
755
viewers
 8.
Michal
Lipson
‐
716
viewers
 9.
Bed
Bugs
101
‐
650
viewers
 10.
PCCW
grant
recip.
Vanden
Heuvel
‐
647
viewers
 
 
 Live
broadcast
viewership:
 
 Oct.
15‐16
Society
for
the
Humanities
conference
‐
174
viewers
 Oct.
28
Plantations
dedication*
‐
35
viewers
/
455
on‐demand
as
of
Nov.
14
 Oct.
28
Sustainability
panel
and
gift
announcement
‐
77
viewers
/
543
on‐demand
as
 of
Nov.
14
 Oct.
29
TCAM
State
of
the
University
address
‐
153
viewers
/
553
on‐demand
as
of
 Nov.
14
 
 *
There
was
no
advance
promotion
of
this
as
a
live
broadcast.
 
 


The
"Now
on
CornellCast"
feature
on
the
Cornell
home
page
was
clicked
a
total
of
 2,349
times.

 
 Top
10
most
clicked*
in
October
were:
 
 1.
Wynton
Marsalis
and
the
Jazz
featuring
David
Skorton
‐
326
clicks
 2.
PCCW
Grant
Recipient
‐
Justine
Vanden
Heuvel
‐
131
clicks
 3.
The
Legacy
of
Charles
Dyson
‐
107
clicks
 4.
Cornell
bed
bug
expert
urges
creation
of
task
force

‐
106
clicks
 5.
PCCW
Grant
Recipient
‐
Jeomi
Maduka
'09
‐
97
clicks
 6.
Equine
Treadmill
Demonstration

‐
94
clicks
 7.
Photonics
pioneer
Michal
Lipson
named
a
MacArthur
Foundation
fellow

‐
93
clicks
 8.
Cornell
and
the
Developing
World

‐
88
clicks
 9.
Cornell
student
volunteers
‐
82
clicks
 10.
Katie
Kasabalis
studies
architecture
in
NYC
‐
80
clicks
 
 *
clickthrough
data
is
collected
for
the
CornellCast
home
page
feature
only,
currently.
 Clicks
on
other
CornellCast
links
are
not
counted
here.
Also
note
that
the
space
is
in



 sync
with
the
CornellCast
schedule,
so
only
scheduled
items
appear
there.
 
 
 Staff
Notes
series
performance
in
October:
 New
episodes:
 Ellen
Brown
‐
782
viewers
 Dominic
Frongillo
‐
310
viewers
 United
Way
‐
391
viewers
 Lauren
Chambliss
‐
341
viewers
 Andrea
Johnson
‐
60
viewers
 Total
Staff
Notes
viewership
this
month:
1,953
unique
viewers
 
 
 Sidelines
series
performance
in
October:
 New
episodes:
 Ben
De
Luca
‐
602
viewers
 Dayna
Smith
‐
417
viewers
 Terry
Cullen
‐
755
viewers
 Lynah
Rink
tour
‐
882
viewers
 Total
Sidelines
viewership
this
month:
2,965
unique
viewers
 
 
 Comments:
 
 "This
young
lady
certainly
seems
to
know
what
she
is
talking
about.
And
also
seems
to
 know
what
a
"good
job"
entails..passion
and
dedication.
Absolutely
right!
 Congratulations
Dad
and
Mom!"
~
youtube
user
 Re:
Paint
the
Town
Red
Ep.
2
 
 "She's
Amazing"
~
youtube
user
 Re:
Photonics
pioneer
Michal
Lipson
named
a
MacArthur
Foundation
fellow
 
 "Thanx
for
postin'
this
great
video!
10+"
~
youtube
user
 Re:
A
conversation
with
Hip
Hop's
Pioneers
 
 "Excellent
presentation!
Congratulations!!!
Katie
looks
very
composed,
relaxed,
her
 tone
of
voice
invites
you
to
listen
to
what
she
has
to
say.
Her
down‐to‐earth,
no‐frills
 approach
to
presenting
her
views
of
architecture
and
the
project
she
had
worked
 makes
me
want
to
take
a
brush
and
start
painting
the
town
red
and
many
other
 colors!!!!
Excellent!!!"
~
youtube
user
 Re:
Paint
the
Town
Red
Ep.
2
 
 "Nice
presentation
for
an
important
building
to
both
the
Plantations
and
University.
 Congratulations
to
Director
Don
Rakow."
~
alum



 Re:
Plantations
dedication
(live)
 
 "Excellent
clarity
and
it's
nice
to
be
able
to
listen
to
the
speech
without
leaving
my
 office.
Thank
you."
~
faculty/staff
 Re:
State
of
the
University
address
 
 "I
would
love
a
description
and
words
for
the
many
cheers
and
music
played
during
a
 hockey
game.
I
am
able
to
catch
the
words
for
some,
but
not
for
others.
...
I
think
it
 would
be
terrific
to
capture
the
enthusiasm
that
happens
throughout
the
game.
And
 while
you're
at
it,
show
the
crowd
cheering
for
the
costumed
Zamboni
driver
and
the
 penalty
guy
tossing
candy.
In
other
words,
really
capture
the
traditions
for
the
crowd.
 It
would
be
great
to
feel
that
the
participation
of
the
crowd
is
an
integral
part
of
 Cornell
hockey.
If
you
like
this
idea
and
decide
to
act
on
it,
I
would
love
to
know.
I'll
be
 the
first
to
view
the
video!"
~
faculty/staff
 Re:
Sidelines
/
Lynah
Rink
tour
 
 CyberTower
 


The
CyberTower
home
page
saw
880
page
views
in
the
month
of
October
 (September:
1,007),
715
of
which
were
unique
(September:
820).

 
 Mobile
Visits
 
 The
entire
cornell.edu
site
saw
23,699visits
from
the
top
four
mobile
devices
in
 October
(September:
21,274).

This
represents
1.96%
of
the
total
visits
to
the
site.

See
 the
chart
below
for
a
breakdown.
 4213
 9377
 4407
 2878
 2824


Mobile
Device
Visits


ipad
 iphone
 android
 Black
Berry
 ipod



 An
app‐like
mobile
version
of
the
site
was
debuted
at
TCAM
weekend
in
October.
 Though
this
is
only
the
start
of
the
project,
we
expect
to
see
increased
traffic
as
a
 result.





Social
Media





The
Cornell
Facebook
Page
garnered
1,982
new
fans
in
the
month
of
October


(September:
1,987)
and
saw
28,670
page
views
(September:
31,263).
As
of
November
 1,
2010,
the
page
had
32,635
fans.
(October
1:
30,653)





There
were
233
new
Twitter
followers
in
the
month
of
October
(September:
262),
for
 a
total
of
4,979
followers
as
of
November
1,
2010.
(October
1:
4,783)






Top
Five
Tweets
for
October:
 


It
gets
better.
http://ow.ly/314vp
 108
clicks


With
56
Cornellians
in
their
midst,
you
could
say
the
Potter
Family
bleeds


Big
Red.
http://ow.ly/2MRRr
 86
clicks


Q:
What’s
green
and
makes
energy
at
Cornell?
http://ow.ly/2TqN3
 77
clicks
 Picture
Cornell:
a
weekly
slide
show
brought
to
you
by
@CU_Chronicle


and
University
Photography
http://ow.ly/2PXhy
 70
clicks
 Congrats
to
@MattHintsa
'09
for
his
cover
photo
on
the
Student
&


Academic
Services
annual
report.
Fantastic
image,
Matt!


http://ow.ly/30Ppq


51
clicks
 





CUbiquitous saw 601 unique views in October (September: 524) and is scheduled for a redesign and re-launch with higher visibility by the close of the calendar year.




Alumni
Website







The
alumni.cornell.edu
site
saw
43,272
visits
in
October
(September:
23,411),
 representing
33,327
unique
visitors
(September:
17,813).

The
Alumni
Home
Page
 saw
17,847
pageviews,
13,372
of
which
were
unique.*





The
most
popular
page
on
the
site
was
Zinck's
Night,
which
saw
17,043
pageviews
 (15,736
of
which
were
unique).






*Due
to
a
coding
error,
there
are
no
stats
for
the
alumni.cornell.edu
home
page
prior
to
 October
4.
This
has
been
rectified
and
we
will
have
them
moving
forward.




Chronicle
Online





The
Chronicle
Online
saw
396,239
page
views
in
October
(September:
298,692),
 representing
a
total
of
239,148
unique
visitors
(September:
178,246).
The
Chronicle
 Homepage
saw
20,371
views
in
October
(September:
19,527).

 Top
Fifteen
most
read
in
September:
 Fabbers'
could
launch
a
revolution
(Feb.
2007)
 46,517
 Universal
robotic
gripper
 41,704
 Robot
adapts
to
injury
(Nov.
2006)
 21,459
 Sagan
and
Dalai
Lama
on
science,
religion
(Oct.
2007)
 18,264
 Figs
kill
when
wasps
don't
pollinate
(Jan.
2010)
 16,171
 Secret
GPS
codes
cracked
by
researchers
(July
2006)
 13,706
 Computer
derives
natural
laws
(April
2007)
 12,523
 Switchable
adhesion
device
(Feb.
2010)
 8,554
 Uncovering
the
early
Neolithic
 8,377
 Graduate
student
dies
in
car
accident
 6,675
 $80M
gift
bolsters
sustainability
 5,991
 CALS
to
phase
out
education
department
 4,403
 Forbes:
Alumna
is
No.
2
world's
most
powerful
woman
 2,955
 Gold
hybrid
nanoparticles
kill
cancer
(March
2010)
 2,908
 New
approach
could
kill
cancer
cells
in
the
blood
(Dec.
2008)
 2,857
 
 
 Ezra
Magazine
 


The
Ezra
Magazine
site
saw
11,478
page
views
in
October
(September:
9,785)
The
 site
saw
a
total
of
7,277
visits
in
October
(September:
6,474),
6,614
of
which
were
 unique
(September:
5,749).

 
 Top
Ten
Clickthroughs
from
the
Newsletter:
 
 Chronicle
Online
story
on
CALS
closing
Education
Dept
 2,280

 Chronicle
Online
story
on
Atkinson
Gift
 1,807

 Chronicle
Online
story
on
Forbes
ranking
of
powerful
women
 1,442

 Chronicle
Essentials
Item
on
Brian
Kuritzky
'08
 809




 Ezra
Upate
story
on
Sam
Gold

'00
and
NYC
theatre
 493

 Link
to
Cornell
Club
New
York
 449

 Chronicle
Online
story
on
Annual
Fund
record
and
new
director
 396

 Events
listing
for
Sy
Katz
Parade
 347

 Link
to
Cornell
Alumni
Magazine
 331