Building blocks of the future

Full text

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Building blocks of the future –

why timber is on the way up

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OUTLINE – Building blocks

Growing support for wood products

Political leaders

Building specifiers

Consumers

Regulators

Improved international linkages

Individuals are making a difference

Systematically addressing key barriers

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Words of support

Wood may be one of the world's oldest building materials, but it is now also one of the most advanced. Building stronger markets for innovative new wood products supports sustainable forestry, helps buffer reduce greenhouse gas emissions, and puts rural America at the forefront of an emerging industry.

Tom Vilsack, US Agriculture Secretary (March 2014)

I came to appreciate the forest wasn't just a place of beauty, but it was a source of resources; of the ultimate renewable resource, of the ultimate biodegradable

resource. … when I look out tonight at an audience of people who work with timber … I see people who are the ultimate conservationists. That's what I see and I want to salute you.

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How building specifiers rate the visual aesthetics of building materials

47% 50% 44% 46% 52% 43% 70% 79% 84% 47% 48% 40% 54% 53% 50% 7% 9% 5% 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014

Concrete Steel Wood Aluminium Brick None of these

Visual aesthetics

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How building specifiers rate the environmental sustainability of building materials

21% 35% 24% 34% 22% 19% 75% 77% 85% 11% 13% 12% 33% 29% 23% 8% 7% 7% 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014

Concrete Steel Wood Aluminium Brick None of these

Environmental sustainability

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How building specifiers rate the installed value for money of building materials

55% 50% 40% 50% 48% 36% 52% 58% 66% 32% 26% 28% 37% 29% 36% 11% 7% 10% 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014

Concrete Steel Wood Aluminium Brick None of these

Value for money (installation)

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40 48 38 31 27 16 40 15 7 5 4 2 Wood Bricks Steel Aluminium Concrete Plastic Like it Love it

How consumers rate the visual attractiveness of

building materials

TOP 2 80% 63% 45% 36% 31% 18%

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How consumers perceive different materials

QA11: When choosing an application/use of the following materials, what are the words that first come to you mind? (n=1031 for wood. All other materials n=515)

Wood Steel Bricks Aluminium Concrete Plastic

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0% 10% 20% 30% 40% 50% 60% 70% 80% Is biodegradable Is environmentally friendly Is renewable Stores carbon Is sustainable Locally sourced Is recyclable Produced overseas Fits well with my decor

Is attractive Is affordable Is expensive Is easy to use Is flexible Is long lasting Is strong Wood Plastic Concrete Steel Bricks Aluminium Consumers view wood to be more

environmentally friendly than all other materials

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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Natural Relaxing Warm Genuine Uplifting Timeless Unique Versatile Varied Practical Premium Dependable Old Fashioned Contemporary Modern Unreliable (n) Harsh (n) Low quality (n) Cold Boring (n) Wood Plastic Concrete Steel Bricks Aluminium Consumers view wood has only having

positive emotional characteristics

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Building regulators around the world revising restrictions on the use of wood

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Need to work with Australian regulators for deemed-to-satisfy for sprinkler solutions

Sprinklered Non-sprinklered

Australia 2013 Building Code of Australia (BCA) 3 3

Austria Austrian Building Codes 8 (*22m) 4

Canada 2010 National Building Code of Canada

(NBCC) 4 3

Germany 2012 Federal Building Code 8 (*18m) 5

Sweden 2013 Planning and Building Act 8 2

UK 2010 Building Regulations 8 6

2013 International Building Code (IBC) 5** 4** 2012 National Fire Protection

Association (NFPA) 5000 6** 5**

* Indicates a height limit in addition to a maximum storey limit ** Number of Heavy Timber storeys permitted

Country Applicable Building Code Maximum no. of storeys

United States

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Recent changes to BCA create new

opportunities for wood from 1st May 2014

Apartments (Class 2) Hotel/Resorts (Class 3) Offices (Class 5) Shops (Class 6) Industrial (Class 8) Public buildings (Class 9a) Schools (Class 9b) Aged Care (Class 9c) 1st May 2014 No. of storeys 1 2 3 4 5

FWPA is working with ABCB and State regulators seek further deemed-to-satisfy solutions across all building classes to allow increased heights for both light-weight and massive timber systems

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International collaboration to grow the market

 Better linkages between wood promotion groups,

researchers, regulators and industry

 Culture remains a key barrier to wood construction in

many countries

 Standards and codes are essential but not enough

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Strong domestic and international champions to use wood in taller buildings

Andrew Waugh

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The role of FWPA

VISION

To ensure that forest and wood products are the preferred, sustainable material that meets the Australian market needs.

MISSION

To work with stakeholders to identify and

deliver collaborative programs that improve the competitiveness, and market and community acceptance, of forest and wood products.

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FWPA is working to systematically address barriers to the use of wood

 Consumer promotion with Planet Ark

 Working closely with Standards Australia, ABCB and

State building and fire regulators

 Addressing information gaps with strategic R&D

 Alliances with professional associations

 Teaching resources for tertiary and TAFEs

 WoodSolutions is the one-stop-resource

Most visited wood promotion site

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Challenges and opportunities for the wood products value chain

 Delivering improved solutions and/or systems

 Greater supply chain integration

Domestic and international

 Potential for business clusters

 Attracting new investment

 Using innovation and collaboration to improve

competitiveness against alternative materials  Re-building critical skills

Figure

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References

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