新媒體傳播策略應用學習課程

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新媒體傳播策略

應⽤用學習課程2015 - 2017

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•

本課程旨在讓學⽣生掌握新

媒體傳播策略的知識，如

互動媒體、社交媒體、視

頻剪輯和移動應⽤用程式。

•

透過設計、規劃和執⾏行過

程中，學⽣生學習使⽤用精練

信息來溝通。

•

課程內容亦函蓋整合營銷

策劃、媒體製作和社交媒

體策略。

2

新媒體傳播策略

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怎樣提升參與度

•

給予獎勵

• FUN!

•

跨媒體體驗

3

參與度

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(5)

(6)

6

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Facebook / Instagram

• Kuaidi Dache (

快旳打⻋车

) - Alipay

9

(10)

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Offline to Online

• GPS

座標打卡

• QR Code

掃描等⽅方式

• iBeacon / NFC

11

實體互動⾏行銷活動

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宣傳

Publicity

•

短線策略

•

有關組織資料、新聞、溝通，通過各種不同的媒體傳播

機構傳訊

Public Relations

•

⻑⾧長線策略

•

是有計劃和持續的成果，並建⽴立和保持友好和相互理解

關係

12

參與度

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AR

製作⽰示範

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需要材料

• Trigger Image

• AR Image

• AR Video

14

新媒體開發技術

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課程結構

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20

完成本科目後，學生應能：

(1)

描述傳統媒體和新媒體的特點、優點和缺點；

(2)

有效地運用跨媒體，包括新媒體及傳統媒體作為溝通的渠道；

(3)

應用相關知識和媒體製作技巧於新媒體傳播策略；

(4)

運用各種新媒體組件，設計匯報方式；

(5)

分析及評估各種新媒體的優點和缺點；

(6)

為媒體製作及流動裝置軟件開發，提供創新的整合策略；

(7)

培養對新媒體傳播策略正確的倫理及道德價

值

觀

;

及

(8)

提升相關範疇之升學及就業發展所需的自我認知。

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21

升學及就業

課程包括

•

新媒體與傳播⾼高級⽂文憑

•

公關及企業傳訊⾼高級⽂文憑

•

出版及媒體實務⾼高級⽂文憑

•

本地及海外⼤大學與媒體相

關學⼠士學位課程

政府機構、商業媒體製作公司，

及新媒體發展業務的各⾏行業

•

受聘為數碼營銷主任、社

交媒體專家、新媒體專家

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social media

new media

22

市場⼈人才招聘

Cherrypicks Limited

Established in 2000, Cherrypicks is now a leading mobile technology and mobile marketing innovator in Asia-Pacific with its successful implementation of innovative technology, such as augmented reality, to mobile channels and devices. As a driving force of award-winning and disruptive Online-to-Offline (O2O) solutions (including iButterfly, keewee, Smart:D, Smart Pick and Lollypop) and new technology development, Cherrypicks has gained global recognition.

Cherrypicks is an iconic industry leader in both Information, Communications and Technology (ICT) and Digital Marketing industry and have represented Hong Kong and China in many world stages. In the last four years, Cherrypicks has won over 100 international and local technology and marketing innovation awards, including the United Nation’s World Summit Mobile Award Global Championship 2013 in Abu Dhabi and Winner of Asia-Pacific ICT Award for four years in a roll.

Major clients of Cherrypicks include HSBC, MTR, Cathay Pacific, Maxim’s Group, Unilever, Hang Lung Properties, Hennessey of LVMH Group, Prudential, Hong Kong Arts Festival, City Galley and Mobility Experience Centre at Cyberport. The company was also featured as a Harvard Business School case study (#N9-807-106).

Talents can work with a young and creative team in an inspiring environment at Cherrypicks. We offer 5-day work week and engaging activities, as we believe fulfilling personal life is the motivation for your career success.

Client Servicing Manager (New Media) (5-day work in Tsimshatsui)

Job Responsibilities:

Day-to-day operations and account servicing on Digital/Mobile Marketing projects Prepare proposals, detail service plans and reports for prospective and existing clients Co-ordinate with colleagues to develop, execute and deliver projects

Keeping good relationship with clients.

Job Requirements:

Higher Diploma or above in Sales & Marketing or business related studies

At least 3 years sound account management experience and looking after key account customers Experience with media industry, online/ mobile advertising is preferred but not essential

Self-motivated with track record in securing strategic accounts Strong analytical, organizational and presentation skills Well organised and able to work under pressure

Excellent skills at Microsoft office, especially MS Powerpoint, MS Word and MS Excel Excellent communication skills verbal and written

Proficiency in both English & Chinese Immediate available is preferred

Candidate with less experience could be considered as Assistant Manager/ Executive.

Interested parties, please send your full resume in MS Word with current and expected salary to [email protected]

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Cherrypicks is an iconic industry leader in both Information, Communications and Technology (ICT) and

Digital Marketing industry and have represented Hong Kong and China in many world stages. In the last four

years, Cherrypicks has won over 100 international and local technology and marketing innovation awards,

including the United Nation’s World Summit Mobile Award Global Championship 2013 in Abu Dhabi and

Winner of Asia-Pacific ICT Award for four years in a roll.

Major clients of Cherrypicks include HSBC, MTR, Cathay Pacific, Maxim’s Group, Unilever, Hang Lung

Properties, Hennessey of LVMH Group, Prudential, Hong Kong Arts Festival, City Galley and Mobility

Experience Centre at Cyberport. The company was also featured as a Harvard Business School case study

(#N9-807-106).

Talents can work with a young and creative team in an inspiring environment at Cherrypicks. We offer 5-day

work week and engaging activities, as we believe fulfilling personal life is the motivation for your career

success.

Client Servicing Manager (New Media) (5-day work in Tsimshatsui)

Job Responsibilities:

Day-to-day operations and account servicing on Digital/Mobile Marketing projects

Prepare proposals, detail service plans and reports for prospective and existing clients

Co-ordinate with colleagues to develop, execute and deliver projects

Keeping good relationship with clients.

Job Requirements:

Higher Diploma or above in Sales & Marketing or business related studies

At least 3 years sound account management experience and looking after key account customers

Experience with media industry, online/ mobile advertising is preferred but not essential

Self-motivated with track record in securing strategic accounts

Strong analytical, organizational and presentation skills

Well organised and able to work under pressure

Excellent skills at Microsoft office, especially MS Powerpoint, MS Word and MS Excel

Excellent communication skills verbal and written

Proficiency in both English & Chinese

Immediate available is preferred

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social media

new media

24

市場⼈人才招聘

16/3/15 1:11 am

Digital Media Manager - HONG KONG COMMITTEE FOR UNICEF | cpjobs.com/hk

Page 1 of 2

http://www.cpjobs.com/hk/job/digital-media-manager-1150520

Apply now

HONG KONG COMMITTEE FOR UNICEF

Partner with us and help make a difference

UNICEF

, United Nations Children’s Fund, is the world’s leading UN organization working for children. The Hong Kong

Committee for UNICEF was founded in 1986. As one of the 36 national committees for UNICEF, we organize fundraising

and advocacy activities to provide support for UNICEF’s programmes across over 190 countries and territories to help

children survive and thrive. We are now looking for high caliber individual to join our team.

Digital Media Manager

This is a strategic management function that drives our fundraising, advocacy and communication capabilities

through digital platforms. The position will work closely with other teams within the organization to develop

content and media applications (including digital, electronic and print) to maximize the value and efficiency of

our communication and marketing efforts. The position will report to the CEO.

Responsibilities

Plan and deliver digital campaigns in close liaison with fundraising, advocacy and IT teams

Integrate digital media with website and other platforms and channels to maximize branding and

fundraising value

Develop and monitor budget for digital activities and assess their RO1 and efficiency

Manage project contracts and suppliers to achieve designed outcomes

Monitor social media activities and develop social listening function.

Provide expert knowledge and service on digital market trends and recommend forward plans

Requirements

Minimum 8 years of experience in digital marketing, channel management or media buy functions in a

client or an agency environment

Hands-on experience with digital projects, eg, microsites, banner ads, websites, social media

Good knowledge of Google Analytics, Adobe or similar management software

Excellent communication skills to present digital marketing plans to management and clients

Good written and spoken English and Chinese

University degree in marketing, communication, digital media or related disciplines

If this is an opportunity you would be interested in, please email your application letter and resume with current

and expected salary to

[email protected]

The deadline for application is 26 March 2015. Candidates who are selected for interview will normally receive

an invitation within 4 weeks from the closing date.

(All information provided will only be used for recruitment-related purpose.)

Job level

Senior

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16/3/15 1:11 am Digital Media Manager - HONG KONG COMMITTEE FOR UNICEF | cpjobs.com/hk

Page 1 of 2 http://www.cpjobs.com/hk/job/digital-media-manager-1150520

Apply now HONG KONG COMMITTEE FOR UNICEF

Partner with us and help make a difference

UNICEF, United Nations Children’s Fund, is the world’s leading UN organization working for children. The Hong Kong Committee for UNICEF was founded in 1986. As one of the 36 national committees for UNICEF, we organize fundraising and advocacy activities to provide support for UNICEF’s programmes across over 190 countries and territories to help children survive and thrive. We are now looking for high caliber individual to join our team.

This is a strategic management function that drives our fundraising, advocacy and communication capabilities through digital platforms. The position will work closely with other teams within the organization to develop content and media applications (including digital, electronic and print) to maximize the value and efficiency of our communication and marketing efforts. The position will report to the CEO.

Responsibilities

Plan and deliver digital campaigns in close liaison with fundraising, advocacy and IT teams Integrate digital media with website and other platforms and channels to maximize branding and fundraising value

Develop and monitor budget for digital activities and assess their RO1 and efficiency Manage project contracts and suppliers to achieve designed outcomes

Monitor social media activities and develop social listening function.

Provide expert knowledge and service on digital market trends and recommend forward plans

Requirements

Minimum 8 years of experience in digital marketing, channel management or media buy functions in a client or an agency environment

Hands-on experience with digital projects, eg, microsites, banner ads, websites, social media Good knowledge of Google Analytics, Adobe or similar management software

Excellent communication skills to present digital marketing plans to management and clients Good written and spoken English and Chinese

University degree in marketing, communication, digital media or related disciplines

If this is an opportunity you would be interested in, please email your application letter and resume with current and expected salary to [email protected]

The deadline for application is 26 March 2015. Candidates who are selected for interview will normally receive an invitation within 4 weeks from the closing date.

(All information provided will only be used for recruitment-related purpose.)

Job level Senior

Save this job Email to friend

Your Recent Searches

More jobs from this company

Jobs Education Training Classified Post e-paper Register Sign in Recruiter Login

Share

digital media new media social media new media

05/03/2015

Fundraising Specialist

04/03/2015

(25)

25

16/3/15 1:18 am Job - Account Executive (Social Media), Guru Online

Page 1 of 3 http://www.ctgoodjobs.hk/english/jobdetails/details.asp?m_jobid=03474025&ga_channel=&joblistmode=previewlist

Posted on 2015-03-09

Guru Online

Join the Uprising Digital Marketing Company, and build new

teams with us!

Company Description

We are leading digital and social media company experienced and expertise in providing integrated online marketing solutions to multinational brands, advertiser and 4A agencies. With well-recognized performance, we proudly won the Award of Digital Agency of the Year 2012 to Year 2014, Award of Social Media Agency of the Year 2014 and Local Hero from Year 2012 to 2014 presented by Marketing Magazine. Our clients include Nike, Procter & Gamble, Hang Seng Bank, Anna Sui, Chivas, ACCA, Samsung, L’Oreal, Langham Plaza, MTR and many more.

Account Executive (Social Media)

Job Ref.: CT3087294-01#0383

What You Need for this Position

Work closely with internal teams to deliver outstanding account servicing; Work with local and regional brands to continuously achieve social media success;

Handle multiple projects simultaneously and manage various accounts in a timely and professional manner;

Provide strategic social media advice and guidance to ensure clients’ objectives are met and exceed clients’ expectations;

Take pride in representing your clients via managing their social networks in Facebook, Instagram,Twitter, Weibo, Wechat etc.

We are looking for:

Degree holder with major in Communications, Marketing, Journalism, PR, Languages or related discipline;

Minimum 1 year of relevant account servicing and/or in-house marketing experience, preferably in the field of social media, digital marketing or public relations;

Excellent command of Chinese and English; Hands-on experience with analytics and reporting tools;

A natural presenter with excellent communication and analytical skills; Patient, detail-minded with a strong sense of responsibility and ownership; Great project management skills and able to work under pressure and tight deadlines; A passionate believer in social media;

Solid experience in social media (e.g. managing Facebook pages, Twitter, blogs and weibo etc.), PR or ABL marketing is a definite plus.

Benefits We Offer:

5 days’ work Performance Bonus Medical Coverage Flexible Working Hours

Overtime Meal and Transportation allowance Birthday, Wedding, Maternity and Paternity leaves

Fun, young and joyful environment with lots of social activities e.g. sport games, retreat, festivals’ celebrations etc.

Be a GURU, be our next great hire.APPLY NOW!

Interested parties please send a cover letter stating your expected salary, resume and a full set of your portfolio to Ms. Wang at [email protected] .

*All information will be treated as confidential and used solely for recruitment purposes.

16/3/15 1:20 am Job - Community Executive (Social Media), Guru Online

Page 1 of 3 http://www.ctgoodjobs.hk/english/jobdetails/template_1.asp?m_jobid=03471923&ga_channel=&joblistmode=previewlist

Posted on 2015-03-06

Guru Online

Join the Uprising Digital Marketing Company, and build new teams with us!

Be a part of Guru Online

We are leading digital and social media company experienced and expertise in providing integrated online marketing solutions to multinational brands, advertiser and 4A agencies. With well-recognized performance, we proudly won the Award of Digital Agency of the Year 2012 to Year 2014, Award of Social Media Agency of the Year 2014 and Local Hero from Year 2012 to 2014 presented by Marketing Magazine. Our clients include Nike, Procter & Gamble, Hang Seng Bank, Anna Sui, Chivas, ACCA, Samsung, L’Oreal, Langham Plaza, MTR and many more.

Community Executive (Social Media) Job Ref.: CT3087294-01#0379 What You Will Be Doing:

Interact with our clients’ social media fans (Facebook and/or other social media platforms) and answer fans’ inquiries in a timely and professional manner;

Deliver effective marketing messages; Identify & engage brands’ advocates;

Identify threats and opportunities from user-generated-contents;

Take pride in representing your clients via managing their Facebook communities; Monitor online community trends and potential crisis.

What You Need for this Position We are looking for:

Associate degree holder or above in any discipline, preferably in Communications, Language or Journalism;

Native Cantonese Speaker and excellent command of written Chinese and English;

Experience in social media (e.g. managing Facebook pages, Twitter, blogs and weibo etc.), PR or advertising is a plus.

Patient, detail-minded, willing to listen and proactively help our clients’ fans; Possess an outgoing personality with an analytical mind;

Able to handle multiple projects simultaneously while managing communities in a very timely and professional manner;

Willing to work on holidays. Shift duties may be required;

Enjoy working with our young and professional social media team to deliver service excellency and lead the market.

Benefits We Offer:

5 days’ work Performance Bonus Medical Coverage Flexible Working Hours

Overtime Meal and Transportation allowance Birthday, Wedding, Maternity and Paternity leaves

Fun, young and joyful environment with lots of social activities e.g. sport games, retreat, festivals’ celebrations etc.

Be a GURU, be our next great hire.APPLY NOW!

Interested parties please send a cover letter stating your expected salary, resume and a full set of your portfolio to Ms. Or at [email protected].

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16/3/15 1:25 am Job - Online Marketing Executive / Online/ E-Commerce Marketin…anager (Social Media / Website), Headsearch21 Consultancy Ltd

Page 1 of 3 http://www.ctgoodjobs.hk/english/jobdetails/details.asp?m_jobid=03441505&ga_channel=&joblistmode=previewlist

Posted on 2015-02-16

Headsearch21 Consultancy Ltd

Headsearch21

is a leading professional recruitment consultancy specializing in the recruitment of

permanent and temporary positions, executive search and outsourcing services to our prestigious clients.

Our mission

is to present the best talents to our clients including Fortune 500 and multinational companies,

HK listed organizations, small & medium sized enterprises, and help job seekers to find their dream job

covering following sectors:

Finance & Accounting

Merchandising & Manufacturing

IT & Engineering

Human Resources & Administration

Sales & Marketing

Procurement & Supply Chain

Property & Construction

Company Web-Site: www.headsearch21.com Hotline: (852) 3188 3586

Online Marketing Executive / Online/ E-Commerce Marketing Manager

(Social Media / Website)

Job Ref.: CAS01005

Our client, a well established retailer with a number of well-known brands in Hong Kong and strong

presence in the international market, is urgently looking for candidate with high potential to join them.

Online Marketing Executive / Online/ E-Commerce Marketing Manager (Social

Media / Website)

Job Responsibilities:

Develop and implement the digital marketing strategy for the company including website, social

media.

Support internet sales and marketing activities

Create and manage website’s content, coordinating with website designers, internal IT staff and

digital agencies as appropriate

Responsible for Web Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

projects

Keep tracking and evaluation of marketing initiatives.

Requirements:

Degree holder in Marketing or IT or related discipline

At least 2years related experience

Technical knowledge in eMarketing is a must, such as HTML, PHP, Java, etc..

Excellent interpersonal & communication skills, energetic and open-minded

Good command of written and spoken English and Chinese

Proficient in computer skills

Interested parties, please send your resume (in word format) with current and expected salary to

[email protected] . For any enquires, please call 3188 3070 for details.

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16/3/15 1:15 am Page 1 of 2 http://hk.jobsdb.com/HK/EN/Job/JobAdPrintablePage?jobAdId=1…ge=true&JsonData=null&Webflow=MainPage&popupChildWindowId=2 Hong Kong

Openrice Limited

www.openrice.com

Project Executive / Manager (New Media

Sector)

Eastern Area

11-Mar-15

•

Salary negotiable

•

Full Time, Permanent

•

Entry Level , 2 years experience

•

Non-Degree Tertiary

•

jobsDB ref: JHK100003003512095

Job Function

Information Technology (IT)

>

IT Project

Management / Team Lead

>

Support

>

Others

Member of the Project Management Office reporting to the Chief Technology

Officer

Work closely with product development team to define needs, driving ideas into

functions and features

Work with UI/UX designers and product team to deliver best user experience on

social media areas

Establish, monitor and control project schedule to ensure schedule, resource and

cost are executed as planned

Collaborate with project team members on task assignment

Manage bug-fixing and build release of e-product lines

Communicate and generalize requirements into functional specification

High Diploma / Degree holder of Computer Science, Information System,

Business Management or related discipline

2-4 years relevant working experience in new media industries, candidate with

lesser experience will be considered as Project Executive

Strong sense and understanding on new media technology market, familiar with

internet market, responsive web, mobile usage and social trends

Able to translate regional requirements into functional spec using Agile approach

to deliver

Able to work independently with minimum supervision and strong sense of

responsibility

Team player, detail-minded, result-oriented and capable of solving problem

Good presentation, interpersonal, organizing and communication skills

Good command of written and communication skill in both English and Mandarin

We are one of the largest internet-based companies in food portal industry, making used

of latest technology knowhow to cultivate best user experience for our users around Asia

with headquarter in Hong Kong. We are now looking for a caliber who possesses a

combination of technical knowledge and people management skill focusing on online

media e-product development. This caliber is having a chance to be part of the regional

team to work with a sizable internal software engineering team to deliver top-notch

e-products to mass market.

Job Descriptions:

Job Requirements:

About

Openrice Limited

Founded in 1999, we are Hong Kong's most popular dining guide with over 1,040,000 restaurants

information on the site. Openrice.com is also an online platform for sharing dining experiences that over 1,670,000 restaurants reviews have been written and submitted by our members, establishing a strong community for food lovers.

Led by flagship portal website in Chinese, we strive to maintain our leading market position by continuously offering new quality products, including our

comprehensive range of mobile applications, popular WAP site, English site and the OpenRice Travel website.

OpenRice is now available in China, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand. To keep up our aggressive expansion plan and rapid growth, we are looking for outstanding, creative and enthusiastic individuals who enjoy working in fast-growing online industry to join us.

Company Industry

Information Technology

Benefits

Dental insurance

Education allowance

Five-day work week

Medical insurance

Performance bonus

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本地⼤大學

課程

學院

BA (Hons) in Media and Communication

City University of Hong Kong

BA (Hons) in Digital Television and Broadcasting

BA (Hons) in Integrated Strategic Communication

BA (Hons) in Creative Media

City University of Hong Kong,

School of Creative Media

BSc (Hons) in Creative Media

BA (Hons) in Digital Media Broadcasting

BASc (Hons) in New Media

BSSc (Hons) in Communication - Organisational Communication

Hong Kong Baptist University

BSSc (Hons) in Communication - Public Relations and Advertising

BA (Hons) in Digital Media

Hong Kong Polytechnic University,

School of Design

BA (Hons) in Advertising Design

BA (Hons) in Communication Design

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新媒體

=

新思維

?

(35)

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Apotek

(37)

The Dancing Traffic Light

(38)

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課程

查

詢 

林泳兒女士

☎

2587 3232

嚴小禾先生

☎

2587 3237

http://apl.hkuspace.hku.hk

39

https://www.youtube.com/watch?v=gt_BeYyioKQ

https://www.youtube.com/watch?v=SB_0vRnkeOk

新 媒 體 傳 播 策 略 應 用 學 習 課 程