• No results found

Return on Investment For Social Media: A Proposed Framework For Understanding, Implementing, And Measuring The Return

N/A
N/A
Protected

Academic year: 2020

Share "Return on Investment For Social Media: A Proposed Framework For Understanding, Implementing, And Measuring The Return"

Copied!
14
0
0

Loading.... (view fulltext now)

Full text

Loading

Figure

Table 1:  Summary Assessment Of Social Media ROI Position Author/(Publication) Comments
Figure 2:  3d Unit Of Analysis Framework For Social Media ROI
Table 2:  Example Social Media Measures By Unit Of Analysis Function Social Media Tool

References

Related documents

As such, while isolated MPAs may be the most ecologically beneficial, research on how to balance effective ecological protection alongside fishing income and less harmful measures

The objectives of the study are: (1) to determine the economic value of resources in Krabi River Estuary ramsar site and its contribution to local communities, and (2) to

This study results in several conclusions. At least there are four types of stressors faced by small- scale farmers and small-scale fishermen households in maintaining the

He has extensive experience of developing and managing the corporate processes for Information Governance, Records Management, and electronic Information Archiving which provide

(Total FTEs in sample at survey MINUS total FTEs in sample at intake) DIVIDED by total number of businesses in sample, yields the ratio of jobs created per business. MULTIPLY

Laura Bright, Kristen Sussman, Gary Wilcox, Journal of Digital & Social Media Marketing.. “Social media’s return on investment in an integrated marketing campaign:

• Treating online marketing (especially digital media) as just another direct driver of sales leads to misattribution of sales to drivers and ultimately bad mix decisions. • Even

Tangible re- sources related to KAM include assets such as information systems with customers, key account managers, and formal organizational structures; intangible resources