STATE BOARD OF EDUCATION Presentation
January 24, 2012 SUBJECT: Florida College System Marketing Plan PROPOSED BOARD ACTION
N/A
AUTHORITY FOR STATE BOARD ACTION N/A
EXECUTIVE SUMMARY
President Ann McGee will provide an update to SBOE Members regarding efforts that the Florida College System is undertaking to market the FCS institutions and the overall mission of the system. The Council of Presidents has developed a marketing plan and have worked with Florida Power & Light and Florida Hospital for the placement of ads in Florida Trend. Additionally, the Division of Florida Colleges is undertaking projects consistent with this plan. These include:
1) Development of Web portal 2) Development of video commercial
3) Completion and distribution of the Florida College System 2012 Annual Report 4) Utilization of Social Media
5) Bi-monthly electronic newsletter
All of these additional projects are described in the memorandum from Randy Hanna.
Supporting Documentation Included: Memorandum to SBOE members from Randy Hanna; Brand Awareness Initiative Slides pg. 269; FloridaTrend Partnership Ads pg. 289; FCS Informational Slides pg. 293; FCS Newsletter pg. 303; and Florida College System 2011 Annual Report pg. 305
Facilitators/Presenters: Dr. E. Ann McGee, President, Seminole State College of Florida; Mr. Randy Hanna, Chancellor, The Florida College System
325W.GAINES STREET •TALLAHASSEE,FL32399-0407•(850) 245-0407• www.fldoe.org/cc
Gerard Robinson Commissioner of Education
F
LORIDA
D
EPARTMENT OF
E
DUCATION
January 24, 2012
M E M O R A N D U M
TO: State Board of Education
FROM: Randy Hanna
SUBJECT: Florida College System Marketing Plan
At the December 2010 State Board of Education special workshop there was a discussion of efforts that the Florida College System (FCS) was undertaking to market the institutions and the overall mission of the entire system.
Over the past year the Council of Presidents Marketing Committee has been working diligently on this issue. Dr. Ann McGee of Seminole State College and Dr. Chuck Mojock of Lake-Sumter Community College have led this effort on behalf of the FCS Council of Presidents. Andrew Myers of the Division of Florida Colleges has been a member of this team and has worked directly with the marketing committee. Dr. McGee will be at the meeting of the State Board of Education to present the marketing plan.
Enclosed you will find the marketing plan that has been approved by the Council of Presidents. In
addition, you will find two ads that have been prepared for Florida Trend. These ads are being paid for by private businesses and contributions from the 28 colleges. The marketing plan calls for both statewide and regional marketing efforts. The plan also calls for all 28 colleges to include the Florida College System logo in their individual marketing efforts.
The marketing effort will require a combination of private funds and contributions from the colleges, while the Division of Florida Colleges will undertake a more extensive effort to market the success of the students in the Florida College System. The following are activities and projects that will, consistent with the direction of the SBOE and subject to the availability of funds, be undertaken by the Division:
STATEBOARD OF EDUCATION KATHLEEN SHANAHAN, Chair
ROBERTO MARTÍNEZ,Vice Chair Members SALLY BRADSHAW GARY CHARTRAND DR. AKSHAY DESAI BARBARA S. FEINGOLD JOHN R. PADGET
Randy Hanna, Chancellor The Florida College System
Florida College System Marketing Plan Page Two
January 24, 2012
(1) Preparation of a bi-monthly electronic newsletter that highlights our students, our institutions and the system. A draft example of this electronic newsletter is also enclosed. We would anticipate beginning the distribution of these electronic alerts after the discussion at the January Board meeting. The goal is to present short informational items about our students and institutions.
(2) The development of a vibrant web portal that accesses each of the 28 institutions, the programs offered and other relevant information and possible metrics, including placement data of FCS graduates in SUS and ICUF institutions, graduates receiving master or doctoral degrees and the institutions granting those degrees, potential salaries in various fields and other data that shows the placement rate of the institutions in those fields. This web portal would not only serve as a marketing tool for students, but could also be used by policy makers and others to see the success of the Florida College System institutions. We are currently working with the Educational Data Warehouse, FETPIP, the IT department at the Department of Education and officials from the assessment office to develop a tool that will be usable and effective. The goal is not to replicate programs that contain a portion of this data, including FACTS.org, CHOICES or FRED (a program of the Department of Economic Opportunity), but to include that and other information into this database. Our initial review shows that all of this data is available. The potential implementation is being handled as a project within the Department that will effectively utilize appropriate resources.
While this is an extensive project, the implementation of student success information and the degree/certificate program offerings by our colleges through a variety of means including videos, direct connections to institutions (including counselors and admission officers), web-based information and the potential ability to apply online to any institution will be a useful multi-purpose tool.
We are at the beginning stages of this project and will provide updates as available. It is possible that an update could be available as early as the February or March meeting, if desired.
(3) The development of a video commercial that hopefully could be used throughout the state. While we are at the beginning stages, Tallahassee Community College has agreed to help produce this commercial. It would be available through the web (including institutional web sites, YouTube and other sources), in addition to being used as a public service
announcement or to the extent funds are available for paid media purposes. All of the colleges would have access to this video. It is possible, subject to funding, that we may be able to partner with private businesses (consistent with the effort being undertaken in Florida Trend) in the future development and distribution of this or similar videos.
(4) Completion and distribution of the 2012 Annual Report of the Florida College System. Enclosed you will find the 2011 Annual Report.
Florida College System Marketing Plan Page Three
January 24, 2012
The marketing committee of the Council of Presidents has worked hard on the marketing plan that is being presented. Dr. McGee and Dr. Mojock have worked extremely hard on this project with very limited resources. The success of any program will depend upon effectively utilizing very limited resources.
The Division will, consistent with the direction provided by the State Board, work closely with the marketing committee of the Council of Presidents, the 28 institutions of the Florida College System and all of our colleagues within the Department of Education to implement the other items described above. RH/yh
THE END GAME
The Florida College System must maximize its influence
•
The Florida College System must maximize its influence
with Florida legislators and Governor Rick Scott to:
−
Set priorities
−
Guide policies
−
Secure funding
•
Rally Florida’s Business Leaders
•
Rally Florida s Business Leaders
−
Businesses reap the benefits of the FCS … skilled
workers, community improvements, economic
workers, community improvements, economic
activity
−
Businesses leaders are actively involved in shaping
Fl id ’ d
ti
li
Florida’s education policy
−
Business organizations carry a big stick in
Tallahassee
Tallahassee
Brevard Community College Broward College
Chipola College
College of Central Florida Daytona State College Edison State College Florida Gateway College Florida Keys Community College Florida State College at Jacksonville Gulf Coast State College
Hillsborough Community College Indian River State College Lake-Sumter Community College Miami Dade College
North Florida Community College Northwest Florida State College Palm Beach State College
Pasco-Hernando Community College Pensacola State College
Polk State College Santa Fe College
Seminole State College of Florida South Florida Community College St. Johns River State College St. Petersburg College State College of Florida, Manatee-Sarasota
Tallahassee Community College Valencia College
S
mart.
B
usiness.
S
mart.
B
usiness.
Armando Olivera
PRESIDENT & CEOFLORIDA POWER & LIGHT COMPANY
• We are comprised of 28 colleges and 64 campuses throughout Florida • We represent 903,846 students
• We awarded 93,285 degrees in 2010-2011 • We employ more than 45,000 Floridians
• Our associate degrees and workplace certificates are targeted to the workforce needs of the areas we serve.
• Our all-new bachelor’s degree programs are created with local business and industry input to ensure they meet current unmet employment needs.
• Our associate degree graduates earn over 50% more than high school graduates.
• We award 67% of all nursing degrees in Florida annually.
• Our graduates represent 73% of Florida’s first responders; police, fire, EMTs and paramedics.
• We are training Florida’s workforce in high-tech fields like bio-technology, robotics and alternative energy.
• Our 2+2 programs allow seamless transition to a bachelor’s
degree through partnerships with state universities – all while lowering student costs.
Why is supporting the Florida
College System smart business?
WhaT is the Florida College System?
is
S
mart
B
usiness.
With more than 10,000 employees, Florida Power & Light is a leading employer in Florida. We count on our training partnerships with Florida colleges, including Indian River State College, Miami Dade College and Palm Beach State, to help provide the highly trained technical workers we need to keep Florida moving.
We’ve continually been impressed with the level of technical expertise and professionalism in Florida graduates. In fact, we’re now expanding our partnerships with Florida’s educational institutions.
Palm Beach State is the latest Florida college to join the “Gateway to Power,” a consortium of colleges we work with to train students in the field of energy. Its new smart grid technology will teach the skills needed to make energy that’s cleaner, smarter, and more efficient for the future. FPL is proud to work with educators, not just because it’s good for business, but because it’s good for all of us.
Lars Houmann
President & CeO FlOrida HOsPital
At Florida Hospital we strive to be the hospital of choice for patients, physicians and our employees. We are dedicated to serving the health care needs of our community of 22 hospitals, from Tampa Bay to Ormond Beach. We rely on our partnerships with the Florida College System to develop highly skilled medical professionals to meet the staffing demands we face in providing the best possible care. Our partnerships with Lake-Sumter Community College, Seminole State College of Florida and Valencia College are models of collaboration for the good of our patients.
Through our clinical nursing programs, we provide advanced training, supportive mentorship and state-of-the-art facilities to ensure we are shaping a better future for our staff and our patients. Florida Hospital is proud to partner with local educators to prepare compassionate and competent caregivers in support of our mission of delivering superior health care. Our partnerships are important for business and vital to the health of our communities.
Who is the Florida College System?
g
y
•
We are comprised of 28 colleges and 64 campuses
We are comprised of 28 colleges and 64 campuses
throughout Florida.
Who is the Florida College System?
g
y
•
We awarded 93 285 degrees in 2010 2011
•
We awarded 93,285 degrees in 2010-2011.
•
We employ over 45,000 Floridians.
We employ over 45,000 Floridians.
Who is the Florida College System?
g
y
•
Brevard Community College
•
Broward College
•
North Florida Community College
•
Northwest Florida State College
•
Broward College
•
Chipola College
•
College of Central Florida
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Daytona State College
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Edison State College
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Northwest Florida State College
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Palm Beach State College
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Pasco-Hernando Community College
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Pensacola State College
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Polk State College
g
•
Florida Gateway College
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Florida Keys Community College
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Florida State College at Jacksonville
•
Gulf Coast State College
g
•
Santa Fe College
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Seminole State College of Florida
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South Florida Community College
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St. Johns River State College
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Hillsborough Community College
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Indian River State College
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Lake-Sumter Community College
•
Miami Dade College
•
St. Petersburg College
•
State College of Florida, Manatee-Sarasota
•
Tallahassee Community College
Why is supporting the Florida College
System smart business?
System smart business?
•
Our associate degrees and workplace certificates are
Our associate degrees and workplace certificates are
targeted to the workforce needs of the areas we serve.
•
All our new bachelor’s degree programs are created with
local business and industry input to ensure they meet
current unmet employment needs
Why is supporting the Florida College
System smart business?
System smart business?
•
Our associate degree graduates earn over 50% more
Our associate degree graduates earn over 50% more
than high school graduates.
Why is supporting the Florida College
System smart business?
System smart business?
•
We are training Florida’s workforce in high-tech fields like
We are training Florida s workforce in high tech fields like
bio-technology, robotics and alternative energy.
•
Our 2+2 programs allow seamless transition to a
bachelor’s degree through partnerships with state
universities and nonpublic institutions – all while
universities and nonpublic institutions all while
lowering student costs.
Why is supporting the Florida College
System smart business?
System smart business?
•
The cost to obtain a bachelor’s degree through a 2+2
The cost to obtain a bachelor s degree through a 2+2
program is 23% less than a 4-year state university
program, saving students $5,088 in tuition and fees over
ffour years.
•
43% of all upper division students in the SUS are FCS
•
43% of all upper division students in the SUS are FCS
Inside this Issue
Florida Colleges,
USF
announce partnership
NWFSC
Collegiate High School Tops in State
January 2012
VALENCIA TOP COLLEGE IN THE NATION;
Miami-Dade College Noted as Finalist with Distinction
WASHINGTON, D.C.-The first-ever Aspen
Prize for Community College Excellence was
awarded to
Valencia College
by the Aspen
Institute on Dec. 12, 2011, in Washington, D.C.
As the winner, Valencia received a $600,000
prize in recognition of its high completion rates,
employment of graduates, commitment to
low-income and minority students, and the best
record of transfers to four-year schools than any
other college in the nation.
Miami-Dade College
was among four colleges named as a finalist with
distinction and was awarded a $100,000 prize.
“I want to congratulate Valencia College
for winning the first-ever Aspen Prize for
Community College Excellence,” said
Governor
Rick Scott
. “I also want to congratulate
Miami-Dade College for being named a finalist with
distinction. Our Florida College system is
renowned for its excellence, and I am pleased
to share that 14 of the 28 colleges in the Florida
College System were in the top 10 percent in the
Aspen competition. This national recognition
confirms the academic excellence of our state’s
postsecondary institutions,” said the Governor.
Valencia President Sandy Shugart (click on picture to watch the award presentation)
FLORIDA COLLEGES,
USF ANNOUNCE PARTNERSHIP
January 2012
Division of Florida Colleges
325 West Gaines Street, Suite 1544 Tallahassee, Florida 32399-0400
Phone: 850-245-0407 Fax: 850-245-9466
Website: http://www.fldoe.org/cc
TAMPA- Calling the move a “win-win-win-win,” the
presidents of three Florida Colleges and the
University
of South Florida
announced a partnership recently that
gives graduates of the colleges a guaranteed path to a
USF degree.
This new agreement promises that students from
Hillsborough Community College
,
Pasco-Hernando
Community College
and
St. Petersburg College
can
go to USF. They also will get preferential admission to
certain upper-division programs. In addition to giving
students an easier transition between the institutions,
the presidents hope the partnership will help attract
grants and economic development to the region.
NICEVILLE — For the second year in a row, Okaloosa
County’s Collegiate High School ranks as the best of the
best among Florida’s high schools.
The school on the campus of
Northwest Florida State
College
received 1,511 of a possible 1,600 points on
educational criteria. Points are awarded in categories
that include FCAT scores, learning gains, rigor of
courses, postsecondary readiness in reading and math
and at-risk student graduation rates, according to a
news release from NWF State.
COMMUNITY COLLEGES
COLLEGES
STATE COLLEGES
ANNUAL REPORT
2011
Escambia Santa Rosa Okaloosa Walton Holmes Jackson Washington Bay Calhoun Gadsden Leon Jefferson Madison Hamilton Taylor Wakulla Liberty Franklin Gulf Lafayette Suwannee Columbia Alachua Dixie Union Bradford Gilchrist Baker Nassau Duval Clay St. Johns Putnam Flagler Marion Levy Citrus Pasco Volusia Hernando Sumter Lake Hillsborough Manatee Pin ellas Polk Seminole Orange Brevard Osceola Highlands Sarasota Hardee DeSoto Okeechobee Charlotte Lee Glades Hendry Collier Indian River St. Lucie Martin Palm Beach Broward Monroe Dade
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1. Brevard Community College, Cocoa 2. Broward College, Fort Lauderdale 3. Chipola College, Marianna 4. College of Central Florida, Ocala 5. Daytona State College, Daytona Beach 6. Edison State College, Fort Myers
7. Florida State College at Jacksonville, Jacksonville 8. Florida Keys Community College, Key West 9. Gulf Coast Community College, Panama City 10. Hillsborough Community College, Tampa 11. Indian River State College, Fort Pierce 12. Florida Gateway College, Lake City
13. Lake-Sumter Community College, Leesburg
14. State College of Florida, Manatee-Sarasota, Bradenton 15. Miami Dade College, Miami
16. North Florida Community College, Madison 17. Northwest Florida State College, Niceville 18. Palm Beach State College, Lake Worth
19. Pasco-Hernando Community College, New Port Richey 20. Pensacola State College, Pensacola
21. Polk State College, Winter Haven 22. St. Johns River State College, Palatka 23. St. Petersburg College, St. Petersburg 24. Santa Fe College, Gainesville
25. Seminole State College of Florida, Sanford 26. South Florida Community College, Avon Park 27. Tallahassee Community College, Tallahassee 28. Valencia College, Orlando
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
One System, One Mission!
Your Working Solution
TABLE OF CONTENTS
Chancellor’s Message ... 2
System Facts at a Glance ...4
Enrollment and Budget ...8
An Educated Investment ...9
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
2
A Message from the Chancellor
As Floridians struggle with the current economic
crises, a record number are finding that the
employment solution for them is as close as their
local Florida college. What they will find there is the
opportunity to change their lives. The 28 colleges of
The Florida College System deliver this opportunity
everyday to thousands of students who wish to
improve their lives by obtaining a sustaining career,
not just another job.
Within this report you find how The Florida College
System Institutions provide these careers every day,
with over 500 job specific career and technical programs and a number of targeted,
high-need, high demand baccalaureate degree programs specifically designed to
meet local workforce needs.
As a preview, take a look at these work related metrics of our system:
•
Almost two-thirds (64.6%) of the fastest growing jobs will be in occupations that
do not require a bachelor’s degree, but do require the types of postsecondary
education at the heart of The Florida College System’s mission.
•
All bachelor degree programs being developed and implemented require local
business and industry input and support as well as data documenting current
unmet employment needs.
•
Incomes one year after graduation increase 50% or more for students who earn
an associate degree or a credential relative to the incomes of a high school
graduate.
•
67% of all nursing degrees awarded in Florida annually are awarded by
3
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
•
73% of Florida’s first responders (police, fire, EMTs and paramedics) graduate from
Florida colleges.
•
Our system was redefined in statute to offer baccalaureate degrees targeted to
high-demand, critical shortage areas in Florida’s workforce.
As you can see, our system’s slogan “Your Working Solution” is spot-on. We take great
pride in helping people realize their dreams and in supporting Florida’s economic
recovery by providing education and training for 21
stcentury jobs. Within this report
you will find a few of the stories behind the numbers. Men and women of all ages,
backgrounds, and races have made tomorrow a better day for themselves and their
families through an education in the community colleges, colleges, and state colleges
that make up The Florida College System.
Sincerely,
Dr.
Will
Holcombe
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
4
System Facts at a Glance
Who are we?
Colleges Total 28
Campuses 62
“Community” Colleges 9
“Colleges” 8
“State” Colleges 11
What was the level of funding for Florida’s colleges, 2010–11?
General Revenue $890 million
Student Fees $851 million
Lottery Funding $127 million
Federal Stabilization Funds $183 million
What do Florida College System students look like?
Total Unduplicated Annual Headcount, 2009–10 Student Profile, Fall 2010 “award-seeking” students: Students 900,000
Full-time students 39%
Part-time students 61%
Average student age 25 years
Gender 59% female
Minority enrollment 41%
What happens after high school graduation?
152,546 High School Diploma Recipients Independent Universities PK-12 Adult Programs Florida Colleges State Universities
2008-09 The 2009-10 Academic Year
93,726 (61%) Students Enrolled in a Florida Postsecondary Institution 2,739 (3%) 62,362 (67%) 4,801 (5%) 27,456 (29%)
5
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
Associate of Arts Transfer from The Florida College
System 39.3%
Associate of Science Transfer from The Florida College System 1.4% No Associate 10.6% State University System Native 37.6% All Others 11.1%
System Facts at a Glance
What percentage of students transfered to the State University System?
In which programs do students enroll?
21,612 333,272 103,741 13,171 3,856 30,817 152,218 55,575 179,039 4,202 0 50000 100000 150000 200000 250000 300000
College Credit Certificates (CCC) Associate in Arts Degree (AA)
Associate in Science Degree (AS) Bachelors Degree Program
Educator Preparation Institute (EPI) Career and Technical Certificates
College and
Vocational Preparatory Adult and Secondary Continuing
Workforce Education Apprenticeship
*May reflect student enrollment in more than one program 2009-10
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
6
System Facts at a Glance
What degrees do students earn in our system?
Oscar Collazos
Family Man Launches Dream Career in Film Animation
Determined to achieve his goal of a career in film animation, Oscar Collazos worked 40 hours a week while successfully carrying a full-time course schedule at Indian River State College’s Digital Media
Institute; recently graduating with a straight A average. The married father of two says his persistence inspired his teenage children to excel in school and his wife to train as a physical therapist assistant.
In November 2011, Collazos was hired as an Associate Digital Artist by Digital Domain Holdings, the Academy-Award winning film animation company which recently branched out in Port St. Lucie, Florida and is renowned for its contributions to Titanic, the Strange Case of Benjamin Button,Tron and other films.
In 2010, The
Florida College
System joined the
Complete College
America Alliance,
pledging to double
the number of
graduates by the
year 2020.
7
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Delaware West Virginia Louisiana Georgia Tennessee Oklahoma Alabama Mississippi Arkansas Maryland South Carolina Virginia Kentucky North Carolina Texas Florida Certificates Associate's
System Facts at a Glance
How do we rank in degree production among the southern states?
Source: Southern Regional Education Board
A Dynamic and Responsive Experience
The range of career and technical/vocational certificates, and Associate in Science degrees offered at each college is dynamic, rather than static.
As programs become obsolete, they are subject to updating or termination. Likewise, new workforce programs are added based upon emerging technologies and business and industry advisory board input, with local Board of Trustees approval. Currently there are over 500 career and technical programs offered throughout the state.
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
8
Enrollment and Budget
The current recession, which hit Florida particularly hard, has produced lower tax revenues which tend to collide with a fact of life at our colleges: Our enrollments tend to be counter-cyclical. When the economy is strong, people work and enrollments flatten. But when the
economy softens, people see The Florida College System
as their way back to the job market. Unfortunately, our enrollments go up while the funding usually goes down.
From 2006-07 through 2010-11, the colleges have added over 96,000 additional FTE*, an increase of 34%, while state funding has declined 25% per FTE.
The graph below illustrates this phenomenon:
(1) Includes American Recovery and Reinvestment Act Federal Stimulus Funds for 2009-10 and 202009-10-11.
*Full Time Equivalent (FTE) is a way to compare a student enrollment between educational institutions. An FTE of 1.0 means that the person is equivalent to a full-time student while an FTE of 0.5 signals that the student is only half-time. FTE numbers are significantly less than the actual number of students we serve. A student enrolling in in 30 semester hours per academic year equals 1.0 FTE
Marcy Corridino
Mother of Six Begins
Promising New Career
Life for a teen mom can easily take unexpected turns and getting back on track often seems like too daunting a task. At 19, Marcy Corridino was awarded a scholarship to study art and pursue her dreams. But plans changed, her education was put on hold, and Corridino found herself living in a group home after the birth of her first child.
Today, the Port Charlotte native is a proud mother of six with a promising nursing career thanks to a strong personal drive and the Edison State College Charlotte Campus. Corridino graduated with an Associate in Science degree in the Advanced Placement Nursing Program in December 2010. Employed as a licensed practical nurse (LPN) at Peace River Medical Center in the postpartum women’s unit and NICU, Corridino is scheduled to take the National Council Licensure Examination to become a registered nurse (NCLEX-RN) in March 2011.
“The increased number of graduates in 2015–16
is projected to add over $33 billion to Florida’s
ecomomy and provide economic activity that
leads to the creation of 250,000 jobs.”
9
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
An Educated Investment
What do our graduates earn?
The value of an education cannot be underestimated. The Florida College System prides itself on ensuring affordable, relevant education opportunities for its students. We are working diligently to provide Floridians with an array of educational opportunities ranging from certificate programs to baccalaureate degrees. These programs are integral for the success of Floridians and to the overall recovery of Florida’s economy.
The chart below illustrates the average median salary by degree in comparison to that of a high school diploma and secondary vocational certificate.
Average Median Starting Salary by Degree Level
PSAV: Postsecondary Adult Vocational-short term technical/vocational training
PSVC: Postsecondary Vocational-short term college credit training AS: Associate in Science degree-career/technical focus
AA: Associate of Arts degree-University parallel, lower division
Bachelor’s Degree: Bachelor of Science or Bachelor of Applied Science degrees in critical needs fields
Christine Auger-Persick
Honored as “Outstanding First Year Teacher”
Christine Auger-Persick, a 2010 graduate of the Indian River State College Bachelor’s Degree in Middle School Science program, was selected Outstanding First Year Teacher at St. Lucie West K-8 School.
The designation is based on the new teacher’s ability to motivate students and create an excellent learning environment. The Port St. Lucie resident focused on science while earning her Associate in Arts degree at IRSC and also completed the Associate Degree in nursing program in 2006, followed by several years working as a nurse. Raising her son inspired her to branch out into a teaching career, utilizing her science and nursing background.
“Almost two-thirds (64.6%) of the fastest
growing jobs will be in occupations
that require the types of postsecondary
education at the heart of The Florida
College System’s mission.”
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
10
The Florida College System Foundation
Many deserving students may be the first in their family to consider college, or may be interested in a particular field, but they don’t have the financial resources to make it happen. That’s where The Florida College System Foundation comes in.
Through generous donors such as Bank of America, Blue Cross Blue Shield and the Helios Education Foundation, The Florida College System Foundation helps deserving students in our system obtain their goals by providing scholarships to pay for tuition, books, fees, etc. The Florida College System Foundation awarded $840,000 in scholarships to kick off the 2010-2011 academic year.
This statewide foundation is also committed to increasing public awareness and understanding of the purpose and accomplishments of our system. It is comprised of a statewide board of directors who are passionate about ensuring that deserving students have the opportunity to pursue their dreams. Students can apply for these scholarships at their local college foundation offices.
Bright Futures Scholarship Program
Scholars deserve to be rewarded for their hard work. With this in mind, in 1997 the Florida Legislature created the Florida Bright Futures Scholarship Program to reward students for their academic achievements by providing funding to attend postsecondary education in Florida. The program is lottery-funded and students may receive funding for up to 100% of the required hours for their program of study.
There are three award levels for which high school seniors may qualify: Florida Academic Scholars (including Academic Top Scholars award), Florida Medallion Scholars, and Gold Seal Vocational Scholars.
For the 2009-10 Academic Year
Bright Futures (Overall)
• $69,588,209.70 was awarded in Bright Futures funds to students in The Florida College System • 44,176 students received an award
11
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
A Strategic Plan for
the Florida College System
During the past five years, The Florida College System has grown tremendously in size and
in complexity. Our colleges are clearly the
primary access point to undergraduate education
in Florida
, for both recent high school graduates and older adult students. The challenge of
the next five years will be to increase certificate and degree completion rates while making
it possible for more students to enroll in our programs.
Our partnerships with the PreK-12 school system and the state university system must focus
more clearly on college readiness and baccalaureate degree completions, respectively. All
of this must be accomplished in the most cost-effective way as our colleges will need to
continue to thrive in a limited resource environment. The economic recovery in Florida
and the welfare of its workforce will, in part, depend on how well The Florida College
System steps up to this challenge. To that end, the Florida College System has adopted the
following FIVE GOALS as the core of our Strategic Plan.
Continued page 12
North Florida Community College: Ranked Among Nation’s
“Top 50 Community Colleges”
North Florida Community College (NFCC), the smallest college in The Florida College System, has been named as one of America’s best community colleges in the Washington Monthly magazine’s 2010 College Rankings edition. Ranked at No. 31 among the nation’s “Top 50 Community Colleges,” NFCC posted high marks for providing its students with quality instruction, active
and collaborative learning opportunities, support for learning, and outstanding student-faculty interaction. The Washington Monthly ranking is based on information found on 650 community colleges in the Community College Survey of Student Engagement (CCSSE) and graduation rates published by the U.S. Department of Education.
COMMUNITY COLLEGES • COLLEGES • STATE COLLEGES
12
Stepping Up
The Florida College System Strategic Plan
2010-2015
Goal 1
EDUCATE FOR JOB CREATION AND ECONOMIC DEVELOPMENT:
Increase the alignment of degrees and certificates with the job needs of employers, both current and future.
• As a member of the Higher Education Coordinating Council, work to develop a dynamic strategic state vision for higher education that doubles the number of students majoring in STEM and other identified high need/high demand occupations by 2015.
Goal 2
INCREASE COMPLETION RATES:
Raise the state’s postsecondary educational attainment level by actively contributing to improvements in college-readiness and student success initiatives, thereby increasing the percentage of certificates and degrees awarded annually.
• Increase the percentage of recent high school graduates who are assessed college-ready in all three subject areas prior to initial postsecondary enrollment from 46%% to 54% by the year 2015.
• Increase the number of Florida College System students earning a certificate or degree from 84,000 to 126,000 annually by the year 2015.
Goal 3
EXPAND AND MAINTAIN ACCESS:
Increase affordable access to postsecondary educational opportunities throughout the state via the Florida College System.
• Increase the number of individuals who are educated by the Florida College System from 887,073 in 2010 to 1,068,000 (+181,000) by 2015, with an emphasis on increasing enrollments in targeted high need, high demand workforce occupations.
Goal 4
IMPROVE PERFORMANCE ACCOUNTABILITY:
Improve accountability by developing, adopting, and tracking benchmark measures of Florida College System (FCS) effectiveness and reporting them annually.
• Beginning in 2011, develop and distribute an annual report for the FCS, that focuses on progress in meeting system-wide goals.
Goal 5
OPTIMIZE USE OF LEARNING TECHNOLOGIES:
Expand the use of emerging technologies to enhance capacity, facilitate learning, and maximize cost-savings. • Increase the percentage of students enrolled in FCS e-learning courses from 12% to 15% by 2015 and expand the availability via the “Orange Grove” of low-cost digital textbooks and other instructional resources by 50%.
