Business Plan for
Brilliant Dew Water Works Inc.
Brilliant Dew Water Works Inc. Iloilo City, Philippines 5000
143-1111 January 1, 2018 Presented by: Regina Pantajo Riza Consumo Margie Tomias April joy Andres Ramon Jamola Jr.
BIT-ELX 3P
PRESENTED TO: MR.GERARDO ARAQUE ITM 11 INSTRUCTOR
Iloilo Science and Technology University (ISAT-U) Burgos St., La Paz
HOW WATER IS IMPORTANT IN OUR DAILY LIFE?
The human body is primarily water. Infants are made up of 70 percent water, while adult males are 60 percent and females are 55 percent. Water provides the medium to make our blood, helps move food through our digestive tract and removes waste from every cell in our body. Drinking a minimum of 64 oz. of water daily is good to replace what is lost through metabolism. Our specific water needs should take to account our physical activity level and the geographic region in which we live. Water hydrates the body. It provides the medium for electrolytes to circulate throughout our body. Water also helps regulate pH balance in your body. Water has a chemical property that makes it able to absorb and release heat to maintain the temperature of the environment it is in. Improved water supply and sanitation contributes significantly to the eradication of poverty. Today, over 700 million people don’t have access to safe drinking water and 2.5 billion can’t access basic sanitation. Investing in Water and Sanitation is an investment for the future.
THE BUSINESS Objectives
To repay initial bank loans by the end of the first year of operation.
To produce a net profit of at least 80,000.00 Php by the 2nd year of
operation.
To expand additional retail location outlets by the next 3-4 years of operation and explore additional expansion of more company-owned or possibly franchised outlets after 5 years.
Business Description
Brilliant Dew Water Works Inc. Our operation will begin on the next year 2018 of January. Will sell safe and clean water beverages through a retail outlet in Iloilo City. The station will have a bar and seating area as well as a service counter and will serve beverages prepared on the premises for consumption there or off-site, along with prepackaged products like baked goods. The store, which will also include a drive-through window, will be located in an existing facility near the Burgos St., La Paz, Iloilo City. We will start initially with our strength and as our business grow, we will add additional facilities and equipment for the benefit of our service to people. We will also work with full service to our customers and create counters that is not available anywhere else, and we do it so with passion. We want to be a pleasure to do business with, and we want to create high quality, highly functional state of the art processes and services .
THE MARKETING PLAN
Products and Services including its advantages and disadvantages
Brilliant Dew will sell safe,clean and purified water and other functional beverages to health-conscious consumers in Iloilo City. The product line, all purchased from outside vendors, and will consist of approximately 15 different purified water and other functional beverages, in addition to selection of freshly baked breads, muffins, cookies and other locally produced foods.
Drinking water — Drinking water is just that: water that is intended for drinking. Purified water —Purified water is water that comes from any source, but has been purified to remove any chemicals or contaminants. That’s what Brilliant Dew Water Works Inc. Is doing, we go on through different types of purification include distillation, deionization, reverse osmosis, and carbon filtration.
Brilliant Dew Water Works Inc. also caters 4 products. These are the following: Mineral Water Purified Water Alkaline Water Pi Water Mineral Water
-Is water from a mineral spring that contains various minerals, such as salts and sulfur compounds.Mineral water may be effervescent (i.e., "sparkling") due to contained gases.
Purified Water
-Iswater that is mechanically filtered or processed to be cleaned for consumption. Distilled water and deionized (DI) water have been the most common forms of purified water, but water can also be purified by other processes including reverse osmosis, carbon filtration, microfiltration, ultra filtration, ultraviolet oxidation, or electro dialysis.
Alkaline Water
-Alkaline water, also known as ionized water, is a beverage that is neither acidic nor neutral on the pH scale, having a level above 7.
Pi Water
Is the water that is very similar to your body water (Living Energy). Living energy means “the energy to live.” Pi Water has the same function (energy) that your body water has.
Water purification plays a key role in ensuring access to safe drinking water. Safe drinking water is our concern because it positively impacts the health of the entire community. Systems are in place to ensure ongoing water quality, including water quality testing. The testing helps ensure the water treatment process results in a product that meets federal water quality guidelines. Brilliant Dew analyzes the water we use in our production that involves looking for several kinds of contaminants, including unsafe levels of organic, inorganic, microbial and/or radioactive contaminants.
Brilliant Dew will sell primary products that is functional in eight steps of purification to make sure that our product is safe and clean:
Screening Pre-treatment
Coagulation and Flocculation Sedimentation
Filtration Disinfection
Corrosion and scale control Taste and Odor control
There are no disadvantages to water purification -- it's essential for healthy drinking water -- but it has some shortcomings because it may not remove every possible contaminant from drinking water.
Potential Market
Brilliant Dew will target health-conscious and generally well educated and affluent consumers who are interested in trying new products and dissatisfied with the limited selection and lack of personal service which is mostly found in grocery store-type water retailers. Our other projected customers are those near to our station. We will also be selling our products in Gaisano Malls Groceries, SM Malls Groceries, Supermarkets and Convenient Stores such as 7/11 (seven eleven), I-Mart, Quix Mart, Munsterrific, Schools cafeteria and Restaurants. This business will also sell products to the public.
Here listed below is the graphed detail of some of our target consumers.
Children ages 6-9 years old Adolescent ages 10-17 years old Young adult ages 18-35 years old Adults ages 35-55 years old
0 1 2 3 4 5 6
Demographic Factor
Water Consumption Level of awareness on our products Affordability of our products
Competitors
Brilliant Dew Water Works Inc. will be new to Iloilo City. Competitors are also primarily sell mass-market waters through grocery store-type locations and do not focus on the water beverage market. Brilliant Dew will come from educating consumers about the appeal and benefits of water beverages and from providing high-quality products not available in grocery stores. Price competition will be a minimal concern given current market condition.
Our primary competitors are:
Nature's Spring Mineral Water - Iloilo in Iloilo City
The business Nature's Spring Mineral Water - Iloilo in Iloilo City is listed in the category Bottled Water in the Yalwa Business Directory. Alternative
Water, Nature's Spring Mineral Water - Iloilo or Nature's Spring Mineral Water - Iloilo located at Sportsville Sambag, Jaro, Iloilo City, 5000, Iloilo. Currently, there are 7 companies listed on Yalwa in the category Bottled Water in Iloilo City. The industry Bottled Water belongs to the category Drink. In this
category you can also find listings for the
industries Cafes, Breweries and Liquor Store Iloilo City.
Ong Bun Water Station
OB Water Station at # 73 Fuentes St., Iloilo City Michelle/May
Tel. #3351271
Oasis Water Company
In 1984, Oasis become the first company to introduce 5- gallon bottle in the UAE. We now have the largest distribution fleet in the country to make sure your water is delivered on time, every time.
Long Life’s Natural Alkaline Water Station
Address: McArthur Drive, Lapaz, Iloilo City, 5000 Iloilo Phone:(033) 320 1925
Dragon Farm Purified Drinking Water Corporation
Address: Lot 1, Block 13, Sampaguita Street, Alta Tierra Village, Jaro, Iloilo City, 5000 Iloilo
Phone:(033) 320 4232
Crystal Pearl Water Refilling Station
Address: 14 Fajardo Street, Brgy. Fajardo, Jaro, Iloilo City, 5000 Iloilo Phone:(033) 503 3371
Pricing
Brilliant Dew will offer products on the following prices:
Mineral Water - P 10.00
Purified Water - P 15.00
Alkaline Water - P 20.00
Pi Water has the highest price since Pi Water is a type of water which is
through thorough experimentation to satisfy customers.
In addition, larger sizes of water will be sold for customer carryout or
delivery. They will range in size from one-liter bottles to 20-liters plastic jugs at prices .
Products will be sold on a cash basis to retail customers. Corporate customers, expected to represent an insignificant proportion of sales at beginning, will be involved and given 30 days to pay.
As for the pricing strategies, like any other firm, Brilliant Dew Water Works Inc., gathered information through surveying 100 people from the area where the firm will be located at. The survey was about the type of water people in the area most likely used in drinking, nearby refilling stations, and the pricing scheme of the nearby refilling stations. Based from the survey, the researchers concluded prices that are not that high so that it can compete with the nearby stations. In addition, the survey also included comments and suggestions so that the outcome of the refilling station will attract more customers and that it can reassure the owners that the customers are satisfied with their service.
Marketing Methods
Brilliant Dew’s Overall marketing strategy will be to educate consumers about the benefits of its water products and beverages to promote the availability of these products through Brilliant Dew. Customers will be reached through fliers, newspaper advertisements and special events. Location also plays an important role in marketing and promotion with the business being located near a high-traffic retail area in Iloilo.
Brilliant Dew will promote its water drinks to customers through:
Regular newspaper advertisements focusing on the benefits of water beverages.
A Publicity campaign that will spotlight corporation owners on health-related TV and radio broadcast and position them as experts in print publication.
Educational and promotional fliers that are distributed to residences within two kilometer radius.
Discounts offered to groups such as health-food cooperatives, organic gardening clubs and cultural association.
TECHNICAL (Production) PLAN
1. Water Refilling Machine
2. Renovation or New Store at least 20sqm. Size
3. Delivery vehicle
a) For house delivery b) Small Tank Truck
4. Business permit and other legal doc. 5. Initial Supplies/ Miscellaneous
a) 150 Bottles slim b) 50 Bottles round c) Heat gun
d) Stickers
Brilliant Dew will include this following purification process in order to make sure that the water we produce is purely safe and clean.
In our production, we include this following processes: Screening
Water from lakes, rivers or the ground passes through a screen as it enters the water treatment plant. When the water source is a lake or river, the screen serves an important function, keeping out large natural contaminants such as plants and wood, or fish. If ground water is used,
screening may not be necessary since the water has passed through layers of the earth in what is essentially a natural screening function.
Pr-treatment
Pumps bring “raw" or untreated water, often from lakes or rivers,Into the purification plant through screens that exclude fish, weeds, branches and large pieces of debris. Screening may not be necessary for groundwater. The plant may aerate the water at this point to increase the oxygen content and thus help remove problematic odors and tastes.
Coagulation and Flocculation
The purpose of these two steps is to clear water of the small particles that cause it to be turbid or cloudy. Turbidity renders the water hard to disinfect. The water is rapidly agitated to disperse coagulant chemicals throughout it. The small particles, including many bacteria, begin to form large clumps called flocs or floccules. In flocculation, the water is mixed gently so that these clumps combine and precipitate out further.
Sedimentation
The water and flocs are pumped into sedimentation basins. Here, the flocs settle beneath the water so that they can be removed. About 85 to 90 percent of the suspended particles responsible for turbidity are removed at this point, including large amounts, but not all, of the bacteria.
Filtration
In filtration, the water flows through a multilayer medium such as quartz sand, activated carbon or anthracite coal in order to remove up to 99.5 percent of the solid materials remaining in it, whether flocs, microbes or minerals. This step usually is the last one in the process of removing solids from the water.
Disinfection
Disinfection kills off disease-bearing organisms in the water. Mostwater treatment plants use chemicals, generally chlorine compounds, as disinfectants.Although chlorine is still one of the most common disinfectants, ultraviolet radiation and ozone gas are becoming more widespread. Chlorine is increasing in cost and has some known toxic effects on humans and fish. In addition, some disease-carrying microbes like Giardia and Cryptosporidium resist chlorine.
Corrosion and scale control
The pH of the water is adjusted so that it neither corrodes nor deposits too much scale in pipes.Excessive amounts of scale can disrupt plumbing
Manager
Bookkeeper Administrative Assistant
Delivery Man
Person # 2
Front Liner
Person # 1
Technical Assistant Delivery Man
Person # 2
Front Liner
Person # 1
Technical Assistant
systems, but small water distribution system is desirable. As well as causing leaks and other damage, corrosion releases pipe metals like lead and copper that jeopardize human health.
Taste and Odor control
Unpleasant tastes and odors remaining in the water, such as those from algae, often do not pose any health hazards. Yet consumers prefer to do without them. So water purification plants often remove tastes and odors through additional chemical treatment, ozonation or filtration. At this stage, some municipalities also require the addition of fluoride to the water for dental health.
COMPANY ORGANIZATIONAL CHART
Manager
-Overseas store operations at least 4 hours a day Bookkeeper / Accountant
-Makes financial statement of business operations Administrative Assistant
-Logs and handles cash sales and purchases and monitors the business Technical Assistant
-Maintains and runs the machine Front Liner (Person # 1)
-Accepts and refills containers of customers Delivery Man (Person # 2)
Job Description and Job Specification
Manager
Job Specification
Job Description
Approximately 4-6 years of sales experience in the marketing industry.
Experience with a company in a related company sector. Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives and strong
understanding of customer and market dynamics and requirements.
If applicable, a willingness to travel and work in a global team of professionals. Maintains staff by recruiting,
selecting, orienting, and training employees.
Accomplishes staff results by communicating job
expectations.
Establishes strategic goals by gathering pertinent business, financial, service, and operations information. Accomplishes financial objectives by forecasting requirements.
Maintains quality service by enforcing quality and
customer service standards. Maintains professional and technical knowledge by reviewing professional publications; establishing personal networks; bench marking state-of-the-art practices; participating in professional societies.
Contributes to team effort by accomplishing related results
Job Specification Job Description
Maintaining the financial records of the company using bookkeeping software and online spreadsheets Maintaining records of subsidiaries
Preparing and processing payroll/s
Reconciling all accounts periodically
Preparing monthly,
quarterly, half-yearly, and yearly financial statements Calculating taxes, collecting bad debts, paying creditors, and analyzing financial statements
Producing accounting reports and income and expenditure statements Processing sales invoices, receipts and returns and maintaining a monthly profit
Trained in QuickBooks accounting package Relevant Bookkeeping Experience
Knowledge of Microsoft Office & Internet
QuickBooks Accounts experience
Excellent interpersonal skills Numerate & Literate
Excellent organizational skills
Able to prioritize
Able to work to deadlines Able to work on own initiative
Discreet Flexible
COLLEGE OF INDUSTRIAL TECHNOLOGY
Job Description
Job Specification
Maintains work flow by studying methods; implementing cost
reductions; and developing reporting procedures.
Creates and revises systems and procedures by analyzing operating practices, record keeping system.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Maintains supplies inventory by checking stock to
determine inventory level. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributes to team effort by
Basic reading, writing, and arithmetic skills required.
Knowledge of Microsoft Office and telephone protocol.
Excellent communication skills both written and oral and to use initiative to organize and prioritize work and meet deadlines.
Ability to work as part of a team and use own initiative where applicable and to operate data management and filing systems, and interpret and analyze data.
Job Description
Job Specification
Excellent interpersonal skills to provide quality customer service to both internal and external customers.
Ability to interact with
different levels of personnel.
Strong organizational and time management skills.
Additional experience may be substituted for lack of formal degree.
Has at least vocational 2 year diploma.
Ensure legal compliance of OEA packaging, both
suitability for purpose and disposal.
Strive to minimize
environmental impact of packaging, operations, and waste management.
Carry out environmental and personnel swabbing and ATP evaluation of hygiene
systems.
Evaluating and trialing new machinery for water
processing and improving production processes.
Job Description
Job Specification
Knows how to drive a 10-wheeler truck or less. Knows how to operate water station equipments. Has valid license
Contributes to team effort by accomplishing related results as needed. At least high school graduate Hardworking Has good personality Who can work under pressure Self Motivated
Front
Liner
Person # 1
Job Description
Job Specification
At least high school graduate.
Hardworking
Has good personality Who can work under pressure
Self Motivated
Pro-active Team Worker Efficient at work
Knows how to deal with customers.
A person who can be all around in a water refilling station business (except manager, bookkeeper and administrative assistant)
A person who at least knows how to operate water processing equipment. Contributes to team effort by accomplishing related results as needed.
FINANCIAL PLAN
Salary, Benefits and Incentives (Working Capital)
Salary Benefits Incentives
Technical
Assistant P250.00/day
SSS
Phil Health Pag - ibig Fund 13th Month Pay Overtime Pay and Holiday/Rest Day Pay Night Shift Differential Service Incentive Leave
Meal and Rests Period Holiday/ Christmas Bonus Mid-Year Bonus Cost of Living Allowances Paid Holiday and Vacation Leaves Front Liner P200.00/day Delivery Man P200.00/day Total P16,9000.00/mo nth
CAPITAL INVESTMENT 1. Water Refilling Machine P 250,000.00 2. Renovation or New Store at
least
20sqm. Size
P75,000.00 3. Delivery vehicle
a) For house delivery b) Small Tank Truck
P 150,000.00
4. Business permit and other
legal doc. P 10,000.00
6. Initial Supplies/ Miscellaneous a) 150 Bottles slim P18,750.00 b) 50 Bottles round P 7,500.00 c) Heat gun P 2,500.00 d) Stickers P 3,000.00 P 31,750.00 6.Others P 8,250.00 TOTAL P 525,000.00
First Year Second Year Third Year 1. Manpower / Salaries P 203,450.00 P 203,450.00 P 195,000.00 Technical Assistant -P250/day Front Liner -P200/day Delivery Man -P200/day 2. Electric Bill P18,000.00 P30,000.00 P24,000.00 3. Phone Bill P6,000.00 P7,200.00 P4,800.00 4. Transportation / Gas Allowance P18,000.00 P12,000.00 P12,000.00 5. Consumables and P12,000.00 P12,000.00 P12,000.00 Others GROSS EXPENSES P257,450.00 P264,650.00 P248,300.00
2. Renovation or New Store at
least 20sqm. Size P 250,000.00
3. Delivery vehicle P 500,000.00
4. Business Permit and other Legal documents
(DTI, Mayor’s Permit, Water Testing, etc.)
P 10,000.00
5. Initial Supplies/ Miscellaneous P 50,000.00
a) 150 Bottles slim P 20,000.00 b) 50 Bottles round P 10,000.00 c) Heat gun P 10,000.00 d) Stickers P 10,000.00 6. Others P 30,000.00 TOTAL P 1,390,000.00
Brilliant Dew needs P 1,500,000.00 in short-term financing to cover start-up cost, purchase necessary equipment, and provide working capital until the business can support itself from cash flow.The owners will invest P1,000,000.00 of their own cash, each of them will provide P 200,000.00 and the remaining balance worth P500,000.00 will be borrowed initially from the bank. Interest payment will begin after the first month. After 10 months, operations will generate sufficient cash to pay down the balance of the loan in two balloon payments, which will result in the loan being paid off by the end of the first year. The owners are prepared to pledge personal assets as collateral for this loan.
