T I M E T O A D D
A N O T H E R S T R I N G
T O Y O U R B O W ?
Q U A L I T Y &
K N O W L E D G E
As we are a true ‘in-house’ creative agency we produce strong
ideas with powerful communication messages. From start to
finish we take personal responsibility for delivering a
full-integrated communication package to your business.
THE REAL
QUESTIONS
ARE:
Does it solve a problem?
Is it servicable?
M O R G A N
S E N I O R D E S I G N E R
Morgan graduated from the University of Ballarat in 2006 with a Degree in Visual Arts - majoring in
Graphic Design. Morgan worked freelance for sometime before joining Paul in his studio in early
2007. Morgan’s passions include illustration, art, fashion, photography & design.
Every well thought piece of design Morgan crafts is a labour of love, so you can be assured that you will only receive the highest quality of work from this
genius.
P A U L K E L L Y
C R E A T I V E D I R E C T O R
Paul has 20 years experience in both the GraphicDesign & Printing industries. Paul has a strong relationship with all of his clients, from the smaller,
through to the larger corporate clients. Paul constantly embraces pushing boundaries and is ridiculously passionate about every logo, design and
project he embarks upon. But it is also his relaxed easy going approach that appeals to his existing
clients and employees.
B R A N D E X P E R I E N C E
D E S I G N E X P E R I E N C E
Y E A R S
20
P E T E R
C R E A T I V E D E S I G N E R
Peter graduated from the Gordon Institute of Tafe in 2009 with a Diploma of Graphic Design. Peter has
primarily been freelancing since graduating along with a stint at Converse. Peter’s artistic flare and diversity has added another dimension to the PKDP
team since joining in March 2012.
Peter has an amazing ability to portray the right message to your market in his truly innovative and
unique designs.
K R I S T E N
P R O J E C T M A N A G E R
Kristen has 10 years of management experience in the Textiles Industry. At PKDP, she is now project managing the development of websites as well handling the accounts, administration, planning and
organisation of the designers. Her logical, rational approach to life keeps the designers and “nerds” on
track and in the zone.
E M M A
M A R K E T I N G / C O M M U N I C A T I O N S
Emma graduated from Monash University in 2009 with adegree in Media and Communications. During her three years of study Emma also held positions at The Reputation Group and the Mandy Mandie Group working
in their PR departments.
Emma worked at Bauer Media (ACP Magazines) as an Account Manager working across titles including Gourmet Traveller, House and Garden, Real Living and Belle before moving to the Mass Weekly Team where she
worked on Woman’s Weekly and Women’s Day.
N O R M D O U G L A S
O N L I N E M E D I A G U R U
Norm has been a nerd all his life. Now he is our in house web development nerd. With over 15 years ofweb site experience and a wealth of marketing exposure both online and physical business, he brings
to our team a high level of web development expertise and ideas. Norm is a member of the world
wide Joomla web development framework community. He is considered an authority on many aspects of Joomla and is often called upon to speak at
conferences on web design. Norm is now our lead developer, SEO consultant and Social integration
expert.
O N L I N E E X P E R I E N C E
Y E A R S
O S C A R H A W K I N S
O F F I C E L E G E N D
We all love seeing Oscar his dedication to sleeping is second to none.
L U K E
J U N I O R S I T E B U I L D E R
Luke Armistead is a newcomer to the web development world. He has a natural ability to graspthe brief and immerse himself in a website project. Whether you’re after a simple website or a complex design and custom built applications, Luke can build a
website solution that will work for you and your clients.
A F U L L
S E R V I C E
C R E A T I V E
A G E N C Y
Paul Kelly Creative has focused on producing branding, graphic
design, print management, website design and development
for many years
Now with the growing team of 8, Paul Kelly Creative also
offers the additional services of electronic marketing,
communication strategies, project management,
marketing solutions and social media strategies and
implementations.
Paul Kelly Creative is a truly ‘‘Full Service Creative’’ studio
creating multi-channel communications strategies that
produce high impact results for our impressive client list.
Whether you want to rebuild your existing brand or give
a new one the best first impression,
we have the team to help.
B R A N D
B R A N D
From naming to logo design to brand positioning and development, we’ll make sure your brand is the
best it can be. Feel free to take a look out our latest work and meet our Communications Consultant
Emma and drop us a line [email protected].
Ť
A brand and brand identity design
that is built around a meaningful
concept, that has the end goal
and functionality in mind.
Ť
A team that has the knowledge
and experience of the specific
requirements of each brand
platform and a team that listens
to YOU, a team that understands
that it is much more than logo or
colour palette that will set you
apart from the rest.
Ť
Your brand needs to be driven by
a process and not just any
process. Our process is tried and
true; we use our process and
tailor it to your needs.
Ť
You need a team that doesn’t
stop working for you once the
brand is established. We ensure
that the integrity of your brand is
maintained throughout all
marketing materials and offer
ongoing support.
WHAT DO YOU NEED IN A BRAND &
WHAT DO WE DELIVER?
SNAPSHOT OF OUR
BRAND SERVICES:
Ť
Brand workshops
Ť
Brand competitor research and analysis
Ť
Brand strategies
Ť
Brand identity
Ť
Brand Style Guides and Corporate
Identity
Ť
Brand Rollout
Ť
Brand Development and positioning
Ť
Event and initiative Branding
We help make your website work for you, by combining
aesthetics and functionality to create the best possible
representation of you, your company or your business.
W E B
W E B
Our online media guru Norm has been a nerd all his life but doesn’t speak nerd IT language making life
easier for you. With over 15 years of web site experience and working alongside his Jnr online guru Luke
they will help make your website work for you. By combining aesthetics and functionality to create the
best possible representation of you, your company or your business.
Ť An experienced team working alongside a full service agency ensuring all communication objectives align.
Ť A team with ideas and online marketing experience ensuring your site receives the best support and SEO possible.
Ť A team that provides a winning web building process that includes consultation, planning, designing, development and construction.
Ť A team that understands that websites are often the first point of contact someone has with a brand. This is why we place a huge emphasis on creating innovative websites that communicate clearly to your target market whilst maintaining a consistent brand message.
Ť A team that can deliver simple brochure sites to large sites with sophisticated levels of front and back end
functionality.
Ť A team that keeps everything in-house including hosting, that are always contactable and there for you.
Ť A team that will speak your language and educate you on the world of online.
Ť A team that understands the importance of building fully responsive websites for desktop, mobile and tablet devises.
Whether you want to design a new website or give your current one a facelift, we can help. Our team will help you generate a finished product that not only gives your customers an interactive, fun and user friendly experience, but will also help you company look good as well.
WHAT YOU SHOULD EXPECT FROM A
WEB DEVELOPER & WHAT WE DELIVER:
SNAPSHOT OF OUR
WEB SERVICES:
Ť
Website Planning and Documentation
Ť
Website Development
Ť
Content Management
Ť
Systems
Ť
Database
Ť
Design and Development
Ť
e Commerce/Shopping
Ť
Modules
Ť
eNewsletters
Ť
Website Analytics
Ť
Reporting
We embrace each job with the mindset that
“no client or project is alike”.
D E S I G N
D E S I G N
Our design approach is not complicated, but thoughtful and effective. We apply visual principles for
clear communication and we produce unique concepts. Meet our designers Paul, Morgan and Pete and
you will discover that each of their design styles are different allowing us to show YOU a wide range of
possibilities for your design requirements.
Ť
Every brief should be approached
with a unique perspective from
research through to end result.
Ť
You should have pure and unique
designs that are engaging,
informative and motivational to
your audience.
Ť
You should have an experienced
team with a range of experiences
and abilities that can offer you a
wide range of different design
disciplines. A team that is in
command of new and emerging
trends and has a solid
understanding of your target
market.
Our design team are able to
adapt their work to suit your
needs from corporate to
cutting edge we will develop
the right design for you. Get
in touch with Paul, Morgan
or Pete today and lets bring
your ideas to life. (insert
contact details)
WHAT YOU SHOULD EXPECT FROM A
DESIGNER AND WHAT WE DELIVER:
SNAPSHOT OF OUR
DESIGN SERVICES:
Ť
Design Corporate
Ť
Communications
Ť
Brochures
Ť
Annual Reports
Ť
Product Catalogues
Ť
Packaging
Ť
Outdoor
Ť
Signage
Ť
Point-of-sale
Material
Ť
Promotional
Ť
Installations
Ť
Merchandise
Ť
Website design
Ť
Logo design
We have diversified and layered our communications
capabilities enabling us to deliver Media Planning and
Buying and Marketing Strategies to our clients.
M E D I A
M E D I A
As a full service creative studio, we are able to produce strong design and digital capabilities with the
baking and services of our Communications Wiz Emma. We take a deep dive into our clients’ challenges,
needs, objectives and goals through developing creative strategies that reach, motivates and keeps your
audience coming back for more.
Ť
A team that is able to provide
end-to-end delivery on advertising
and marketing campaigns
Ť
A team that can cater to all of your
marketing needs whether its brand
strategies, advertising, social
media campaigns, online
marketing, events, promotions and
sponsorships.
Ť
A team that offers you their full
services and attention of both
their strategic and creative
departments
Ť
A team that listens to you,
understands you, and helps you
with any communication objectives
you may have.
Ť
A team that can educate you on
the best possible marketing
solutions and tactics.
Ť
A team that will always lend an ear
and a notepad for brainstorming
sessions.
If you are looking for a
marketing or communications
solution, you have come to the
right place, get in touch with
Emma today she loves nothing
more than a challenge and
working closely with her clients.
[email protected]
WHAT YOU SHOULD EXPECT
& WHAT WE DELIVER:
SNAPSHOT OF OUR
MEDIA SERVICES:
Ť
Marketing Plan
Development
Ť
Content Strategy
Ť
Campaign Planning
Ť
Copywriting
Ť
Print Advertising
Ť
Outdoor
Advertising
Ť
Point of Sale
Marketing
Ť
Promotional
Products
Ť
Event marketing
Ť
Direct Marketing
Ť
Online Advertising
Ť
Social Media
strategies/
Campaigns
Ť
Social Media
Design
Ť
Digital Reputation
Management
Whether you want to rebuild your existing brand or give
a new one the best first impression,
we have the team to help.
C L I E N T S
C L I E N T S
WHO WE WORK WITH... JUST A FEW
C L I E N T S
2013 OFFICIAL
MERCHANDISE CATALOGUE
thecatsshoponline.com.au
*EXCLUDES SALE ITEMS AND MEMORABILIA VALID WHEN YOU PRESENT YOUR 2013 MEMBERSHIP CARD IN STORE.
PURCHASE DIRECT TO ENSURE 100% OF THE PROFITS STAY WITH THE CLUB
10% *MEMBERS’
DISCOUNTONLINE & INSTORE
DESIGN
MEDIA
CAMPAIGNS
PROJECTS
SCREENS
MATCH DAY
EVENTS
SIGNAGE
AN ECONOMIC UPDATE
ANNUAL REPORT
2012/2013
Geelong Refinery
Celebrating 60 years in Geelong C L I E N T S
BRAND
DESIGN
WEB
MEDIA
CAMPAIGNS
PROJECTS
SCREENS
EVENTS
SIGNAGE
LOCAL
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INTERNATIONAL
To the Paul Kelly Design Team,
I just wanted to say a quick thanks for all the work that you and your team did to help us get the launch together. The short time frames were no doubt a challenge but the feedback on all aspects that you delivered were really positive. For all of the changes that occurred with the logo (mainly my fault) we have lots of really positive comments about it. I also really like it and it came out really well in the Bendigo Advertiser this morning!
As I mentioned yesterday we value partnership in all that we do and have really appreciated not only what you have delivered but the way in which you have delivered for us on each occasion
Thanks again, James Montgomery
CEO, AFL SportsReady & ArtsReady
We have an AMAZING coffee shop right next door
(we also make a pretty good coffee in-house!) If
you would like to chat about your current brand, an
upcoming project or talk social media, drop us a
line and we can catch up over coffee - our shout!
T E S T I M O N I A L
W E L O V E
A G O O D
L I T R E O F
Paul Kelly Creative
t. 03 5222 5614 [email protected]
