twitter.com/unibetgroup

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Henrik Tjärnström

CEO

Q1 2014

29 April 2014

e

Possibility to ask questions

via email

[email protected]

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Key Report Highlights

Financial results

Business overview

Kambi spin off

Summary

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Q1 2014

– Key Report Highlights

GWR +14%

GWR excl FX +21%

Profit fr Operations +33%

SB margin combined 8.8%

29% of GWR from

re-regulated markets

31% of GWR from Mobile

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Continuing Strong Organic Growth!

Q1 2014 vs Q1 2013

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Continuing Strong Organic Growth!

Local currencies Q1 2014 vs Q1 2013

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6.9 5.2

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Gross winnings revenue

Q1

Q2

Q3

Q4

138.3 147.5 154.4 197.2 234.7 59.3 51.1 45.3 54.1 43.8 GBPm 56.1 65.2 56.9 9 123.4 81.5 71.8 43.6 24.8 _67.6 37.5 41.8 36.1 31.3 21.6 16.8

Q1 2014 P&L FX impact v Q1 2013

SEK

10.699

9.982 +7.2%

NOK

10.081

8.732 +15.4%

EUR

1.208

1.175 +2.8%

DKK

9.014

8.763 +2.9%

Q1 14

Q1 13

Avg rate

Movement

GBPm

GWR decreased by approx.

-4.0

CoS / Opex decreased by approx.

+2.1

FX loss on operating items

-0.2

FX on borrowings

-PBT FX impact

-2.1

AUD

1.846

1.494 +23.5%

All currencies moved

in same direction v

Q1 2013

GWR & Cost impact is a pure translation effect – realised FX loss in Q1 was only GBP 0.1 m

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Share of GWR

Reported Other Costs 36,879 38,831 49,580 53,512 13,959

Depreciation &

Amortisation -9,547 -9,198 -17,353 -18,916 -4,765

One-off Items – – 999 -1,148 –

FX gain/(loss) on Opex -1,244 -2,339 -985 -608 -243

Other Costs post D&A

and FX 26,088 26,690 32,241 32,840 8,951

GBP '000

Other Costs analysis

Excl. M&A costs

FY 2010 FY 2013

18%

17%

FY 2012 11

16% 14% 13%

2014 Q1 2009 2010 2011 2012 2013 2014

EBITDA

GBPm 41.9 43.8 48.0 52.5 11.8 15.3 12.0 17.1 63.4 14.1 8.6 20.2 16.8

Q1

Q2

Q3

Q4

21.3 13.1 12.9 13.4

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2009 2010 2011 2012 2013 2014

Earnings per share development

1.132 0.957 1.154 1.270 GBP 0.238 0.378 0.292 0.526 0.387 0.203 0.120 © Unibet Group plc 2014 13 1.434 0.422

Q1

Q2

Q3

Q4

0.544 0.357 0.339 0.357

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Geographic & product balance

Gross winnings revenue over time

By product, %

By geography, %

Pre-game betting Poker Casino & Games Other Live betting Nordics Western Europe CES Other 2012 2013 31 25 ₂₁ 29 24 _{20 22 24 26} 15 16 17 15 19 21 20 19 21 8 7 ₇ 6 6 ₅ ₄ 4 3 43 49 51 46 48 50 50 48 45 3 3 4 3 3 4 4 5 5 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 53 53 55 53 54 53 55 51 48 11 9 8 9 8 11 10 ₉ 9 32 34 31 31 33 32 30 36 39 4 4 6 7 5 4 5 4 4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 © Unibet Group plc 2014 15 2014 2014 0 50 100 150 200 250 300 350 400 450 500 550 600 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

Active customers

2004 2005 2006 2007 2008 2009 2010 2011 Thousands 2012 2013 552,388 2014

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ARPU Development

90 day ARPU

Sportsbetting gross margin

Combined

Before free bets After free bets

0 5 6 8 9 % 10 2 3 4 1 Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR 2007 2008 2009 2010 2011 Q1 7 2012Q2 Q3 Q4 YR Q12013Q2 Q3Q4 YR2014Q1

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Q1 Digital marketing

19

SEM over

of the new depositing players

fans

engagement

Social media

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KAMBI SPIN OFF

Proposal for Unibet AGM Graham Stretch

CFO Unibet Group plc

Introduction to Kambi Kristian Nylén

CEO Kambi Sports Solutions

THE OPPORTUNITY

Kambi was formed to exploit the demand for a premium class

sports betting service targeting Tier 1 operators and National lotteries. The demand is being driven by:

The cost/benefits a managed service can bring utilising scale advantages Increased consumer demand for complex and labour intensive In-Play betting Local re-regulations across Europe creating a new demand for B2B services

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A WORK CARRIED OUT SINCE 2010

The decision to develop Kambi as an independent B2B business was taken in 2010

A continuous separation process has been carried out since. Kambi’s business has grown steadily over the years and currently employs 330 people

A MARKET WORTH 40 BILLION EURO

Global sports betting gross win by geography (EURbn)

H2 Gambling Capital January 2014 – Global sports betting gross win 1,4% 44,1% 36,6% 1,8% 9,8% 6,4% Africa Asia Europe Latin America North America Oceania

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MARKET OVERVIEW (CONT.)

European online sports betting gross win development (EURbn)

0 1.0 2.0 3.0 4.0 5.0 6.0 7.0

03 04 05 06 07 08 09 10 11 12 13E 14E 15E 16E 17E 18E

GAMING MANAGEMENT SYSTEM

Integration layer (adapt & expansion API)

eCOMMERCE MANAGEMENT

Payment solutions, CRM, Loyalty, Responsible Gaming, Bonus etc

SPORTS BETTING

POKER

CASINO BINGO LOTTERY

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KAMBI’S VALUE PROPOSITION

The main objectives are to provide Kambi’s customers with:

End user experience that enables the operator to maximize the turnover from their end users

Risk management that optimizes the margins for operators utilizing the advantages of the data within the network A future proof solution, as Kambi deploys new features every two weeks

User Experience

Width & Depth in Offering Quality in offering Risk Management

& Customer Intel Agile product development

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KAMBI CREATING MARKET SHARE

Kambi is creating new markets as existing operators looking for outsourced solutions and new operators enter due to national re-regulation

Kambi’s service offering is market-leading, in terms of range, quality and time to market

Kambi is well positioned servicing multiple distribution channels A spin-off will create opportunities for organic growth and a broader customer portfolio

KAMBI IN Q1 2014

Kambi delivered all-time highs in Revenue and EBITDA in Q1 2014 Kambi’s Revenue for the quarter was EUR 7.7 million

(Q4 2013: EUR 6.2 million)

Kambi’s EBITDA for the quarter was EUR 1.4 million (Q4 2013: EUR 0.3 million)

Kambi was cash flow break even in Q1 2014

Kambi’s business is naturally linked to the main seasons for sports and results will vary with the sports betting margins achieved by Kambi’s customers

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KAMBI SPIN OFF

Proposal for Unibet AGM Graham Stretch

CFO Unibet Group plc

Introduction to Kambi Kristian Nylén

CEO Kambi Sports Solutions

PROPOSAL TO AGM 20 MAY 2014

Unibet proposes to distribute all shares owned by Unibet in Kambi to Unibet’s shareholders – 1 Kambi share for each Unibet share/SDR held at record date

Proposal is designed as a dividend to meet the criteria of Lex Asea – no immediate tax cost

Value of dividend GBP 2.00255 per share (approx. SEK 22) in addition to already proposed cash dividend of GBP 1.10 per share (approx. SEK 12)

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SECURING KAMBI’S FUTURE

Unibet is ensuring that Kambi will have a strong balance sheet at separation, with at least GBP 15 million in cash as a result of pre-separation financing

Five year commercial contract with Unibet provides security to Kambi – and also security of supply of top quality Sportsbook for Unibet

Commercial contract and financing structure contain change of control protections both to Unibet & Kambi

Unibet without Kambi

Although Kambi has made great

progress, it makes relatively small

contribution to Group EBITDA and

has a small negative cash flow

Separation will remove significant

opex/capex to give better visibility

of Unibet’s operating efficiency

Unibet restated financials to be

published after AGM approval

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Unibet without Kambi

On a proforma basis, Unibet would

have recorded EBITDA of GBP 20.2

million for the first quarter of 2014

after excluding Kambi’s result.

As a result of D&A and finance costs,

Unibet’s reported EBIT, PBT, PAT and

EPS for the first quarter would all have

been slightly improved by excluding

Kambi’s result

Q2 2014

– Kambi effect on Unibet

Kambi results will be included with

Unibet up to the date of separation

Unibet will record a one-off

non-cash gain on disposal of Kambi,

offset by Unibet’s transaction costs

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Summary

Continued strong organic growth

ATH in active customers, EBITDA, PAT

Profit from Operations +33%

Proposed dividend:

– Cash GBP 1.10

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Leading the Re-regulation Agenda

Some operators are finally starting to

talk about re-regulation

But Unibet has been transforming this

business since 2010

Reality of re-regulation means taking

local licenses, paying tax and being part

of the solution

We look forward to constructive

engagement with politicians and other

stakeholders at Almedalen in June

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