JAMES E. SCHRAGER CLINICAL PROFESSOR OF ENTREPRENEURSHIP AND STRATEGIC MANAGEMENT
STRATEGY & MARKETING
PROGRAMS
FIND THE
RIGHT PROGRAM
FOR YOU
MAKE THE
CHICAGO APPROACH
YOUR OWN
THE ADVANCED STRATEGY PROGRAM:
BUILDING AND IMPLEMENTING GROWTH
STRATEGIES (ASP)
AUDIENCE: General managers to senior executives involved in implementing strategy at the corporate, business, or functional level in their organization.
KEY TAKEAWAYS: Develop a strong strategic intuition with emphasis on both the formulation and implementation of strategy.
EXECUTIVE PROGRAM IN CORPORATE
STRATEGY (EPCS)
AUDIENCE: General managers, directors, VPs, consultants, strategic planners, corporate planners, and business planners involved in the development of strategy in your organization.
KEY TAKEAWAYS: A new perspective on organizational and competitive strategy, and an in-depth look on linking strategy to implementation.
EXECUTIVE PROGRAM IN STRATEGIC
SALES MANAGEMENT (EPSSM)
AUDIENCE: Experienced sales managers and other executives responsible for planning, analysis, control, and direction of the sales organization.
KEY TAKEAWAYS: Gain tools and frameworks to strategically analyze and more effectively direct your sales
organization.
NEW PRODUCT INNOVATION, DEVELOPMENT,
AND IMPLEMENTATION STRATEGIES (NPD)
AUDIENCE: Mid- to upper-level managers in any area involved in the development and management of new products.KEY TAKEAWAYS: Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage.
PRICING: STRATEGY AND TACTICS (PST)
AUDIENCE: Senior managers and executives who analyze, recommend, or approve pricing decisions.
KEY TAKEAWAYS: Get clear, practical insights into strategically managing pricing to defend or increase your profitability.
STRATEGIC GROWTH AND MARKETING IN
ASIA (SGMA)—SINGAPORE
AUDIENCE: Senior managers, directors, and executives lead-ing marketlead-ing strategy and growth at global firms already established in Asia or considering entry.
KEY TAKEAWAYS: Achieve a thorough understanding of the Asian business environment and leave ready to create effective strategies that will grow your business.
STRATEGIC MARKETING MANAGEMENT (SMM)
AUDIENCE: Marketing, planning, sales, product managers, market researchers, and other practicing managers developing strategic marketing plans.KEY TAKEAWAYS: Learn frameworks to develop, implement, and evaluate marketing strategies to gain competitive advantage.
INQUIRY. INSIGHT. IMPACT.
As an Executive Education participant, you will have a transformational experience at Chicago Booth that will help you become a more empowered, impactful leader.
BUILD ON YOUR CAREER SUCCESS AT BOOTH
The University of Chicago Booth School of Business is the second oldest business school in the United States and the first to teach executives. Our academic programs consistently rank among the top schools in surveys worldwide.In our Executive Education programs, ideas compete and people collaborate. Concepts are authentically and rigorously tested and refined through honest and thoughtful discussion and discourse. After being immersed in one of our programs, you will leave Booth prepared to face any business challenge, at any company, in any industry—for the entirety of your career.
LEARN FROM THE MASTER IN
MARKETING & STRATEGIC MANAGEMENT
Booth’s award-winning faculty has revolutionized how people study and research these constantly evolving fields. Our curriculums emphasizes an interdisciplinary approach that involves psychology, economics, sociology, and statistics to help participants acquire the innovative thinking needed to take their organizations beyond the bounds of traditional marketing and strategy.
The nuclei of Booth’s world-renowned marketing and strategy programs are the James M. Kilts Center for
Marketing and the Polsky Center for Entrepreneurship and Innovation. These centers foster creativity and advanced learning through a broad range of activities and research. Chicago Booth has earned a well-deserved reputation for developing a unique brand of business leaders who will make an impact in the industry for years to come.
Booth faculty members in marketing and strategy present topics in a variety of ways—including lectures, case studies and small group discussions—using a range of media. This comprehensive approach helps elevate your learning experience at Booth.
CUSTOM LEARNING SOLUTIONS
In addition to the Executive Education programs listed in this guide, Chicago Booth also offers high-impact custom learning solutions that are tailored to meet the specific leadership development objectives of our clients. To learn more about creating a custom program with Booth, visit ChicagoBooth.edu/ExecEd or contact our client service specialist at 312.464.8732.
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
The marketing and strategy curriculums at Chicago
Booth focuses on stimulating growth by applying sharp,
strategic skills to financial and marketing plans. Our
highly collaborative programs enhance the strategic
decision making capabilities of executives while providing
new insights into emerging patterns of competition, as
well as new sources of value creation for customers.
QUESTIONS ABOUT THE PROGRAMS?
TALK TO OUR CLIENT SERVICE SPECIALISTS
312.464.8732
THE ADVANCED STRATEGY PROGRAM: BUILDING AND
IMPLEMENTING GROWTH STRATEGIES (ASP)
WHO SHOULD ATTEND
Senior executives involved in implementing strategy at the
corporate, business, or functional levels in his or her organization. Senior corporate executives to division managers in
long-established businesses, as well as entrepreneurs leading smaller firms, will find value in attending.
PROGRAM BENEFITS
By attending this program, you will:
• Develop, design, and implement the right strategy. • Analyze powerful patterns in strategic thinking. • Develop skills to lead organizations during a time of
change by creating a learning culture.
• Redesign performance measures to enhance strategy implementation.
• Balance core business and new initiatives.
PROGRAM OUTLINE
Formulating Growth Strategy Ideas
• Understanding the vital differences between goals, strategy, and management.
• Separating business success into strategy, leadership, and luck. • Finding strategic logic.
• Collecting data to build your strategy. • The role of history in formulating strategy. • Valuing focus as a growth strategy.
• Becoming a focused competitor. • Selecting diversification as a strategy.
• Reviewing examples of successful diversified firms. • Using innovation as a strategy.
• Improving your “strategy sense”.
Develop a strong strategic intuition with emphasis on both the formulation and implementation of strategy.
Go beyond theory review and generate real, immediately useful ideas.
PROGRAM OUTLINE
(CONTINUED)Understanding Yourself, Your Organization, Your Competitor, and Your Customer
• What organizational structures and cultural aspects are critical to understand successful strategy implementation?
• What is the role of behavioral psychology in successful implementation?
• How do you engage colleagues and combat competitors?
• How do you guide a customer from ignorance to advocacy using a Customer Journey Map?
Developing the Organization for Strategic Change
• Focusing organizational energy: Identifying non-negotiable elements of a strategy.
• Defining implementation based on growth by exploration or exploitation.
• Institutionalizing innovation.
• Determining the right performance measures.
FACULTY
Harry L. Davis
Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management, Chicago Booth James E. Schrager
Clinical Professor of Entrepreneurship and Strategic Management, Chicago Booth
Gregory D. Bunch
Adjunct Professor of Entrepreneurship, Chicago Booth Note: Program and instructors are subject to change.
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
October 19–23, 2015
February 15–19, 2016
October 31–November 4, 2016
Sessions begin at 8:30 a.m. on Monday
and end at noon on Friday.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
2015:
$9,600
2016:
$9,985
(accommodations not included)
LOCATION
Chicago Booth
Gleacher Center,
Chicago IL
“ The instructors provided the tools that allowed me to
formalize my thought patterns and challenge myself
to reach conclusions with a new level of confidence.”
DAN KOLO,
GLOBAL STRATEGY ANALYST, JOHNSON CONTROLS, INC.
PROGRAM OUTLINE
(CONTINUED) Strategy Implementation (Continued)• Organizational mechanisms required for effective implementation
New Venture Strategy
• Analysis of new business opportunities
• Analyze future competition for products which do not exist
Technology Strategy
• Unique issues for technology industries
• The impact technology shifts have on strategy across industries
Strategic Thinking and Decision Making
• How to develop and analyze unique, creative strategies • Utilizing decision models and avoiding decision traps
FACULTY
Harry L. Davis
Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management, Chicago Booth Robert H. Gertner
Joel F. Gemunder Professor of Strategy and Finance, Chicago Booth John P. Gould
Steven G. Rothmeier Professor and Distinguished Service Professor of Economics and Former Dean, Chicago Booth
Marc Knez
Clinical Professor of Strategic Management, Chicago Booth James E. Schrager
Clinical Professor of Entrepreneurship and Strategic Management, Chicago Booth
Toby E. Stuart
Leo Helzel Chair in Entrepreneurship and Innovation; Faculty Director, Lester Center for Entrepreneurship at the Haas School of Business, UC Berkeley
Chad Syverson
J. Baum Harris Professor of Economics, Chicago Booth Note: Program and instructors are subject to change.
WHO SHOULD ATTEND?
Vice presidents, general managers, strategic planners, consultants, corporate and business planners, and functional directors in marketing, finance, operations, and managers involved in the formulation and implementation of a company’s or business unit’s strategy.
PROGRAM BENEFITS
By attending this program, you will:
• Improve your strategic planning process.
• Translate strategic objectives into an execution plan. • Develop systems for coordinating strategy across units. • Use game theory reasoning to analyze strategic decisions.
PROGRAM OUTLINE
Industry Analysis and Positioning
• Economic framework for analyzing the structure of your industry • How the competitive position determines a firm’s performance
Competitive Advantage, Sustainability, and Entry
• How capabilities and assets determine competitive advantage
• Effects of competition on competitive advantage and entry decisions
Corporate Strategy
• Resource allocation and coordination between business units • Optimal scope in terms of diversification and vertical integration • Effective organization and management of multi-unit companies
Strategic Scenario Analysis and Game Theory
• Integrate game theory and scenario analysis into a decision model • Interaction among firms in concentrated industries where reactions
and counter-reactions are anticipated
Strategic Planning
• Defining long-term and strategic objectives and initiatives • Translating strategic objectives into an execution plan
Strategy Implementation
• Relationship between competitive strategy and organizational structure and resources that enable implementation
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
October 5–9, 2015
March 7–11, 2016
June 20–24, 2016
October 3–7, 2016
Sessions begin at 8 a.m. on Monday
and end at noon on Friday.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
2015:
$9,600
2016:
$9,985
(accommodations not included)
LOCATION
Chicago Booth
Gleacher Center,
Chicago IL
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
EXECUTIVE PROGRAM IN CORPORATE
STRATEGY (EPCS)
Crystallize the formulation and execution of a company’s strategy in today’s
complex, competitive global environment. You’ll leave with an immediately
applicable model for a corporate and competitive strategy.
“ As an entrepreneur, these classes provided me
with outstanding tools to manage and grow
my business in both a creative and systematic
fashion. Outstanding material and speakers.”
DOUG ZELL,
EXECUTIVE PROGRAM IN STRATEGIC SALES
MANAGEMENT (EPSSM)
WHO SHOULD ATTEND?
Experienced sales managers and other executives responsible for planning, analysis, control, and direction of the sales organization. This course is equally applicable for those managing the sales process for products or services.
PROGRAM BENEFITS
By attending this program, you will:
• Explore why the sales force is the primary means for adjusting to rapidly changing environments, and how to focus sales resources on high-potential customers.
• Learn how to use practical analytical tools for more effective sales force management and improved productivity.
• Engage in a collaborative learning environment and build your network of experienced sales professionals.
PROGRAM OUTLINE
Strategy and the Firm: Tools for Strategy
• Learn approaches to strategy that are compatible with sales management
• Identify and integrate strategic activities with the sales force
Market Segmentation and Account Management
• Tools for account management • Case discussion
Learn how to direct your sales force using the latest analytical tools to improve
your sales force productivity.
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
PROGRAM OUTLINE
(CONTINUED)Linking Your Firm’s Strategy to Sales Force Structure
• Alternative types of sales organizations • Independent vs. captive sales force
• Integrating team and specialist selling with generalists
Managing and Measuring the Sales Organization
• How to measure sales processes and outcomes • Developing sales measurement data
• Computer-aided sales tracking and measurement systems
Optimization of Compensation Systems and Goal Setting
• How to identify the types of sales incentive compensation programs • How to assess, design, and develop sales incentive
compensation programs
• Using computer simulations to identify alternative sales incentive compensation program costs and salespersons’ income levels
Recruitment and Selection
• Building profiles for the most effective sales people • Reducing sales force turnover
Professional Training
• Making salespeople feel useful, important, worthwhile
• Developing a consistent, efficient way to teach knowledge and skills • Increasing sales force productivity
FACULTY
Jonathan K. Frenzen
Adjunct Professor of Marketing, Chicago Booth William J. Young
President, Young & Associates Note: Program and instructors are subject to change.
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
November 9–13, 2015
May 9–13, 2016
November 7–11, 2016
Sessions begin at 8:30 a.m. on Monday
and end at 12:30 p.m. on Friday.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
2015:
$9,600
2016:
$9,985
(accommodations not included)
Note: Fees for 2016 programs are subject to change..
LOCATION
Chicago Booth
Gleacher Center,
Chicago IL
“ The course provides an opportunity to comprehensively
assess all aspects of an effective sales function.
Strategy drives sales function and sales structure!”
ROLAND HEINRICH,
NEW PRODUCT INNOVATION, DEVELOPMENT,
AND IMPLEMENTATION STRATEGIES (NPD)
WHO SHOULD ATTEND?
Mid- to upper-level managers in any area involved in the
development and management of new products. This may include functional areas such as new product development, marketing, R&D, business development, design, engineering, operations, sales, strategy, and finance, as well as members of cross-functional new product development teams.
PROGRAM BENEFITS
During this program, you will:
• Explore how to use the latest techniques to design new product/ service offerings that deliver customer value and better meet customers’ needs/wants.
• Learn how to develop a new product development process based on market-driven best practices and frameworks.
• Engage in a collaborative learning environment and build your network of experienced business professionals.
PROGRAM OUTLINE
New Product Development and Strategic Marketing
• Strategic analysis of company, customer, and competitor • Product, price, distribution, and promotion strategy
Developing a New Products System
• Barriers to effective new product development • 7P New Product Development System
Develop an Innovation Strategy
• New product strategy
• Goals, innovation, and product portfolio management
New Product Development Best Practices
• Results from a “first-of-its-kind” benchmarking study on marketing research practices to build voice of the customer • Characteristics of “The Best” versus “The Rest” innovators across
all industries on new product/service performance
Learn how to create or modify your new product development process and position your firm
for a strategic competitive advantage. This course provides comprehensive coverage of major
topics in developing and implementing a market-driven approach to innovation.
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
PROGRAM OUTLINE
(CONTINUED)Identifying “Breakthrough” Customer Needs
• Resource-based approach • Market-based approach • Identifying competitors
Product Development Using Consumer-based Methods
• Relating consumer/customer needs to design features • Predicting market share changes
• Making key design decisions
Implementing the New Product Development Process Using a Customer-driven Approach
• Clustering development activities into phases
• Management decisions at a decision point: go/kill decisions, prioritization of projects, resource allocation
• Types of models to use at different phases of the new product development process
Sales Formation Models to Predict Sales Build-up Over Time
• Types of models for different products and services • Steps to logically forecast sales
• Test sensitivity of forecast
Developing a New Product Marketing Launch Plan
• Launch decision framework • Use of diagnostics
• Determining which segments to target and why
FACULTY
Sanjay K. Dhar
James H. Lorie Professor of Marketing, Chicago Booth Arthur Middlebrooks
Clinical Professor of Marketing Executive Director of the Kilts Center for Marketing, Chicago Booth
Note: Program and instructors are subject to change.
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
November 2–6, 2015
April 25–29, 2016
September 19–23, 2016
Sessions begin at 8:30 a.m. on Monday
and end at 1:30 p.m. on Friday.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
2015:
$9,600
2016:
$9,985
(accommodations not included)
LOCATION
Chicago Booth
Gleacher Center,
Chicago IL
“ Both instructors were exceptional. I’m
returning to the office with a new energy and
tools that I can implement immediately.”
DENISE PATTERSON,
PRICING: STRATEGY AND TACTICS
(PST)
WHO SHOULD ATTEND?
Senior managers and executives of companies who analyze, recommend, or approve pricing decisions. It is especially valuable for directors of marketing, finance, sales, and planning and for managing directors and presidents of smaller companies who are introducing new products, facing significant price competition, or failing to achieve prices that reflect the value they deliver.
PROGRAM BENEFITS
By attending this program, you will:
• Explore the real financial implications of pricing decisions and when it makes sense to compete on price and when it doesn’t. • Learn how to change customers’ price perceptions to capture
more value and determine which alternatives to price competition are appropriate for your business.
• Engage in a collaborative learning environment and build a network of experienced business professionals.
PROGRAM OUTLINE
Strategic versus Tactical Pricing: Asking the Right Questions
• Why pricing “to cover costs” undermines profit • Why pricing “to achieve sales goals” wastes profit
• Why pricing “for competitive advantage” undermines value
Strategic Pricing Tools and Application
• Determining the product/service economic value • Creating tiered offerings to drive margin and growth
• Using price analytics to identify opportunities for policy and process change
Setting Profit Maximizing Prices
• The role of value • Segmented pricing
• Accounting for price sensitivity factors • Using price to achieve strategic objectives • Managing price over the lifecycle
Learn how to strategically manage pricing to defend or increase your
profitability, even in highly competitive markets.
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
PROGRAM OUTLINE
(CONTINUED) Pricing Psychology• Understanding how customer information processing strategies affect price perceptions and judgments
• Determining effective pricing communication tactics • Managing customer risk to maximize value
Costing and Financial Analysis
• Determining the relevant costs for pricing • Calculating break-even sales changes • Analyzing the profitability of price changes
Managing Price Competition
• Mastering the pricing “game” and planning for profitable competition
• Using information strategically
• Managing resources for competitive advantage • Understanding the legal issues in pricing
Organizational Transformation
• Building a pricing capability
• Roadmap for transitioning to strategic pricing • Planning for organizational change
FACULTY
Sanjay K. Dhar
James H. Lorie Professor of Marketing, Chicago Booth
Georg Müller
Associate Partner, Monitor Deloitte Note: Program and instructors are subject to change.
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
November 16–20, 2015
May 16–20, 2016
October 31–November 4, 2016
Sessions begin at 8:30 a.m. on Monday
and end at noon on Friday.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
2015:
$9,600
2016:
$9,985
(accommodations not included)
LOCATION
Chicago Booth
Gleacher Center,
Chicago IL
“ Comprehensive, thought provoking, applicable.
An overall excellent experience that provided
me with a rigorous basis for making pricing
and marketing strategy decisions.”
MARK CAYLOR,
STRATEGIC GROWTH AND MARKETING IN ASIA
(SGMA)— SINGAPORE
WHO SHOULD ATTEND?
• Senior-level decision makers (chairmen, board members, CEOs, COOs, CFOs, CMOs, CIOs)
• Global heads of business
• General managers of global companies planning to grow in Asia and country managers
• Global strategists and consultants
• Senior managers involved in formulating and managing growth strategy (directors)
• Ministry leaders and regional policy makers
PROGRAM BENEFITS
By attending this program, you will:
• Learn a framework for planning strategic growth in Asia. • Understand competitive strategies and methods of analyzing
competitors’ intentions, differential advantages, strengths, and weaknesses in the Asian business environment.
• Analyze entry and innovation strategies applicable to the region. • Contextualize frameworks through Asia-specific cases.
• Practice key takeaways and experiment in a capstone simulation.
PROGRAM OUTLINE
Framework for Planning Strategic Growth
• Opportunity analysis and linking strategic vision to growth strategy
• Implementing a plan for strategic growth
• Quantitative building blocks in strategic marketing
Combining Chicago Booth’s vast experience in Asia and its thought leadership in marketing,
this program will provide strategic guidance to firms with a presence in, or considering
entry into Asia.
PROGRAM OUTLINE
(CONTINUED)Capitalizing on Market Opportunities
• Assessing market potential and leveraging market trends • Segmentation and target market selection to prioritize
resource allocation
Developing a Customer-Centric Growth Strategy
• Tools, concepts, and frameworks—both qualitative and quantitative
• Establishing metrics
Leveraging Core Capabilities
• Identifying core capabilities that create differentiable advantage • Assessing strategic fit
• Assessing economic viability and portfolio profits
Creating Sustainable Competitive Advantage
• Assessing industry dynamics, attractiveness, and potential
• Factors that shape competition and identifying future competitors • Sources of and strategies for sustainable competitive advantage • Strategic group analysis to capitalize on industry dynamics
Growth Through Innovation and New Product Development
• Strategic framework and best practices for new product development
• Factors to enhance new product success rates • Planning strategic investment in innovation
Capstone Hands-on Simulation
FACULTY
Sanjay K. Dhar, Instructor
James H. Lorie Professor of Marketing, Chicago Booth Note: Program and instructors are subject to change.
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
December 14–16, 2015
December 14–16, 2016
The program times for these sessions
may vary. Please contact Ria Sugita at
[email protected]
or
+65.6238.2115 for more information.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
£3,300
$5,300, SGD 7,100; subject to (7%) GST
(accommodations not included)
LOCATION
Singapore Campus
Chicago Booth
National Library Building
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
“ Professor Sanjay Dhar’s course on Strategic Growth and Marketing
in Asia exemplifies what a Chicago Booth education experience is
typically like–insightful, packed with a depth of knowledge, and
most importantly, a pragmatic look at what works for your business.”
GLENN LIM,
PROGRAM OUTLINE
(CONTINUED) Creating Competitive Advantage• Building and managing strong brands • Integrating brand marketing
• Pricing
Strategy Implementation: A Framework For Going to Market
• Channel tactics
• New product development best practices
Analytical Approaches to Marketing
• Tools for customer analysis • Analytical approaches to pricing
Strategies for High Tech Markets
• Technology Adoption Life Cycle (TALC) • Strategy and segmentation implications • Partnering priorities and market value chains
FACULTY
Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Chicago Booth
Sanjay K. Dhar
James H. Lorie Professor of Marketing, Chicago Booth Jean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing Faculty Director of the Kilts Center for Marketing, Chicago Booth
Ann L. McGill
Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, Chicago Booth
Note: Program and instructors are subject to change.
WHO SHOULD ATTEND?
Marketing, planning, sales, and product managers as well as market researchers, and other practicing managers associated with the development of strategic marketing plans.
PROGRAM BENEFITS
By attending this program, you will:
• Explore the elements of the marketing mix, competitive
dynamics, value pricing and how to integrate digital, brand and business strategies.
• Learn how to create a comprehensive marketing strategy within the context of your overall business strategy.
• Engage in a collaborative learning environment and build network of experienced business professionals.
PROGRAM OUTLINE
The Strategic Marketing Planning Process: Laying the Foundation for Competitive Advantage
• 3 C Framework
• Customer and competitor analysis • Analyzing consumer research data • Break-even analysis
• Strategic decision making
• Analytical methods in consumer measurement
TALK TO OUR CLIENT SERVICE SPECIALISTS:
312.464.8732
PROGRAM DETAILS
DATES
December 7–11, 2015
March 28–April 1, 2016
July 25–29, 2016
December 5–9, 2016
Sessions begin at 8:30 a.m. on Monday
and end at 2:45 p.m. on Friday.
For travel planning and more, visit our
FAQ page at
ChicagoBooth.edu/ExecEd
.
FEE
2015:
$9,600
2016:
$9,985
(accommodations not included)
LOCATION
Chicago Booth
Gleacher Center,
Chicago IL
REGISTER TODAY:
ChicagoBooth.edu/ExecEd
STRATEGIC MARKETING MANAGEMENT
(SMM)
In today’s complex and ever-changing competitive world, the best organizations understand that
marketing is at the core of all business. This program provides you with the business frameworks
to bring a customer focus to your organization and create better marketing strategies.
“ Intensive, high-level instruction from world-class
faculty. Provides useful tools that you can use
right away. Instructors have impressive command
of numerous real-world illustrations.”
KEN MILLS,
Gregory D. Bunch
Adjunct Professor of Entrepreneurship, Chicago Booth
The Advanced Strategy Program
Executive Program in Corporate Strategy
• MDiv, Harvard University
• Works with Fortune 50 companies, family businesses and start-ups in the areas of innovation and strategy
Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Chicago Booth
Strategic Marketing Management
• PhD in marketing, Northwestern University
• Named a top professor at Chicago Booth in 2002 by Bloomberg BusinessWeek.
• Recently published work includes A Pre-Diffusion Growth Model of Intentions and Purchase (with Jonathan Lee), Journal of the Academy of Marketing Science, (2012)
Harry L. Davis
Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management, Chicago Booth
The Advanced Strategy Program
Executive Program in Corporate Strategy
• MBA from Dartmouth Tuck; MA in sociology and PhD in marketing, Northwestern University • Areas of primary interest include, application of
behavioral science theory and methodology
MEET THE WORLD-CLASS FACULTY
Sanjay K. Dhar
James H. Lorie Professor of Marketing, Chicago Booth
Strategic Growth and Marketing in Asia New Product Innovation, Development, and Implementation Strategies
Pricing: Strategy and Tactics Strategic Marketing Management
• PhD in management, University of California at Los Angeles
• Named among the outstanding faculty in Bloomberg BusinessWeek’s Guide to Best Business Schools
(McGraw-Hill, 1997, 1999 and 2001)
• Received the Hillel Einhorn Teaching Award in 2012 and 2008 and the prestigious McKinsey Teaching Award in 2000
• Recently published work includes “The Competitive Consequences of Category Captain Arrangements,” Management Science (2010)
Jean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing Faculty Director of the Kilts Center for Marketing, Chicago Booth
Strategic Marketing Management
• MA and PhD in economics, Northwestern University • Received the 2008 Paul Green Award, the 2005 Faculty
Teaching Excellence Award for Chicago Booth
READ THE COMPLETE BIOS AT
ChicagoBooth.edu/ExecEd
Jonathan K. Frenzen
Adjunct Professor of Marketing, Chicago Booth
Executive Program in Strategic Sales Management
• PhD, University of Chicago
• Primary areas of interest include business-to-business marketing, product development, sales and channel management, international marketing
• Published work includes “Consumption, Preferences, and Changing Lifestyles,” The Handbook for
Economic Sociology (1994)
Robert H. Gertner
Joel F. Gemunder Professor of Strategy and Finance, Chicago Booth
Executive Program in Corporate Strategy
• PhD in economics, Massachusetts Institute of Technology; AB in economics, Princeton University. • Recipient of a National Science Foundation Research
Grant and an Olin Fellowship in Law and Economics • Faculty Research Fellow at the National Bureau of
Economic Research
John P. Gould
Steven G. Rothmeier Professor and Distinguished Service Professor of Economics and Former Dean, Chicago Booth
Executive Program in Corporate Strategy
• MBA, University of Chicago; PhD in economics, University of Chicago
• Served as dean of Chicago Booth, where his leadership resulted in impressive innovations in the field of management education
Marc Knez
Clinical Professor of Strategic Management, Chicago Booth
Executive Program in Corporate Strategy
• PhD in decision sciences, the Wharton School at the University of Pennsylvania
• Published work has appeared in the Harvard Business Review, the Journal of Business, and the Journal of Labor Economics
• Published in the Financial Times Mastering Strategy Series
Ann L. McGill
Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, Chicago Booth
Strategic Marketing Management
• MBA and PhD, Chicago Booth
• 2005 recipient of the McKinsey Award for Excellence in Teaching
• Editor of the Journal of Consumer Research
Arthur Middlebrooks
Clinical Professor of Marketing Executive Director of the Kilts Center for Marketing, Chicago Booth
New Product Innovation, Development, and Implementation Strategies
• MBA in marketing and finance, Chicago Booth • Published work includes two books: “Innovating the
Corporation” and “Market Leadership Strategies for Service Companies”
Georg Müller
Associate Partner, Monitor Deloitte
Pricing: Strategy and Tactics
• MBA and PhD in marketing and statistics from Chicago Booth
• Associate partner at Monitor Deloitte, a senior leader of the firm’s pricing practice, and co-lead of its analytics group
James E. Schrager
Clinical Professor of Entrepreneurship and Strategic Management, Chicago Booth
The Advanced Strategy Program
Executive Program in Corporate Strategy
• MBA, University of Colorado; JD, DePaul University College of Law; PhD in organization behavior and policy, University of Chicago
• Three-time winner of the Emory Williams Teaching Award
• Named one of the top teachers in Entrepreneurship in the United States by Bloomberg BusinessWeek magazine in 1996
Toby E. Stuart
Leo Helzel Chair in Entrepreneurship and Innovation; Faculty Director, Lester Center for Entrepreneurship Haas School of Business, UC Berkeley
Executive Program in Corporate Strategy
• PhD from the Stanford Graduate School of Business and AB in economics from Carleton College
• Recipient of the 2007 Kauffman Prize Medal for Distinguished Research in Entrepreneurship • Received the Administrative Science Quarterly’s
Scholarly Contribution award
MEET THE WORLD-CLASS FACULTY
Chad Syverson
J. Baum Harris Professor of Economics, Chicago Booth
Executive Program in Corporate Strategy
• MA and PhD in economics, University of Maryland • Recipient of several National Science Foundation
Awards, Olin Foundation Grants, and a Brookings Dissertation Fellowship
William J. Young
President, Young & Associates
Executive Program in Strategic Sales Management
• MBA from the University of Chicago’s Executive MBA Program
• Established Young & Associates, Ltd., a sales and marketing management consulting practice, which has assisted hundreds of Global 50 and Fortune 1000 companies