We Know
Destination Real Estate
The unequalled breadth and depth of our
international real estate experience makes us
the ideal partner.
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What We Do
Comprehensive real estate services that deliver results.
Strategy
Great
Destinations
Market
& Sell
Invest &
Operate
Develop
Over $900M in new
sales and closings
in just 24 months.
We create unforgettable places
for consumers all around the
world. Our insight into their real
estate wants and needs has
given us a store of knowledge
that is unrivalled in the industry.
Drawing on that accumulated
wisdom, Playground is able to
take decisive action in diverse
markets, as advisor, marketer,
operator, sales force and investor.
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Playground At A Glance
Learning from the past, delivering in the new reality.
Playground brings an unmatched breadth of capabilities to owners and
developers searching for success in today’s challenging market conditions.
Proven Performance
»
10 master planned resorts
»
Over 6 million visitors
hosted annually
»
13,000 residences sold
»
22,000 Club Intrawest members
»
3,500 condos under
management
»
35,000 adventure travel
trips annually
»
All in 12 countries on
4 continents
Continued Results
»
Over $400M in new sales
since 2008
»
Over $500M in closings
since 2008
»
Currently manage 10
different resorts
»
35 different real estate projects
»
Over $225M in project
dispositions
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Playground At A Glance
We leverage brands to drive sales and profitability.
Playground maximizes the value of real estate
through branding. It’s an integral part of our
process. We originate brands – and we work
with some of the most famous operators in
our sector.
Our first resort,
Whistler Blackcomb
, consistently
receives industry accolades. In fact, it’s been
voted the #1 ski resort in North America - for 13
years straight - by
Skiing Magazine
.
We’re also behind the revitalization of
Mont-Tremblant
, one of the most popular ski
village experiences in North America.
Playground has been a proven and trusted
partner to some of the great luxury hospitality
brands of the world:
Four Seasons
,
Starwood
,
Rosewood
,
Setai
,
Hard Rock Hotels
,
Radisson Blu
,
Pan Pacific
,
Fairmont
, and
more. Playground is the strategic partner of
Abercrombie & Kent
, the world’s premier luxury
adventure travel company.
We have identified and brought to market some
of the world’s greatest resort destinations:
Honua Kai
in Maui;
Les Arc
in France;
Anahita
in Mauritius;
Rosewood
in Mayakoba;
Icon
Vallarta
in Puerto Vallarta.
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Focus For The Past 24 Months
Relentless problem solving that generates results.
If it doesn’t work,
we can fix it.
Playground is adept at
diagnosing underperforming
real estate projects and offering
decisive solutions. We offer
asset disposition, restructuring
and repricing strategies; legal
mitigation and commercial
reprogramming; as well as
operating budget management.
Our knowledge is both broad
and deep. We have proven that
successful repositioning can lead
to rapid recovery of lost value.
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Playground Offering
Full service support.
Strategy & Planning
The skill and experience to
understand and adjust to any
market realities.
»
Master Planning
»
Underwriting
»
Commercial Village
Reprogramming
»
Project Repositioning
»
Supply and Demand Analysis
»
Qualitative and Quantitative
Customer Research
»
Market Studies
»
Brand Creation and
Management
Sales & Marketing
We focus on the irreplaceable
role of sales and marketing
in extracting full value
from projects.
»
Sales and Marketing
Strategy Development
»
Urban, Beach, Golf, and
Mountain Destinations
»
Luxury Brand Management
»
Repricing and Offering
Restructuring
»
Escrow and Closing Management
»
Brokerage and Re-Sales
»
Management & Leadership
»
Auctions and Project Sales
»
Sales Recruiting
»
Sales Training
»
International Sales Teams
Project Sponsorship
We manage the entire lifecycle
for all types of assets.
»
Financial Planning and
Oversight
»
Project Dispositions
»
Management and Project
Restructuring and
Reorganization
»
Asset Management
»
Financial Reporting
»
Legal Team Management and
Strategy Implementation
»
Village Development and
Operations
»
HOA and Master
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Playground As A Principal
We put our own capital to work.
For over 20 years we have been a lead investor and sponsor of virtually every type of
resort project. Today, we are seeking opportunities where combining our capital with our
expertise can turn around troubled assets.
Objective/Benefits
»
Create alignment and
accountability among partners
»
Provide flexibility to restructure
business entities
»
Maximize returns for all
»
Manage complex legal and
financial issues
»
Address short term
cashflow needs
Project Types
»
Master planned destination
projects
»
Mixed use developments
»
Resort residential projects
»
Luxury hotels with residences
»
Timeshare
Playground Roles
»
Co-investor with passive
capital partner
»
Working partner/asset
manager in JV with capital
»
Managing Partner of SPE
to work out legal and
financial problems
»
Replacement Master
developer/sponsor
»
Chief restructuring firm
»
Manager of marketing
and sales
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Relevant Experience
We produce results globally.
British Columbia, Canada
Mountain Village (winter and summer), Golf
Land, Lots, Retail, Condo, Townhome, Condo-hotel, Single Family, Hotel Over a dozen hospitality brands including Four Seasons, Fairmont, Westin, and Pan Pacific
Rated the top ski resort North America Host of the 2010 Winter Olympics Over $400M in residential sales
Quebec, Canada Mountain Village (winter and summer), Lake, Golf
Land, Lots, Retail, Condo, Townhome, Condo-hotel, Single Family, Hotel
Hilton, Marriot
Top mountain resort village experience in North America Over $150M in residential sales
Destin, Florida Beach, Village, Golf
Land, Lots,
Commercial Village, Condo, Townhome, Condo-hotel, Single Family, Hotel
Storied Places – now a part of Fairmont
Sold over 600 units of beach and lifestyle real estate over a 8 year period
Savoie, France Mountain Village (winter and summer activities)
Condo-hotel, Condo, Townhome, Village
Creation, Retail, Hotel Radisson
Over $225M in residential sales Sold-out 8 years of planned inventory in 4 years
Maui, Hawaii Beach Resort
Condo Hotel and Luxury Penthouses (Onsite restaurant and retail)
Unbranded Over $450M sold and over $300M closed to date Whistler Mont Tremblant Sandestin Les Arcs Honua Kai
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Anahita
Icon Vallarta
Hard Rock San Diego
Westin Monache
A&K Destination Club
Relevant Experience
Great brands in great places.
Mauritius, Indian
Ocean Golf, Beach Spa Villas, Residences and Condo Four Seasons
More than $250M in sales two years ahead of plan
Puerto Vallarta, Mexico
Beach front, three pools, spa, workout facility, business center, library, movie theatre, beach club
Studio, one, two, three, four bedrooms, penthouses and casitas – all high-rise beachfront condominiums
Yoo by Phillipe Stark
Sold through first tower in 48 hour sales event – more than 100 closings to date
Sand Diego, California
Large (40,000 sqft) conference facilities, rooftop pool, spa, multiple restaurants and bars
Condo hotel
Hard Rock, Nobu, Rock Star Suite designed by the Black Eyed Peas
Over 400 units sold, at nearly $200M in total sales revenue with a close ratio of over 95%
Mammoth Lakes, California Restaurant, Pool, Workout Facility, Concierge, Westin Services Condo Hotel (JW:
Westin restaurant) Westin
$450M pre-sold Over $300M closed to date
Worldwide World class adventure travel and residence club;
Luxury adventure travel and residence
club Abercrombie & Kent
Helped develop the sales and marketing strategy for A&K Residence Club, share management across A&K and Playground
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Appendix
Detailed project list
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Playground Projects
Representative projects around the world.
Large Scale Resorts
(multiphase project, mixed use real estate)
Stratton Mountain, Stratton, VT, New England mountain resort town, over 1000 homeowners and $200M in sales
Squaw Valley, Lake Tahoe, CA, Partnership to redevelop a northern California ski resort, over $175M in sales
Copper Mountain, Copper, CO, Revitalization of Colorado Ski Resort, over $200M in sales
Blue Mountain, Blue Mountain, ON, Ground up village development for Toronto market, over $300M in sales
Winter Park, Winter Park, CO, Partnership with local government to develop ski village, $100M in sales
Steamboat, Steamboat, CO, Recent acquisition, currently managing resort and revitalizing base area
Anahita, Mauritius, Indian Ocean, Four Seasons resort, sold over $250M in branded and unbranded residences
Mammoth Village, Mammoth Lakes, CA, Mixed use village with over 16 phases of development, more than $500M in sales
Snowmass Base Village, Aspen, Snowmass, Partnered to develop mixed use village, sold first phase, then sold resort
Les Arcs, Savoie, France, European mountain village, sold nearly 700 homes in 4 years
Lake Las Vegas, Las Vegas, NV, Tuscan style village with golf and spa, over $150m in sales
Mountain Creek, Vernon, NJ, Drive-to New York area ski resort, over 300 units sold
Panorama, British Columbia, Canada, Canadian Rockies ski resort, developed village with real estate, over 600 sales
Wild Heron, Laguna Beach, FL, Golf Course resort community, over 150 homes and $100M in sales
Luxury Fractional Ownership Projects
At Nature’s Door, Whistler, BC, 220 fractions/22 unitsTonopalo, Lake Tahoe, 144 fractions/ 18 units
Snowmass Club, Snowmass, CO, 168 fractions/21 units
Inspiration, Sandestin, FL, 160 fractions/20 units
Four Seasons, Vail, CO, 228 fractions/19 units
Club Intrawest, Zihuatanejo, MX, 120 fractions/12 units
Storied Places, Mont Tremblant, QC, 110 fractions/11 units
Timeshare And Destination Clubs
Club Intrawest, North America/Mexico, 8 locations throughout Canada, US, and Mexico with 22,000+ members
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Playground Projects
Representative projects around the world.
Resort Whole Ownership
(one to three phase residential projects)
Lumiere, Telluride, CO, Boutique hotel and condos located at the base of the ski mountain
Wilderness, Sieverville, TN, Waterpark resort in the Smokie Mountains of Tennessee
Veranda, Turks and Caicos, Luxury Caribbean beach resort
Lodge at Suncadia, Suncadia, WA, Condo hotel serving a golf and ski resort east of Seattle
Solitude, Solitude, Utah, Multiphase condo and village development for a Utah ski area
Seahaven, Panama City, FL, Beachfront high-rise condo project in the panhandle of Florida
Settler’s Creek, Keystone, CO, Ski condo project in the mixed use village at Keystone ski resort
Mission Shores, Kelowna, BC, Masterplan and single family homes at golf resort at interior BC lake resort
Perdido Key, Perdido Key, FL, Beach resort condominiums in Florida
Montsoleil, Flaine, France, Multiphase mixed use resort village and condominiums in the French Alps
Branded Real Estate Projects
Westin Verasa Napa, Napa, CA, Westin branded wine country hotel located on the Napa River
Four Seasons, Whistler, BC, Private Residence and Destination Club sold 242 fractions and 37 residences
Pan Pacific Whistler, Whistler, BC, Condo hotel located in the heart of Whistler village, sold 83 suites
Westin Trillium House, Blue Mountain, ON, Westin branded condo hotel at Blue Mountain, sold 224 suites
Westin Monache, Mammoth, CA, Westin branded ski and mountain resort property, sold 230 suites
Hard Rock San Diego, San Diego, CA, Urban lifestyle property in downtown SanDiego, sold 420 suites
Mayakoba, Riviera Maya, MX, Rosewood residences at luxury multi-brand beach and golf resort
Conceptual Development and Strategic Planning
Montelucia, Scottsdale, AZ, Intercontinental branded resort in downtown upscale area of Scottsdale
Sun Gardens, Dubrovnik, Croatia, Beach-front mixed use master planned resort with multiple branded hotels
Playa Pelicano, Guanacaste, Costa Rica, Lifestyle and spa master planned resort
La Roca, Central Costa Rica, Setai branded luxury golf, spa and beach resort
Leaders in
Destination Real Estate
call
1.866.675.PLAY (7529)
emailinfo@playground.com