EXPERIENCE AT KEDGE BUSINESS SCHOOL

Stefano Pace

13 288 Marseille Cedex 9 France

stefano.pace@kedgebs.com

EDUCATION

2003 PhD in Business Administration & Management, Bocconi University, Milan (Italy)

1997 Bachelor Degree in Business Administration & Management; Laurea cum Laude; Università degli Studi dell’Aquila, L’Aquila (Italy)

EXPERIENCE AT KEDGE BUSINESS SCHOOL Courses taught

2013 – 2015 MBA Market Research (3 courses: Marseille, Bordeaux, Paris)

Social Media & Sports, International Sport and Event Management program – MS MSc MS ISEM

Tribal Marketing and Brand Communities - MS MSc - M2 IBLM Tribal Marketing and Brand Communities - ESC Master

2008-2012 (As visiting professor) Course on marketing and digital media, International Week Program, 30 hours

Consumer Culture Theory: researches in this stream deal with the current evolution of consumer research. This stream adopts primarily the

qualitative and interpretive method to address the complexities of consumer behaviour in different fields

Consumer behaviour in digital domains: this stream of research

investigates how social media and other digital technologies changes the behaviour of consumers and how companies can draw benefit from these new platform of collaboration with their customers

Counterfeiting consumption: this stream deals with the drivers of counterfeiting consumption. Researches in this area (adopting both the qualitative and quantitative method) investigate what benefits consumers draw from this form of consumption and how to devise effective strategis (as company or public authority) to fight against counterfeiting

Advising Students, Directing Projects and Admission Juries

Theses and student projects supervised in the above mentioned research areas and in marketing/consumer behviour

PRO-ACT interviews

Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning)

Member of the Chair “Business as Unusual”

- Research report on the literature review on consumer behaviour and circular economy

- Elaboration of a research plan for a collaboration with the European Investment Bank to analyse the smart grid of Capanergies

- Elaboration of a research plan for a collaboration with La Poste - Member of the Scientific Committee of MiMeC Bocconi, Master in

Marketing & Communication of Bocconi University

OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held

Since September 2012 Associate Professor at Kedge Busienss School

July 2011-September 2012 Director of the Master Bocconi in Marketing & Communication (MiMeC)

March 2005-March 2012 Assistant Professor in Marketing, Marketing Department, Bocconi University

December 2001 –March 2005

Junior Assistant Professor, Marketing Department, Bocconi University

1999-2001 PhD Student in Business Administration & Management, Bocconi University

November 1997 – March 1998

Tutor in the M.B.A. Master in Business Administration, University L.U.I.S.S. Guido Carli, Roma (Italy)

Teaching assistant in the course “Economia delle Aziende Industriali” (Business Administration and Management of Manufacturing Companies), University L.U.I.S.S. Guido Carli, Roma

November 1997 – 1998 Teaching Assistant in the course “Tecnica degli Scambi

Internazionali” (International Management) Università degli Studi dell’Aquila (Italy)

Courses taught elsewhere

Main Courses taught at Bocconi University, Milan (Italy) Undergraduate Courses

2003-2012 Marketing

2003-2004 Business Administration and Management Graduate Courses

2006-2014 Culture, Media & Consumption 2005-2007 Services Marketing

2005-2007 Corporate Communication Master Programs

Since 2005 Digital Communication & Social Media

MiMeC – Master in Marketing & Communication 2005-2012 Consumer Analysis & Market Segmentation

MiMeC – Master in Marketing & Communication 2005-2007 Corporate Communication

MexeM – Master in Exhibition and Event Management SDA Bocconi – School of Management, Milan (Italy)

2010 Master FIFA

Course: Experiential Marketing; Brand Communities 2008-2009 Master MASP: Master per lo Spettacolo

Course: Marketing Other courses

Since 2008 MaBaC, Specialized Master in Management of Cultural and Arts Activities

Course on experiential marketing for arts and culture management Master organized by ESCP Paris and Ca’ Foscari University, Venice

1992-1999 Lecturer of the Telecom Italia Business School, SSGRR Scuola Superiore Guglielmo Reiss Romoli (Italy)

Functions: research, teaching, Executive course development on I.C.T. Marketing

1999 (January) Teacher of the course “Marketing of the Information and Communication Technology” for the Executives of ETECSA, telecom company of Cuba.

Course organized by the Telecom Italia Business School SSGRR, Scuola Superiore Guglielmo Reiss Romoli

Visiting periods

2013 (December) Visiting professor at the University of Mons (Belgium) 2011 (six months) Visiting professor at the University of Karlstad (Sweden) 2008 (six months) Visiting professor at the University of Bath (UK)

Invited talks and courses in other Universities

December 2013 Course on social media at the Warocqué Business School of the University of Mons (Belgium)

2009 (December) Università di Macerata (Italy)

Invited teacher for a seminar in the course of Marketing 2006 (October) Invited Speaker at the 10th International Congress of APPM

(Associação Portuguesa dos Profissionais de Marketing; Portuguese Association of Marketing Professionals) Lisbon (Portugal)

Editorial positions

- Associate Editor (Marketing Area) of “Journal of Innovation Management” - Associate editor of “International Journal of Electronic Marketing and Retailing”

- Guest Editor of the Special Issue on Business-to-Business Marketing in International Marketing Review (Vol. 25, 2008, with P. Matthyssens, A. Kirca)

Reviewer:

− European Journal of Marketing − Finanza, Marketing e Produzione − Industrial Marketing Management

− International Journal of Arts Management

− International Journal of Electronic Marketing and Retailing − Journal of Business Ethics

− Journal of Consumer Behaviour − Journal of Consumer Marketing − Journal of Innovation Management − Journal of Marketing Communications − Mercati & Competitività

− Micro & Macro Marketing

− Qualitative Market Research: An International Journal Occasional and ad hoc reviewer

− Business Ethics Quarterly

− Business Ethics: a European Review − Consumption, Markets & Culture

− International Journal of Innovation and Sustainable Development − International Studies in Management and Organization

− Journal of Service Management − New Media & Society

− Scandinavian Management Journal − Sustainability

Reviewer for academic conferences:

− American Marketing Association conference − Consume Culture Theory conference

− EMAC – European Marketing Academy Conference

Session Chair at the 44th EMAC Conference (European Marketing Academy conference; Leuven, Belgium, 26-29 May 2015)

Session Chair at the 2013 Consumer Culture Theory Conference (Tucson, Arizona; June 2013) Session Chair at the 19th International Conference on Marketing and Corporate Communication (Milan, Università Cattolica, 3-4 April 2014)

BUSINESS EXPERIENCE March

2012-September 2012

Confindustria Ancona, Ancona(Italy), Research project supervisor

The research project involves more than 20 in-depth interviews and 5 focus groups with local entrepreneurs on the issues of innovation, crisis, and the future of local industries. The findings of the analysis will be presented in 2013 to entrepreneurs, invited authorities, and the top management of Confindustria Ancona (that is the local branch of the main association of businesses in Italy).

PUBLICATIONS

Articles published in refereed journals 2015

Marketing with working consumers: The case of a carmaker and its brand community Organization

Volume 22 (5) September 2015 DOI: 10.1177/1350508414566805 (With B. Cova, P. Skålén)

Brand volunteering: Value co-creation with unpaid consumers Marketing Theory

Published online before print February 4, 2015 DOI:10.1177/1470593115568919

(With B. Cova, P. Skålén)

Firm-Brand Community Value Co-creation as Alignment of Practices European Journal of Marketing

Vol. 49 Issue 3/4, pp. 596-620, 2015

DOI: http://dx.doi.org/10.1108/EJM-08-2013-0409 (With B. Cova, P. Skålén)

The effects of social media on brand attitude and WOM during a brand crisis: evidences from the Barilla case

Journal of Marketing Communications

Forthcoming 2015 (Published online 4 November 2014) DOI: 10.1080/13527266.2014.966478

Notes: Best paper Award at the 19th Corporate and Marketing Communications Conference (April 2014, Università Cattolica, Milan)

(With B. Balboni, G. Gistri)

Can A Commercially Oriented Brand Be Authentic? A Preliminary Study Of The Effects Of A Pro-Business Attitude On Consumer-Based Brand Authenticity

Journal of Applied Business Research

Volume 31, Number 3 – May/June 2015, pp. 1-12 ISSN 0892-7626 (print); ISSN 2157-8834 (online) (Sole author)

L’impatto della brand crisis sulla clientela e l’effetto della fedeltà alla marca Mercati & Competitività

Forthcoming 2015

ISSN 1826-7386, ISSNe 1972-4861 (With G. Gistri, B. Balboni)

Combining Qualitative Methods in Practice: A Contextualized Account of the Evolution of Consumer Studies

Management Decision

2014, Volume 52 Issue 4. ISSN: 0025-1747

(With A. Carù, B. Cova)

Effects of intrinsic and extrinsic religiosity on attitudes toward products: Empirical evidence of value-expressive and social-adjustive functions

Journal of Applied Business Research Vol. 30, N. 4

2014 (July/August)

ISSN 0892-7626 (print), ISSN 2157-8834 (online) (Sole author)

2013

Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the resistance of the self

Journal of Business Ethics

Volume 112, Issue 1 pp. 25-46 2013

(DOI 10.1007/s10551-012-1228-3) (Sole author)

La misurazione dell’efficacia della comunicazione aziendale sui social network: una proposta metodologica

Micro & Macro Marketing Anno XXII, n. 3, pp. 51-80. December 2013

DOI: 10.1431/75384

(With S. Buzzanca, L. Fratocchi)

Gli effetti della percezione del valore del lusso sull’acquisto dei prodotti contraffatti Micro & Macro Marketing

Anno XXII, n. 2, August 2013, pp. 253-272 DOI: 10.1431/74435

(With G. Gistri, S. Romani)

Looking at innovation through CCT glasses: Consumer culture theory and Google glass innovation

Journal of Innovation Management

Vol. 1(1), pp. 38-54 2013

ISSN 2183-0606

Before 2013 When counterfeits raise the appeal of luxury brands Marketing Letters

Vol. 23, Issue 3, pp. 807-824 2012

(DOI 10.1007/s11002-012-9190-5) (With S. Romani, G. Gistri)

Examining the Boundary Conditions of Customer Citizenship Behaviours: A Focus on Consumption Ritual

Journal of Strategic Marketing

2011, December, Vol. 19 (7), pp. 619-631

http://dx.doi.org/10.1080/0965254X.2011.603053 (With C. Gilde, S. Pervan, C. Strong)

Voluptas, Goddess of Sensual Pleasure: How Consumers Deal with Pros and Cons of Voluptuary Consumption

European Advances of Consumer Research 2010

(With L. Zarantonello, D. Dalli; Extended Abstract)

Consumption practices of counterfeit luxury goods in the Italian context Journal of Brand Management

2009, February, Volume: 16, Issue: 5/6, pp. 364-374

(With G. Gistri, S. Romani, S. Pace, V. Gabrielli, S. Grappi)

Managerial Gaps in E-banking Quality Drivers: An Empirical Assessment The E-Business Review

2009, Volume IX, pp. 93-97

(With M.H. Shah, W. Ahmed, V. Morabito)

Business-to -business marketing and globalization: two of a kind International Marketing Review

2008, Vol. 25, Issue 5, pp. 481-486 (With P. Matthyssens, A. Kirca)

YouTube: an opportunity for consumer narrative analysis? Qualitative Market Research: an International Journal 2008, Vol. 11, N. 2, pp. 213-226

Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts European Advances of Consumer Research

2008, Vol. 8

(With D.J. Park, S. Deshpande, B. Cova; Extended Abstract)

Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services European Advances of Consumer Research

(With B. Cova, A. Carù; Extended Abstract)

Global Brand Communities across Borders - The Warhammer Case International Marketing Review

2007, Vol. 24, N. 3, pp. 313-329. (With B. Cova, D. Park)

Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community”

European Journal of Marketing 2006, Vol. 40 No. 9/10, pp. 1087-1105. (With B. Cova)

Do costs matter in ASP sourcing decisions?

International Journal of Digital Accounting Research 2006, Volume 6, Number 12, July-December, pp. 121-139. (With V. Morabito)

ERP Marketing for SME's: Research on Italian Resellers European Management Journal

2005, Vol. 23, N. 5, pp. 590-598. (With V. Morabito, P. Previtali)

Look what they’ve done to my brand: clashes of brand tribes European Advances of Consumer Research

2005, Vol. 7

(With B. Cova; Abstract)

Superior service in project business: Lessons from the Andria case European Management Journal

2004, Vol. 22, Issue 5, pp. 532-545. (With A. Carù, B. Cova)

Miracles or Love? How Religious Leaders Communicate Trustworthiness through the Web Journal of Religion and Popular Culture

2004, Volume VII, Summer. (Sole author)

The social structure of a virtual community and the consequences for the e-marketer” ALCANCE

2003, Volume 10, No. 3, December; pp. 559-573 (Sole author)

On Adaptive Emergence of Trust Behavior in the Game of Stag Hunt Group Decision and Negotiation

2002, Vol. 11, Issue 6, pp. 449-467

(With C. Fang, S. Kimbrough, A. Valluri, Z. Zheng) Verso l’Impresa Virtuale e Oltre

Società dell’Informazione 1999, Anno VII, n. 3.

(With A. Fiocco, R. Scase 1999) National (Italian) refereed journals

Gli effetti della contraffazione sui fashion brand originali: un’indagine empirica”, Mercati & Competitività

2011, N. 1

Mercati & Competitività

(With G. Gistri, S. Romani, L. Masserini)

Branding Tribale su Internet: “my Nutella The Community” Micro&Macro Marketing

2007, N. 1, Aprile, pp. 165-182. (With B. Cova)

Marketing degli ERP per le PMI: un’indagine empirica sui resellers italiani Economia & Management

2005, N. 4 (Luglio-Agosto) (With V. Morabito, P. Previtali)

Chapters in Books International books

Corporate Brand: Expert Interviews

In TC Melewar, Sharifah Faridah Syed Alwi (eds.): Corporate branding: areas, arenas and approaches Pages: 230-245. Publisher: Routledge ISBN (paperback). 978-0-415-72112-7 ISBN (hardback): 978-0-415-72111-0 2015 (Sole author)

Control and Power in Online Consumer Tribes: the Role of Confessions

In Russel W. Belk, Linda Price, Lisa Peñaloza (Eds.): Research in Consumer Behavior Volume: 15, pp. 327-352

2013

ISSN: 0885-2111/doi:10.1108/S0885-2111(2013)0000015020 (With A. Fyrberg-Yngfalk, B. Cova, P. Skålén)

What is the harm in fake luxury brands? Moving beyond the conventional wisdom

In Wiedmann, K.P. and Hennigs, N. (Eds.), Luxury Marketing. A Challenge for Theory and Practice

Springer Gabler, Berlin, Germany 2013

ISBN: 978-3-8349-4398-9 (Print) 978-3-8349-4399-6 (Online) (With A. Ahuvia, G. Gistri, S. Romani)

Tailgating and alcohol consumption by sport fans (provisional title)

In Christian Gilde, Michael Malec (Eds): Handbook of Sports Marketing (provisional title) Forthcoming 2015

(With C. Gilde)

Citizens on YouTube: Research-Method Issues

In Carlos Nunes Silva (Ed.), Online Research Methods in Urban and Planning Studies: Design and Outcomes

IGI Global 2012

DOI: 10.4018/978-1-4666-0074-4, ISBN13: 9781466600744, ISBN10: 1466600748, EISBN13: 9781466600751

(Sole author)

Tribal Entrepreneurship: Consumer Made and Creative Communities as Marketmakers In A. Carù, K. Tollin (Eds.), Strategic Market Creation. A New Perspective on Marketing and Innovation Management.

John Wiley & Sons 2008

(With B. Cova)

Methods of Research in Virtual Communities

In Margherita Pagani (Ed.), Encyclopaedia of Multimedia Technology and Networking IDEA Group

2008, pp. 585-592. (Sole author)

Internationalization of a Craft Enterprise through a Virtual Tribe: ‘Le Nuvole’ and the Pipe-Smoker Tribe

In B. Cova, R.V. Kozinets, A. Shankar (Eds.) Consumer Tribes: Theory, Practice, and Prospects

Oxford, UK: Elsevier 2007

(With L. Fratocchi, F. Cocciola)

Seeking Community through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers’ Communities across Borders

In B. Cova, R.V. Kozinets, A. Shankar (Eds.) Consumer Tribes: Theory, Practice, and Prospects

Oxford, UK: Elsevier 2007

(With D. Park, S. Deshpande, B. Cova)

Heuristics and Network Position: A Cognitive and Structural Framework on Innovation In Arturo Capasso, Giovanni Battista Dagnino, Andrea Lanza (Eds.), Strategic Capabilities & Knowledge Transfer Within & Between Organizations

Cheltenham, UK: ELGAR 2005

National (Italian) books

Le scelte dei consumatori e le conseguenze per le marche

In Marco Belfanti (editor): “Chi ha paura della contraffazione? Il mercato dei falsi tra strategie economiche e comportamento dei consumatori”

EGEA, Milan 2013 (June) pp. 101-124

ISBN/EAN: 9788823843769

(With D. Dalli, G. Gistri, S. Romani) Digital Marketing

In Enrico Valdani (Editor): “Marketing Management” EGEA

2011

(With M. Pagani, S. Vianello)

Marketing dei Servizi

In Enrico Valdani (Editor): “Marketing Management” EGEA

2011

(With A. Carù, A. Ordanini)

Servizi e Soluzioni nelle Relazioni di Mercato In Sandro Castaldo: “Marketing e Fiducia” Il Mulino

2009

(With A. Carù)

Marketing delle Reti Virtuali e Sociali

In Enrico Valdani, Fabio Ancarani (Editors): “Marketing Strategico” Volume 2

Milano: EGEA 2009

(Sole author)

Socialità e consumo: il caso Sprite Yard In Vito Di Bari (Editor): “WEB 2.0” Il Sole 24 Ore

2008

(Sole author)

La Leggenda del Teddy Bear Virus. Un Caso di Pseudodiagnosticità Cognitiva? In Paolo Toselli, Stefano Bagnasco (Editors): “Le Nuove Leggende Metropolitane” Avverbi Editore

(Sole author)

Il Costo per Contatto nelle Manifestazioni Fieristiche

In F. Golfetto (Editor): “Fiere e Comunicazione. Strumenti per le Imprese e il Territorio” Milano: EGEA

2004

(With F. Golfetto) Linux

In L. Fratocchi, A. Moretti, “Strategia e Marketing d’Impresa” Milano: McGraw-Hill

2001

(With L. Fratocchi)

Iridium Calling Planet Earth

In L. Fratocchi, A. Moretti, “Strategia e Marketing d’Impresa” Milano: McGraw-Hill

2001

Papers published in conference proceedings 2015

Crisis congruence and corporate reputation: the moderating role of product involvement EMAC 44th Annual Conference

Leuven, Belgium, 26-29 May 2015 (With G. Gistri, M. Corciolani)

Digital paradigm: a “monadic” approach to understand the “augmented” consumer 8th _{Workshop on Interpretive Consumer Research}

University of Edinburgh, 16-17 April 2014 (With S. D’Antone)

The effects of brand loyalty on the emotional reactions to a luxury brand crisis: the Moncler case

2015 Global Fashion Management Conference at Florence University of Florence, Florence, Italy, 25-28 June 2015 (With G. Gistri, M. Corciolani)

2014

L’impatto della crisi del brand sui clienti attuali e potenziali 9th Annual Conference SIM (Sociaetà Italiana Marketing)

Università di Modena e Reggio Emilia, Modena, Italia, 18.19 September 2014 (With G. Gistri, B. Balboni)

The effects of social media on brand attitude and WOM during a brand crisis: the case of Barilla

19th Corporate and Marketing Communications Conference Università Cattolica, Milan, 3-4 April 2014

ISBN (electronic edition): 978-88-6780-087-2 (With B. Balboni, G. Gistri)

Best Paper Award

Dimensions of the user digital experience on social networking sites: the case of luxury brands’ fan pages

19th Corporate and Marketing Communications Conference Università Cattolica, Milan (Italy), 3-4 April 2014

ISBN (electronic edition): 978-88-6780-087-2 (With L. Arnone, A. Geerts)

Social Media and Consumers’ Reactions to Brand Crisis: The Case of Barilla EMAC – European Marketing Academy Conference

Valencia University, Valencia (Spain), 3-6 June 2014 ISBN: 978-84-697-0220-8

Shaping Work-Life Balance in E-Commerce Marketplaces: Women Entrepreneurs on Etsy CCT - Consumer Culture Theory Conference

Aalto University, Helsinki (Finland), 26-29 June 2014 Poster presentation

(Sole author)

2013

Consumer Culture Theory Conference ; 12-16 June 2013 ; Tucson, USA

Title of the article: Control and Power in Online Consumer Tribes: the Role of Confessions (With Anna Fyrberg-Yngfalk, Bernard Cova, Per Skålén

(In the above CCT conference, I also had the role of session chair)

Interpretive Consumer Research Workshop ; 11-12 April 2013 ; Brussels, Belgium Title: Confessions inside Consumer Tribes: Reframing Control through Pastoral Power (With Anna Fyrberg-Yngfalk, Bernard Cova, Per Skålén)

Conference: EMAC Conference (European Marketing Academy); 4-7 June 2013 ; Istanbul, Turkey

Title: The effects of luxury conceptualization on counterfeit possession: an empiricial exploration with consumers

(With Giacomo Gistri, Simona Romani)

Before 2013

Collateral damage effects of non-deceptive counterfeits on legitimate brands” ACR Conference 2011 - The Association for Consumer Research Annual North American Conference

St. Louis, U.S.A. – October 2011

(With A. Ahuvia, G. Gistri, S. Romani, L. Masserini) Brand as “rupa”: Buddhist psychology and brand experience

Brands as Religions - 1st International conference on the Marketization of Religion and Spirituality

Université de Lausanne (HEC Lausanne ; Faculté de théologie et des sciences des religions); Switzerland - October 2011

(Sole author)

Contributive Behavior in Online Groups: Preliminary Findings Towards a Scale SIM Conference - Società Italiana Marketing, Italian Marketing Society Rome – September 2011

(With A. Cirrincione, M. Pagani)

The effects of luxury conceptualization on counterfeit purchase an empirical study, 1st International Conference on Luxury and Counterfeiting: Issues, Challenges and Prospects

(With G.Gistri, S Romani)

Value Creation Co-Practices: Methodological and Theoretical Considerations for Studying Community-Firm Collaborations

ICR Conference Interpretive Consumer Research Conference University of Southern Denmark, Odense, Denmark – May 2011 (With B. Cova, P. Skålen)

Counterfeiting and luxury goods: an exploration of positive effects EMAC Conference 2011 (European Academy of Marketing) Ljubljana, Slovenia – May 2011

(With G. Gistri, S. Romani)

2010

2010 EACR Conference (European Association for Consumer Research) Royal Holloway, University of London - 30th June - 3rd July, 2010

S. Pace, L. Zarantonello, D. Dalli: “Voluptas, Goddess of Sensual Pleasure: How Consumers Deal with Pros and Cons of Voluptuary Consumption”

ICAR/ NACRE Symposium 2010 (International Centre for Anti-consumption Research / New Approaches to Consumer Resistance)

Anti-consumption and Consumer Resistance: Concepts, concerns, conflicts, and convergence Euromed Management, Marseille June, 25-26th_{, 2010}

S. Pace: “«Have you Heard that…» Anti-Consumption Morals of Urban Legends” 39th EMAC Conference (Academy of Marketing Conference)

S. Pace, C. Gilde: “Pre-Rituals of Consumption” Copenhagen, June 1-4 2010

9th _{International Marketing Trends Conference}

Università Ca’ Foscari, Venice, January 21-23, 2010

G. Gistri, S. Pace, S. Romani: “È contraffatto? Allora è di lusso! Gli effetti della

contraffazione sull’introduzione di un nuovo marchio di abbigliamento di lusso nel mercato italiano”

2009 VI° Convegno SIM (Società Italiana Marketing) Università di Firenze, 6-7 Novembre 2009

S. Pace, G. Gistri, S. Romani, L. Masserini: “Gli effetti della contraffazione sui brand originali: un’analisi dell’effetto di sostituzione nel contesto degli accessori di moda”

2008 7mo International Congress on Marketing Trends Venezia, 25-26 January 2008

G. Gistri, S. Romani, S. Grappi, S. Pace, V. Gabrielli: “Il consumatore e i prodotti contraffatti: un’indagine esplorativa sul processo di acquisto e le pratiche di consumo”

2007 4th Workshop on Interpretive Consumer Research Marseille, France, 26-27 April, 2006

S. Pace: “YouTube: an Opportunity for Consumer Narrative Analysis?” European Conference of the Association for Consumer Research, Milan, July 11-14, 2007

D.J Park, S. Deshpande, B. Cova, S. Pace “Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts”

European Conference of the Association for Consumer Research Milan, July 11-14, 2007

B. Cova, A. Carù, S. Pace “Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services

6th International Congress on Marketing Trends Paris, 26-27 January 2007

C. Chizzoli, S. Pace, D. Rinallo” “The relative impact of demand proximity and supply aggregation on exhibitor evaluation of international trade fairs”

2006 26th SMS (Strategic Management Society) Conference Vienna, Austria, October 29- November 1, 2006

A. Cirrincione, S. Pace: “The Role of Governance Structure in the Strategic Resources Development”

22nd _{IMP Conference (Industrial Marketing and Purchasing Group)}

Milan, 7-9 September 2006

S. Pace, G. Miniero: “Does advertising communicate competence in B2B? A content analysis in the fashion industry”

22nd IMP Conference (Industrial Marketing and Purchasing Group) Milan, 7-9 September 2006

Chizzoli, S. Pace, D. Rinallo: “The relative impact of demand proximity and supply aggregation on exhibitor evaluation of international trade fairs”

2005

21st IMP Conference (Industrial Marketing and Purchasing Group) Rotterdam, The Netherlands, 30 August – 3 September 2005

Cova, S. Pace, R . Salle: “Expectation Management in Project Business. A Question of Renunciation”

European Association for Consumer Research (EACR) Conference Göteborg, Sweden; 15-18 June, 2005.

Cova, S. Pace: “ Look What They’ve Done to My Brand: Clashes of Brand Tribes”

34th _{EMAC Conference, European Marketing Academy}

Milan, May 25-27, 2005;

S. Pace, A. Cirrincione: “How Museum’s Brand Name Affect the Perception of the Artwork: an Empirical Investigation”

34th _{EMAC Conference, European Marketing Academy}

Milan, May 25-27, 2005 Cova, S. Pace: “Tribal Branding on the Net: the Nutella Case” 32nd Annual AIB Conference, Academy of International Business University of Bath April 8-9, 2005.

S. Pace, L. Fratocchi, F. Cocciola (2005): “Tribal marketing as a Method for SME’s virtual internationalization: Le Nuvole Case Study”; Proceedings of the ISBN 0 86197 133 7. 8th International Conference on Arts and Cultural Management; AIMAC International Association of Arts & Cultural Management

July 3-6, 2005; HEC Montréal, Montréal, Canada

S. Pace, A. Cirrincione: “How Museum’s Brand Name Affect the Perception Through Imaginative Experience: an Empirical Investigation”

4th International Congress on Marketing Trends January 21-22nd, 2005 – ESCP-EAP Paris

Chizzoli, S. Pace: “ Competence-Based Communication: theoretical insights and empirical findings in the Initial Public Offering setting”

3rd Workshop on Trust Within and Between Organizations Amsterdam, The Netherlands; 27-28 October 2005.

Cirrincione, S. Pace: “The Role of Governance Structure in Trust Development: the Microfinance Case”

2004

20th Annual IMP Conference (Industrial Marketing & Purchasing) Copenhagen, 2-4 September 2004.

S. Pace, B. Calisti, B. Cova, R. Salle: “Social Acceptability in Small Scale Projects: Insights from two Construction Projects”

8th International Research Seminar in Service Management La Londe les Maures, France - June 8 - 11, 2004.

A .Carù, B. Cova, S. Pace: “ Superior service in project business: Lessons from the Andria case”

8-13 June 2004, Turin (Italy)

S. Pace, L. Fratocchi, F. Cocciola: “Tribal Marketing and Virtual Internationalization of SMEs: a Possible Liaison? Some Insights from Pipe.it Case”

Association for Business Communication Conference (ABC), 6th European Convention, May 21-22 2004, Milan, (Italy).

S. Pace: “ Competence-Based Communication through Advertisements in the B2B Fashion Sector”

9th International Conference on Corporate and Marketing Communications

April 5-6th 2004; Warwick Business School, University of Warwick, Coventry, United Kingdom

C. Chizzoli, S. Mola, S. Pace: “Advertising for Listing: Empirical Analysis of Italian IPOs” 2003

International Congress on Marketing Trends, Venezia, Università Ca’ Foscari; November 28-29th, 2003.

C. Chizzoli, S. Mola, S. Pace: “Advertising for Listing”

34th EURAM (European Academy of Management) Conference 2003; Milan, April

Cirrincione, S. Pace: “Creativity and Network Position: a Cognitive Perspective on Innovative Capability”

34th EURAM (European Academy of Management) Doctoral Pre-Conference 2003; Milan, April

S. Pace: “Fiducia e Comunità Virtuali”

2002

Academy of Management Conference. Denver, Colorado (U.S.A) 2002 August

Fang, S. Kimbrough, S. Pace, A. Valluri, E. Zheng “Evolution of Trust in Organizations: a Learning Perspective”

2001 Workshop on Trust Within & Between Organizations

EIASM International Conference (European Institute for Advanced Studies in Management) Amsterdam, Netherlands, November 2001.

Fang, S. Kimbrough, S. Pace, A. Valluri, E. Zheng: “Evolution of Trust in Organizations: a Learning Perspective”

Conference SISEI (Società Italiana per gli studi di Economia d’Impresa) L’impresa e-based nella nuova economia digitale

Chizzoli, M. Folcia, S. Pace: “Property rights view nel rapporto operatore di rete-Fornitore di contenuto”

Technical Reports or major consulting reports Research report for Confindustria Ancona

2013

(Sole author)

OTHER PERSONAL INFORMATION

Languages spoken, written and read : Italian (mother-tongue), English (second language), French (basic)