THE BUSINESS OF INTELLECTUAL PROPERTY (BIP)
The course will strongly benefit all companieshaving a need to better understand how to
optimise the commercial value of their IP positions.
Åsmund Broli, Director IP Management, Hydro Aluminium AS
This course will give your organization a
powerful tool in strategic business development.
The competitive advantage for the future of the Nordic region will depend on the national and regional capacity to create and transform knowledge into assets, property, and capital.
That’s why we created this course for the Nordic industry.
The Business of Intellectual Property is a six-day, intensive executive training program that:
• Focuses on the use of IP to drive new business models and value propositions,
• Provides insights to align IP strategies with overall corporate strategies
• Shares best practice models for IP valuation, and is based on two on-campus modules, with a one month home company/organizational assignment in-between.
This course has been created for technology managers, R&D managers and IP professionals who take part in strategic business development.
IMPROVE YOUR
KNOWLEDGE-BASED
The first module will be held for three days at
the Philips High Tech Campus in Eindhoven in collaboration with Ruud Peters, who built Philips IP and Standards into the top business-focused IP organization in the world.
The goal of this workshop is to introduce the participants to advanced models of intellectual asset and property management to support innovation and business development.
The workshop will focus on the transformation of the field of intellectual property into knowledge-based business
management at the interface of business strategy and technology development.
The module will present concepts and tools regarding the
new role of intellectual property management as a core activity linked to the execution of business strategy as well as how an intellectual asset and property perspective can drive business and R&D strategy.
Ruud Peters from Philips will explain the current challenges facing IP executives and professionals and discuss how IP organizations can develop the dynamic capabilities to manage these challenges.
SCHEDULE: MODULE I
26
th
-
28
th
JANUARY
2015
In particular the participants will learn to:
• Differentiate between an industrial and knowledge-based business approach to intellectual property management
• Manage the use of intellectual property to create competition advantage on a technology market versus a product market • Apply an advanced set of knowledge-based business tools to
entrepreneurially create, manage, and extract business value from intellectual property
• Both align intellectual strategy with business strategy as well as drive business strategy from an intellectual property perspective
• Assess you organization’s intellectual property management-needs and capabilities.
• Develop an intellectual property organization focused on the creation of business value
The HCA is where the course content can be customized to the context of the challenges facing your organization.
The home company/organizational assignment has proven to be a very valuable part of the BIP program as it allows the partici-pants to apply the knowledge gained in the program to current challenges in their own organizations.
Participants will receive confidential feedback on their HCA’s during the first day of the second module through private meetings with the program faculty.
HOME COMPANY /ORGANIZATIONAL
ASSIGNMENT
Final 3-day workshop including home company/organizational assignment feedback session at NTNU.
This module will consist of one day for HCA feedback and two days of workshop focused on the role of IP management in open innovation and the valuation of intellectual property from a strategic business perspective.
The goal will be to link the different concepts and tools discussed in the program into an analytic framework for strategic decision making. An extensive case example will be used to illustrate the process. In addition, we are privileged to have members from our Nordic Council participate and share there experiences and tools for business-focused
IP management.
SCHEDULE: MODULE II
23
rd
-
25
th
MARCH
2015
TRONDHEIM, NORWAY
In particular the participants will learn to:
• Differentiate between closed and open innovation • Design openness strategically though intellectual
property management
• Manage open innovation between industry and academia • Operationalize the relationship between intellectual property
valuation and value creation
• Apply different intellectual property valuation methods for different valuation contexts
• Evaluate and communicate the value of intellectual property in your organization
IPIN FACULTY
IPIN is part of Norwegian University of Science and Technology (NTNU) at the Department of Industrial Economics and Technology Management. IPIN are also in collabration with Center for Intellectual Property (CIP) in Gothenborg and Patentstyret in Norway.
Permanent Faculty:
Ulf Petrusson
• Professor, Department of Law, University of Gothenburg • Professor II, Department of Industrial Economics and
Technology Management, NTNU
• Director, Center for Intellectual Property (CIP) • Director, Institute for Innovation and Social Change
Bowman Heiden
• Deputy Director, Center for Intellectual Property (CIP) • Head of Innovation, Sahlgrenska School of Innovation
and Entrepreneurship, University of Gothenburg • Co-Founder, CIP Professional Services AB
Karl Klingsheim
• Professor, Department of Electronics and
Telecommunications, Norwegian University of Science and Technology
• Managing Director, NTNU Technology Transfer AS
Roger Sørheim
• Professor, Department of Industrial Economics and Technology
Management, Norwegian University of Science and Technology
• Director, Intellectual Property Institute of Norway (IPIN)
Knut Jørgen Eglie
• Deputy Director, Intellectual Property Institute of Norway (IPIN)
Ruud Peters
• Advisor, Philips Group Innovation • Fm EVP and CIPO, Philips
Module I of his course will be held in Industrial Faculty:
Most participants have an academic background in a technical domain or business function e.g. engineering, life sciences, law, economics, or business management.
These are typical positions among participants:
• Business Development Manager • Product Development Manager • R&D Manager
• Technology Manager • IP Manager
• Licensing Manager
• Intellectual Asset Manager • Open Innovation Manager
• C-Suite Executives in start-ups or SMEs A basic understanding of IP rights is sufficient.
Module I
26th-28th January 2015 @ Eindhoven, Netherlands
Home Company/Organizational Assignment
28th January – 23rd March 2015 @ Your organization
Module II
23rd-25th March 2015 @ Trondheim, Norway
This course awards 7.5 credits from NTNU.
Price:
€ 3.000 for one person
€ 5.000 for two persons from same organization
Registration at our webpage: ipin.no
More information: info@ipin.no