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THE BUSINESS OF INTELLECTUAL PROPERTY (BIP)

The course will strongly benefit all companies

having a need to better understand how to

optimise the commercial value of their IP positions.

Åsmund Broli, Director IP Management, Hydro Aluminium AS

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This course will give your organization a

powerful tool in strategic business development.

The competitive advantage for the future of the Nordic region will depend on the national and regional capacity to create and transform knowledge into assets, property, and capital.

That’s why we created this course for the Nordic industry.

The Business of Intellectual Property is a six-day, intensive executive training program that:

• Focuses on the use of IP to drive new business models and value propositions,

• Provides insights to align IP strategies with overall corporate strategies

• Shares best practice models for IP valuation, and is based on two on-campus modules, with a one month home company/organizational assignment in-between.

This course has been created for technology managers, R&D managers and IP professionals who take part in strategic business development.

IMPROVE YOUR

KNOWLEDGE-BASED

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The first module will be held for three days at

the Philips High Tech Campus in Eindhoven in collaboration with Ruud Peters, who built Philips IP and Standards into the top business-focused IP organization in the world.

The goal of this workshop is to introduce the participants to advanced models of intellectual asset and property management to support innovation and business development.

The workshop will focus on the transformation of the field of intellectual property into knowledge-based business

management at the interface of business strategy and technology development.

The module will present concepts and tools regarding the

new role of intellectual property management as a core activity linked to the execution of business strategy as well as how an intellectual asset and property perspective can drive business and R&D strategy.

Ruud Peters from Philips will explain the current challenges facing IP executives and professionals and discuss how IP organizations can develop the dynamic capabilities to manage these challenges.

SCHEDULE: MODULE I

26

th

-

28

th

JANUARY

2015

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In particular the participants will learn to:

• Differentiate between an industrial and knowledge-based business approach to intellectual property management

• Manage the use of intellectual property to create competition advantage on a technology market versus a product market • Apply an advanced set of knowledge-based business tools to

entrepreneurially create, manage, and extract business value from intellectual property

• Both align intellectual strategy with business strategy as well as drive business strategy from an intellectual property perspective

• Assess you organization’s intellectual property management-needs and capabilities.

• Develop an intellectual property organization focused on the creation of business value

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The HCA is where the course content can be customized to the context of the challenges facing your organization.

The home company/organizational assignment has proven to be a very valuable part of the BIP program as it allows the partici-pants to apply the knowledge gained in the program to current challenges in their own organizations.

Participants will receive confidential feedback on their HCA’s during the first day of the second module through private meetings with the program faculty.

HOME COMPANY /ORGANIZATIONAL

ASSIGNMENT

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Final 3-day workshop including home company/organizational assignment feedback session at NTNU.

This module will consist of one day for HCA feedback and two days of workshop focused on the role of IP management in open innovation and the valuation of intellectual property from a strategic business perspective.

The goal will be to link the different concepts and tools discussed in the program into an analytic framework for strategic decision making. An extensive case example will be used to illustrate the process. In addition, we are privileged to have members from our Nordic Council participate and share there experiences and tools for business-focused

IP management.

SCHEDULE: MODULE II

23

rd

-

25

th

MARCH

2015

TRONDHEIM, NORWAY

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In particular the participants will learn to:

• Differentiate between closed and open innovation • Design openness strategically though intellectual

property management

• Manage open innovation between industry and academia • Operationalize the relationship between intellectual property

valuation and value creation

• Apply different intellectual property valuation methods for different valuation contexts

• Evaluate and communicate the value of intellectual property in your organization

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IPIN FACULTY

IPIN is part of Norwegian University of Science and Technology (NTNU) at the Department of Industrial Economics and Technology Management. IPIN are also in collabration with Center for Intellectual Property (CIP) in Gothenborg and Patentstyret in Norway.

Permanent Faculty:

Ulf Petrusson

• Professor, Department of Law, University of Gothenburg • Professor II, Department of Industrial Economics and

Technology Management, NTNU

• Director, Center for Intellectual Property (CIP) • Director, Institute for Innovation and Social Change

Bowman Heiden

• Deputy Director, Center for Intellectual Property (CIP) • Head of Innovation, Sahlgrenska School of Innovation

and Entrepreneurship, University of Gothenburg • Co-Founder, CIP Professional Services AB

Karl Klingsheim

• Professor, Department of Electronics and

Telecommunications, Norwegian University of Science and Technology

• Managing Director, NTNU Technology Transfer AS

Roger Sørheim

• Professor, Department of Industrial Economics and Technology

Management, Norwegian University of Science and Technology

• Director, Intellectual Property Institute of Norway (IPIN)

Knut Jørgen Eglie

• Deputy Director, Intellectual Property Institute of Norway (IPIN)

Ruud Peters

• Advisor, Philips Group Innovation • Fm EVP and CIPO, Philips

Module I of his course will be held in Industrial Faculty:

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Most participants have an academic background in a technical domain or business function e.g. engineering, life sciences, law, economics, or business management.

These are typical positions among participants:

• Business Development Manager • Product Development Manager • R&D Manager

• Technology Manager • IP Manager

• Licensing Manager

• Intellectual Asset Manager • Open Innovation Manager

• C-Suite Executives in start-ups or SMEs A basic understanding of IP rights is sufficient.

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Module I

26th-28th January 2015 @ Eindhoven, Netherlands

Home Company/Organizational Assignment

28th January – 23rd March 2015 @ Your organization

Module II

23rd-25th March 2015 @ Trondheim, Norway

This course awards 7.5 credits from NTNU.

Price:

€ 3.000 for one person

€ 5.000 for two persons from same organization

Registration at our webpage: ipin.no

More information: info@ipin.no

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