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Online Content Aggregators-AOL, Google, Yahoo!, MSN, Apple-Slowly Defining
The Future of Television
Description: The big news in the world of television is personalization. AOL, Google, Yahoo!, MSN, Apple, major Broadcast TV networks, Pay-TV services, and local TV stations are all working on ways to blend their Professional Content video assets with personalized TV services that enhance what their end-users already enjoy on these major online Internet portals.
This report provides an in-depth development of the major market trends, and discusses eight important technologies that are all evolving toward the future of television.
Online Content Aggregators are in the early experimentation stages, and the traditional Pay-TV services are not going to suffer great impact next year, or the year after.
Our worldwide summary forecast shows that about 31.7% of the worldwide Broadband connected households are likely to be regularly viewing some amount of Professional Content delivered via an Online Content Aggregator during 2010.
Contents:
Executive Summary Methodology
Previous Reports That Provide Useful Background Information Three Kinds of Content
Professional Content
Three Kinds of Professional Content Companies Personal Content
Personal Content Usage Rights Controlled By Consumers
Personal Content Also Being Accepted Onto Professional Content Services Communications Content
Triple Play Depends On Communications Content
Quadruple Play Further Expands The Importance Of Communications Content Session Initiation Protocol (SIP) Will Benefit All Three Kinds of Content
Communications Services Are Blending With Professional Content Services Content Aggregators Ride On Communications Services
A Natural Yin and Yang Between Content Aggregators And Communications Services Will Push, Then Pull, The Market Forward In Multiple, Overlapping, Steps
Search Capabilities Are A Key Ingredient For Finding All Three Kinds of Content EPGs and Search Engines Work For Professional Content
The "Final Frontier" Will Be Searching For Personal Content Personal TV Will Change Everything
"The Audience of One" Is Emerging as a New Paradigm For TV Viewing Online Content Aggregators Are Well Along In Creating "The Audience of One" A Three Pronged Approach Delivers "The Audience of One"
Provide Each Piece Of Content In Multiple Formats
Economically Deliver Each Format Through A Variety Of Delivery Systems And Networks Obtain An Accurate Accounting Of Content Usage By Authorized Viewers
The Importance Of Nielsen Media Research
Nielsen Introduces Anytime Anywhere Media Measurement (A2/M2) A Natural Alliance Connects Broadcasters With Online Content Aggregators
All The Delivery Networks And Systems Can Participate And Benefit With Personalized Content For "The Audience Of One"
Broadcast TV Is Unique And Has the Widest Reach
Online Content Aggregators Are Most Engaged With the Audience and Have Most Granular Measurement Online Content Aggregators Have Six Key Attributes That Give Them An Advantage
A Wide Range Of "Touch" Services
A Trusted Interface Between Their Users And Advertisers An Expanding Range Of Services To Advertisers
An Expanding Range Of Offerings That Include Video Delivery Services And Options Video Delivery via Online Content Aggregators Is Still Emerging
Eight Fundamental Underpinning Technology Trends Web-Like Portals Become A Preferred User Interface The Internet Becomes A Preferred Control Panel Separate Network Infrastructures Move The Content Everything Described, Thus Far, Is Off-The-Shelf
Encryption, Security, And Conditional Access Keep It Safe Personal Privacy Using SSL Technologies
Protection Of Copyrighted Materials Conditional Access
Encryption
Wireless And Mobile People Need Service, Too!
Middleware Permits Applications To Migrate Up And Down The Continuum Middleware Puts The "Flex" In Flexible
Automation Systems "Make It Happen"
Metadata Becomes the Key Enabler For Video Search Closed Captioning & Speech-to-Text Are Early Leaders Metadata Can Move The World
International Standard Audio Visual Number (ISAN) Identifies Audiovisual Works To Enable Successful Discovery
Television Broadcasters Control A Great Deal of Metadata
Search Engines Look Backwards in Time at What Already Happened Television Is About Whats Coming Up In Time In the Near Future
Metadata Delivered Online Opens The Opportunity For Preprogramming Digital Engines Will Drive "The Audience Of One" Forward
MeeVee Provides Patented On Air Logs and Teleprompter Scripts AOL-The Grand Daddy Of Online Content Aggregators
Google Invests US$ 1 Billion for 5% Stake in AOL
AOL-Branded Content Is Differentiated vis-a-vis the Public Internet AOL Has Strong Customer Relationships To Find Out "Whats Next" AOL Has a Host of "Touch" Services, Including a Wireless Division AOLs In2TV Service With HiQ Video Brings TV to Your PC
Google Is Coming On Strong
Googles AdWords & AdSense Services Widen Participation For Very Small to Very Large Businesses Googles Approach Creates New Venues For Advertisers
Google "Touch" Services and Features Led by Gmail
Google Begins Testing Video Advertising On Google Video Site Yahoo! Building Online Communities
Yahoo! Acquires 40% Equity Stake in Chinese Portal Alibaba.com Yahoo! Broadband Partners and Other International Connections Yahoo! Gaining a Presence Building Online Communities
Yahoo! Partnering with eBay for Advertising and Online Payments Yahoo! Go For TV, PC, and Mobile
Microsoft-Retooling MSN and Personal Services
Windows Live Helps Everything Work Together Seamlessly Apple-The Online Content Leader
Major Broadcast TV Networks Pay-TV Operators Wont Be Left Out
Comcast Is The Largest Professional Content Aggregator News Corp Is Also A Huge Content Aggregator
Regional Forecasts For Households Watching Professional Content Via an Online Content Aggregator Professional Content Is The Key Delineator
Early Viewers Will Use Their PC Display PC-to-TV Connections Will Emerge Gradually
Portable Players and Mobile Services Are Also Emerging Pay-TV Services Will Counter With More On Demand Services Regulatory Issues Will Complicate The Market
Broadband Households Set The Stage Households Viewing Online
Pay-TV Services Will Remain Important North America Europe Asia ROW Worldwide Summary Summary By Region List of Tables
Table 1. Worldwide Forecast for Percent of Broadband Households Regularly Viewing Professional Content Delivered via Online Content Aggregators (Percent of Broadband Households)
Table 2. Broadband Households, Viewers Via Online, Pay-TV Subscribers-North America (Broadband Households In Millions, Percent Of BB Households Viewing Via Online, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions, Annual Growth Rate, CAGR)
Table 3. Broadband Households, Viewers Via Online, Pay-TV Subscribers-Europe (Broadband Households In Millions, Percent Of BB Households Viewing Via Online, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions, Annual Growth Rate, CAGR)
Table 4. Broadband Households, Viewers Via Online, Pay-TV Subscribers-Asia (Broadband Households In Millions, Percent Of BB Households Viewing Via Online, Number Of BB Households Viewing Online In
Millions, Digital Pay-TV Households In Millions, Annual Growth Rate, CAGR)
Table 5. Broadband Households, Viewers Via Online, Pay-TV Subscribers-ROW (Broadband Households In Millions, Percent Of BB Households Viewing Via Online, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions, Annual Growth Rate, CAGR)
Table 6. Broadband Households, Viewers Via Online, Pay-TV Subscribers-Worldwide (Broadband Households In Millions, Percent Of BB Households Viewing Via Online, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions, Annual Growth Rate, CAGR)
Table 7. Broadband Households Viewing Via Online Services by Region (Households in Millions, Annual Growth Rate, Percent of Worldwide Total, CAGR)
List of Figures
Figure 1. Illustration Of The Various Content Delivery Networks And Services
Figure 2. National & Local Broadcast TV Programming Has The Most Universal Market Figure 3. Online Content Aggregators Provide The Greatest Amount Of "Touch" Figure 4. Description of an International Standard Audio Visual Number (ISAN)
Figure 5. Broadband Households, Viewers Via Online, Pay-TV Subscribers-North America (Broadband Households In Millions, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions)
Figure 6. Broadband Households, Viewers Via Online, Pay-TV Subscribers-Europe (Broadband Households In Millions, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions) Figure 7. Broadband Households, Viewers Via Online, Pay-TV Subscribers-Asia (Broadband Households In Millions, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions) Figure 8. Broadband Households, Viewers Via Online, Pay-TV Subscribers-ROW (Broadband Households In Millions, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions) Figure 9. Broadband Households, Viewers Via Online, Pay-TV Subscribers-Worldwide (Broadband
Households In Millions, Number Of BB Households Viewing Online In Millions, Digital Pay-TV Households In Millions)
Figure 10. Broadband Households Viewing Via Online Services by Region (Households in Millions)
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