Joined up journeys - integrating park and ride services

Full text







Joined up journeys -

integrating park and ride


Many towns and cities are encouraging car drivers to use park and ride services to utilise public transport as part of their door to door journey. Park and ride services play a valued role in reducing congestion in towns and cities around the country and make it easier to get into busy centres at peak times.

A key driver in encouraging the use of park and ride is to

make the service convenient, accessible and integrated into the public transport infrastructure, which is why smart ticketing is becoming a popular way to pay for the service. Norwich and Bristol have recently launched smart ticketing for park and ride services and deployed customer ticketing portals to make buying tickets easy and convenient for customers.

Norfolk Park

and Ride


portal live

Bristol Park

and Ride


portal live

RSL joins the

ACT Cloud

20% off

European Bus


Benefits of park and ride services


• Cut city centre congestion.

• Reduce carbon emissions and improve air quality.

User benefits

• Avoid the car park queues and the expense of parking in city centres. • Enjoy a more relaxing journey.

• Cost-effective - particularly when using smart ticketing multi-journey tickets. • Faster end-to-end journeys - ease past


channels. Additionally, with rechargeable smart cards, top-ups can be processed quickly, without the need and associated cost of sending out new paper tickets.

To encourage customers to register for the new smart card Norfolk County Council is introducing special smart card fares, but limited cash fare

options will still be available to buy on the bus. As more and more people choose to use the new smart card, boarding the bus will be quicker by reducing cash transactions on the bus.

Norfolk County Council launches park and

ride ticketing portal

Norfolk County Council has launched an online ticketing portal for the launch of its park and ride smart ticketing scheme

The holdall smart card scheme, which will be rolled out to cover other services later in the year, is the result of the DfT Better Bus Area Fund - a £2.5 million, three-year pilot running until March 2016. Encouraging more people to opt for bus travel by improving and promoting the

bus network in Norwich, is a key aim of the Norwich Area Transport Strategy.

Norwich has six park and ride sites which currently operate using paper tickets. Users of the service can buy a day return or select from a range of season ticket options. Under the previous system, season tickets could be purchased online, but would take up to five days to be delivered to the customer’s home; a lot of

people chose to purchase their tickets on the bus.

The new customer portal, developed by ACT, introduces an easier and more convenient way to pay for Norwich’s park and ride service using rechargeable smart cards. Accessed through Norfolk County Council’s website, the portal helps to reduce the administrative burden on council staff by moving ticket purchasing to self-service

“We are delighted to see the launch of the holdall smartcard

and introduce smart ticketing for park and ride in Norwich.

This is the first service to benefit from our DfT-funded smart

ticketing pilot project. Further services will be added later

this year to support our plans to join up public transport

journeys across Norfolk”

Norfolk County Council

Card holder benefits

• Simple and convenient • Online application • Speedy top-ups

• Secure online payment • Available 24 hours

“Increasing the use of park and ride is high on

the agenda for many cities and a convenient and

accessible ticketing process is a key driver to

increase their use”

Gary Watts, ACT CEO

Supported by sQuid’s secure digital payment technology.


Park and Ride service. When they board the bus, all they need to do is place the card against the ticket machine.

The new customer portal introduces an easier and more convenient way to pay for Bristol’s Park and Ride service through self-service smart ticketing. Travellers now have the tools to top up their smart card with the tickets they need, which reduces the level of

“An increasing number of park and ride services are adopting smart ticketing,

which helps speed up boarding and gives customers an easy way to

pay for the service. ”

Gary Watts, ACT CEO


Principal Solutions Architect, ACT

need for drivers to issue paper tickets.

Edward Hopkins, Project Manager for the scheme, commented, “The introduction of the TravelWest+ smartcard will make it easier and more convenient to use Park and Ride in Bristol. The introduction of smart ticketing is key to joining up public transport journeys and encouraging more people to use public transport, both in Bristol and the wider region, and this is an important first step in achieving this.”

Customer ticketing portal opens for

Bristol’s Park and Ride service

Smart ticketing is being rolled out for Bristol’s Park and Ride service following last year’s successful smart ticketing trial of the TravelWest+ card.

Bristol has three park and ride sites: Long Ashton, Portway and Brislington. The Long Ashton Park and Ride is operated by First, while CT Plus operates the Brislington and Portway sites. Up to 3,000 passengers use the park and ride services every week.

Bristol’s TravelWest scheme, implemented by Bristol City Council, allows travellers to load transport tickets online through a web portal designed by ACT.

To request their TravelWest+ smart card, travellers simply need to go to the portal to register and they will receive their card in the post. They can use the portal to top up their TravelWest card with the tickets they need for Bristol’s

Advisory services at ACT

No two projects are ever quite the same. Whether it’s a new tourism city pass, a local authority concessionary pass system, a commercial smart ticketing system, or a new loyalty programme, each will have different requirements and expected outcomes. That’s why it’s important to get the right people involved from the very start of a new project.

Responsible for the scope, design and specification of a customer’s end-to-end solution, ACT’s team of Customer Solutions Architects get involved as soon as a customer approaches ACT with a new requirement.

Sometimes their involvement is purely for validation of a minor customer change. For more complex requirements, they capture and validate requirements in consultation with the customer, define the scope and prepare a design based on use cases. They provide a critical link between the customer and ACT development teams, not only at the start of the project, but right the way through to the delivery of the finished solution.

Their unique expertise, amassed from years of experience designing smart ticketing solutions, means they can guide and advise customers before preparing the most effective solution; a solution that not only delivers the current requirements, but is designed to accommodate future needs and technologies.

When asked about the benefits of using experienced customer solutions architects, Chris, Principal Solutions Architect at ACT, simply said: “Timeliness and quality.”

He added, “Basically, the time spent at the start of the project, gathering and validating requirements, through consultation with the customer,

grounds everyone in its objectives and requirements.

When you start a project with an agreed solution design, one that provides what the customer needs within their defined budget, everyone shares the same vision. When designing a smart ticketing system, a shared vision along with regular validation check-points, results in a speedier implementation that delivers just what the customer needs.”

Our expertise

• Smart ticketing specialists

• Ability to analyse from all perspectives

• Product and design expertise • Sustainable, future-proof design approach • 360° requirements validation

More information

Please contact your Account Manager to discuss the advisory services available to you.

Supported by sQuid’s secure digital payment technology.


associations and a growing transport and travel base.

Parkeon, a global leader in mass transit ticketing and parking payment solutions, joined the programme in January 2014. The company plans to integrate the ACT Remote POST into its Astreo and Galexio TVMs to support the purchase and collection of rail ticket products using ITSO compliant smart cards.

Since the launch of ACT’s Cloud Partner Programme in September 2013, PayPoint, Parkeon and RSL have joined the programme to extend their services by plugging into ACT’s cloud infrastructure.

ACT developed its Cloud Ticketing service to extend transport operators’ traditional ticket sales channels with a wider, more accessible retail network.

ACT makes it simple to connect to its ticketing cloud. All the communications, transaction processing and payments are managed in the ACT Cloud, so retailers and suppliers of ticket

PayPoint has a network of contactless-enabled payment terminals in over 25,000 convenience stores, newsagents and forecourts.

“By joining the ACT Cloud, we will be able to offer speedy ticket vending and fulfilment solutions via our TVM portfolio”.

Paul Moirano, Parkeon Sales Director for UK Rail

“Joining the ACT Cloud makes it easy for us to cost effectively deploy smart ticketing across our network”.

Roger Mathers, Director of Business Development, RSL

RSL joins the ACT

Cloud Ticketing service

RSL (Region Services Limited) is the latest company to connect to ACT’s Cloud Ticketing Service, securing ITSO smart ticketing capability for its ticketing devices and kiosks.

RSL supplies a wide range of interactive terminals, ticketing machines, broadcast screens and innovative passenger information system software.

With a strong track record for working with local authorities and transport operators, the company is ideally placed to deliver smart ticketing as an additional consumer service.

Extended retail network

ACT’s Remote POST technology enables more services to easily and cost-effectively connect to the ACT Cloud to extend top-up and collection points as well as giving passengers the convenience of downloading tickets online. A passenger using one of RSL’s interactive information totems.

Be a Cloud Partner

Contact our Cloud Partner Manager for more information. Nigel Cullum 01249 751200

vending machines don’t need to invest in additional hardware to gain ITSO capability.

PayPoint was the first company to join ACT’s Cloud Partner Programme. It currently processes a range of payments, worth over £14 billion, from almost 740 million transactions a year. It has been retailing transport paper and smart ticketing for past 10 years. By

joining the ACT Cloud, PayPoint plans to retail smart card products through its existing network of payment terminals in over 25,000 convenience stores, newsagents and forecourts.

Its clients include many of the UK’s major energy, cable, mobile and fixed line telephony companies as well as numerous water companies, local authorities, housing


Learning and development by ACT

20% off for ACT customers

ACT sponsors European Bus Forum 2014

A choice of half and full day courses are available on the HOPS, CMS, Retail POST, and the essentials of ITSO and smart ticketing.

Training can be delivered either at ACT’s offices in Chippenham or Manchester,

ticketing and payment platform with hands-on demonstrations of smart ticket purchase and collection on a range of devices such as smart phones, tablets and high street retail POS terminals.

Also at the event will be a new panel session on vehicle specification. Fleet and engineering executives, along with vehicle manufacturers and technology suppliers will debate optimum vehicle design and technological innovations in bus operations.

or at a location convenient for you. For remote workers, or times when only a quick refresher is needed, we can also deliver training via web conferencing using Cisco’s Webex system.

• Operator investment and development plans • Transport ticketing:

advances in retailing and fulfilment methods

• Use of mobile devices and apps in the bus industry

• How buses help to deliver local transport policies • Providing frequent and

reliable services against a backdrop of cuts • The role of technology in

making the bus networks more attractive to the public

As proud sponsors of the European Bus Forum 2014 ACT is pleased to

offer its customers a 20% discount on the delegate pass.

Please contact your account manager for more information or visit the event’s

online registration system and enter the code SPNACT20 to take advantage of the discount.

Learn how to get the most out of your solution from ACT. Our high-quality training is delivered by our dedicated in-house Learning and Development team to give you the knowledge and skills to make the most of our systems.

Leading figures from the European bus sector will debate sector developments at the European Bus Forum taking place in Manchester on 2 July 2014.

ACT will be exhibiting at the event to demonstrate the latest advances in ticket retailing and fulfilment in conjunction with its Cloud Partners.

ACT’s Cloud Ticketing service is taking smart ticketing to the high street through its Cloud Partner network. At the event, it will demonstrate its transport

Supporting Ceri is Jane, who is experienced in retail POS systems and environments. The Learning and Development Team is led by Ceri, an experienced technical trainer with a background in SaaS systems and marketing analytics.

Meet the team

Key event themes

Please visit our page on the ACT website where you can download our brochure: / services/learning-and-development/

01249 751200


About sQuid

ACT and sQuid are part of the Smart Transactions Group

Find out more

sQuid eMoney is the alternative to the debit and credit card networks for smaller value contactless transactions - a market forecast to grow rapidly, replacing some of the £200bn cash transactions made each year in the UK. Deploying its own technologies, sQuid delivers a significantly faster transaction than chip and pin, and has the flexibility to deliver multi-purse transactions and loyalty.

sQuid payments are made using a contactless smart card, via biometric identifiers or online. Transactions are secure and encrypted between the payment device, the terminal and the sQuid payments engine.

In education, sQuid brings the power of modern IP systems to deliver efficient payments, settlement and integration with the back office, combined with a great user experience.

sQuid works with major equipment and service suppliers to deliver its fast, flexible and secure payments solution. These include EPOS systems, smart card and biometric suppliers, catering service operators’ accounts software providers, as well as local Councils and Transit operators.

Smart Transactions Group is the UK leader in contactless payments and ticketing, processing millions of contactless transit and payments transactions every day, but with ambitions for much greater scale in the UK and international markets.

The group was created by bringing together two UK companies; next generation digital payments company, sQuid, and ACT.

To learn more about sQuid please visit

About ACT

Find out more

ACT is a proven leader in the design, build and management of smart transaction systems that help people make the most of their work, leisure and travel time.

Our clients use our technology solutions to speed commuters through public transport, to help shoppers earn rewards, to provide access to public services and to make it easy for visitors to explore new places.

Our systems are trusted by retail, tourism, public sector and transport organisations large and small, and are at the heart of major cities around the world – from Malta to London to Bruges.

To learn more about how we can help you connect with your customers through our smart transaction systems please get in touch.

T +44(0) 1249 751200 F +44(0) 1249 751201 E


Applied Card Techologies Ltd Langley Gate, Kington Langley, Chippenham, Wiltshire.





Related subjects : Park and Ride System