BENEFIT FROM TECHNOLOGY

ISSUE 11

HOW TO

BENEFIT FROM

TECHNOLOGY

INSIDE

HOW SKY BROUGHT

DIRECT MAIL TO LIFE

FIND OUT

HOW DO YOU TREAT

YOUR CUSTOMERS?

Engage Issue 11

2

Welcome to Engage, the GI Solutions magazine that provides you with industry news and ideas for your company. The use of new technology is affecting all areas of life – from internet connected TVs, through phones with voice and video capabilities to ‘the internet of things’ where inanimate objects will be able to record interaction. On pages four and fi ve we look at new technological ideas and how these can help you to save money, save time and improve response. The case study on page three shows how Sky used image recognition with Blippar to link DM and online - showcasing how to provide exciting additional content for your

customers.

Page six contains an update on postage from our specialist Gemma Slade, and on page seven you’ll fi nd an offer for our digital print pack.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments to [email protected], or contact me using the details below.

Thank you for reading Engage. Yours sincerely,

ROBIN WELCH

Managing Director

Tara Pickles

tara.pickles@gi–solutionsgroup.com

07970 263 943

This magazine was delivered in an Oxo-degradable plastic polylope and printed by GI Solutions, 147 Scudamore Road, Leicester, LE3 1UQ. Tel: 0116 232 1711; Fax: 0116 232 1611; Website: www.gi-solutionsgroup.com. For more information contact Tara Pickles, Marketing Manager on 07970 263 943. We will hold your details in accordance with our Privacy Policy and may contact you by mail, email or telephone on the products and services offered by GI Solutions. If you would like to unsubscribe from the GI Solutions mailing list please email

[email protected] with your details.

If you need more

information contact me

INSIDE THIS ISSUE

3 Case

Study

How Sky brought DM to life with Blippar

4–5

How to benefi t from

technology

See how you can use technology

to improve effi ciency

6–7 Postage Update

The Customer Intimacy Index

DMA

News

8

Cross Media 2013

[email protected]

http://uk.linkedin.com/in/robinwelch1

3

[email protected] 0116 232 1711

If there’s one word that sums up Disney, it’s magic. So, to celebrate the launch of Sky Movies Disney, Sky created an eye-catching DM pack the shape of a magic wand with a motivating half price offer. But that was only half the story. Families could use Blippar’s app on their smartphones or tablets to bring the pack to life. They could watch trailers of the Disney movies on offer – helping them to make their decision and also plan their viewing once they’d signed up.

As Matt Broekhuizen at Table19 explains,

"This campaign for Sky is a great example of

how you can bring the digital and physical

worlds together to great effect. We know that

DM works for Sky, but using Blippar brought

the new, exciting Disney content to life in a

way that we'd never been able to do before”.

Case study provided by Table 19. For more information please call

Matt Broekhuizen on 020 7089 1979 or email [email protected]

Client

Sky

Job Name

Print comes to life

CASE STUDY

ADDING A DASH OF

MAGIC

USING BLIPPAR

Blippar is easy to use, as Sam Grimley of Blippar explains:

“Download the free Blippar App from the app store and blipp the image. The image triggers extra content, which can be videos, 3D interactions, games or anything you think will excite your customers. This is a thrilling new way to mix direct mail and online content while being able to get some real smart analytics.” Go to www.blippar.co.uk to see more examples. 020 7400 7009 [email protected] T E Sam Grimley

Business Development Manager

1. Download the free Blippar

App from the app store

2. Fill the screen with image

to 'Blipp'.

3. 'Blipp' - Watch as your

image comes to life!

Download for free from the app store

'Blipp' image!

SINGLE

COMPOSITION

SOFTWARE

HOW TO BENEFIT FROM T

4

Engage Issue 11

Reduce turnaround time and benefi t

from greater fl exibility - output legacy

data supplied for the same campaign in

different fi le structures can be ingested

and combined automatically.

DATA CONSOLIDATION

DATA

CONSOLIDATION

Improve effi ciency – view, comment

on and share your artwork and

personalisation proofs online. This

can improve turnaround, stakeholder

engagement and communication.

ONLINE PROOFING

New technology ideas are everywhere - linking print to the web; im

security and improving the ability to send personalised communica

Below we show you how to improve compliance, reduce cost, save

N

PROOFING

_{TO PRINT}

PROCESS

5

[email protected] 0116 232 1711

TECHNOLOGY

Improve effi ciency and turnaround –

Automate data validation, print

and postage optimisation and

report generation

Simple and effi cient – Send your email and mail campaigns together using single

composition software. This allows you to communicate with your customers through

their channel of choice providing them with a truly omni-channel experience.

Follow up communication can be scheduled at the same time. White space

management and dynamic hierarchical message control can be incorporated as

can online editing and approval of message areas by the marketing team.

AUTOMATION

MULTI-CHANNEL

COMMUNICATIONS

mproving audit trails for mailing

ations. So how can you benefi t?

time and improve turnaround.

FIRST LETTER

FOLLOW UP EMAIL

FIRST EMAIL

We have a range of

booklets showing how to

benefi t from technology.

Get in touch for more information.

WHITE PAPER SOLUTION www.gi-solutionsgroup.com [email protected] 0116 232 1711

Driving cost out of the document production process QR* quired DATA HYGIENE www.gi-solutionsgroup.com [email protected] 0116 232 1711

Importance of mailing with

clean data

Filename:MK3030 - Direct

Different Thinking Better Ideas

BUSINESS CRITICAL MAILINGS www.gi-solutionsgroup.com marketing@gi-solutionsgr oup.com 0116 232 1711

Mailings and e-solutions from GI Direct

Engage Issue 11

6

NEWS

PROMOTIONS, NEWS, IDEAS & UPDATES

POSTAGE NEWS

ROYAL MAIL HAVE RE-CLASSIFIED

ELEMENTS OF MACHINEABLE

SPECIFICATION

Royal Mail have now confi rmed their re-classifi cation of machineable specifi cation between primary and secondary characteristics. Primary features are checked routinely by Royal Mail revenue protection offi cers and failures may cause a reversion. Secondary features will only become a reversion if they cause a machine failure.

Quick Guides to CBC and OCR specifi cations are available from Royal Mail on their website. Go to www.royalmail.com or get in touch with us on the contact details below.

SPECIFICATION TO CREATE

XML FILE FOR A STANDARD

BULK MAIL POSTING

From 29th July 2013, in line with changes required as part of the selection fi le changes, Royal Mail will ask its customers to provide the data required in the existing line listing and planning report in a standard xml format. One single fi le will be required rather than 2 fi les as currently.

This change sees Royal Mail utilising the planning reports to better effect in order to plan and man levels at IMC’s more effectively.

DO YOU TREAT YOUR CUSTOMERS LIKE

A 'CLOSE FRIEND' OR A 'TOTAL STRANGER'?

In these days of digital technology and marketing databases, there is no excuse not to communicate often and well with your customers. We all agree that targeted and relevant communication leads to improved customer engagement and increased sales. To fi nd out how well companies are doing this, GI Insight repeated their research from three years ago to generate The Customer Intimacy Index. This asked customers to rate companies on whether they ‘know them like a close friend’ or ‘treats me like a total stranger.' The fi ndings are interesting and surprising, showing signifi cant differences across industry sectors, age profi les and gender.

How well is your industry doing?

And what can you do to improve it?

There are a number of ways of getting the most from your postage budget including DSA alternatives. For help on how to access these tariffs or for a free postage audit please call me on 07894 930 856 or email me at [email protected].

Gemma Slade, Postal & Logistics, Business Unit Co-ordinator

To fi nd out get a copy of the full white paper from

[email protected] or call 0116 412 0017.

The 2013 Customer Intimacy Index

A STUDY BY GI INSIGHT MEASURING HOW

WELL KEY INDUSTRY SECTORS ARE CONNECTING WITH THEIR _CUSTOMERS

[email protected] 0116 412 0017

7

SEMINARS

To register, go to

gi-solutionsgroup.com/seminars

or hover your phone over this QR

barcode to access the website.

Download a free code reader

app at www.beetag.com

GI Solutions Group have 3 seminars:

DIRECT MAIL & DOOR DROP:

26

_{SEPTEMBER 2013}

DATABASE MARKETING

AND CUSTOMER LOYALTY:

3

_{OCTOBER 2013}

DIGITAL PRINT:

31

_{OCTOBER 2013}

Do you know someone new to a team or new

to a discipline who could benefi t from in–

house training from a trusted supplier?

DATA PROTECTION

DATA PROTECTION REFORM TAKES

A BUSINESS-FRIENDLY TURN

The latest proposals from EU ministers regarding the Data Protection Regulation have been published and make for welcome reading for the direct marketing industry.

The latest amendments include changes to crucial issues that, until now, were of serious concern because of their potentially disastrous impact on companies’ ability to collect and use data to market to consumers.

For more information please go to www.dma.org.uk or speak to Tristan Garrick Head of PR & Content on the below contact details.

FREE

OFFER

Digital direct mail creates immediate interaction and increases response rates by refl ecting customer preferences.

If you’d like more information on how you can benefi t from digital print we’d love to send you a digital print pack with more details, including samples and case studies. To request your digital print pack email: [email protected]

[email protected] 020 7291 3315 07884 338945 E T M Tristan Garrick Head of PR & Content

GIVE YOUR CUSTOMERS

THE VIP TREATMENT

MANAGING YOUR BRAND

ACROSS MULTIPLE PLATFORMS

AN EVENT FOR FORWARD

THINKING MARKETERS

If you want to maximise the return on your marketing spend by learning how to deliver your message to the right target audience, through the channels they are using, then Cross Media 2013 is the event for you.

crossmedialive.com/reggi

Register to attend for FREE

HEADLINE SPONSOR

CONTENT PARTNERS

DIGITAL MEDIA PARTNER

PAPER PARTNER PRINT PARTNER

ASSOCIATION PARTNERS

AR PARTNER

DATA PARTNER PUBLISHING PARTNER