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(1)Broadway Special Improvement District New Business Owner: . WELCOME! The  Broadway  Improvement  Corporation  (BIC)  was  created  to  promote  economic  growth;  implement,  foster  and  encourage  commercial  development  business  vitality,  expansion  and  self‐help;  improve  the  business climate; and otherwise represent the best interests of the property owners in the District and in  the Borough of Fair Lawn.  To learn more about the BIC programs, visit the website at www.FairLawnBroadway.com.   In this packet, we introduce you to programs and information about the Broadway district:  1. Seasonal Cooperative Advertising Initiative: An advertising opportunity providing discounted rates  to BIC district businesses, co‐sponsored by the BIC and North Jersey Media Group (NJMG). Your ad  will  appear  with  other  co‐op  advertisers  on  a  single,  full  color  page  in  3  local  newspapers  –  Fair  Lawn Community Newspapers, Elmwood Park/Saddle Brook Community News and Paramus Town  News. The 2015 ad schedule includes 10 issues from February through December.   2. Broadway  Bucks  Giveaway  Promotion:  Visitors  to  the  website  register  for  a  chance  to  win  Broadway  Bucks  gift  certificates.  Winners  receive  gift  certificates  redeemable  at  participating  Broadway District businesses. Businesses are reimbursed for the full dollar value of any certificate  redeemed.   3. District Branding and Services: Logos, pole banners and maintenance services provide a welcoming  image to visitors and travelers.  4. Website  &  Facebook:    The  social  media  pages  promote  the  district  through  business  spotlights,  business directory, press releases, and available properties. Find the link to the Broadway’s Vision  Plan on the website.  5. Business  Directory:  The  BIC  maintains  a  dining,  shopping  and  services  business  directory  on  the  website. Please see form in this package and send us your information for the database.  6.  “Fact Sheets” with the following information:  A. District Map  B. BIC‐Supported Planning & Zoning Changes Enacted During 2012  C. Traffic Counts  D. Fair Lawn Demographic Information  E. Demographic  Information  for  a  1,  2,  3  Mile  Radius:  2000‐2010  Census,  2013  Estimates  with  2018 Projections  The Broadway Special Improvement team can be contacted by calling 201 797‐3442 or by email:  Don Smartt, District Administrator: Don@DonSmartt.com  Jerry Blankman, Operations Manager: Jerry@CommercialDistricts.com; 201‐538‐3200  Diana Vitrano, Marketing/Promotions Coordinator: Diana@CommercialDistricts.com   Angela Anemoyanis, Public Relations Coordinator: aa@themusemarketinggroup.com; 201‐546‐4334    Yr 2015 .

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(12) °Vœ“ All advertising is subject to program details as may be determined by the BIC and all advertisers will be appraised of the restrictions and benefits of the 2015 Promotional Program̜offered by the BIC. Questions program details may > be >`ÛiÀ̈ÃiÀà referred to BIC Diana Vitrano, 201-797-3442. The BIC  >`ÛiÀ̈Ș} ˆÃ ÃÕLiVÌ «Àœ}À>“ `iÌ>ˆÃ >à “>Þ Liregarding `iÌiÀ“ˆ˜i` LÞ Ì i  >˜` ܈staff, Li >««ÀˆÃi` œv Ì iatÀiÃÌÀˆV̈œ˜Ã promotions an *Àœ“œÌˆœ˜> online drawing*Àœ}À>“ with prizes awarded each month in cash Ài}>À`ˆ˜} or cash equivalents to Li an ÀiviÀÀi` average of each month. >˜` Li˜ivˆÌÃwill œv include Ì i Óä£Î œvviÀi` LÞ Ì i  ° +ÕiÃ̈œ˜Ã «Àœ}À>“amounting `iÌ>ˆÃ “>Þ Ìœ$250  ÃÌ>vv]

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(14) BROADWAY DISTRICT CO-OP ADVERTISING The 2015 ad schedule includes 10 ads from February through December in 3 local newspapers newspapers – Fair Lawn Community Newspapers, Elmwood Park/Saddle Brook Community News and Paramus Town News.  050=Û°åcÛåö°~ÛÛÛÛÛÛ %!!5"3=Û";1.  . ˜ÌiÀ "˜ˆ˜i ̜ 7 ,"

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(48) BROADWAY BUCKS GIVEAWAY PROMOTION The Broadway Improvement Corporation (BIC) draws winners of Broadway Bucks during the year. Winners can redeem the gift certificates at participating businesses. Businesses are reimbursed the full dollar value of each certificate returned to the BIC.. $. 25. BROADWAY BUCKS. $. 25. 2015 WINTER PROMOTION M. D I O V. This certificate may be redeemed for $25 in merchandise se or services service at any participating Broadway Special servic Improvement District business. Past participating businesses are listed liste on the reverse side. It may not be redeemed in whole or part for cash. If it is used sed for merchandise valued value in excess of $25, the winner will pay the excess amount via cash or credit edit card. ard. This certificate must be used by FEBRUARY 15, U 5, 2015 0 5 itt will be void v after that date.. Issued by. $. 25. Winner’s signature. Retailer: Broadway Improvement Corp. will pay you $25 for this coupon if submitted in compliance with the rules of this program, available on request. Certificate must be sent to us for redemption by MARCH 15, 2015. Payment will be made within 4-6 weeks. Fill in the box on the reverse side of the certificate and mail it to Broadway SID, c/o 450 Bloomfield Ave., Suite 101, Verona, NJ 07044. If you have questions about any of the promotions, please call Don Smartt or Diana Vitrano at 201-797-3442, ext. 11 or email Diana@CommercialDistricts.com.. $. 25.

(49)  . DISTRICT BRANDING AND SERVICES   In 2015 the Broadway Improvement Corporation finalize its branding images and have incorporated the new logo designs  on all materials, social media and advertising inititives.  Bright baners on street lamp poles welcome visitors and travelers through the district.  During warm weather months, the Broadway Improvement Corporation, volunteers from the community and local  businesses provide supplemental services in the areas of maintenance, planings, watering and weeding . The field staff can  be recognized by their yellow vests or jackets.   .      .  .  .

(50) WEBSITE & FACEBOOK The Broadway Improvement Corporation’s (BIC) website features Press Releases and Shopping, Dining and Services Business Directory linking readers to the district and its businesses. Each entry includes address, phone, fax, email, website information, and a short description of what each business is known for. As a service to business and commercial property owners, the website maintains a listing of Available Properties with contact information and a photo of each property. www.FairLawnBroadway.com. Facebook - BroadwaySID Like us! You can link to the page directly from the website.

(51) Dear Business Owner: Fair Lawn Broadway is a Special Improvement District (SID) that serves as an advocate for district business owners and is especially concerned with helping to ensure Fair Lawn residents and others know about our businesses. Through our website and Facebook page, we offer information regarding events, promotions, available properties for sale/rent and, importantly, maintain a directory of all businesses operating within the district. If you would like to find out more about Broadway SID and what we do, please feel free to visit our website at: http://www.fairlawnbroadway.com . At this time, we are collecting basic information for all businesses in the district in an effort to keep our database current and post the same to the Broadway SID website. We request that you complete this form and forward it to the address listed below. We want to make sure your business is listed on our directory, a listing that is available at no cost to you. This year, we are going one step further and will be adding a photo of your business (again, at no cost to you) to your business listing. Business Name Owner/Contact Person Address. Phone Number Fax Number Email Address Website Address Please mail, fax or email the completed form to one of the following: Address: P.O. Box 1296 Fair Lawn, NJ 07410 Fax: 973-857-0818 Email: admin@broadwaysid.com If you have any questions regarding the directory or our other programs, feel free to call or contact our administrator, Don Smartt, at 201-797-3442 or by email: don@donsmartt.com With more and more customers looking to the internet to identify local businesses, let our directory offer you another means of connecting with your future customers! Like us on Facebook! facebook.com/BroadwaySID.

(52) 8/22/13. BROADWAY FACT SHEET A. BIC-Supported Planning & Zoning Changes Enacted During 2012 Designate All of Broadway a Single Zone (May 2012) •. Mayor & Council rescinded the OBS-2 Zone along Broadway, which had artificially and arbitrarily restricted retail establishments along two sections of Broadway for several decades.. •. A single B-2 Zone now covers the entire Broadway Commercial District. Permitted uses include: offices, most retail sales and services, personal and household service shops, sit-down restaurants, outdoor cafes, etc. Adopt Off-Street Parking Amendment (September 2012). •. Mayor & Council approved ordinances revising parking standards affecting retail and commercial buildings including restaurants in Fair Lawn’s Broadway District.. •. Lower parking ratios will allow offices, medical offices, retail and service establishments to become part of the Broadway business community without spending time and money to hire attorneys and professional experts to obtain costly parking variances.. •. New ratios reflect BIC’s analysis of five years of past practice by Planning & Zoning Boards.. •. New off-street parking ratios are as follows: --. Office: 4 spaces per 1,000 sq. ft. of GFA;. --. Medical Offices: 5 spaces per 1,000 sq. ft of GFA less than 15,000 sq. ft. and 4.5 spaces per 1,000 sq. ft. of GFA over 15,000 sq. ft.;. --. Retail & Service Establishments: 1 space per 250 sq. ft. GFA (4 spaces per 1,000 sq. ft. GFA);. --. Restaurants on North Side: 1 space per 4 seats excepting the first 24 seats; and. --. Restaurants on South Side: 1 space per 4 seats excepting the first 30 seats..

(53) Adopt Sign and Awning Ordinance (December 2012) •. Mayor & Council approved changes to the Broadway District’s sign ordinance that had not been updated since its implementation 12 years earlier.. •. The new ordinance is specific to the highway-oriented Broadway District, and provides more flexibility in sign design – including an increased height for sign lettering – relating to different types and sizes of commercial properties, without the need for special variances.. B. Traffic Counts •. NJDOT reports that weekday traffic along Broadway averages 19,200 vehicles in the westbound direction and 20,300 vehicles in the eastbound direction. Taking into account both directions, average annual weekday traffic approximates 40,000 vehicles per day.. C. Fair Lawn Demographic Information Source: U.S. Census Bureau, Census 2010 www.census.gov Fair Lawn (Borough), New Jersey. People QuickFacts Population, 2011 estimate Population, 2010 (April 1) estimates base Population, percent change, April 1, 2010 to July 1, 2011 Population, 2010 Persons under 5 years, percent, 2010 Persons under 18 years, percent, 2010 Persons 65 years and over, percent, 2010 Female persons, percent, 2010. Fair Lawn New Jersey 32,669 8,834,773 32,457 8,791,898 0.7% 0.5% 32,457 8,791,894 5.2% 6.2% 22.0% 23.5% 16.3% 13.5% 52.0% 51.3%. White persons, percent, 2010 (a) Black persons, percent, 2010 (a) American Indian and Alaska Native persons, percent, 2010 (a) Asian persons, percent, 2010 (a) Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Persons reporting two or more races, percent, 2010 Persons of Hispanic or Latino origin, percent, 2010 (b) White persons not Hispanic, percent, 2010. 84.4% 1.7%. 68.6% 13.7%. 0.1% 9.7%. 0.3% 8.3%. Z 1.8% 10.2% 77.5%. 0.0% 2.7% 17.7% 59.3%. Living in same house 1 year & over, percent, 2007-2011 Foreign born persons, percent, 2007-2011. 93.3% 28.2%. 89.7% 20.6%.

(54) 8/22/13 Language other than English spoken at home, percent age 5+, 2007-2011 High school graduate or higher, percent of persons age 25+, 2007-2011 Bachelor's degree or higher, percent of persons age 25+, 2007-2011 Veterans, 2007-2011 Mean travel time to work (minutes), workers age 16+, 2007-2011 Housing units, 2010 Homeownership rate, 2007-2011 Housing units in multi-unit structures, percent, 2007-2011 Median value of owner-occupied housing units, 20072011 Households, 2007-2011 Persons per household, 2007-2011 Per capita money income in the past 12 months (2011 dollars), 2007-2011 Median household income, 2007-2011 Persons below poverty level, percent, 2007-2011 Business QuickFacts Total number of firms, 2007 Black-owned firms, percent, 2007 American Indian- and Alaska Native-owned firms, percent, 2007 Asian-owned firms, percent, 2007 Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 Hispanic-owned firms, percent, 2007 Women-owned firms, percent, 2007. 37.1%. 29.2%. 92.1%. 87.6%. 49.5% 1,434. 35.0% 472,716. 29.9. 30.1. 12,266 76.7% 21.1%. 3,553,562 66.6% 35.9%. $419,500 11,814 2.72. $349,100 3,180,854 2.69. $41,117 $95,725 4.0%. $35,678 $71,180 9.4%. 4,380 S. 781,622 7.7%. F 7.8%. 0.4% 8.7%. F S 25.9%. 0.1% 8.7% 27.3%. Manufacturers shipments, 2007 ($1000) Merchant wholesaler sales, 2007 ($1000) Retail sales, 2007 ($1000) Retail sales per capita, 2007 Accommodation and food services sales, 2007 ($1000). 634,714 116,608,094 801,119 233,413,004 440,497 124,813,580 $14,472 $14,453 44,220 19,993,613. Geography QuickFacts Land area in square miles, 2010 Persons per square mile, 2010 FIPS Code. 5.14 6,315.8 22470. 7,354.22 1,195.5 34.

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