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Company Presentation

SVP Advisors

(2)

Contents

Experience in Regulation

2

Experience in Economic Modelling

3

About Us

1

Experience in Business Strategy

4

Experience in Corporate Finance

5

(3)

3

SVP Advisors is an international management

consulting firm for the TMT sector

1

,

with expertise in

regulation, economic modelling, business strategy

and corporate finance

Established by seasoned professionals in 2006, we

have earned over time a solid reputation within the

TMT sector thanks to our quantitative and practical

approach to problem solving

Our work combines various disciplines such as

economics,

econometrics,

finance,

accounting,

marketing and engineering

Who we are

(4)

Areas of Expertise

REGULATION

CORPORATE

FINANCE

ECONOMIC

MODELLING

BUSINESS

STRATEGY

 Regulatory Strategy

 Competition & Market Analysis  Policy Setting  Transaction Support & Placement  Due Diligence  Valuation & Benchmarking  Commercial Strategy  Business Planning

 Business & Product Development

 Costing Systems

 Pricing Models

 Margin & Profitability Analysis

(5)

5

Approach

Partnership

We believe in the potential of effective teams

(designed as networks of value, to best serve the interests of our Clients)

Focus

Our services are built around our core competencies and experience

(so that we can have a tangible, positive impact on the results of our Clients)

Independence

We provide impartial and sound advice

(so that our Clients can take fully informed decisions)

Fact-driven

We use clear and measurable evidence to reach relevant conclusions

(using sound arguments and with the support of quantitative analytical tools)

Practicality

We conceive solutions for the real world

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International Footprint

SVP Advisors Assignments (15 countries) Previous Team Experience (26 countries) Miami Madrid (HQ) Bangalore Associate office SVP Advisors Offices

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We work with some of the world’s largest and

well-respected institutions and operators, and we are

often invited to present at international conferences and

workshops addressing the latest topics in the TMT sector

Our international client base includes:

Telecom Operators such as Telecom Italia, Telefónica

and Turkcell

Media and Internet Companies such as Babelgum

and BetonLive

Telecom Regulators such as AGCOM, CMT, CITC, EETT

and NITA

Int’l Organizations such as the European Commission

and the IADB

Financial Institutions such as Santander and Citibank

Clients

(8)

People

Dimitri Kallinis Partner Business Strategy Expert Julio Villalobos Partner Technology & Regulatory Expert Over 10 years experience in technology and regulation in the TMT sector

Extensive international track-record of modelling, regulatory and strategy consulting projects for fixed and mobile operators in several Countries worldwide. Former Team Leader of Technology Strategy at Telefónica

Areas of expertise: fixed and mobile networks, regulatory strategy, regulatory accounting and techno-economic modelling Over 10 years experience in

strategy advice and financing in the TMT sector

Telecoms financing expert, participated in over 10 large M&A transactions and in over 20 syndicated loan transactions over the last few years. He has actively participated in innovative ventures through an investment fund

Areas of expertise: new technology and media ventures, start-ups, innovation, financial transactions

Francisco Velázquez Partner

New Ventures & Financing Expert

Over 10 years experience in strategy advice and operations in the TMT sector

Has lead several international strategy consulting assignments. Former Head of Residential Unit at On Telecoms, a leading Greek 3Play Operator, responsible for Content, Pricing, Sales Strategy and MarkComms

Areas of expertise: broadband, MVNO, IPTV, business planning, commercial strategy and market analysis

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Contents

Experience in Regulation

2

Experience in Economic Modelling

3

About Us

1

Experience in Business Strategy

4

Experience in Corporate Finance

5

(10)

Price Squeeze Analysis of Narrowband and Broadband Offers

Results & Benefits

Analysis of bundles fixed-line offers comprising narrowband and broadband services, using an ad hoc developed prize squeeze tool which calculated costs and revenue of a reasonably efficient operator

The tool takes into account a vast array of wholesale

services including narrowband origination and

termination, broadband bitstream access and LLU

Additionally to the analysis, we assisted the Regulator in drafting the methodology on margin squeeze

Allows the Regulator to assess whether an alternative operator can market its services profitably based on the wholesale inputs provided by the incumbent operator

Project Description

Note: chart has been altered for confidentiality purposes

Margins of a typical double-play offer considering economies of scale and technology choice

Client

NITA (Telecoms Regulator) - Denmark

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Audit of the Regulatory Cost Accounts of a Mobile Operator

Results & Benefits

Audit of the cost accounts for the year 2007 of a mobile operator, prepared using the fully distributed cost

methodology under both the HCA and CCA1 standards.

The audit included the following main tasks:

 Review of the methodology employed in the

preparation of the cost accounts

 Reconciliation of financial and other relevant data

 Review of the re-valuation of assets at current costs

 Review of the full cost allocation process

We identified necessary and/or suggested amendments to the operator’s costing systems and quantified the impact of such changes on the cost of regulated services

Project Description

Schematic Overview of the Mobile Operator’s Regulatory Cost Accounting System

Client

AGCOM (Telecoms Regulator) - Italy

Allocation

Stage I Allocation Stage III Services Cost Centres Allocation Stage II Activities Inputs

CostAccounts Activities Cost Centres AGCOM Results Table 1 Internal Management System FAR Traffic Volumes Revenues AGCOM Results Table 2 Input Allocation Model Stages Output LEGEND

1 HCA: Historic Cost Accounting, CCA: Current Cost Accounting

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0% 20% 40% 60% 80% 100%

CDMA 450 Copper wire GSM 800 UMTS 100 WiMAX ADSL

% P o p u la ti o n c o ve ra g e

Market efficiency frontier Market sustainability frontier Current coverage

Fixed telephony Mobile telephony Broadband

Assessment of the Telecommunications Policy in a Latam Country

Results & Benefits

Strategic review of the Mexican telecoms sector aimed at identifying areas where public intervention would be required. We established market boundaries for each of the services considered and assessed, among others:

 Benefits and costs of several alternate technologies

 Role of communications in low income & rural areas

The review took into consideration the current market situation and international best practices on technology developments and market structure/competition

Provided recommendations on several policy areas including regulation, social service, internet access programs, spectrum management and education

Project Description

Market efficiency gaps with different technologies

Client

COFETEL (Telecoms Regulator) - Mexico

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Establishment of Regulated Wholesale Tariffs

Results & Benefits

Development of a Discount Cash Flow Model to support the establishment of regulated wholesale tariffs for broadband services based on a retail-minus methodology The DCF model was based on the typical operations of a fixed operator while also taking into account the specific market and operator conditions

Further support was provided to the client in carrying out a public consultation to ensure adequate reflection of the views of the different stakeholders and market realities

The results of the model were used by the Regulator in establishing the tariffs to be applied to the incumbent operator for its broadband services

Project Description Client

EETT (Telecoms Regulator) - Greece

Retail-Minus Calculation Model

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Contents

Experience in Regulation

2

Experience in Economic Modelling

3

About Us

1

Experience in Business Strategy

4

Experience in Corporate Finance

5

(15)

15

Bottom-Up LRIC Model for determining the cost of Mobile Services

Results & Benefits

Development of a bottom-up LRIC model to calculate the cost of a range of mobile services including wholesale access, origination and call termination

Based on the pure-LRIC approach, the model takes into consideration several factors such as QoS, demand seasonality, technology choice (2G, 3G and LTE) and the different use of available spectrum (refarming)

The model's several applications include the calculation of the impact of network sharing on costs

The model built is highly flexible as it can provide results for any type of existing or hypothetical/efficient operator, depending on the inputs provided

Project Description

Calculation flow of the Bottom-up LRIC Model

Client

CMT (Telecoms Regulator) - Spain

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Design of a Costing System

Results & Benefits

Design of a costing system aimed at fulfilling our client's regulatory and operational needs

Through a step-by-step process, the system allocated the company's actual costs to wholesale and retail services (voice, SMS, data, etc...)

In addition to actual financial information, additional inputs such as routing factors were used in allocating network, retail and common costs to cost centres and subsequently to services

The system allowed the operator to prove full compliance with regulatory obligations and to carry out a profitability analysis of its wholesale and retail tariffs

Project Description

General overview of the Costing System

Client

Turkcell (Mobile Operator) - Turkey

FIXED ASSET REGISTER P&L STATEMENT BALANCE SHEET

COST ALLOCATION PROCESS REVENUE ALLOCATION PROCESS

(DIRECT TO SERVICES) ACCOUNTING SEPARATION REPORTS -Internal reporting - Regulatory reporting

SPLIT BY CHANNEL SPLIT BY SEGMENT

SPLIT BY TARIFF STAGE 6.3 - CORP General corporate costs STAGE 3.2 – RET Retail activities Primary activities (customer related) Support activities COGS Taxes & Fees

STAGE 4.2 – RET Retail functions Sales - Acquisition Collections Front-End Rev Stim-Retention Product Management Back Office COGS Taxes & Fees

STAGE 2.3 – REST

Corporate Costs by Department Allocation to business units by type of costs

Allocation of common and joint costs to activities and network elements

Allocation of support activities to functional

blocks

Allocation to internal services

Allocation to services with transfer charges and

routing factors STAGE 2.1 – NW NW business unit Capital related costs by Asset Operating network costs Costs by Department Other External Costs STAGE 5.1 – NW Internal NW services Statements at wholesale markets Origination Termination Roaming Other

Internal retail services

STAGE 6.2 – RET

Retail services

Statements at retail markets

Voice & Video calls Messaging Data Roaming IN Roaming OUT Other STAGE 1 Stage 1.1 FAR Fixed Assets Stage 1.2 P&L Organization costs Personnel G&A COGS Interconnection Roaming Handsets SIM cards Other expenses

Sales & Marketing Other costs of sales (e.g. NW operating costs) External expenses Power Taxes Non-attributable to telecoms activity Stage 1.3 BS Working capital STAGE 2.2 – RET

Retail business unit

Costs by Department Retail costs by nature Non-op. Assets COGS Taxes & Fees

STAGE 3.1 –NW NW elements Primary plant Support equipment STAGE 4.1 – NW NW Functional Blocks Radio Link Backhaul Core Backbone IX DB & Platforms STAGE 6.1 - NW WH services Statements WH product 3rdparties

Voice & Video calls Messaging Data Roaming IN Roaming OUT Other STAGE 5.2 – RET

Internal retail services

Service-specific Service Group-specific Acquisition-driven Customer-driven Revenue-driven Churn-driven General & other

TC – TRANSFER CHARGES RF – ROUTING FACTORS

RF

DW TRAFFIC

DATA OPERATINGVARIABLES ROUTINGNW

FACTORS DW

SUBSCRIBER DATA

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17

Calculation of the net cost of Universal Broadband Service

Results & Benefits

Development of a model to determine the net cost associated to the provision of broadband to every European household under several technological scenarios, including wireline and wireless technologies The calculation of the net cost was carried out at the Member State level and took into account several factors including the (possible) availability of spectrum from the Digital Dividend or a mandated minimum bandwidth in the broadband service provision

The outcome of the model was instrumental in the impact assessment of EU Policy options for the revision of the Universal Service provision

Project Description

Average net cost per capita of universal broadband service, by EU Member State

Client

EU Commission - EU

Key words: cost models, universal service, broadband 0 5 10 15 20 25 30 35 40 45 50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 5 Y N E T C O S T P E R C A P IT A E U R

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DEMAND NETWORK DIMENSIONING OUTPUTS MAPPING TO DRIVERS MAPPING TO ACTIVITIES COSTING AND ALLOCATION Resources by activity By resource By cost category By activity By service By service By geo-type List of services List of geo-types List of ext. Factors

List of service groups List of drivers List of activities

List of resources

List of Routes List of cost types

EXTERNAL FACTORS By geo-type

PROCESSES By service

1. INPUTS 2. ALLOCATION 3. DIMENSIONING 5. OUTPUTS MATRIXES 4. COSTING (ALLOCATION TO SERVICES) UNIT COSTS By resource GEO-MODEL By route CHARTS LRIC analysis Graphs KPIs SCENARIO ANALYSIS Sensitivity

Bottom-Up Model for determining the Cost of Postal Services

Results & Benefits

Development of a bottom-up LRIC model covering all services and activities of Cyprus Post in the postal value chain: collection, sorting, transport and delivery

The model took into the account cost efficiencies achieved in certain processes, variations in costs due to different service parameters and geographical specifics The model provided the following outputs: unitary cost by service, cost by activity, cost by category, cost by resource employed

The model was instrumental in the assessment of the pricing policy of Cyprus Post, including compliance with regulatory obligations and competition principles

Project Description

Calculation flow of the Bottom-up costing model

Client

OCECPR (Telecoms Regulator) - Cyprus

(19)

Contents

Experience in Regulation

2

Experience in Economic Modelling

3

About Us

1

Experience in Business Strategy

4

Experience in Corporate Finance

5

(20)

Assessment of MVNO Business Models

Results & Benefits

Development of a tool for determining the economics of different MVNO business models to be potentially hosted in our client´s network

For each MVNO business model, the tool provided financial accounts (P&L, CF statement) and KPIs (subscribers, ARPU, MoU, etc.) over a 5-year period The modelling tasks were preceded by the definition of the different MVNO business models, in terms of MVNO type, business proposition and target market segment

The tool was instrumental in assessing the viability of different MVNO business models under different market penetration scenarios and cost structures

Project Description

Schematic Overview of the MVNO tool

Client

Private Client (Mobile Operator)– Eastern Europe

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21

Study of Mobile Infrastructure Sharing Options

Results & Benefits

Review of mobile infrastructure sharing in EU25 countries covering different types of agreements ranging from site sharing to national roaming, taking into account regulatory and commercial aspects, and identifying the best practices in different countries

This study was followed by the development of a business case for calculating the financial gains/losses at the wholesale and retail level associated with the nation-wide provision of 2G national roaming

The results of this study were used by our client in shaping the most appropriate strategy and commercial approach with regards to infrastructure sharing

Project Description

Overview of alternate options of mobile infrastructure sharing

Client

Private Client (Mobile Operator)– Eastern Europe

Increasingdepthofnetworksharing

 MNOs share the same physical compound but install separate masts and mobile equipment (e.g. antennas)

Site Sharing

 MNOs share the same mast or other structures (e.g. rooftops)

Masts Sharing

 MNOs share all access network equipment, but use their own software and assigned frequencies

RAN Sharing

 A host MNO provides mobile services to the users of the roaming MNO in areas not covered by its network

National Roaming Site sharing Masts sharing Radio Access Network sharing National roaming

(22)

Development of a business plan for an international betting company for a “real” live interactive football betting application, provided over the Internet

As part of our work, we assessed and provided inputs on the business model selected for the new application

Following that, we identified and analysed national markets showing greater potential for the application based on the broadband penetration, average spend per user and features of multiservice platforms

Year 1 Year 2 Year 3

Addressable market (Units) 000 4,000.0 4,800.0 5,600.0 Active users 000 86.4 178.6 282.2 Penetration % 2.2% 3.7% 5.0% Net ARPU (mth)4.7 4.6 4.4 Total net revenue € 000 4,915.0 7,282.6 12,048.6 Total recurring costs € 000 1,161.7 2,228.1 3,635.1 Total one-off costs € 000 798.1 1,040.0 1,388.4 Gross Margin € 000 2,955.2 4,014.5 7,025.0 Gross Margin % % 60% 55% 58%

Business Plan for an Internet Content Provider

Results & Benefits

The model produced a full range of financials based on different scenarios, and was instrumental in the definition of our client’s markets entry strategy

Project Description

Overview of the key economics of the Business Plan

Client

Private Client (Internet Company) - UK

Key words: interactive services, business planning

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23 100% 60% 25% 15% 7% 100% 60% 15% 10% 5% 100% 60% 8% 5% 3% Hypothesis Licensing / upfront payment

Phase I-II Phase III Market Authorization

BEST BASE WORST

Business Plan for a Biotech Company

Results & Benefits

Development of a business plan reflecting the new enhanced operations of our client, a biotech company generating medicinal products through an innovative Internet-based technology platform

In addition to opex and capex, the model calculated revenue and costs for each single product in the company’s pipeline based on the development lifecycle and discounting the probabilities of success in each clinical phase up to market authorization

The business plan was instrumental in successful capital increase round made by our Client for financing its future planned operations

Project Description

Illustrative graph of % of products achieving milestones under different scenarios

Client

Private Client (Biotech Company) - Switzerland

(24)

Contents

Experience in Regulation

2

Experience in Economic Modelling

3

About Us

1

Experience in Business Strategy

4

Experience in Corporate Finance

5

(25)

25

Due Diligence of a Mobile Operator

Results & Benefits

Technical and market due diligence of a mobile operator undergoing a round of re-financing through a $600 million syndicated loan

We reviewed the operator’s business plan, focussing on revenue, opex and capex forecasts, using market information and int’l benchmarks as appropriate

The assignment included on-site visits to perform management interviews, on the ground market analysis as well as network and operational facilities’ monitoring

We produced a due diligence report and a revised business case based on our recommended values for some sensible hypotheses and parameters

Project Description

Illustrative example of the analysis carried out during the Due Diligence process

Client

Inter-American Development Bank - Colombia

Argentina Colombia Chile Ecuador Peru Venezuela Brazil Mexico Argentina Colombia Chile Ecuador Peru Brazil Mexico Company A Company B 0% 10% 20% 30% 40% 50% 60% 0% 20% 40% 60% 80% EBIT D A m a rg in market share

(26)

Content Target market Niche / Specialist Professionally-generated User-generated Mainstream / Hit

Transaction Support in the Sale of an Online Video Company

Results & Benefits

SVP Advisors acted as financial advisor in the sale of an integrated web and mobile video platform providing innovative, professionally produced and curated content to a global audience

From preparation to execution, we supported the company throughout the transaction process

Our activities included drafting due diligence material, identifying and contacting potential buyers, and setting up meetings and negotiations rounds

Based on an assessment of the company’s market value and potential, we defined a clear sale strategy and provided a narrowed-down list of potential investors

Project Description

Competition Map – US Online Video Market

Client

Private Client (Media Company) - USA

Note: Size of the bubbles indicates Monthly Unique Users in the US

(27)

For further information please contact:

SVP Advisors Ltd.

Almagro, 15

Madrid, Spain

Dimitri Kallinis

Partner

[email protected]

References

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