FUNDRAISING TIPS & IDEAS

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Wiltshire Air Ambulance Outmarsh, Semington Witshire, BA14 6JX t: 01225 300 536 e: [email protected] w: www.wiltshireairambulance.co.uk

Registered charity number 1144097 © Wiltshire Air Ambulance

FUNDRAISING

TIPS & IDEAS

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About us

_{KEY FACTS:}

• We operate up to 19 hours a day.

• We can reach anywhere in Wiltshire in just 11 minutes.

• We need to raise £3.75 million a year to continue our lifesaving service.

• This works out at just over £10,000 a day. • We are not funded

directly by the Government and receive no National Lottery grants.

We can only operate with your help

Your support could help save a life. We rely on

donations to keep saving lives. No matter how big or small your donation is, it will help to keep our essential service operating.

Wiltshire Air Ambulance is operational for up to 19 hours a day, 365 days a year, thanks to your donations. We are funded by you, flying for you.

It’s about saving lives

We are called to on average, three potentially lifesaving missions a day in our helicopter and rapid response vehicles.

We are called out to all kinds of emergencies, from road traffic collisions to cardiac arrests, child-related emergencies to horse-riding and cycling injuries. We attend incidents like these across Wiltshire and surrounding areas, including Bath.

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Dylan’s

story

Dylan Jones suffered life-threatening injuries in a road traffic collision in August 2012.

Dylan was driving his motorcycle home to Lechlade, Gloucestershire, when he was hit by an uninsured drunk driver.

The seriousness of Dylan’s injuries led to Wiltshire Air Ambulance being called. Back then the charity was one of only a few air ambulances that flew at night.

The crew of Wiltshire Air Ambulance spent a considerable amount of time treating Dylan, then 18, on the roadside before he was airlifted to the John Radcliffe Hospital, Oxford, in under 10 minutes, and underwent a 12-hour operation.

Dylan’s injuries included a broken neck, internal bleeding, two broken arms, a broken ankle and completely severed trachea and oesophagus. Before his accident Dylan was sporty and played football, rugby, cricket, golf and swam. He also ran but never more than 10km.

However since his accident he, together with family and friends, has completed ten half marathons and raised £100,000 for Wiltshire Air Ambulance, enabling the charity to continue saving lives.

He ran his final half marathon in Oxford in October 2018 wearing a helicopter costume!

Dylan, who works as a teaching assistant and sports coach, has undergone eight major operations and may need more in the future.

Dylan says: “Wiltshire Air Ambulance holds a massive place in my life, along with my whole family. Without the skills of the paramedics and the speed of the helicopter, both arriving at the scene and airlifting me to hospital, I wouldn’t be alive.

“None of the half marathons I did were easy and I will always find running harder than I did before my accident. What got me through them and recovering from my injuries was positive thinking.

“It’s very easy to go through life and not understand the true importance of things, so by running half marathons we have not only fundraised but also created a bigger and better understanding of Wiltshire Air Ambulance – therefore creating more opportunities for others to fundraise, meaning more lives are saved.“

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A

bseil Afternoon Tea Arts and Crafts Fair Art Exhibition Auction Adventure Trail

B

ad Tie Day Ball BBQ Bake Sale Barn Dance Beer Festival Bike-a-thon Bingo Boat Race Book Sale Bungee Jump Burns Night

C

ar Boot Sale Car Wash Carol Concert Casino Evening Coffee Morning Colour Run

Come Dine with Me Comedy Night Cricket Match Curry Night

Custard Pie Throwing Cycle Ride Christmas Fair

D

ance-a-thon Darts Tournament Dinner Party Disco Dog Show Dress Down Day

E

aster Egg Hunt Eating Competitions Egg and Spoon Race

F

ace Painting Fancy Dress Fashion Show Fete Film Night Fireworks Display Football Tournament Fun Day Fun Run

G

ame-a-thon (24hr) Games Night Garden Party Go-Kart Racing Guess the Name of the Teddy Guess Who

H

alloween Party Head Shave Hook-a-Duck Horse Show Hula Hooping Competition

I

t’s a Knockout

Indoor Games Evening

J

azz Night Juggling Contest Jumble Sale

K

araoke

Knitted Goods Sale Keep Fit Class

L

ine Dancing Lucky Dip

Fundraising

A-Z

Want to fundraise for us but stuck for ideas?

Give one of our ideas a try! If you’re raising

sponsorship for a challenge event, you

could mix and match a few to really

help boost your fundraising!

M

agic Show Marathon Masquerade Ball Music Night Mini Olympics Miles of Pennies/Pounds

N

ame that Tune Nature Trail

New Year’s Resolution Night Walk Non-Uniform Day

O

bstacle Course Office Olympics Olympic Games Open Garden One Day Silence

P

aintballing Pamper Evening Pancake Races Pantomime Perform for WAA Pet Competition

Photography Exhibition Plant Sale

Pop Concert

Q

ueen Tribute Night Queens and Kings Party Quiz

R

ace Night Raffle

Ramble Rugby Match

S

addle Up for WAA Scavenger Hunt Silent Auction Skydive

Sponge Throwing Sports Day

Stars in Their Eyes Swear Box

Swim-a-thon

T

abletop Sale Talent Show Tee Off for WAA Teddy Bear Picnic Three-Legged Race Tombola Treasure Hunt Tug of War

U

ltramarathon

V

ariety Show Vintage Car Rally Vintage Clothes Sale Volleyball Tournament

W

alks Water Sports Weight of the Cake Welly Throwing Wheelbarrow Races Wine and Cheese Night

X

mas Evening Xmas Hamper

Y

ellow and Green Day

Z

orb Football Zorbing

Virtual

Fundraising

The current situation may have stopped you

from organising an outside event with lots of

people, but that doesn’t mean you can’t organise

an event online. You could use some of our ideas for your virtual

fundraiser, set up an online giving page and

share your event on social media!

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Unsure where to start or how to set up your online giving page? Here are some stats from Just Giving for those fundraisers who have set up pages on their platform.

The best fundraisers arrive early – about 90-150 days before an event. Fundraisers who arrive early tend to raise 12% above their target. Plus, the earlier your start fundraising, not only will you raise more sponsorship, but you’ll be able to update your supporters about your training as you go on.

Add a profile pic! Say cheese and take that selfie! Fundraisers who add a profile picture raise on average 46% more. It helps friends and family searching for your page identify they have the right one. Plus, there’s an excuse for selfie if we’ve ever heard one!

Don’t forget your target! We ask our runners to raise £200, but did you know that fundraisers who add a target tend on average to raise £176 over their target?!

Make it personal. A personalised page summary tends to hit home to your supporters about why you’re doing this. We can help you by supplying patient stories or facts about the charity to help you create a summary that will encourage your supporters to donate. With a summary, fundraising can go up by 36%!

Snap away – take photos of your training, whether you’re up early to witness a great sunrise, running when the sun goes down or see something unusual on your run. Those who update their page with three or more photos have seen their fundraising go up by £367!

Download the app! Did you know that people now spend 87% of their mobile internet time on apps, rather than browsers? Download the JustGiving app (for Android or Apple users) today and make sure you turn on notifications to find out the moment your page receives a donation.

12%

more sponsorship

raised by pages

set up 90 - 150

days before

the event.

more raised

on average by

uploading a

profile photo.

46%

boost in

fundraising

by adding a

personalised

summary.

36%

26%

more money

raised via the

JustGiving

iOS app than

desktop users

*statistics provided by JustGiving.com

The power of

online giving

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We have lots of followers on social media, so anytime you tweet or post on Facebook,

remember to include our Twitter handle @WiltsAirAmbu or post on our Facebook

wall with your training or fundraising efforts. We love to see your photos too, so if you use Instagram, don’t forget to tag us @wiltsairambu.

If you’re asking for sponsorship, tell people how you are feeling – nervous, excited. Your friends and family will respond better if you tell them about your experiences.

Spacing your messages out to one every fortnight is about right, though you may find it useful to increase the frequency in the week before the event to really galvanise people.

We can supply short videos, case studies and photos to help people understand why you – and we – need their support. So if you feel your online messages could do with a boost, just let us know and we’ll help.

Social media - spread the word!

Get the media involved in your story! Local papers and radio love hearing about what people in their area are doing, especially when it’s something challenging! If you’ve never written a press release before, don’t worry, we can help and we have lots of press

contacts we can share with you.

Things you might want to include in your press release are - a bit about you, where you work and live. It’s good

to include why you’re supporting Wiltshire Air Ambulance and also a brief overview of the event or the challenge you are taking on to raise funds.

We can add some information about us, a quote and what a difference the money raised will make.

The press - read all about it!

We have posters, sponsorship forms and brand guidelines all available to download on our website. If you need copies of our logo, a permission to fundraise letter or posters to help promote your event please let us know, we will be happy to help.

our brand and how we use it

Wiltshire

Air Ambulance

WAA Brand Guidelines © Wiltshire Air Ambulance 2018

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How to set up a Facebook Event

Promoting your event on Facebook is a great way to help spread the word, we can add your event to our own listings so that our followers can see what events are supporting us in the community.

How to set up your event:

1. Click Events in the left menu of your News Feed.

2. Click + Create Event on the left side.

3. Click to choose between a private or public event. If you’re creating a public event, you can set the event’s host as yourself or a page you manage.

You’re not able to change the privacy settings once you’ve created the event. 4. Fill in the event name, details, location and time.

If you’re creating a public event, you can:

• Add multiple dates and times

• Select a category for your event

• Add keywords about your event

• Add a link to a ticketing website for your event

5. Click create, don’t forget to send us your link so we can add your event to our Facebook events listing!

Facebook Fundraiser

Did you know you can now set up a fundraising page using your own Facebook account?

To create a fundraiser for Wiltshire Air Ambulance just follow these steps:

1. Click Fundraisers in the left menu of your News Feed.

2. Click Raise Money.

3. Select or search for Wiltshire Air Ambulance

4. Select us, choose a cover photo and fill in the fundraiser details.

5. Click Create.

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How do I create an online

fundraising page on JustGiving?

1. Firstly, before you set up your page, you need to think about some key

elements. What exactly you want to use your online fundraising page to

raise money for, what amount you wish to raise and whether you’ll be raising money as part of an event that we do here at Wiltshire Air Ambulance

(like a marathon) or will it be something you are doing yourself. 2. Either sign up to Just Giving or Log In to your account

and click “Start Fundraising”

3. When asked “are you fundraising for a registered charity?” select “yes, continue”

4. Search for Wiltshire Air Ambulance on the site and then pick if you’re taking

part in an event, celebrating an occasion, fundraising in memory or doing your own thing.

5. If you’re doing an event and can’t see it listed, click “add your own” at the bottom of the page.

6. Choose your web address – this will be the link you’ll be sharing with friends and family when asking them to donate

7. If you’re running a bake sale, selling tickets to an event, raffle or auction. Donations to your page for these items won’t be eligible for Gift Aid.

8. Create your page and you’re ready to accept donations.

Just Giving will send us the money you raise on a weekly basis.

Promoting your page:

Now your page is up and running, you can let your friends, family and colleagues know about what you’re doing to raise money! Many people are apprehensive about asking for donations, in fear of ‘donor fatigue’ but remember that you’re raising money for an wonderful cause so you should be proud of what you’re doing!

The more you spread the word about what you’re going to achieve, the more support you will gain, which will really help make a difference.

On your JustGiving page, you will see a “Share to Facebook” or “Spread the word on Twitter” which will then share your page to your social media accounts. You can also send your page to your email contacts and add a “Sponsor Me” badge to your email, website or blog.

The key is making sure that you let people know that you are raising money online so they can choose to donate to Wiltshire Air Ambulance quickly and securely.

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There are legal requirements for some fundraising methods such as raffles and street collections. If you are planning fundraising events please let us know and we can give you all the relevant information. Your safety is far more important than money, so whatever you do to raise funds, please don’t put yourself at risk.

Above all, enjoy it – your enthusiasm will catch on! Don’t forget, we’re here if you need any advice, suggestions or support.

Your safety and the law

Now that your lifesaving fundraising has come to an end, we’d like to say a big

thank you for your support! We hope you’ve enjoyed your fundraising and we

look forward to hearing all about it!

Thank you!

If you have collection tins or buckets from your event, please contact us to arrange a time for you to return these to the charity.

If you’d like to transfer your

fundraising directly to the charity, please contact us for our bank details and we will notify our accounts team so we can confirm receipt of your transaction.

If you have fundraised online, your funds come directly to us so sit back and relax!

Your fundraising

FAQs

Do I need to tell you if I’m raising money for you?

If you’re holding an event, please contact us on [email protected] or call on 01225 300536. We can provide you with all the resources to help make your event a success!

Can you add my event to your website?

Yes, if you send over a copy of your poster and information about your event, we can put this on our events page on the website.

Can I organise a fundraising event for Wiltshire Air Ambulance and another charity jointly?

Yes, as long as you let your supporters know that the money is being split, and between which charities.

Am I allowed to use your logo on posters/leaflets I’ve made to advertise my event? If you are fundraising for us, you can use our logo. It must be used within the

guidance provided, if you are unsure please contact us, we will be happy to help. How do I organise a raffle?

All raffles fall under strict laws. There are some cases where a license from your local council may be required. Please have a look at the Fundraising Regulator website and refer to the Gambling Commission’s regulations.

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We rely on

your support

to continue our

lifesaving service

registered charity number 1144097

www.wiltshireairambulance.co.uk

We need to

raise £3.75m

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When:

Where:

Event:

Supporting

Wiltshire Air

Ambulance

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When:

Where:

_Event:

Supporting

Wiltshire Air

Ambulance

www.wiltshireairambulance.co.uk

SPONSORSHIP FORM

YOUR DETAILS Name: Event: Address:

Email: Telephone: Online giving page name:

If I have ticked the box headed ‘claim Gift Aid on my donation’, I confirm that I am a UK Income or Capital Gains taxpayer. I have read this statement and want the charity named above to reclaim tax on the donation detailed below, given on the date shown. I understand that if I pay less Income Tax and / or Capital Gains tax in the current tax year than the amount of Gift Aid claimed on all of my donations it is my responsibility to pay any difference. I understand the charity will reclaim 25p of tax on every £1 that I have given.

IMPORTANT: • You must provide your full name, house number, postcode & ‘√’ Gift Aid for the charity to claim tax back on your donation.

Postcode:

PRIVACY STATEMENT

We are committed to ensuring that your privacy is protected and that data collected will only be used in accordance with our privacy policy, which can be viewed on our website. All personal data collected within this form is collected to enable us to process your donations and/or gift aid in accordance with your instructions. The data you provide is used for the following purposes:

• Recording of individual donations and maintenance of running totals

• Reporting of donations for Gift Aid collection and maintenance of accounting records. We may contact you if there is a query relating to your donation.

DATA COLLECTION NOTICE

We would also like to keep you informed about our work, but will only contact you with your permission. We will not share your details with any other third party or organisation for marketing purposes other than that of Wiltshire Air Ambulance and promise to only use personal information in accordance with our Data Protection and Privacy Policy.

You can withdraw your consent at any time by contacting us on [email protected] or 01225 300536.

Donation

Amount Date Paid Yes please claim Gift Aid on my donation

Email address

Please put your email in the box below if you wish to be kept updated about charity news, fundraising and volunteering.

Mr Joe Bloggs 1 BA14 6JX £100 01/01 [email protected]

£ £ £ £ £ £ £ £ £ £

Full name House name/number

ESSENTIAL TO CLAIM GIFT AIDYOUR DETAILS

Postcode Title