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Big Data for Supply Chain Optimization By: Anders Richter, SAS Institute, Denmark

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(1)

By: Anders Richter, SAS Institute, Denmark

(2)

Agenda

• Demand-Driven Planning & Optimization

and Big data

• Inventory Optimization (IO)

• The Matas case

• Results and takeaways from implementations

• Further readings

(3)

Demand-Driven

Planning &

Optimization

EXPLOSION OF DEMAND-RELATED DATA

Volume

Velocity

Variety

Bulk of this “BIG Data”

is generated outside

(4)

Demand-Driven

Planning &

Optimization

(5)

Inventory

Optimization

TYPICAL NETWORK

DC

Store

Store

Customer

Store

Store

Supplier

Supplier

Supplier

Supplier

Store/ echelon

lvl 1

DC/ echelon

lvl 2

Customer

Customer

Customer

(6)

Inventory

Optimization

GOAL AND INPUT

Goal with IO

To find the most optimal reorder levels as to economy and which level should be ordered up to

– in other words finding minimum and maximum. This is done based on constrains and demand

expectations on SKU level

Model types

SS and BS, which are minimizing the cost given the demand and constrains information

Input variable

Costs

Ordering cost, holding cost and penalty cost

Demand

Expected sales in the total lead time, and the uncertainty of this expected demand

Constrains

Service level, service type (fill rate), batch size and minimum order quantity

Combining min./max. with inventory position gives the suggested

order for the SKU

(7)

Inventory

Optimization

INDIVIDUAL REORDER LEVEL AND

ORDER UP TO LEVEL

ERP policies

IO policies

(8)

Inventory

(9)

The Matas Case

About Matas

292 stores in Denmark

30,000 items

Own brands + Lancôme,

Clinique, etc.

2,100 employees in

stores and

(10)

The Matas Case

INCOHERENT FLOWS

Order proposals

based on DC sales

Manual process –

correcting proposals

No link to store

replenishment

DC replenishment

Store replenishment

Store manager

controls

replenishment

Based on gut feeling

and last 31 days of

sale

(11)

The Matas Case

THE IT SET-UP

Matas DW

Store system

RCM

SpaceMan

ERP system

Axapta

POS sales

Stock levels

Assortment

POS sales

Stock levels

Orders

Assortment

Order proposal

store + DC

Order

proposals

store

Orders

Target BI

Order

Assortment

SAS

®

DC Suppliers

Orders

(12)

The Matas Case

REPLENISHMENT NOW – COHERENT FLOWS

SAS

®

forecasting

(POS data)

Order

proposals

to DC

(semi-automated)

Order

proposals

for stores

(locked for

editing)

Reporting

on SAS

quality

Adjust &

Improve

(13)

The Matas Case

CALCULATION EXAMPLE FROM MATAS

Item 100059 (Eye makeup remover)

Store 15288 (Greater Copenhagen)

FORECASTS Forecast 42 Std.dev. 26 Lead time 1 Service degree 0,99 Stock holding costs (n/a) Size of colli 12 Opening allowed N Store inventory 65 Min 113 Max 155 Order suggestions 96 RESULTS INVENTORY OPTIMIZATION SALES RECORDS, PROMOTIONS INVENTORY INFORMATION

I

TEM STORE

(14)

Inventory

Optimization

LIMITATION OF IO

Limitation of IO

Cannot aggregate orders on supplier level

So when to use OR?

When there are constrains on supplier level (minimum order

amount/order size)

Container optimization

Push allocation

Optimal distribution in case of shortages

(15)

The Matas Case

RESULTS AND TAKEAWAYS

Total stock value reduced by 10%

Out-of-stock situations reduced by 2 percentage points

Able to control the out-of-stock on their ABC classification

Man-hours spent on replenishment reduced by 70%

Facts instead of gut feeling

Coherent replenishment flows

Do not forget change management

(16)

Results and

Takeaways

ARGUMENTS FOR STARTING WITH DDPO

The system is objective

• It uses historical information and master data when calculating min./max.

instead of being dependent on a person – both with regard to gut feeling

and skills

Automating the creation of order proposals ensures:

• Time spent on generating order proposals is reduced

• SKUs are not forgotten, and the risk of out-of-stock

situations is thus reduced

• Min. and max. values are always up-to-date

• Individual reorder level and order up to level, not

“one size fits all”

(17)

Results and

Takeaways

MARKET-DRIVEN SUPPLY CHAIN BENEFITS

Sense market changes 5X faster

Align their supply 3X faster to fluctuations in demand

With better customer service with substantially less inventory, waste and working

capital (e.g., profitable supply chains)

Bottom-line: Market-Driven processes are designed from the

market-back -- based on sensing and shaping demand and

optimizing supply

(18)

Results and

Takeaways

GETTING THERE

Vision

Phase one:

Limited scope and creating of

the data process, reap the

benefits

Phase two:

Increase scope and

automation in the process

Phase 3 …

(19)
(20)

Lean Lean

Forecasting Management

(FVA)

Demand-Driven

Planning &

Optimization

FURTHER READING

Demand-Driven

Sales &

Operations

Planning

Market-Driven

Supply-Driven

Supply Sensing

Supply Shaping

Synchronized

Replenishment

Inside-out

Focused

Reactive

Process

Inventory

Optimization

Demand Sensing

Demand Shaping

Demand Shifting

Outside-in

Focused

Proactive

Process

Collaborative

Planning

DDPO

Solution

overview

(21)

Anders Richter

Business Delivery Manager

Commercial & Life Sciences Division

SAS Institute Denmark

E-mail: [email protected]

Mobile: +45 27 21 28 21

References

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