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see more details on what’s included in each plan below

 

 

Initial Website Analysis & SEO report with prioritized recommendations. 

o

Based on website audit, initial Moz Analytics crawl, Google Analytics data, Webmaster Tools data,  and initial keyword research.

o

This will give us insight and focus in your SEO efforts success, efficiency, and what to improve.

 

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SEO & Keyword Research 

o Keyword / Phrase Focus Review   o Perform SEO keyword research to  prioritize keywords by  popularity/relevance   o Draw from Moz Analytics data for  keyword performance and act on  opportunities.  o Initial and suggested keywords to  focus on in content and prioritize  using Google Insights for search and  other Keyword analysis tools. Research  Report will be shared with Client and  will be helpful when being mindful of SEO while reorganizing content / re‐wording content  manually and following patterns depending on the context across your website.  

o

This research will be based upon your site’s current and planned content and how you/we deem it  ideal to organize & word your content for your visitors (in effort to help them find what they’re  looking for as easily as possible).

 

 

On‐Site Page Optimization (Analyze & Re‐Optimize pages) 

o

Max 10000 pages crawled and analyzed 

automatically by Moz Analytics 

o

We’ll also manually analyze, draw from 

Moz analysis recommendations & 

opportunities, and re‐optimize pages 

each month 

o

Improve sites’ higher priority on‐page 

factors derived from above review, Moz 

Analytics suggestions and opportunities, 

Google Analytics report insights, etc. 

o

Review page titles, headings, page elements, URLs, sitemap.xml, web page sitemap; draw 

up suggestions for changes.   

 

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Receive weekly SEO analytics reports including: 

Dashboard 

Traffic Measure your traffic growth and find out  where it came from.  Attention Find out how often you’re being mentioned  and track how your content is getting  shared.  Authority Measure the size of your network and how  authoritative your site is. Pinpoint ways you  can grow your authority even more.  Data Snapshot View all of the traffic to your site—and see  how each channel is paying off—at a glance. 

Search 

Organic Search Volume View your total traffic from organic search  and discover which search engines send  you the most traffic in one convenient data  snapshot.  Keyword Rankings Analyze the ranking of your keywords — both current and tracked over time—to  identify important keyword opportunities.  Keyword Opportunities Compare your keywords to see which ones  are bringing in the most traffic—and which  ones you can target to expand your reach  and grow your audience.  On‐Page Optimization Take advantage of our keyword optimization recommendations for your pages, and what steps you  can take to help the search engines crawl and index your content. 

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Crawl Diagnostics Surface issues within your site, and make recommended fixes to see improvement in your search  engine indexation and rankings. 

Social 

Total Network Size View the total size and weekly growth of  your social presence across all your social  channels.  Traffic & Links from Social Channels Discover which social channels are sending  you the most traffic, and find out who is  linking to you on those channels.  Twitter Track new followers and discover what  content invites the most retweets, replies,  and mentions on Twitter.  Facebook Learn what content is resonating on  Facebook, and see how your fans are interacting with you.  Most Engaging Posts & Tweets See all your best content and most engaging posts in one comprehensive view. 

Links 

Competition Analyze your link profile against your  competitors’ and find new influencers to  connect with in your industry.  Established Links Monitor your link portfolio to proactively  manage your relationships with link  partners.  Opportunities Discover your next opportunity: Find out  where you’ve been mentioned without a  link, and reach out to make new  connections. 

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Mentions 

Brand Mentions Find out whenever someone mentions your  brand by name and gain valuable insight  into how your brand authority grows.  Traffic from Brand Measure your branded traffic growth and  the velocity of that growth over time.  Competitor Mentions Keep an eye on your competitors and discover new opportunities by monitoring their brand  mentions and traffic growth.  Industry Mentions Monitor your industry by watching mentions over time—and discover what’s trending, who’s  talking about it, and whom to reach out to for new opportunities.  Custom Queries Customize your mention tracking to your heart’s desire. 

Tools 

Keyword Difficulty & SERP Analysis Find out how difficult it is to rank for  specific keywords based on the top 10  competitor sites that currently rank for  them.  Rank Tracker Our Rank Tracker tool retrieves search  engine rankings for pages and keywords,  and stores them for easy comparison later.     

 

 

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Copy is written & organized (and/or edited and revised) by Schweb Design drawn from SEO 

Keyword research perspective and interviews & information from Client 

 

*$114/ hr is our hourly rate.    We always want to be considerate of your budget.  We are happy to adhere the work we do for you  (including the items above) in accordance with your budget.  For example, you can say “please keep the  time you spend on the ‘Custom Website Design’ to only 2.5 hours” and, although we may need to cut  some corners, we will adhere to that time while keeping the quality of our work as high as possible. 

 

References

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