Interactive Digital Signage System

(1)

(2)

Agenda

Æ

Corporate Overview

Æ

Traditional Signage

Æ

Digital Signage Market Opportunity

Æ

The News: WebDT Signage System

Æ

Applications for Interactive Digital Signage

Æ

Competitive Landscape

(3)

Corporate Overview

Founded: 1995; Privately held

Products: Mobile web-based digital tablets & terminals

Customers: 500+ including Tesco, Safeway, CSX Transportation

Employees: Over 200 worldwide

Partners: BSquare, Intermec, Hitachi, MICROS, NCR

Offices: Headquartered in San Jose, California

(4)

The Evolution of Signage

Traditional

Traditional Signage:

Æ Difficult and expensive to change messages

Æ Static messages, not exciting or dynamic

(5)

Digital Signage Market

Market Drivers

Æ Static media is becoming ineffective

Æ Preference for interactive media

Æ Desire to reach the consumer at the ‘last mile’

Æ Ability to capture the ‘captive audience’

Æ Trend toward localized & time-sensitive advertising

Æ Broad adoption of self-service & self-education tools

Digital Signage Industry 2002: USD$388K * 2006: USD$1.5 Billion *

(6)

Convergence of Digital Signage & Kiosks

Key Customer Requirements

1. Large touch-screen display

2. Simultaneous delivery of dynamic content & interactive

applications

3. Web browser-based content management SW

4. Web browser-based device management SW

5. Fully integrated HW and SW from single vendor

6. All-in-one industrial-grade, modular design

(7)

Incomplete Solutions

Content management vendors Device Management Vendors Content hosting vendors Kiosk vendors Display vendors media player vendors

(8)

Existing Systems Not Pre

-

integrated

Æ Off The Shelf Technologies:

Assortment of technologies put together haphazardly

Æ Incompatibility: Difficulty in integrating all components

(9)

The News

Introducing the

Introducing the WebDTWebDT Signage System Signage System ……

First All

-

in

-

one System with an

Industrial, Modular Design

•

• Large Infrared TouchLarge Infrared Touch--screen Displaysscreen Displays

•

• Run Dynamic Content & Kiosk Apps Simultaneously Run Dynamic Content & Kiosk Apps Simultaneously

•

• FullyFully--Integrated HW & SW from a Single VendorIntegrated HW & SW from a Single Vendor

•

(10)

WebDT

Signage System

_{Signage System}

(11)

System Architecture

WebDT WebDT Content Content Manager

Manager WebDT_DeviceWebDT_Device

Manager Manager WebDT WebDT DS3700/ DS3700/ DS4700 DS4700 WebDT WebDT DS3700/ DS3700/ DS4700 DS4700

(12)

(13)

Display-integrated Media Player:

WebDT DS3700 & DS4700

37” & 47” high-definition displays with integrated LCD & media player

ÆAll-in-one with modular design

ÆWindows XP Embedded OS

ÆSlim Design, space saving

ÆIndustrial-grade (fanless & metal casing)

ÆRemote auto recovery / HW Watchdog

Æ1.5GHz x 86 processors (low power consumption)

ÆResolution up to 1920 x 1080

(14)

Touch Screen Option

Large industrial-grade interactive IR based LCD

display

Infra Red Touch - most accurate for large screen Allows interactivity on 8 user-defined zones

Enables interactive applications

Superior way to target specific groups

Measurable results enable dynamic content for

optimum effectiveness

(15)

(16)

Content Management Software:

WebDT Content Manager

Web-based server software, central management of all WebDT hardware as Media Players

Remotely manage content played on displays

Control what is played and when, from any location with Internet/ Server access

Schedule messages Group players

Verify played content Requires minimal training

(17)

WebDT

Content Manager

-

Features

Æ Web-Based Application Æ Auto Recovery Æ Media Library Æ Server-based Preview and Playback Æ Group Management Æ Account Management Æ Scheduling Æ Ticker Æ Approval System Æ Reporting Æ Multiple Zones Æ Layout Template Æ Custom Template Æ Playlist Editing

(18)

(19)

Device Management Software:

WebDT Device Manager

Æ Remotely manage networked

signage hardware

Æ Web browser interface

Æ Inventory, organize, control, upgrade and support over LAN, Wireless Network or WAN

(20)

WebDT

Device Manager

-

Features

Æ Inventory all displays & appliances Æ Current device power status

Æ Schedule device management functions

Æ Group displays by department, store, region

Æ Shut-down / power-up devices remotely

Æ Remote operating system reinstallation

Æ Remote installation of application software

(21)

Device Management Architecture

(22)

WebDT

Hosting Service

Reseller Channels / System Integrators Focus on own Core business Offer Hosting as a Service No Ongoing Maintenance Reliable Service Earn additional monthly Hosting Residuals End Customers Opportunities For Spend very little up front Benefits For Maintain Ongoing Relationship

(23)

Solutions & Applications

(24)

Retail

Dynamically change advertising for all 500 stores located nationally – local focused

Touch screen Signage/Kiosk Application

Sales promotions

On-site product information

Wayfinding / directory / mapping

Additional advertising revenue generation

Catalog access

Dining menus

Pharmacy order status

(25)

Hotels & Casinos

Æ Services information & sales

Æ Event information

Æ Way finding

Æ Guest services

Æ Kiosk check-in

Æ Restaurant & store sales

Æ Loyalty programs

(26)

Other Applications

Æ

Transportation Facilities

Up-to-the-minute information

Æ

Government Agencies

Interactive directory information

Æ

Schools and Universities

Emergency communication

Æ

Corporations

(27)

Large-screen interactive displays offer

flexibility for use as digital signs & kiosk applications

Industrial-grade design offers superior

durability and aesthetics

Fully integrated HW & SW from one

manufacturer for complete compatibility

Highly reliable with remote auto-recovery

Easy-to-use content management SW requires

WebDT

(28)

Summary

Æ

Digital signage is converging with the kiosk market

Æ

Current solutions are:

Difficult deploy & manage

Not industrial-grade

Require extensive training

Æ

WebDT offers:

First all-in-one system with an industrial, modular design

Large, touch-screen displays that deliver dynamic content