PolitePersistence
Email Templates
For Turning People You
Meet Into Customers
I love
PolitePersistence!
Finally templates
that work!
Y-M-C-A!
PolitePersistence is
a great assistance!
Why are we all
yelling!?!
1)
Introduction
2)
Turning Contacts Into Customers
3)
Template 1: Confirm a Pain Point
4)
Template 2: Offer Newsletter
5)
Template 3: Give a Survey
6)
Template 4: Praise & Engage
7)
Template 5: Ask for Intro
8)
Template 6: Leverage Their Network
9)
Template 7: Set Follow Up Meeting
10)
Template 8: Connect Over Hobbies
11)
Template 9: Get Feedback
12)
Template 10: Keep In Touch
13)
Conclusion
14)
Appendix: What It Is
15)
Appendix: How It Works (Example)
TABLE OF
CONTENTS:
What Does Being Politely Persistent Mean?
The act of being politely persistent is to create and spread ideas, products,
messages, etc. in a way that represents a relentless pursuit of your goal all
the while taking into account the privacy and respect of those who you are
targeting.
In other words, PolitePersistence = Gracious Hustling
Why Does It Matter To You?
Think of all of the people you’ve met at conferences, events, seminars, or
anywhere in your daily life. How many of them have you kept in touch with?
If you kept in touch with even a quarter of those individuals do you think it
would have made a POSITIVE IMPACT on your business or personal brand?
I know it takes a lot of time to follow up. This is why we created these
templates from our own experiences. Ultimately, you should care because you
will be able to:
Build a consistent and predictable follow up system that generates
growth for your personal brand and/or business.
How To Use The Contents In This Ebook
First
, read through all of the templates in this ebook to understand the
scenarios that fit these templates.
Second
, think about your business goals and what you’re trying to achieve
when in social settings like meetups, conferences, etc. and know ahead of
time what template you will want to use before the event.
Third
, go home, copy & paste the appropriate template, customize it to your
particular scenario and send it to your contact.
2) Turning Contacts
Into Customers
Before diving into the Top 10 Templates for Turning Contacts into Customers, please consider the
following:
•
I am assuming that the individuals who you will email using the following templates are people
you’ve met at an event, seminar, party, barbeque, conference, festival, ball, etc.
•
These templates are simply guides. Don’t feel that you need to copy them word for word. As a
matter of fact you should tweak them to fit your writing style as much as possible.
•
If you are confused by the term ‘Tabs’ in the following templates, turn to the Appendix at the end of
this ebook.
•
The goal of each of these templates is to ultimately get a conversation started and induce further
human interaction. Have fun and enjoy!
Why are all of those
people watching us
shake hands?
I don’t know but you
have really soft
Confirm a Pain Point
Background: When meeting someone you hear him or her say something that is a pain point for their
business. Whatever the pain point,
your goal
is to provide guidance or assistance to help alleviate that pain
point for him or her.
[First Name],
Great meeting you the other day at [place]. [Reference something you talked about].
I know you mentioned you were having an [issue/problem/concern] with
[business area/function/process].
I’m curious to know more about your [pain point]. Also, the company you work for is fascinating and I would like to learn a little more about the role you play at the company.
I’m available to [chat/meet] [personal availability]. What works for you [First Name]?
Talk soon,
[Your Name]
[First Name],
It’s been about a week since we connected at [place] and I haven’t forgotten about your [issue/problem/concern] with [business area/function/process]. [Reference something else you talked about].
I spoke with my team and there is a specific [system/method/process/template]
that we’ve developed that I would like to share with you.
I know you’re busy but we wouldn’t need more than 15 minutes to cover the important points.
How does [specific day and time] sound [First Name]?
-[Your Name]
[First Name],
Hope things are well and hope I have the right email.
I came across this article [article URL] the other day and it made me think of your [issue/problem/concern] with [business area/function/process]. I hope we can still connect as I am a follower of [recipient’s industry] and would enjoy hearing your insider thoughts.
I’m available to [chat/meet] [personal availability]. Do any of those times and days work for you [First Name]?
Best,
[Your Name]
[First Name],
I’ve been trying to reach you for about a week or two now and we just haven’t been able to connect.
Here’s what I’m going to propose: when you are ready to discuss alleviating
[issue/problem/concern] with [business area/function/process] please return my contact but if you’re not ready, please feel free to not return the contact. This way I won’t feel uncomfortable dropping you a note every 10 days or so to check in.
I’m hoping you will agree that this is a minimally invasive way for you to be of potential benefit to three parties: you, myself and the customers you serve. Here is exactly the kind of benefit I can bring to [recipient’s business]: [provide no more than three specific benefits in bullet form]
As you go about your normal business and believe you or anyone you know could use my assistance just let me know and I’ll take it from there.
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward hearing from you [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+3 Days)
Tab 3: Second Follow Up (X+7 Days)
Tab 4: Continuous Email (X+14 Days)
Subject:
Nice Meeting You at
[place]
Subject:
(2
ndAttempt) Nice Meeting You at
[place]
4) Template 2:
Offer Newsletter
Background: You met someone who expressed interest in a topic that you cover with your newsletter. You
indicated that you run a newsletter on that topic and your contact appeared interested.
Your goal
is to get
him or her to sign up for your newsletter.
Hi [First Name],
It was great to meet you at [place], and I’d love to keep in touch about [topic]. I’m going to send you a LinkedIn request, and you can find me on Twitter at www.twitter.com/yourtwitternamehere. I’d be happy to follow you back.
[Reference something you talked about].
Take care, and I look forward to connecting again soon [First Name],
[Your name]
P.S. I thought you might like to know about our regular [topic] information email as well. The sign up link is: [sign up URL] and you can read a previous edition here [previous newsletter URL]. Also, let me know if you sign up as I would like to thank you for doing so personally.
[First Name],
It’s been about a week since we connected at [place] and I haven’t forgotten about our [topic] discussion.
[Reference something else you talked about].
Our next [topic] newsletter is coming along nicely. I know you’re busy which is why I’m following up again.
Are you interested in receiving the newsletter when it goes out? If so, I’ll include you.
Looking forward to your response [First Name],
-[Your Name]
[First Name],
Hope things are well and hope I have the right email for you.
I was gathering information for my upcoming newsletter and I came across this article [article URL] the other day and it made me think of our conversation about [topic] at [place].
Given that we share a passion for [topic], curious if you would like a first glimpse at my newsletter before I send it out to my mailing list?
If so, just let me know and I’ll send over some material. Looking forward to keeping the conversation [First Name].
Kind regards,
[Your Name]
[First Name],
I’ve been trying to reach you for about a week or two now and we just haven’t been able to connect. I know you’re busy but I hate to give up on communicating with someone who cares as much about [topic] as I do.
Here’s what I’m going to propose: when you have some time let me know what kind of information you would like to see in a newsletter that could benefit you or your business but if you don’t have time, please feel free to not return the contact. This way I won’t feel uncomfortable dropping you a note every 10 days or so to check in.
I’m hoping you will agree that this is a minimally invasive way for us to stay in touch about [topic].
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward to staying in touch [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+3 Days)
Tab 3: Second Follow Up (X+7 Days)
Tab 4: Continuous Email (X+14 Days)
Subject:
Enjoyed Talking About
[Topic]
Subject:
(2
ndAttempt) Enjoyed Talking About
[Topic]
Subject:
(3
rdAttempt) Enjoyed Talking About
[Topic]
Subject:
(4
thAttempt) Nice Meeting You at
[Topic]
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Templates!
Give a Survey
Background: You met someone who shares an interest with you for a mutual passion or project. Maybe you
hint that you are collecting data or gathering responses for a report, white paper, ebook or article that you
are going to publish.
Your goal
is to receive responses from your recipient for your research.
Hi [First Name],
Nice meeting you at [place], and enjoyed hearing your thoughts about [topic].
[Reference something you talked about].
As we discussed, I’m collecting information in an effort to [goal of survey]. Your input can help me with [goal of survey] and will [benefit to recipient for taking survey].
I estimate that it will take you approximately [# of minutes] minutes to complete the survey.
Simply click on the link below, or cut and paste the entire URL into your browser to access the survey. Make sure to let me know when you complete it so I can thank you personally.
[Survey URL]
It would be great if you could provide your response by [deadline].
Your input is very important to us and will be kept strictly confidential (used only for the purposes of research for this project).
If you have any questions you can reply or call me directly at [your number].
Thanks [First Name], [Your Name]
[First Name],
It’s been about a week since we connected at [place] and I haven’t forgotten about our [topic] discussion.
[Reference something else you talked about].
We are gathering a ton of great responses to our survey for [goal of survey]. I know you’re busy which is why I’m following up again and because [benefit to recipient for taking survey].
Given your interest in [topic] when we spoke, I think your insight and responses to our survey would be valuable.
I’ve included the questions directly in this email to make it easier for you to respond. It would be great if you could provide your response by [deadline].
[bulleted list of survey questions]
Thanks again [First Name],
[Your Name]
[First Name],
Hope things are well and hope I have the right email for you.
I was researching [topic] for [goal of survey] and I came across this article
[article URL] the other day and it made me think of our conversation about
[topic] at [place].
I know you expressed a passion for [topic] so I wanted to make sure your
[thoughts/comments/feedback] were included in our survey results for [goal of survey].
I’ve included the survey link below again but if it would be easier to give your responses over the phone let’s set up a quick 15 minute chat. Just let me know a day and time that works for you and we can give [benefit to recipient for taking survey].
[Survey URL]
It would be great if you could provide your response by [deadline].
Make sure to let me know when you complete the survey so I can thank you personally [First Name].
Kind regards,
[Your Name]
[First Name],
I know you’re busy but after meeting you at [place] I hate to give up on communicating with someone who cares as much about [topic] as I do. Here’s what I’m going to propose: when you’re ready, let me know the easiest way to receive your responses for our [goal of survey] but if you don’t have time at that moment, please feel free to not return the contact. This way I won’t feel uncomfortable dropping you a note every 10 days or so to check in.
Since our deadline is [deadline], if I don’t hear back from you before then I’ll assume you aren’t interested.
However, I’m hoping you will agree that this is a minimally invasive way for us to incorporate your [ideas/thoughts/opinions/etc.]
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward to helping you [benefit to recipient for taking survey]. Thanks in advance [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+3 Days)
Tab 3: Second Follow Up (X+7 Days)
Tab 4: Continuous Email (X+14 Days)
Subject:
Gathering Info About
[Topic]
Subject:
(2
ndAttempt) Gathering Info About
[Topic]
6) Template 4:
Praise & Engage
Background: While at an event you meet someone who has accomplished something significant or maintains
a stature of pseudo-celebrity for which you wish to connect.
Your goal
is to continue the conversation
about his or her achievements by asking engaging questions.
Hi [First Name],
Nice meeting you at [place], and enjoyed learning a little bit about [recipient’s company name].
[Your accomplishment/Your company’s accomplishment] of [actual accomplishment] made an impression on me – I’ve found myself thinking about your company a fair amount since then.
Here’s a(n) [publication name] article that thoughtfully [does something related to recipient’s company][article URL].
Am I reading this right?
[Question about how the article impacts recipient’s company]? Hope you find it interesting [First Name]!
-[Your Name]
Hi [First Name],
Hope that article from [publication name] on [topic] was beneficial from about two weeks ago. Let me know if you were able to glean any actionable insight. I’ve been doing some thinking about your company, and I was wondering if you know [a personal contact of your own]?
[He/She] is the [title] at [personal contact company name] and may be a potentially interesting [customer/prospect] for you.
I’d guess that with their [your contact’s company’s focus or specialty] and your accomplishments in the same, you guys might enjoy talking.
Want me to make an introduction [First Name]?
-[Your Name]
[First Name],
Last week I sent you an article from [publication name] on [topic] because it seemed to be relevant to your situation.
Now that I follow your [company/blog] I noticed you shared [blog update/press release/whitepaper] recently.
Congratulations to you and your team on [the launch/receiving
exposure/improving the industry/etc.].[I know/I can imagine] how hard it is to build something from scratch.
After going back over the materials you posted, I had two questions: 1. [A genuine non-self-serving question about how it works]
2. [A question about how it could intersect with your company's product or service]
The reason I’m asking is that my company [makes/performs] [whatever it is your company makes or performs].
I’m always trying to find new applications and to learn new approaches for our work here.
Interested to hear your thoughts [First Name],
[Your Name]
[First Name],
I know you’re busy but after meeting you at [place] I hate to give up on communicating with someone who cares as much about [topic] as I do. I’m still very interested in hearing your responses to some of the questions I posed in previous emails.
Here’s what I’m going to propose: when you have a moment, let’s connect [over the phone/in person] but if you don’t have time at that moment, please feel free to not return the contact. This way I won’t feel uncomfortable dropping you a note every 10 days or so to check in.
I’m hoping you will agree that this is a minimally invasive way for us to keep the conversation going from [place].
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward to learning more about your business [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+7 Days)
Tab 3: Second Follow Up (X+14 Days)
Tab 4: Continuous Email (X+21 Days)
Subject:
Follow Up From
[Place]
Subject:
(2
ndAttempt) Follow Up From
[Place]
Subject:
(3
rdAttempt) Follow Up From
[Place]
Subject:
(4
thAttempt) Follow Up From
[Place]
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Templates!
Ask for Intro
Background: You meet someone who is connected to someone else for whom you need to communicate.
During your initial face-to-face interaction you confirm that he or she knows or is connected to your target
contact.
Your goal
is to be introduced to your target contact.
Hi [First Name],
It was a pleasure meeting you at [place] and enjoyed our discussion about
[topic].
[Reference something you talked about].
You mentioned you [had contacts in industry/were connected to target contact].
As we briefly discussed , I was hoping to get introduced to [target contact] from
[company/project/affiliation].
Not sure how well you’re connected to [him/her], but if the relationship is strong, I’d really appreciate an intro to chat about ways we can benefit each other, specifically with [be specific in one sentence how you can benefit target contact].
Please let me know if you feel comfortable doing this and I’ll forward over a proper request for introduction that you can forward to [him/her].
Thanks [First Name]!
[Your Name]
Hi [First Name],
Hope that article from [publication name] on [topic] was beneficial from about a week ago. Let me know if you were able to glean any actionable insight. I wanted to quickly follow up and see what you thought about making the intro to [target contact] from [company/project/affiliation]?
If the connection with [target contact] is not strong enough that’s fine. Just let me know so I can make note to cease following up for introduction to [him/her]. Otherwise, I know you’re busy and to respect your time I am happy to send you an introduction email that you can simply forward to [target contact]. Would that work for you [First Name]?
Thanks in advance,
-[Your Name]
[First Name],
It’s been almost a week since we met at [place] and I quickly wanted to follow up as I know how busy you are with [contact’s company].
I subscribe to a lot of industry publications and this [publication name] article came across my inbox the other day. Thought it was relevant for you. [article URL]
Also, curious if you had any thoughts on how I might be able to connect with
[target contact] from [company/project/affiliation]?
I know [he/she] would be interested in connecting because [be specific in one sentence how you can benefit target contact].
I am also happy to provide you an intro email which you can simply forward over to [him/her] if the connection is strong enough.
Thanks in advance and hopefully we’ll be able to meet up again at the next
[event name] [First Name]. -[Your Name]
[First Name],
I’m hoping we can reconnect since we met about two weeks ago at [place]. [Reference something else you talked about].
I still think connecting with [target contact] makes sense but here’s what I’m going to propose:
Regardless of what happens with [target contact], if you come across anyone who can benefit from [benefit you can provide] please send them my way. I’ll continue to do the same for you, but if you don’t know anyone at the moment please feel free to not return the contact. This way I won’t feel uncomfortable dropping you a note every 10 days or so to check in.
I’m hoping you will agree that this is a minimally invasive way for us to compliment our respective networks.
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward to staying in touch [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+5 Days)
Tab 3: Second Follow Up (X+10 Days)
Tab 4: Continuous Email (X+15 Days)
Subject:
Request for
[Target Contact]
Intro
Subject:
(2
ndAttempt) Request for
[Target Contact]
Intro
8) Template 6:
Leverage Their Network
Background: You meet someone at an event who shares the same niche as you but possesses a larger
network of followers. You determine that you need to leverage their network to grow your own.
Your goal
is to connect with this contact in order for him or her to share your content with their network.
Hi [First Name],
It was a pleasure meeting you at [place]. I enjoyed our conversation about
[topic].
After parting ways, I reviewed some of the material on your
[website/blog/whitepaper/etc.] and was particularly interested in [title of content].
What’s funny is I agree with your article 110% although some people may not. I’ve come across my own research which [supports/proves/justifies] that your
[title of recipient’s article] is accurate in every way.
This research was conducted by [institution or organization that conducted similar research] and I think you’ll enjoy it.
Here’s the link: [URL leading to an article on your personal website or blog citing this research].
Let me know what you think after you read it [First Name]. Talk soon,
[Your Name]
Hi [First Name],
It’s been almost two weeks since we connected at [place] and I’ve enjoyed following your work since then.
Wanted to follow up and see what you thought of the two articles I sent you previously. I listed them below as reference:
[URL to blog post from Initial Email]
[URL to blog post from Second Follow Up Email]
I also noticed you [don’t have a guest post policy but/have a guest post policy and] wanted to see what you thought about me submitting a guest post for
[their blog/site name].
Happy to provide a guest post sample. Would that work for you? Thanks [First Name],
[Your Name]
[First Name],
Just wanted to follow up again and say nice work on publishing [title of content your recipient published that is different from the article referenced in your Initial Email].
I’m glad we met at [place] because I’ve truly enjoyed reading and following your work.
I’ve liked it so much that I actually referenced your [title of content] article in a recent [blog post/social media post] [URL of what you posted].
I obviously wouldn’t mind if you wanted to share that article with your followers
Thanks [First Name],
-[Your Name]
[First Name],
[Specific compliment here about a recent post, article, etc.]
I know you’re busy so I wanted to go ahead and submit a guest post to [name of blog].
The post’s headline is [headline here] and the article is below this email. I’ve noticed articles on this topic are particularly popular with your readers. I’ve previously written for [names of other blogs you've written for or names of blogs/sites that have featured you].
I am proposing to continually send you relevant, insightful and intriguing guest post articles.
I’m hoping you will agree that this is a minimally invasive way for us to share unique and entertaining content with your readers.
If this is OK, please consider my guest posts. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward to your feedback [First Name]. Thanks – [Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+5 Days)
Tab 3: Second Follow Up (X+10 Days)
Tab 4: Continuous Email (X+15 Days)
Subject:
Support
[Recipient’s Company]
Subject:
Re: Support
[Recipient’s Company]
Subject:
Re: Support
[Recipient’s Company]
Subject:
Re: Support
[Recipient’s Company]
Share These
Templates!
Set Follow Up Meeting
Background: After meeting someone at an event you realize there is need for a follow up meeting with this
individual. You leave off the conversation with a promise to connect over email.
Your goal
is to set up a
follow up meeting in face or over the phone with this contact.
Hi [First Name],
It was a pleasure meeting you at [place]. I enjoyed our conversation about
[topic].
[Reference something you talked about.]
Let’s keep the conversation going.
Are you available on [specific range of dates] at [specific time] to meet at
[location convenient for him or her]?
[OPTIONAL: insert one or two sentences on the core value you can provide to your contact if they are to meet with you. Focus on the benefits.]
I would love the opportunity to learn more about what you are working on as well as tell you more about [your company] [First Name].
Sincerely,
[Your Name]
Hi [First Name],
Given our shared interest in [topic] I wanted to share with you an article I came across the other day that is related to [their business or industry].
The interesting thing about this piece is [highlight one main takeaway or important point that is relevant to your contact’s business].
[Article URL]
As discussed at [place], we both share a passion for [topic] and I would love to hear more about your business and how we might be able to work together.
[OPTIONAL: insert one or two sentences on the core value you can provide to your contact if they are to meet with you. Focus on the benefits.]
I will call you on [specific date and time] to confirm a meeting time. Thanks [First Name],
[Your Name]
[First Name],
It was a pleasure talking with you at the [place] earlier this week. I enjoyed learning about your work since then. I had a few questions about
[something relevant to their website, industry or content they have produced]
At [place], you expressed an interest in learning more about my work with
[whatever it is you work on] and it would be my pleasure to tell you more about it.
I will be in your area again on [range of dates] and perhaps we can schedule a meeting. What times during those days work for you?
[First Name], you may also be interested in my [blog/whitepaper/website], in which I cover [relevant topics] [URL].
Sincerely,
[Your Name]
[First Name],
I’ve been trying to reach you by phone and email for about a week now and we just haven’t been able to connect. What I want to talk with you about is this: [be specific on how you can add value to your contact’s business or personal life in one or two sentences].
Here is what I’m going to propose: When you have a moment to meet please take a second and return my contact. But if you are still busy when you receive my emails please feel free to not return my contact. This way I won’t feel uncomfortable dropping you a note every 10 days or so to check in. I’m hoping you will agree that this is a minimally invasive way for us to stay in touch and work together when the time is right.
If this is OK, let me know a time at your convenience that works for us to have a quick meeting. If this is not OK just reply by email and let me know it’s not working out for you.
I look forward to following up from [place] and keeping our conversation going
[First Name]. Sincerely,
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+3 Days)
Tab 3: Second Follow Up (X+7 Days)
Tab 4: Continuous Email (X+12 Days)
Subject:
Follow Up
[Topic]
Meeting
Subject:
(2
ndAttempt) Follow Up
[Topic]
Meeting
10) Template 8:
Connect Over Hobbies
Background: You meet someone with whom you share a hobby. You and this contact can potentially have a
mutually beneficial professional relationship and you want to keep in touch.
Your goal
is to keep the
conversation going about your hobby while setting the stage for a professional relationship.
Hi [First Name],
It was a pleasure meeting you at [place]. I enjoyed our conversation about
[hobby].
[Reference something about the hobby you talked about.]
[Ask one or two questions about your hobby. These can be questions that gauge your contact’s opinion about the hobby or you may have a question about how something works or maybe a new trend/release within your hobby niche.]
Looking forward to keeping the conversation going [First Name]. Best,
[Your Name]
---THIS LINE AND BELOW IS NOT INCLUDED IN YOUR EMAIL---
Whether it be this email or any of your follow up emails, if your contact gets back to you and answers your questions then be prepared to follow up with a suggestion of another time the two of you can meet up for a drink, a meal or even to share in your hobby if possible.
From this meeting you can begin to build the friendship which can be leveraged for a professional relationship.
Hi [First Name],
I was [playing/messing/tuning/etc.] with [hobby] and remembered what you said at [place] about how you [like/do/watch something related to the hobby].
Here is a [pic of/link to] [something related to your hobby that you took a picture of ideally. Maybe it’s a link to someplace you’ve been or something you own online].
I think [I am/a group of us are] going to [partake in hobby] at sometime in the near future.
Do you want me to keep you posted when [I/we] do [First Name]? Talk soon [First Name],
[Your Name]
[First Name],
Had this article sent to my inbox the other day from a [hobby] website that I subscribe to and it made me think of our conversation at [place]. [Article URL]
It’s an interesting article because [state one or two reasons why your contact should care].
A few of the [hobby] blogs I follow are:
[List two or three blogs you follow and their URLs]
How do you stay up to date on the latest [hobby] news [First Name]? Best,
[Your Name]
[First Name],
I know it’s been tough for us to connect since we met at [place] but I just wanted to let you know that [I am/a bunch of us are] going to be [partaking in hobby].
Let me know if you’re interested.
Also, here is what I’m going to propose: I’ll continue to let you know of different
[hobby] related events and if you’re available just let me know. If you are not able to partake when you receive my emails feel free to not return my contact. This way I won’t feel uncomfortable dropping you a note every time a [hobby event] is coming up.
If this arrangement works for you then great as I would love to keep the conversation going about [hobby].
If this is not OK just reply by email and let me know it’s not working out for you.
[Reference something you talked about related to the hobby as a closing remark to keep it personal.]
Talk soon [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+3 Days)
Tab 3: Second Follow Up (X+7 Days)
Tab 4: Continuous Email (X+12 Days)
Subject:
Great chatting about
[hobby]
Subject:
Re: Great chatting about
[hobby]
Subject:
Re: Great chatting about
[hobby]
Subject:
Re: Great chatting about
[hobby]
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Templates!
Get Feedback
Background: You meet someone who is interested in your business, product or service at a conversational
level (i.e. he or she hasn’t indicated that he or she is a potential customer nor do they want to be). However,
you believe this individual could still provide valuable feedback.
Your goal
is to elicit this feedback.
Hi [First Name],
It was a pleasure meeting you at [place]. I enjoyed our conversation about
[topic].
[Reference something you talked about.]
Given your [expertise/knowledge/interest/passion] for [industry/niche] I wanted to follow up like we discussed briefly about [topic].
Feedback is vital to any [product/business/service] and although you are not a customer of [your business/product/service] I would still love to hear your professional feedback on [URL to your
business/product/service/website/whitepaper/landing page].
To make it simple to provide your thoughts, I provided the feedback questions directly in this email below.
Thank you in advance for your time and, of course, please let me know if I can ever offer feedback for [their company name].
Thanks [First Name], [Your Name]
[List no more than three feedback questions.]
Hi [First Name],
Hope [name of recipient’s business is going well]. Let me know if I can ever be a sounding board for a new product or idea.
By the way, I mentioned your business to my friend, [name of a contact of yours who may be a potential customer for your recipient’s business], and he sounded interested in what you offer. Should I make the introduction? Also, since our conversation at [place] I have made some
[tweaks/additions/updates] to [URL to your
business/product/service/website/whitepaper/landing page].
Here are the quick couple of feedback questions again.
[List no more than three feedback questions. Ideally, keep them the same questions as your initial email]
Really do appreciate this in advance [First Name],
[Your Name]
[First Name],
Hope things are well. Just wanted to follow up from almost a week ago from
[place] and see if you had a chance to take a look at [URL to your business/product/service/website/whitepaper/landing page].
Given your experience with [related product/business/accomplishment], your feedback is taken into high consideration.
I know you are very busy but I also wanted to share with you an article I came across that is related to [recipient’s business or company].
[Article URL]
I thought you would appreciate this article because [in one or two sentences provide the benefit to your recipient for reading this article].
Let me know what you think when you have a chance [First Name].
Best,
[Your Name]
[First Name],
I know it’s been tough for us to connect since we met at [place] but I hate to let our conversation die given your interest in [your industry/niche/product/etc.]. [Reference something you talked about that’s different from your initial email.]
Here is what I’m going to propose: I’ll continue to keep you posted of any
[tweaks/additions/updates] to [URL to your
business/product/service/website/whitepaper/landing page] and when you have a moment you can respond and provide your feedback. However, if you are not able to provide feedback when you receive my emails feel free to not return my contact.
This way I won’t feel uncomfortable dropping you a note every time I make a
[tweak/addition/update] .
I’m hoping you will agree that this is a minimally invasive way for us to stay in touch and share feedback on each other’s initiatives.
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
Looking forward to sharing feedback [First Name],
[Your Name]
Tab 1: Initial Email (Day X)
Tab 2: First Follow Up (X+5 Days)
Tab 3: Second Follow Up (X+10 Days)
Tab 4: Continuous Email (X+15 Days)
Subject:
Love to Get Your Feedback
Subject:
(2
ndAttempt) Love to Get Your Feedback
12) Template 10:
Keep In Touch
Background: After meeting someone at an event you can’t think of any immediate way that either of you can
benefit each other but you know you should keep in touch.
Your goal
is to stay on this individual’s radar so
when the time comes to set a meeting or make an ask they will not have forgotten you.
Hi [First Name],
It was a pleasure meeting you at [place]. I enjoyed our conversation about
[topic].
[Reference something you talked about.]
Just simply wanted to check in and say that I hope things are going well with you and [name of their business].
Any new updates? Product launches? New announcements?
Things are going well on this end. [Provide a one or two sentence update of your business or life is comfortable. Be sure not to come across as ‘sale-sy’]
Hope to hear all good things[First Name], [Your Name]
Hi [First Name],
It’s been awhile since [place] about three months ago.
[Reference something you talked about.]
I like to keep in touch with those who share an interest in [niche/industry/or other topic you talked about].
Let me know if you ever want to share thoughts or plans for [industry/niche].
Always good to get feedback from someone who isn’t living or breathing your product, business or service.
Has [their company name] produced any new content worth taking a look at? Hope all is well otherwise.
Talk soon [First Name],
[Your Name]
[First Name],
Can’t believe it’s been two months since we met at [place]. Hope things are still going well.
I was going through some older email the other day and I came across this article, it made me think of you and your business.
It’s by [publication name] and it covers [something relevant to his or her industry/business].
Hope it’s of some value.
Any new updates on your end [First Name]?
Best,
[Your Name]
[First Name],
I know we haven’t communicated since we met at [place] awhile ago but I hate to let our conversation die given our shared interest in [your
industry/niche/product/etc.].
[Reference something you talked about that’s different from your initial email.]
Here is what I’m going to propose: I’ll continue to touch base every so often because you never know how we might be able to help each other down the road. When you have a need that you think I can assist with let me know. However, if you don’t have time to chat or don’t need my assistance at that time feel free to not return my contact.
This way I won’t feel uncomfortable dropping you a note a couple times a year. I’m hoping you will agree that this is a minimally invasive way for us to stay in touch and on each other’s radar.
If this is OK, then just keep me in mind. If this is not OK just reply by email and let me know it’s not working out for you.
Looking forward to keeping the conversation going [First Name],
