[email protected] | www.e-mergemarketing.net
Social Media Management
Social Media Management Services
When it comes to managing your Facebook, Twitter, Linkedin,
Email campaigns and/or other social media services e-Merge
Online Marketing
®has the time, tools and talent to get the job
done at an affordable price while keeping your goals in mind.
There are many different definitions of
Social Media
, we like to
describe it as follows:
Conversations across boundaries
Sharing of ideas and opinions
Instantly accessible and spread virally
Permanent
Owned by the audience
Facilitated through technology
The buzz around social media has been growing to near crescendo. People are blogging,
connecting with friends on Facebook, posting updates to Twitter, and getting LinkedIn.
Is your business or organization still on the social media sideline, looking to get into
the game but unsure of how to proceed, or are you wondering if the business value is
there?
So what exactly is Social Media?
The Marketing Paradigm Has Shifted
Nearly all customers (97%) now use online media when researching products or services. The
misconception is that only young people use these technologies for shopping but, in fact,
nearly all of the buying public now uses them.
Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past,
communications were “broadcast” exclusively through mass marketing channels like radio,
TV, newspapers and even the door-to-door distribution of directories like the Yellow Pages.
The Internet itself has moved in this direction with the advent of social media. Companies
mar-keted online using websites, email, banner ads and other tactics to drive prospects to
web-sites where companies communicate their messages and influence behavior.
With the advent of social media however, much of the communication is controlled by the
prospects. Members ask the community about products and services or the reputation of a
company and can get multiple opinions, recommendations or referrals. Conversely, members
freely discuss their experiences with their friends and followers. Online, the new
“word-of-mouth” is social media like Facebook and Twitter; currently with over 700 million members
combined.
Social Media vs. Traditional Marketing
Even though the vast majority of customers use social media when researching products and services, there still is a home for traditional marketing.
No one is saying to simply abandon the traditional marketing methods, we are however saying to intro-duce a whole new method of interacting with prospects, customers and clients in a far less expensive way. While there are many varieties of social media, the best and by far most effective methods are Facebook, Twitter, LinkedIn and Email marketing.
These methods can be your driving force to increase your prospects, your customer base, company reve-nue and company reputation.
Who is Social Media Management For?
Most businesses and organizations benefit from using social media. Any business who’s interested in in-creasing revenue, memberships, contributions, subscriptions, sales, prospects, leads, customers and cli-ents all have one thing in common—the need to market themselves to achieve these results. Social media has become the de facto standard for marketing.
Benefits Of Using A Social Media Management Company
The three biggest factors to consider when looking to use a social media management company are:
Skills—Do you or your company have the skills to setup and manage your social media pres-ence?
Time—Do you have the time to setup and maintain your social media presence?
Resources—Do you have anyone on staff that has both the skills and time to setup and man-age your social media presence?
Money—Outsourcing the management of your social media presence often times is much less costly than hiring a single part-time employee.
Let Us Be Your Social Media Management Company
e-Merge Online Marketing provides a cost-effective solution to any business looking to enter into social media marketing. Our services include:
A free discovery process to learn as much about your business and competition as possible
Creating a profile on any major social media site
Content creation and distribution. Together, we develop content and frequency of messag-ing, including adding special announcements to your social media sites
Routine maintenance including deleting spam, connecting back to individuals or organiza-tions who follow you to increase viral impact
Reputation monitoring. We scour other social media sites for any mention of your company and work directly with you on handling both negative and positive commentary
Participate in your staff meetings to ensure continuity and consistency of social media mes-saging
Prepare and present activity reporting to you weekly or monthly
Providing an exclusive industry lock guarantee—if we work with you, we won’t work with your competition!
Social Media Management—Facebook
Before we even take the steps towards creating a Facebook Fan page for your company, we learn about you, your business, your industry and your customers.
Afterwards, we will setup a high quality Facebook Fan page that best suits your goals
Interact with your customers and attract new ones
Your Facebook Social Media Management includes:
A landing page requiring “like” participation before accessing wall posts; if requested
A mini-web site included on the business fan page
Customized “contact us” form
Newsletter signup form with feeds directly into most major email marketing providers
A balanced mix of internal & industry related messages based on the frequency desired
Reputation monitoring with spam deletion and content approved replies
Interaction with existing and new fans to solicit additional fans (viral marketing)
Automatic integration of Twitter messages if applicable
Activity reporting
Social Media Management—Twitter
Before creating a Twitter account for your company, we learn about you, your business, your industry and your customers.
Afterwards, we will setup a customized Twitter account including the profile and graphics.
Twitter helps build an entirely new network of contacts
Your Twitter Social Media Management includes:
A fully functional profile including company profile and graphics
Reach out message to your existing customers and industry requesting they follow you
A balanced mix of internal & industry related messages based on the frequency desired
Reputation monitoring with content approved replies
Interaction with existing and new followers to solicit additional followers (viral marketing)
Automatic integration of Twitter messages to Facebook Fan page if applicable
Social Media Management—LinkedIn
Before creating a LinkedIn profile for your company, we learn about you, your business, your industry and your customers.
Afterwards, we will setup a high quality LinkedIn profile page that best suits your goals
Network and do business with like-minded people
Your LinkedIn Social Media Management includes:
Both a personal and company profile (including professional quality images)
Create association group(s)
A balanced mix of internal & industry related messages based on the frequency desired
Reach out messages to announce your recent joining of LinkedIn
Creation and Interaction with industry related groups
Activity reporting
Social Media Management—Email Marketing
An effective email marketing program is highly instrumental in staying in contact with your customers and can be used as an integration tool to harvest new contacts and prospects.
This may also be a viable way to reach people that may not be on social media.
Email isn’t social media but it helps connect people to it!
Your Email Marketing Management includes:
A consultative approach to introduce the options available and to define goals
Create the necessary accounts for the email marketing service provider
Initial load of customer contact information including obtaining opt-in permissions
Customized signup forms for use on website, Facebook and others
Creation of thank-you message and use of autoresponders for new subscribers
Development of messaging content (newsletters, announcements, etc.) on approved frequency
Management of opt-outs if necessary to ensure compliance with the FTC CAN-SPAM Act
Pricing
No two companies are alike and therefore no two company’s marketing requirements are alike. Out goal is to provide a consulting approach to providing our clients with a high quality, results-producing program that is cost-effective and affordable.
The following pricing models are base pricing and are meant to provide an initial framework for consid-eration. Increasing the scope of the project will increase the rate. Talk with us about any additional re-quirements and we will do our best to win your business.
Social media management for the first social media site starts at $450 per month
Each additional social media site starts at $150 per month per social media site
Email Marketing Management Services start at $250 per month
[email protected] | www.e-mergemarketing.net
(Price includes monthly fee charged by email service provider)
