TEAM WE RE RECRUITING: IN ALL THREE AREAS RESEARCH & ANALYSIS STRATEGY & PLANNING MARKETING & DEVELOPMENT

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STRATEGY

& PLANNING

MARKETING &

DEVELOPMENT

RESEARCH

& ANALYSIS

JOIN OUR

TEAM

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2 © Duarte, Inc. 2014

Our bespoke, one-to-one consultancy and business support is available to arts and cultural

organisations of all types and sizes, helping teams to visualise and target appropriate audience groups, gather and interpret information about their

behaviour; build strategies for marketing,

communications and digital development, and set realistic goals to measure and report progress.

Unique in its focus and output on audience growth and extending public engagement, Culture

Republic’s reach extends the length and breadth of Scotland. Sharing our work with partners and clients built through strong relationships that have lasted years it helps us bring a holistic view of Scotland’s public and a broad perspective to our customers, showing them how they are performing and crucially, where they can grow.

Our published reports are an important source for nationwide benchmarks, trends and insights that reveal the characteristics, location, attendance patterns and digital habits of visitors in national context. We are always thinking of ways to work across sectors and in industry partnership, to create platforms, events and tools that support and inform the country’s strategic planning capability and impact.

 

strategy

Get senior buy in for data-driven decision making | Skill up teams to make effective use of market insight | Optimise information sharing within organisations | Access more information at lower cost by forging mutually beneficial

partnerships | Choose the right CRM tools to streamline working practices and enable data sharing.

 

marketing

Translate raw data into insights that inform campaigns | Develop and implement multi-channel communications strategies | Create and manage dynamic content | Adapt and respond to changing public needs and behaviours | Integrate market intelligence into planning | Identify the right digital communications channels | Discover the digital behaviours of clients’ visitor base | Recognise and cultivate the best industry connections for our customers.

 

research

Access relevant, good quality market research and population data | Compare levels of engagement across art forms or regions | Identify target audiences and broaden audience reach |

Respond to the needs and interests of different target groups | Evaluate and measure social impact

| Understand and measure digital impact.

CULTURE REPUBLIC AT A GLANCE

 

For over fifteen years we have worked with hundreds of professionals in the arts

and cultural sector to seek, assess and analyse their audiences and find ways to

bring audience insight and customer data into their core strategic activity.

 

We listen to our marketplace within the

ever changing face of our digital and

hyper-connected world.

We work with UK and international

networked agencies, funders and

government, ensuring that we are

ahead of the policy and technology

curve.

Our team has multiple specialisms and

works closely with Scotland’s diverse

arts and cultural organisations, helping

shape their aims and impacting their

audience reach, engagement and

loyalty.

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Strategic Planning Director

Research Director

(Maternity Cover)

Marketing & Campaigns Manager

Marketing Assistant

Research Assistant

Operations Assistant

Please email to recruitment@culturerepublic.co.uk or post to: Culture Republic Recruitment, Suite 5.06, The Whisky Bond, 2 Dawson Road, Glasgow, G4 9SS stating on the envelope which position is being applied for.

Please enclose with your application: 1. a full CV;

2. a covering note of not more than 2 pages (total) summarising your proven ability related to the person specification;

3. your completed diversity monitoring form.

Culture Republic is committed to equality and access in our hiring. Please get in touch if you require the above information in large print or any other formats. We guarantee to interview all disabled applicants who meet the minimum criteria in the employee

specification.

Culture Republic is a Scottish Charity (No. SC043972) and company limited by guarantee (Company No. SC428873). Registered office: Suite 5.06, The Whisky Bond, 2 Dawson Road, Glasgow, G4 9SS

FUNDED BY

WE’RE GROWING. SO WE’RE RECRUITING.

 

Culture Republic needs

specialists to extend our

work across Scotland. Our

research services are in

demand and we need

intelligent marketers and

staff to provide consultancy

support that translates

research findings and

audience insight into creative

marketing planning and

implementation, displaying

specialist understanding of

our clients goals.

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MARKETING &

DEVELOPMENT

JOIN OUR

TEAM

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Responsibilities:

1. Producing CR’s Marketing Plan, in alignment with our Business Plan, mission and core values.

2. Developing innovative marketing communications that position CR as the National agency and hub for audience and visitor development, research and public engagement.

3. Increase reach and achieve growth targets by producing all associated marketing collateral that drives delivery of CR’s business plan objectives including SEO, databases, email, social media and promotional initiatives and campaigns.

4. Managing the CRM system capable of tracking customer relationships and measuring the impact of CR’s activity.

5. Sharing and communicating CR’s impacts and effectiveness targeted to the needs of our partners, clients and external stakeholders.

6. Develop an internal sales development process and system to generate enquiries, manage leads, build email lists and contacts organically, and convert enquiries into new CR relationships.

7. Coordination and management of all CR content platforms, such as our web and social media presence, blog and landing pages.

8. Plan and execute all marketing tactics across appropriate channels for our client base and annual partners.

9. Ensuring consistent brand management.

10. Measuring and reporting performance and impact of individual marketing campaigns and assess against goals (ROI and KPIs) and providing recommendations to staff, Board and stakeholders.

11. Evaluating our business performance tracking successes; targeting customers and generating impacts.

12. Dynamic co-working with the Marketing Director and CR research team.

13. Undertaking any other duties as reasonably required by the company to support evolving project, consultancy, business development objectives.

MARKETING & CAMPAIGNS MANAGER

 

This is a unique opportunity for an ambitious, practicing marketer to take their career to

the next level. The post has a dual role within Scotland National hub.

 

The M&C Manager will raise CR’s

profile to ensure Culture Republic’s

(CR) work is fully recognised and

understood across Scotland’s cultural,

creative and business communities.

 

For Culture Republic this involves

identifying opportunities for business

development by strengthening CR’s

online presence and working within the

business deliver a CRM strategy and

series of campaigns that matches our

core capabilities with the interests of

our partners and target clients. For our

existing partners and clients, it means

undertaking marketing delivery where

appropriate as part of our consultancy

services, with hands on, practical skills

and advice honed at the

coalface of marketing practice.

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Skills:

1. Excellent written and verbal communication skills 2. Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, measure and deliver results 3. Good practical skills, knowledge and

understanding of digital media tools/channels and their application (including social media, SEO, keywords, PPC, etc)

4. Working knowledge and practical experience of HTML, CSS

5. Power user of website and social media analytics tools (e.g., Google Analytics, Facebook insights) 6. Strong analytical skills and data-driven thinking – 7. High degree of proficiency in excel

8. Excellent time management skills with the ability to prioritise work, handle conflicting demands and meeting tight deadlines

MARKETING & CAMPAIGNS MANAGER

 

qualification:

BS/BA degree in marketing or a related field or business related discipline, together with

practical post qualification experience in digital marketing (or equivalent experience).

 

Experience:

1. Strong organisational skills, being able to demonstrate evidence of previous marketing and project planning, delivery and management 2. Experience of, reporting and presenting at senior management level

3. Proven working experience in marketing - demonstrable experience leading, setting up, managing and optimising web, SEO, marketing database, email, social media and/or advertising/ promotional campaigns

4. Experience with Customer Relationship management (CRM) and Content Management Systems (CMS)

 

Personal Attributes:

1. Interest in the creative industries, arts, tourism, destinations and culture

2. Ability to see the big picture, with the ability to drop into detail when necessary

3. Willingness to work hard and when required, extra hours or days

4. A clear commitment to the values and ethos of CR

5. An understanding and commitment to equality and diversity principles and best practice 6. Innovative and self-motivated

7. Trustworthy, patient, flexible and a good relationship builder

8. Enjoy working as part of a team – energetic with a sense of fun

9. Open to new ways of working, learning new tasks and skills as required

10. A flexible and ‘can do’ approach towards changing business needs

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SALARY:

£25,000-£28,000 per annum.

Starting salary and remuneration is commensurate with experience.

Overtime is not applicable to this post.

PENSION:

A CR contributory pension will commence in July 2017.

LOCATION:

Culture Republic is based in The Whisky Bond Glasgow, Dawson Road, G4 9SS

The post will be largely office based, however as we deliver work nationally you will be required to travel to support programme delivery from time to time.

CLOSING DATE:

Noon Monday 27 June 2016

INTERVIEW DATE:

Friday 15 July 2016

MARKETING & CAMPAIGNS MANAGER

 

JOB DETAILS

REPORTS TO:

Strategic Planning Director

HOURS:

Full time 35 hours per week over 7 days as

required. Largely office hours (9.00 to 5pm, Monday to Friday) although flexible in relation to business demands.

HOLIDAYS:

38 days inclusive of all public holiday entitlement of which all staff members are required to use up to 3 days annual leave to cover closure between Christmas and New Year. A further 6 days annual leave should be used to cover other public holidays when the office will be closed i.e. Christmas Day, Boxing Day (or equivalent public holidays), New Years Day and January 2 holidays (or their equivalent), Good Friday and Easter Monday.